Fischer

What Fischer does

Fischer & Cie AG is a privately held, owner-operated Swiss specialized wholesaler founded in 1862 and headquartered in Langnau im Emmental, with a second site in Lyssach and approximately 65 employees. The company serves construction trades and B2B buyers across the Emmental region and broader German-speaking Switzerland, operating four integrated business divisions: Steel (including millimeter-precision custom-cut steel with next-day delivery), Building Services (plumbing, HVAC, and water-treatment components under brands such as Geberit, VELUX, Riwega, IMI Pneumatex, and Ebro), Building Materials (bricks, masonry, and paving products), and Workwear (a closed-loop service covering measuring, printing, embroidering, washing, and repair).

The business model is a regional B2B trade-supply franchise. Fischer monetizes primarily through wholesale margin on physical goods, supplemented by value-added processing fees for custom steel cutting and by recurring service contracts on the workwear side. Distribution is executed via a proprietary "rolling warehouse" logistics fleet that delivers directly to dispersed construction and trade customers, supported by a mobile commerce application (Fischer App) that enables barcode-driven reordering. Authorized-distribution agreements with multiple premium building-products manufacturers position the company as a preferred trade dealer rather than a generic reseller, and recent 2026 catalog additions (masonry stones, paving stones, and the GF JRGURED Combi Rückspülfilter) indicate category extension rather than greenfield expansion.

Customer segmentation is skewed toward small and mid-sized construction firms and trade installers in the Emmental catchment, with no single end-customer referenced as material. Pricing is transaction-based wholesale; the workwear division operates on a service-subscription cadence (measuring, laundering, repair). Fischer does not disclose financials; the company is owned by the Fischer family and has remained continuously operating since 1862.

Name

Fischer

Legal name

Fischer & Cie. AG

Website

https://fischer-ag.ch

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

51–100 employees

Short description

Fischer & Cie AG is a Swiss, family-owned specialized wholesaler founded in 1862, serving B2B construction trades across the Emmental region via four divisions: Steel, Building Services, Building Materials, and Workwear, supported by a mobile app and direct-delivery logistics.

Ownership category

akta.pro rank

Product category

Construction Materials Wholesale

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Construction materials wholesale
• Steel metal supply
• Building services plumbing
• HVAC heating systems
• Workwear safety equipment

Headquarters

HQ city

Langnau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Steel and Metals: B2B sales of steel, metals, reinforcement steel, and custom-cut steel products with millimeter precision cutting and next-day delivery
2. Product Sales - Building Services: Sales of sanitary technology, building drainage, water supply systems, heating/ventilation/air conditioning components, and valves/fittings
3. Product Sales - Building Materials: Sales of cement, lime, plasters, masonry products, insulation, roofing, facade products, wood materials, and construction chemicals
4. Workwear Full Service: Complete workwear service including measuring, printing, embroidering, delivery, washing, and repair
5. Transport Logistics: Rolling warehouse delivery service with trucks making special procurements and delivering to warehouse or construction site

Pricing tiers

Go-to-market motion1 record

Core offering

Fischer & Cie AG is a Swiss specialized wholesaler headquartered in Langnau im Emmental that supplies steel, building materials, building services (sanitary, plumbing, HVAC, roof technology), and workwear to trade professionals. The company operates four business areas (Stahl, Baumaterial, Haustechnik, Workwear) from physical locations in Langnau and Lyssach, complemented by an e-commerce platform and the Fischer mobile app.

Product overview

Fischer & Cie AG is a Swiss specialized wholesaler offering a comprehensive product portfolio across four main business areas: (1) Sanitary/Building Technology (Sanitärtechnik/Haustechnik) - complete building installation systems including press fittings, valves, water meters, drainage systems, building entrances, appliances, pipe connections, pumps, ventilation, and pipe insulation; (2) Heating, Ventilation, Air Conditioning (Heizung, Lüftung, Klima) - heat generation, distribution, and emission systems including underfloor heating, radiators, regulation valves from IMI Pneumatex and Oventrop; (3) Water Supply (Wasserversorgung) - cast iron pressure pipes, water valves, hydrants, PE pipes, and related fittings; (4) Steel/Metals (Stahl/Metalle) - bar steel, beams, sheets, stainless steel, aluminum, welding supplies, steel pipes, and reinforcement steel; (5) Building Materials (Baumaterial) - cement, mortars, insulation, roofing, drainage, garden construction, wood products, and construction chemicals; (6) Work Safety/Clothing (Arbeitsschutz/Bekleidung) - PPE equipment, safety clothing, and uniforms. The company operates a B2B e-commerce platform with approximately 65 employees across two locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Stahl (Steel) — Reinforcement steel, structural steel, custom cutting

