What Commercial Property Guide does

Commercial Property Guide is an Australian digital commercial real estate portal founded in 1998 and headquartered in Potts Point, operating as a privately held business with 1-10 employees. The platform lists commercial properties for sale, lease, coworking, and investment across Sydney, Melbourne, Brisbane, Perth, and Adelaide, covering property types including offices, retail, industrial, hotel/leisure, showrooms, medical, rural, and development/land. The company self-positions as "Australia's number one independent commercial property website," explicitly stating it is 100% independent of outside commercial media interests and curates only listings from agents providing complete marketing campaigns.

The platform is built on a web-based property search engine with advanced filtering (property type, price, rent, floor area), complemented by native iOS and Android mobile applications, an Agent Hub portal for agent listing management, and an extensive editorial library spanning News & Advice and The Guide monthly newsletter. Its most notable technical asset is the patented Asking Price Index (API), an automated methodology that re-uses the platform's own online advertising data to generate indices tracking commercial property sale and lease price movements; a complementary Time on Market data product extends this research capability.

Monetization is diversified across four streams: recurring subscription-like agent/agency listing fees, The Guide newsletter subscription, advertising (including direct placements for commercial property-related services), and affiliate/referral fees from a partnership with Bentleys Finance for commercial, development, agribusiness, and SMSF lending. Go-to-market is digital-first and content-driven, with the blog, newsletter, and SEO-optimized city landing pages serving as primary demand generation, supplemented by app-store distribution and a Find an Agent plus Ask ED expert directory for mid-funnel conversion. Pricing is quote-based and not publicly disclosed.

Name

Commercial Property Guide

Legal name

Commercial Property Guide

Website

https://commercialpropertyguide.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Commercial Property Guide is an Australian independent commercial real estate portal founded in 1998, serving property seekers and commercial agents with searchable sale, lease, coworking, and investment listings across five major Australian metros, supplemented by proprietary data products and a Bentleys Finance loan referral partnership.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Listings

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Commercial property listings
• Real estate portal
• Property search platform
• Commercial real estate agents
• Property market data

Headquarters

HQ city

Potts Point

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent/Agency Listing Fees: Commercial real estate agents pay to list properties on the platform. The site emphasizes focusing on only the best properties from agents who provide complete marketing campaigns.
2. The Guide Newsletter Subscription: Monthly subscription newsletter providing news, views and tips about commercial real estate and the industry. Available for Property Seekers and Commercial Agents.
3. Advertising: Advertising revenue from commercial property-related products and services, including commercial loans referral to Bentleys Finance.
4. Commercial Loans Referral: Referral partnerships for commercial loans, development and construction loans, agribusiness loans, and self-managed super fund lending through Bentleys Finance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Commercial Property Guide operates an independent Australian online portal that aggregates commercial real estate listings (for sale, lease, coworking, and tenanted investment) submitted by commercial real estate agents. The platform provides search tools, market data (including the patented Asking Price Index), expert directories, and a monthly newsletter, and earns revenue primarily from agent listing fees, advertising, and commercial loan referrals via Bentleys Finance.

Product overview

Commercial Property Guide is a single unified commercial real estate portal platform providing comprehensive property listing services across Australia. The core offering consists of property search modules for buying (For Sale), renting (For Lease), coworking spaces, and tenanted investment properties (Invest), complemented by data products including the Asking Price Index and Time on Market research tools. Additional services include the Find an Agent and Ask ED expert directories, a News & Advice Blog with industry coverage, The Guide monthly newsletter, and a commercial loans referral service through Bentleys Finance. The platform is accessible via responsive website and native iOS/Android mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• The Guide: Monthly newsletter providing news, views and tips about commercial real estate

