What Maarsingh & Van Steijn does

Maarsingh & Van Steijn is a Dutch private mental healthcare network founded in 2002 by Bernard Maarsingh and Irma van Steijn in Leeuwarden, Netherlands, and organized as a portfolio of wholly-owned BVs each with a distinct specialization. The core operation is GGZ (general mental healthcare) treatment for adults delivered through clinics in Leeuwarden and Groningen under the Dutch basisverzekering reimbursement system, offering mono- and multidisciplinary, individual and group treatment. The network extends into occupational health via MenS Arbeid & Organisatie (research, therapy, coaching and training for psychological complaints and absenteeism), neuroplasticity rehabilitation at NeuroRC for non-congenital brain injury and post-COVID recovery, a subscription-based mental-vitality training program at De Vitaliteitsfabriek, and a wellness estate (Landgoed / GetaFix).

Underlying the clinical services is a technology layer developed through the in-house Jamzone innovation lab: Stressjam, a sensor-driven VR game that measures stress and reacts dynamically to the player's physiological state; GripVR, a VR habit-change game combining psychology, addiction care, neurology and gamification; KANA, a stress and mindset toolset with gamification; and Hoofd-stad, an AR walking route through Leeuwarden that teaches brain-vitality techniques. The network also runs Mens2 producties, accessible theater lectures dramatizing psychological knowledge for the general public, and partners with NHL Stenden for training programs and internships.

The business combines insurance-reimbursed clinical treatment (the primary revenue stream via Dutch GGZ tariffs), B2B occupational health contracts with employers, subscription revenue from De Vitaliteitsfabriek, NeuroRC program fees, and theater/event revenue from Mens2 producties. Patient acquisition is hybrid: referrals via the Dutch healthcare system and direct self-referral, augmented by deep content marketing (podcasts, blogs, Leeuwarder Courant columns, ebooks, theater, and university programs). The organization employs 60+ professionals across its BVs and operates from four Leeuwarden locations plus one Groningen location.

Name

Maarsingh & Van Steijn

Legal name

Maarsingh & Van Steijn

Website

https://maarsinghenvansteijn.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Maarsingh & Van Steijn is a Dutch private mental healthcare network, founded in 2002 in Leeuwarden, operating GGZ clinics, occupational health services, neuroplasticity rehabilitation, subscription-based vitality training, and VR/AR therapy tools for adult patients, employers, and the general public in Friesland and Groningen.

Ownership category

akta.pro rank

Product category

Mental Healthcare Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Mental health treatment
• Psychological therapy
• Occupational health services
• Neuroplasticity training
• VR gamification tools

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. GGZ Mental Health Treatment: Psychological treatment services for adults covered by Dutch health insurance (basisverzekering). Both mono- and multidisciplinary treatment, individual and group formats. Billed through standard Dutch GGZ reimbursement system. This is the core revenue stream of the largest BV in the network.
2. Vitaliteitsfabriek Subscriptions: Subscription-based mental vitality training program modeled on gym memberships, offering ongoing access to behavioral change tools. Can be used independently or as part of existing treatment.
3. MenS Arbeid & Organisatie - Workplace Mental Health: Organizational mental health services including research, therapy, coaching and training for psychological complaints and absenteeism. Revenue from employers and occupational health contracts.
4. Theater Productions: Mens2 producties creates accessible theater lectures that humorously dramatize psychological knowledge about human behavior, performed by Kemp&Stek.
5. NeuroRC Neuroplasticity Programs: Specialized neuroplasticity training programs for non-congenital brain injury and post-COVID recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Maarsingh & Van Steijn is a network of mental healthcare BVs providing psychological diagnostics, therapy and counseling for adults. Core offerings include GGZ clinical treatment in Leeuwarden and Groningen, occupational mental health services (MenS Arbeid & Organisatie), neuroplasticity training (NeuroRC), subscription-based vitality training (De Vitaliteitsfabriek), and proprietary VR/gamification tools (Stressjam, GripVR, KANA). It also offers public-facing theater productions (Mens2 producties) and a wellness estate (Landgoed GetaFix).

