Singapore Asia Publishers

What Singapore Asia Publishers does

Singapore Asia Publishers (SAP) is a Singapore-headquartered educational publisher founded in 1977 that develops and distributes MOE syllabus-aligned assessment books and learning materials for students from pre-school through pre-university. The company operates a multi-brand catalog of more than a dozen series covering English, Mathematics, Science, and Chinese, including LEARNING+, Conquer, BIG, Rainbow, Super Skills First, Mini Skills Sharpener, Little Leaders, Notes+, Strengthen, Mastering, Cognitive X, SEAMO, and the STUDY SMART IB line for International Baccalaureate students. SAP also publishes past GCE N/O/A Level examination papers and AEIS preparation materials for international students seeking admission to Singapore mainstream schools. Digital surface area consists of the YooBook e-learning platform for e-book assessment content and the My SAPeducation iOS mobile application, both positioned as extensions of the physical catalog rather than standalone digital-first products.

SAP makes money primarily through one-time unit sales of physical books priced between approximately $2.95 and $39.95 per title, with promotional discounting and free domestic shipping above $50 SGD, distributed through a direct-to-consumer e-commerce storefront at sapgrp.com and an international wholesale network of more than 1,500 partners across 65+ countries. Distribution is anchored institutionally by adoption in more than 90% of Singapore's schools, supplemented by wholly-owned regional offices in China, Hong Kong, Malaysia, and the Philippines. Marketing combines traditional school-channel relationships with content-led acquisition via free worksheets, top-school test papers, and an active presence on YouTube, Facebook, Instagram, and TikTok.

Name

Singapore Asia Publishers

Legal name

Singapore Asia Publishers

Website

https://sapgrp.com

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Singapore Asia Publishers (SAP) is a Singapore-founded (1977) educational publisher producing MOE syllabus-aligned assessment books and learning materials for pre-school through pre-university students, serving 90%+ of Singapore's schools and distributing to 65+ countries.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Children’s Educational & Curriculum Publishing (MPAJAFAF), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

Keywords

• Educational assessment books
• MOE syllabus content
• K-12 learning materials
• Preschool activity books
• Exam preparation resources

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Singapore Asia Publishers generates revenue through the sale of physical educational books and assessment materials. Products are sold individually at various price points, ranging from approximately $2.95 to $39.95 per item. The company offers free shipping within Singapore for orders above $50, indicating standard e-commerce fulfillment model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Singapore Asia Publishers is an educational publisher that develops, produces, and sells MOE syllabus-aligned assessment books and learning materials for students from preschool through pre-university, offered under multiple branded series (LEARNING+, Conquer, BIG, Rainbow, etc.) and supplemented by digital e-books and a mobile learning app. Products are sold individually through its own e-commerce site and a global network of distribution partners.

Product overview

Singapore Asia Publishers (SAP) is a leading educational publisher in Singapore offering a comprehensive portfolio of assessment books and educational resources. The company operates a multi-brand strategy with distinct product lines including the LEARNING+ series for comprehensive assessment coverage, Conquer series for exam-focused practice, BIG/Rainbow series for preschool learning, Super Skills and Mini Skills Sharpener for targeted skill development, and specialized series like SUPER IQ Maths and Maths Olympiad with Terry Chew for advanced learners. The product range spans Pre-School (Nursery, K1, K2), Primary (Primary 1-6 covering English, Mathematics, Science, and Chinese), Secondary (Sec 1-4 with G2/G3 streaming), and Pre-University (H1/H2 levels). SAP also offers digital products through the YooBook e- series, past examination papers (N/O/A Levels), AEIS preparation books, and free resources including worksheets and test papers. The company serves the Singapore market with MOE-aligned curriculum while distributing to over 65 countries globally through its international network.

Differentiator

Problem solved

Functional benefit

Brands

• LEARNING+: Assessment and learning resource series covering mathematics, science, English, and Chinese subjects for primary through pre-university levels
• Conquer
• Super Skills First
• Big Mathematics
• Big English
• Rainbow
• Mini Skills Sharpener
• LITTLE LEADERS
• Mastering
• Strengthen
• Cognitive X
• SEAMO
• My SAPeducation