Products and services

• For Sale Listings Searchable commercial real estate for-sale listings on commercialpropertyguide.com.au, filterable by property type (Offices, Retail, Industrial, Hotel/Leisure, Showrooms, Medical, Rural, Development/Land), price range, and floor area. Aimed at property seekers and investors.
• For Lease Listings Searchable commercial real estate for-lease listings filterable by property type, rent range, and floor area for tenants seeking offices, retail, industrial, and other commercial space.
• Coworking Spaces Listings Listings of flexible coworking office spaces for businesses and professionals seeking short-term or flexible lease arrangements.
• Invest (Tenanted Investment Properties) Investment property listings focused on income-producing commercial real estate assets with existing tenants, aimed at property investors.
• Asking Price Index (API) Patented proprietary market data index that uses an automated process to re-use online advertising data to track movements in commercial property sale and lease prices across major Australian markets.
• Time on Market Market research resource providing data on how long commercial properties take to sell or lease in Australian markets.
• The Guide Newsletter Monthly subscription newsletter delivering news, views, and tips about commercial real estate and the industry, offered to both property seekers and commercial agents.
• Find an Agent Directory Online directory connecting property seekers with commercial real estate agents and agencies across Australia.
• Ask ED Expert Directory Expert directory service connecting users with industry experts for commercial real estate advice across Australia.
• Commercial Loans Referral Service Referral partnership with Bentleys Finance that connects users to commercial loans, development and construction loans, agribusiness loans, and self-managed super fund lending.
• Mobile App (iOS and Android) Native mobile applications for iOS and Android providing on-the-go access to commercial property listings, available via the App Store and Google Play.
• Agent Hub Dedicated portal where commercial real estate agents manage their property listings and marketing campaigns on the Commercial Property Guide platform.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CommercialRealEstate.com.au: An Australian commercial real estate listing site with a similar for-sale, for-lease, and investment focus. Operates in the same niche as Commercial Property Guide, competing head-to-head for agent listings and property seeker eyeballs in Australia.
• Domain Group (commercial.domain.com.au): Domain's commercial property portal is a major Australia-focused real estate marketplace covering commercial sale and lease listings. It directly competes with Commercial Property Guide for both agent listings and property seeker traffic in the same geography.
• LoopNet: LoopNet is the largest global commercial real estate listing marketplace (owned by CoStar Group). It is the closest international analogue to Commercial Property Guide's core two-sided listing portal model for commercial sale and lease properties.
• REA Group (realcommercial.com.au): REA Group operates realcommercial.com.au, Australia's largest commercial real estate listing portal. It is the most direct competitor to Commercial Property Guide, serving the same Australian market, the same agent-and-seeker two-sided model, and offering overlapping commercial sale, lease, and investment categories.
• Crexi: Crexi is a fast-growing US commercial real estate marketplace with a similar technology-forward, data-driven positioning (including proprietary market data products). It mirrors Commercial Property Guide's strategy of bundling listings with proprietary market intelligence.

Emerging players

• PropertyMe: PropertyMe is an Australian property technology company providing cloud-based software for real estate agencies. While its primary focus is agency operations software rather than a public listing portal, it is adjacent to Commercial Property Guide's Australian commercial real estate ecosystem and competes for the same agent customer base.

Broad incumbents

• CoStar Group: CoStar is the dominant global commercial real estate information and analytics platform, owning LoopNet and Apartments.com. It competes broadly in commercial property data and listings, dwarfing Commercial Property Guide in scale, data assets, and recurring subscription revenue.
• Rightmove (Commercial): Rightmove is the UK's largest property portal with a commercial real estate section. While primarily UK-focused and much broader (residential + commercial), its commercial listings portal competes for the same product category and similar agent-driven revenue model.
• Zillow (Commercial / Zillow Offices): Zillow is a US-based broad real estate platform that has expanded into commercial listings and office space. While primarily residential, its commercial offering overlaps with Commercial Property Guide's portal category and shares the digital marketplace, agent-monetized business model.

Regional players

• Square Foot (Asia): Square Foot is a commercial real estate marketplace focused on Asia-Pacific office leasing. It offers a comparable listing-portal model for commercial properties but in a different geography (Asia), making it a regional analogue rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Compropguide
• Facebookfacebook.com/CommercialPropertyGuide
• LinkedInlinkedin.com/company/commercial-property-guide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Property Guide