Product overview

Maarsingh & Van Steijn is a network of psychological expertise organized in different companies, founded in 2002. The network offers a comprehensive portfolio of mental healthcare services through its various BVs. The core offering consists of GGZ (mental healthcare) institutions in Leeuwarden and Groningen providing psychological treatment. Additional specialized services include De Vitaliteitsfabriek (subscription-based mental health training), MenS Arbeid & Organisatie (workplace mental health), and NeuroRC (neuroplasticity training). The network also includes innovative technology products developed through its Jamzone innovation lab: GripVR (VR habit change game), KANA (gamified stress management), Stressjam (VR stress training), and the Hoofd-stad AR walking app. Supporting offerings include Mens2 Producties (educational theater) and Landgoed Maarsingh & Van Steijn (wellness facility). The organization employs approximately 60+ professionals.

Differentiator

Problem solved

Functional benefit

Brands

• De Vitaliteitsfabriek: Subscription-based concept for targeted mental health training combining physical and mental health, similar to a gym membership.
• NeuroRC
• KANA
• Grip VR
• GetaFix
• Jamzone
• Stressjam
• Hoofd-stad

Products and services

• Maarsingh & Van Steijn GGZ Leeuwarden Largest GGZ institution in the network, offering psychological treatment for adults with mono- and multidisciplinary approaches, individual and group formats, and a learning environment for professionals. Located in Leeuwarden.
• Maarsingh & Van Steijn GGZ Groningen Low-threshold GGZ institution providing mental healthcare with a positive approach and focus on vitalization. Located in Groningen.
• MenS Arbeid & Organisatie (Leeuwarden)

Quantifiable outcome

• VR-based stress training (Stressjam) won the largest ICT award in the Netherlands and led to an invitation to CES 2018 with Prince Constantijn on a trade mission

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• NHL Stenden University of Applied SciencesminorStrategic or Co-development Partner · 1 January 2025Maarsingh & Van Steijn collaborates with NHL Stenden for training programs (e.g., Vliegensvlug Vooruitstruikelen) and offers internship positions for students, creating a talent pipeline and academic credibility.
• Kemp&StekminorStrategic or Co-development PartnerKemp&Stek is the performing duo that presents Mens2 producties theater lectures, dramatizing psychological knowledge about human behavior in accessible and humorous formats for the general public.
• StartupDelta / Prince ConstantijncoreStrategic or Co-development PartnerJamzone (the innovation lab of Maarsingh & Van Steijn) was invited to join a trade mission to CES 2018 in Las Vegas together with Prince Constantijn of the Netherlands, representing Dutch innovation in VR and health technology.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Lentis: Dutch GGZ provider operating in the northern Netherlands (including Groningen), directly competing with M&VS for patients and clinicians in the same regional catchment area.
• Pro Persona: Large Dutch specialist mental health provider offering GGZ treatment, including workplace and rehabilitation programs — overlaps both M&VS's clinical GGZ and MenS Arbeid service lines.
• PsyQ (part of Parnassia Groep): One of the largest Dutch GGZ networks offering specialist mental health treatment across the Netherlands — competing for insurer contracts and clinicians; broader geographically but same overall GGZ category.
• Arkin: Major Dutch mental health and addiction care provider with clinics across the Randstad and beyond — broader incumbent offering the same GGZ foundation plus addiction care, similar to M&VS's GGZ-plus-addiction expertise.
• Dimence Groep: Dutch GGZ and addiction care network with services across multiple regions — comparable full-spectrum mental health provider competing for insured patients.

Direct peers

• OpenUp: Dutch-founded mental health platform providing employer-sponsored EAP-style sessions, therapy, and self-help across Europe — comparable in target buyer (employers) and digital-delivery mental health model.
• Mindler: Dutch/Swedish digital mental health provider connecting patients with licensed psychologists for online therapy covered by Dutch insurers — direct competitor in the insured adult psychotherapy segment.
• iPractice: Dutch online psychology practice offering remote psychotherapy and GGZ care covered by Dutch health insurers — overlaps M&VS's adult GGZ treatment, e-health delivery channel, and insurer-contracted model.
• Indigo (Lentis / Mindler-affiliated): Large Dutch workplace mental health and EAP provider serving employers with counseling, training, and absenteeism prevention services — directly comparable to Maarsingh & Van Steijn's MenS Arbeid & Organisatie business unit.

Emerging players

• Headspace Health: Global consumer/employer digital mental health platform offering meditation, therapy, and coaching — adjacent to M&VS's KANA gamification tools and Vitaliteitsfabriek subscription on the consumer/employer side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maarsinghsteijn
• Facebookfacebook.com/MaarsingEnVanSteijn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maarsingh & Van Steijn