Shogo
Shogo is a Russian digital marketing agency, founded 2003, offering integrated brand and e-commerce services — strategy, web development on its proprietary Argilla CMS, SEO, contextual ads, SMM, marketplace promotion, and video production — primarily to enterprise and mid-market clients in Russia.
- Company typePrivate
- Founded2003
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Shogo does
Shogo is a Russian digital communication agency founded in 2003 by Denis Belyakov, operating as an Individual Entrepreneur (ИП Петрухин Александр Анатольевич) with operational headquarters in Moscow and legal registration in Tula. The firm delivers two integrated service suites: a 'For Brands' offering spanning communication strategy, brand website development, landing page creation, media advertising, social media marketing, SEO, and in-house video production (via the True Story Pro studio); and a 'For E-commerce' offering covering online store development on its proprietary Argilla CMS, e-commerce strategy, contextual advertising and price aggregators, marketplace promotion (Wildberries, Ozon), email marketing, SMM, GEO AI-search optimization, and sales-quality monitoring (via Checkingcall). Its technical foundation is the proprietary modular Argilla CMS, which enables clients to launch with minimum functionality and scale features (catalog, filters, Platron payments, Yandex.Market export, 1C integration, CRM, multi-currency) as needs grow.
Shogo monetizes through a mix of one-time project fees (990,000–1,200,000 RUB for online stores, 1,200,000 RUB for brand sites, from 200,000 RUB for landing pages), hourly strategy and contextual advertising services (2,000–3,000 RUB/hour), monthly recurring marketplace management subscriptions (40,000–90,000 RUB per marketplace), and unit-priced email marketing services. Distribution is direct and consultative — sales-led B2B engagements targeting brands and e-commerce businesses, with teams capped at 10 concurrent client projects to ensure quality. The company also operates 7 proprietary e-commerce projects (Elki.Vtapkah, Dveri.Vtapkah, Parket.Vtapkah, Gidromarket, Openfish, Dinero, Sportiv) with combined reach of 2 million people per month, providing first-party operational data applied to client work. Disclosed clients include BMW Russia, Toyota Russia, RipCurl Russia, CUBE Russia, BASK, HOMAG, Jacks, Quechua, Superdry Sport, Dr. Korman, and Interyerus; average client tenure exceeds 5 years with NPS above 9/10. Shogo holds 1C-Bitrix business partner status, partnerships with AGIMA and MarSpo, and Runet Rating placements including 3rd in sports e-commerce development and 2019 Silver of Runet Prize.
Shogo firmographics
Firmographics- Name
- Shogo
- Legal name
- ИП Петрухин Александр Анатольевич
- Website
- https://shogo.ru
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shogo is a Russian digital marketing agency, founded 2003, offering integrated brand and e-commerce services — strategy, web development on its proprietary Argilla CMS, SEO, contextual ads, SMM, marketplace promotion, and video production — primarily to enterprise and mid-market clients in Russia.
- Ownership category
- akta.pro rank
Shogo industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)
- akta.pro secondary industries
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Shogo is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Shogo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Development Services: One-time project-based fees for website development including brand sites, landing pages, and e-commerce platforms. Projects range from 990,000 to 1,200,000 rubles for online stores, and 1,200,000 rubles for brand sites.
- Strategy and Marketing Consulting: Hourly-based strategy development services where 1 hour of strategist work costs from 2,500-3,000 rubles. Strategy development for niche brands typically takes 90-180 hours.
- Marketplace Management Services: Monthly subscription services for marketplace promotion and sales organization, ranging from 40-60 thousand rubles per marketplace for basic services to 60-90 thousand for full-service management.
- Email Marketing Services: Template development starting at 10,000 rubles, content integration from 3,000 rubles, with distribution at 100 rubles per 1,000 emails.