Products and services

• LEARNING+ Series Comprehensive assessment book series covering English, Mathematics, Science, and Chinese for Primary and Secondary levels, featuring progressive exercises, revision guides, and exam-focused content aligned with Singapore MOE syllabus, targeted at students and parents.
• Conquer Series Exam-focused assessment books with daily practice questions, simulated examination papers, and targeted skill development for preschool, primary and secondary students.
• BIG Series (Big Mathematics, Big English) Early learning curriculum books for preschool levels covering English, Mathematics, and Chinese with colorful illustrations and structured activities for pre-schoolers.
• Rainbow Series Activity books, student books, and lesson books for English, Maths, and Science at nursery and kindergarten levels featuring progressive skill-building exercises.
• Super Skills First Series Preschool and primary level skill development books covering phonics, mathematics, English, art and craft, with age-appropriate learning activities.
• Mini Skills Sharpener Series Targeted skill-building workbooks for preschoolers focusing on specific competencies such as ABC colouring, capital/small letters, shapes, colours, numbers, and early math concepts.
• LITTLE LEADERS Series Early learning series for kindergarten levels covering vocabulary, English, and mathematics with structured progressive exercises.
• Notes+ Series Condensed revision guides for upper secondary and pre-university mathematics and science subjects, including IGCSE Additional Mathematics outlines.
• SUPER IQ Maths Advanced mathematics enrichment books for gifted and high-achieving primary students covering must-know topics and challenging problem-solving.
• Maths Olympiad Lessons with Terry Chew Specialized olympiad-level mathematics training books authored by Terry Chew for primary school students aged 8+.
• Mastering G2/G3 Series Upper secondary mathematics and science textbooks covering G2 (Normal Academic) and G3 (Express) syllabi for Secondary 1-4 levels.
• Strengthen Series Comprehensive upper secondary and pre-university textbooks for H1/H2 Mathematics, Chemistry, and Science covering Express/G3 and N(A) Level syllabi.
• STUDY SMART IB Series International Baccalaureate mathematics textbooks covering Algebra, Calculus, Geometry and Trigonometry, Statistics, and Functions and Graphs for pre-university students.
• Cognitive X Series Social-emotional learning books for children, including titles such as 'I AM SUPER CALM', focused on building emotional regulation skills.
• Past Examination Papers (N/O/A Level) Compilations of GCE N Level, O Level, and A Level past examination papers for rigorous exam preparation and practice.
• AEIS Books Assessment books designed to help international students prepare for the Admissions Exercise for International Students (AEIS) to enter Singapore mainstream schools.
• YooBook e- Series (Digital / e-books) Digital and e-book versions of SAP assessment books, including the YooBook e-Escalate English series at various CEFR levels and Maths Olympiad competition preparation papers.
• My SAPeducation Mobile App iOS mobile application providing access to SAP educational content and resources for on-the-go learning.
• Free Resources (Free Worksheets and Free Top School Papers) Complimentary worksheets and top school test papers available for download that support student learning and serve as a marketing funnel for paid books.
• SEAMO (Southeast Asian Mathematical Olympiad preparation) Books and materials for Math Olympiad international competition preparation under the SEAMO brand.

Quantifiable outcome

• More than 90% of Singapore's Schools use SAP books
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholastic Education: Global children's book publisher and educational resource provider with school-based distribution channels and reading/learning programs. Comparable to SAP's preschool and primary segments as a broad incumbent with established school-channel reach.
• Oxford University Press (Education): Global educational publisher offering textbooks, digital learning, and assessment resources for primary, secondary, and higher-education curricula worldwide. Overlaps with SAP in K-12 supplementary content but operates at vastly broader international scale with more sophisticated digital products.
• Pearson Education: Global educational publisher producing K-12 and higher-education textbooks, assessments, and digital learning platforms. Comparable to SAP as a broad incumbent with much larger scale, more advanced digital products, and presence in international schools across Asia.
• Cambridge University Press & Assessment: International educational publisher and assessment authority producing Cambridge-aligned curricula, textbooks, and examinations including IGCSE and International A Level — directly overlapping with SAP's IB/IGCSE product lines. A broader incumbent with global reach and strong brand authority in international schooling.
• McGraw Hill Education: Major US-headquartered educational publisher covering K-12, higher education, and professional learning with both print and adaptive digital offerings. Comparable to SAP as a broad incumbent in the supplementary assessment and curriculum space, with materially larger scale and digital capability.

Direct peers

• Marshall Cavendish Education: Singapore-headquartered educational publisher producing K-12 textbooks, supplementary assessment books, and digital learning resources aligned with the Singapore MOE syllabus. Directly comparable to SAP across product category, target customers (Singapore schools, parents, students), and syllabus-aligned positioning.
• Shing Lee Publishers: Singapore-based educational publisher offering textbooks and supplementary assessment books for primary and secondary students aligned with the MOE syllabus. Closely comparable to SAP in scale, geography, and product mix.

Emerging players

• Singapore Math Inc. US-based publisher specializing in Singapore-method mathematics curriculum and workbooks for the North American K-12 market. Comparable to SAP's mathematics product lines (SUPER IQ Maths, Maths Olympiad with Terry Chew) but operating primarily in a different geography as an emerging niche player.

Regional players

• EDCO (Educational Publishing House) Vietnam: Vietnamese state-owned educational publisher producing K-12 textbooks and supplementary materials aligned with Vietnam's national curriculum. Comparable to SAP as a regional educational publisher operating in a Southeast Asian country where SAP already has distribution partners.
• Pan Asia Publishing: Hong Kong-based educational publisher producing textbooks and supplementary materials for Hong Kong and Greater China school systems. Comparable to SAP as a regional educational publisher serving a Chinese-language curriculum market that overlaps with SAP's overseas offices in Hong Kong and China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCkQ0htaK6hRx6xrgVPWwXbw/featured?view_as=subscriber
• Facebookfacebook.com/SingaporeAsiaPublishers
• Instagraminstagram.com/singaporeasiapublishers
• TikToktiktok.com/@singaporeasiapublishers
• LinkedInlinkedin.com/company/singapore-asia-publishers-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Asia Publishers