Quantifiable outcome

• Same-day ordering with next-day delivery for custom steel cuts
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• LindeminorChannel Partner/ Reseller/ DistributorGas distribution partnership. Fischer offers wide selection of gases including oxygen, balloon helium, and nitrogen as Linde partner.
• Egger + Co. AGminorOthersListed as sponsor/partner on the Fischer website. Located in Burgdorf.
• DB Dusch Bad AGminorOthersListed as partner on the Fischer website.
• GeberitcoreChannel Partner/ Reseller/ DistributorMajor product brand partner for building drainage systems (Geberit PE/Silent pipes, fittings, apparatus connections, tools). Fischer distributes Geberit products including building drainage solutions.
• VELUXcoreChannel Partner/ Reseller/ DistributorBrand partnership for roof windows and heat protection products. Fischer distributes VELUX products including roller shutters and heat protection solutions.
• RiwegacoreChannel Partner/ Reseller/ DistributorProduct brand partner for roof and wall products including roof membranes, diffusion-open membranes, ventilation accessories, insulation products, and roof safety systems (R1-R7 product lines).
• AtlanticminorChannel Partner/ Reseller/ DistributorBoiler brand partner. Fischer distributes Atlantic boilers and accessories.
• Stiebel EltronminorChannel Partner/ Reseller/ DistributorBoiler brand partner. Fischer distributes Stiebel Eltron boilers.
• IMI PneumatexcoreChannel Partner/ Reseller/ DistributorValve and control technology brand. Fischer distributes IMI Pneumatex products including expansion vessels, safety valves, control valves, and measurement technology.
• EbrocoreChannel Partner/ Reseller/ DistributorValve technology brand. Fischer distributes Ebro butterfly valves (Z011-A-therm, Z014-A-therm series) for heating and cooling applications.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Debrunner Koenig AG: Leading Swiss wholesaler of steel, metals, reinforcement steel, and technical products to construction and industrial customers. Directly comparable to Fischer's Steel/Metals and Reinforcement Steel divisions in product range, custom cutting services, and B2B construction customer base.
• Richner AG: Swiss sanitary, HVAC, and plumbing distributor (also part of the GC Group) operating across multiple locations. Directly comparable to Fischer's Building Services division in product mix, supplier partnerships, and trade customer focus.
• Sanitas Troesch AG: Major Swiss sanitary and HVAC wholesaler (part of the GC Group) distributing plumbing, heating, and building services products. Directly comparable to Fischer's Building Services and HVAC divisions, serving overlapping trade customers with similar product categories.
• OPO Oeschger AG: Swiss wholesale distributor of building materials, tools, fasteners, and hardware to trades and construction professionals. Directly comparable to Fischer's Building Materials division in assortment, customer base, and B2B distribution model.
• Würth AG: Swiss subsidiary of the global Würth Group, distributing fasteners, tools, workwear (Würth MODYF), and chemical-technical products to trade and industrial customers. Directly comparable to Fischer's workwear and tools/building materials divisions in customer base, business model, and B2B sales motion.

Broad incumbents

• Hornbach Schweiz AG: Swiss operations of the European DIY home improvement retailer, offering a broad assortment of building materials, tools, and workwear to both trade and consumer customers. Comparable as a larger, broader-format competitor overlapping Fischer's building materials and workwear categories.

Others

• Sonepar Suisse AG: Swiss subsidiary of the world's largest electrical products distributor, serving electrical installers, contractors, and industrial customers. Comparable as a multi-location Swiss B2B trade distributor with a field sales and e-commerce motion, though operating in an adjacent (electrical) category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fischer-cie-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fischer