b-more

What b-more does

b-more, operated by Groupbmore S.r.l., is an Italian SaaS loyalty and marketing platform purpose-built for neighborhood retail. Founded in 2015 by Francesco Ciciriello (CEO) and Mikhail Zakharenko (CTO) and headquartered in Milan, the platform's defining technical feature is the use of the Italian Health Insurance Card (Tessera Sanitaria) and the customer's tax code as a universal loyalty identifier, eliminating the need for separate store-specific cards. The product is structured as three interconnected modules: a Circuito Fedeltà (Loyalty Network) that uses a dual-point wallet (merchant-scoped Activity Points plus network-wide Welcome Points), a rule-based Marketing Automation module with templates and milestone triggers, and an E-Commerce module supporting local-municipality delivery via PayPal or credit card. A store directory organized by trade category enables consumer discovery of affiliated shops.

The business model combines subscription-based fees for loyalty and marketing automation with transaction-based fees on e-commerce sales. Go-to-market is hybrid: a self-serve 30-day free trial with no long-term contracts sits alongside a sales-led motion of demo requests and direct outreach to local SMBs. Distribution is exclusively domestic (Italy), with current merchant coverage of approximately 15 SMBs concentrated in Lombardy (Milan and Bergamo). The company has no disclosed external funding, a stated share capital of €10,000, and a small founder-led team. Marketing relies on organic social, Italian business media coverage, and merchant referral. b-more holds registered trademarks for 'b-more' and 'Groupbmore' and participates in GDPR-compliant infrastructure arrangements with OVHCloud and Amazon AWS as sub-processors.

Name

b-more

Legal name

Groupbmore S.r.l.

Website

https://b-more.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

b-more (Groupbmore S.r.l.) is an Italian SaaS loyalty and marketing platform that lets neighborhood SMBs run a shared loyalty network using the Italian Health Card (Tessera Sanitaria) as a universal identifier, with integrated marketing automation and local e-commerce modules.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Marketing Automation Software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Customer loyalty software
• Marketing automation platform
• Local commerce solutions
• Merchant retention tools
• Neighborhood retailer SaaS

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Loyalty Network Services: Subscription-based services for local merchants to join the b-more loyalty network, enabling them to manage customer loyalty programs, track points, and offer rewards.
2. Marketing Automation: Additional paid services for merchants to send automated marketing communications, promotions, and targeted messages to customers.
3. E-commerce Platform: Commission-based e-commerce services for local merchants to sell products online, with delivery within the merchant's local area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

b-more operates a digital loyalty network and marketing platform for local Italian retailers that uses the universal Italian Health Insurance Card (Tessera Sanitaria) as the loyalty identifier. Local merchants subscribe to manage customer loyalty points (Activity Points at their own store and Welcome Points redeemable across the network), send automated segmented marketing communications, and sell products online with local delivery. The platform combines a loyalty network, marketing automation, and a locally scoped e-commerce channel targeted at neighborhood SMBs in Italy.

Product overview

b-more is a unified loyalty network and marketing platform for local Italian commerce, consisting of three interconnected core modules. The flagship product is the Circuito Fedeltà (Loyalty Network), which enables customers to earn and redeem loyalty points at participating neighborhood shops using their existing Italian Health Insurance Card (Tessera Sanitaria) and tax code as identification — eliminating the need for separate loyalty cards. Complementing the loyalty network is a Marketing Automation module providing pre-set communication templates, automated reward triggers (birthdays, anniversaries), and customer segmentation tools for targeted promotions. The E-Commerce module allows merchants to sell products online within their local municipality. A store directory (Store Locator) organized by trade categories enables customer discovery of affiliated shops. The platform targets small local retailers, positioning itself as bringing enterprise-grade loyalty and marketing tools to neighborhood businesses.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 18% profit increase for merchants through increased customer return frequency (based on Accenture study)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Smile.io: Smile.io is a leading loyalty and rewards platform for SMB e-commerce merchants, offering points, referrals, and VIP programs. It is the closest direct competitor to b-more's loyalty network model and is commonly benchmarked against it for SMB retention.
• Square Loyalty: Square Loyalty (Block) is a free, integrated loyalty product for SMB sellers using Square's POS. Like b-more, it targets local merchants with simple, frictionless loyalty programs bundled with broader payment and commerce tooling.
• Antavo: Antavo is an enterprise loyalty cloud platform with API-first architecture. While it serves larger brands, its multi-merchant, network-style loyalty capabilities are comparable to b-more's Welcome Points architecture.
• Punchh: Punchh is a SaaS loyalty and engagement platform for restaurant and retail chains. Its cross-merchant behavioral data and segmentation capabilities are comparable to b-more's marketing automation layer for local commerce.
• Zinrelo: Zinrelo is a loyalty rewards platform focused on SMB and mid-market e-commerce brands, offering points, tiers, and referrals. It is comparable to b-more in scope and customer profile, providing a useful benchmark for SMB loyalty SaaS metrics.
• Yotpo: Yotpo is a marketing platform for SMB e-commerce brands offering loyalty, reviews, SMS marketing, and referrals. Its bundled marketing automation and loyalty suite overlap directly with b-more's combined offering for small merchants.
• LoyaltyLion: LoyaltyLion is an SMB-focused loyalty platform for e-commerce brands, supporting points, tiers, and rewards. It overlaps with b-more's loyalty and marketing automation modules for small merchants building retention programs.

Broad incumbents

• Shopify: Shopify is the dominant SMB e-commerce platform and has expanded into loyalty (Shopify Audiences, partner loyalty apps). Its scale and ecosystem make it a significant incumbent competitor for b-more's e-commerce and marketing modules.
• Lightspeed Commerce: Lightspeed is a broad POS and commerce platform for SMB retail and hospitality that includes loyalty as one module of a wider suite. It competes with b-more from the incumbent side by offering loyalty alongside payments, inventory, and e-commerce.
• Clover: Clover (Fiserv) is a POS and business management platform with built-in loyalty and marketing features for SMBs. It is a broad incumbent competitor to b-more in the local retail loyalty space, bundled with payments and hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bmore_group
• Facebookfacebook.com/groupbmore
• LinkedInlinkedin.com/company/groupbmore/about
• Instagraminstagram.com/groupbmore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b-more