Biddy

What Biddy does

Biddyco is a B2B creative agency headquartered at 10736 Jefferson Boulevard, Culver City, CA that produces advertising creative for brands spending between $100,000 and $5,000,000 per month on Meta (Facebook/Instagram) advertising. The company targets a specific pain point: creative production bottlenecks that prevent high-ad-spend brands from scaling their Meta campaigns. Its service offering is structured around four product lines — UGC (native-style user-generated content ads), UGC + Motion (UGC combined with animation), Motion (advanced animation for brand storytelling), and Statics + Minimal Videos (simplified creative formats) — all delivered on an end-to-end basis from concepting and scripting through creator sourcing, editing, and post-production.

The agency's core capability is the combination of brand-compliance discipline with conversion-focused creative output, supported by an in-house motion/animation skillset that client testimonials (e.g., Momofuku) identify as a capability they lack internally. Biddyco generates revenue through professional-services engagements (project-based or retainer) under a quote-based pricing model with no publicly disclosed rates. Customer acquisition is sales-led, relying on direct outreach, website inquiries, customer referrals, and a 3x/week newsletter distributed via the @hellobiddyco Instagram and email channels. The client base spans enterprise (Uber, iHerb, Constant Contact, Fellow, SmartyPants, Momofuku, MagicSpoon) and mid-market (Zbiotics, JuneShine, Nurx) brands across at least eight industries. No underlying technology platform, AI/ML capabilities, funding history, headcount, or revenue figures are disclosed in the available material.

Name

Biddy

Legal name

Biddyco

Website

https://Biddy.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Biddyco is a B2B creative agency producing UGC, motion/animation, video, and static ad creative for mid-to-large brands spending $100k-$5M monthly on Meta advertising, delivered end-to-end from concepting through post-production.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Paid Social Advertising Management (MPAAACAC)

Keywords

• Creative agency services
• Meta advertising creative
• Ugc production
• Motion animation services
• Performance creative

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Biddyco generates revenue by providing end-to-end advertising creative services including concepting, scripting, creator sourcing, editing, and animation. The company produces high-performing UGC, motion/animation, video, and static content for brands spending significantly on Meta ads. Revenue is generated through project-based or retainer-style professional service engagements rather than software licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Biddyco is a B2B Meta creative agency that produces end-to-end advertising creative for brands spending between $100,000 and $5,000,000 per month on Meta (Facebook/Instagram) advertising. The agency handles concepting, scripting, creator sourcing, editing, and animation, delivering high-performing UGC, motion/animation, video, and static content. Services are sold as project-based or retainer-style professional engagements, with pricing provided on a quote basis.

Product overview

Biddyco is a Meta creative agency providing end-to-end ad creative services for brands spending between $100k-$5M per month on Meta. The company offers four distinct creative products: UGC (native-style user generated content ads), UGC + Motion (UGC combined with animation), Motion (advanced motion/animation for brand storytelling), and Statics + Minimal videos. All services include concepting, scripting, creator sourcing, editing, and animation, delivering creative diversity needed to scale to millions in monthly ad spend while maintaining brand guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• UGC Native-style User Generated Content (UGC) ads covering concept formation, script writing, creator recruiting, product fulfillment, feedback, and post-production. Used by brands to produce authentic, creator-driven Meta advertising creative. Clients served include Verb, Allara, and SmartyPants.
• UGC + Motion Native-style UGC combined with scroll-stopping motion and animation, described as a signature Biddyco style that blends authentic creator content with dynamic visual elements. Clients served include Mood, Nibbles, and Pinemelon.
• Motion Advanced motion and animation services designed to help brands stand out and tell their brand story through dynamic visual creative. Clients served include Nurture Life, Momofuku, and Green Lumber.
• Statics + Minimal Videos Static images and minimal video content for brands where simplicity resonates, positioned as an offering that demonstrates 'sometimes less is more.' Clients served include HPN, Vive, and Huel.

Quantifiable outcome

• 59% ROAS increase on paid social (SmartyPants case)
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Major Tom: Full-service digital agency offering paid social creative and media services to mid-market brands; comparable on creative format mix and target customer profile.
• Movement Strategy: Social-first creative and media agency producing platform-native content for major brands across Meta, TikTok and YouTube; directly comparable on paid social creative production.
• Hawke Media: LA-based digital marketing agency offering paid social, performance creative and media buying to mid-market and enterprise brands; directly overlaps Biddyco's buyer profile and Meta creative focus.
• Blue Wheel Media: Boutique performance creative and media agency producing Meta/TikTok ad creative for consumer brands; comparable in scale and creative format focus.
• JOY Creative: Boutique creative agency specializing in UGC and performance creative for paid social advertisers; the closest direct competitor on product format and target client.
• TheMany: Boutique creative agency producing social-first campaigns and ad creative for consumer brands; comparable in creative production model and brand-tier client base.

Broad incumbents

• Metric Theory: Performance marketing agency with paid social creative services to mid-market and enterprise brands; broader media-buying focus but directly competes on Meta creative production.
• Power Digital Marketing: Full-service digital marketing agency with a strong paid social creative practice serving mid-market and enterprise consumer brands; overlaps Biddyco's ICP and service stack.
• Tinuiti: Large independent performance marketing agency offering paid social creative, media and analytics to enterprise brands; broader portfolio but directly competes on Meta creative services.

Emerging players

• Superside: Creative-as-a-service platform offering scalable ad creative production (including motion and statics) to performance marketers; competes on creative supply and turnaround.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hellobiddyco
• Xx.com/biddyapp
• Facebookfacebook.com/biddyapp
• LinkedInlinkedin.com/company/biddy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biddy