- Contextual Advertising Management: Hourly rates for certified specialists managing advertising campaigns at 2,000 rubles/hour, often compensated through commission from Yandex.Direct.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Internet Store 990 - Basic e-commerce package for quick project start |
| One time/ perpetual license | Pay-as-you-go | Internet Store 1200 - Advanced e-commerce with full automation |
| One time/ perpetual license | Pay-as-you-go | Brand Site Development |
| One time/ perpetual license | Pay-as-you-go | Landing Page Creation |
| Subscription | Monthly | Marketplace Promotion - Basic |
| Subscription | Monthly | Marketplace Promotion - Turnkey |
| Other | Pay-as-you-go | Strategy Development - Niche Brands |
| Other | Pay-as-you-go | E-commerce Strategy Development |
| Unit Pricing | Pay-as-you-go | Email Marketing Template |
| Other | Monthly | Contextual Advertising Management |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Shogo product offering
Product offeringCore offering
Shogo is a Russian digital marketing agency providing strategy, website development, SEO, contextual advertising, SMM, email marketing, marketplace promotion, and video production services to brands and e-commerce businesses. The agency develops client projects on its proprietary Argilla CMS platform and supplements client work with insights gained from operating 7 proprietary e-commerce stores. Services are delivered through project-based engagements, hourly consulting, and monthly subscriptions.
Product overview
Shogo is a digital communication agency offering two primary service suites — For Brands (брендинг) and For E-commerce (e-commerce) — plus an owned SaaS CMS platform called ARGILLA. The For Brands suite covers communication strategy and marketing management, brand website development, landing page creation, media advertising, SMM, SEO, and in-house video production (True Story Pro studio). The For E-commerce suite covers online store development on ARGILLA (two tariff plans: 990 at 990,000 rubles and 1,200 at 1,200,000 rubles), e-commerce strategy, contextual advertising with price aggregators, marketplace promotion (Wildberries/Ozon), email marketing, SMM, GEO AI-search optimization, and sales quality control. ARGILLA CMS is Shogo's proprietary modular website platform used as the technical foundation for client online store projects, offering catalog management, SEO tools, payment processing (Platron), and Yandex.Market feed export as built-in features, with optional add-ons for 1С integration, SMS notifications, and CRM.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Marketing Management (Стратегия и маркетинговое управление)
Quantifiable outcome
- Traffic growth from 6,000-8,000 to 28,000-29,000 monthly for Elki.Vtapkah e-commerce project
- +7 more outcomes
Companies that use Shogo
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles3 records
Shogo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature2 records
Shogo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 1C-BitrixcoreOfficial business partner of 1C-Bitrix for website development. Uses Bitrix CMS platform for client projects including enterprise-level implementations.
- AGIMAminorStrategic partnership under 'Together with AGIMA' initiative for collaborative business development.
- MarSpominorMarketing partnership badge holder indicating collaboration in sports marketing events and initiatives.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Shogo competitors and assessment
Company assessmentBroad incumbents
- Dentsu (Russia): Global advertising and marketing services network with Russian operations. While much larger and broader in scope, it competes with Shogo for enterprise brand digital mandates such as BMW and Toyota that Shogo already serves.
- BBDO (Russia): Global advertising network with presence in Russia. Competes for brand-side mandates involving creative, media, and digital campaigns at the same multinational accounts that Shogo serves.
- Publicis Groupe (Russia): Global marketing and communications group with Russian operations. Overlaps with Shogo in the broader digital marketing services space but at much larger scale and with broader portfolio offerings.
- Ogilvy (Russia): Global creative and digital agency network active in Russia. Overlaps with Shogo's brand-side services (strategy, brand site, media, SMM) at the enterprise tier but operates as a much broader portfolio business.
Direct peers
- Netpeak Group: Large digital marketing group active across Russia/CIS with comparable SEO, paid search, marketplace, and analytics offerings. Operates at greater scale than Shogo but with a similar full-funnel digital agency model targeting e-commerce and brand clients.
- Demis Group: Long-established Russian digital agency specializing in SEO, contextual advertising, and web development. Competes directly with Shogo for mid-market and enterprise e-commerce clients in the Russian market.
- Realweb: Russian full-service digital agency offering web development, SEO, advertising, and content production. Competes head-to-head with Shogo for brand and e-commerce budgets in the Russian market.
- AGIMA: Major Russian digital production and marketing agency. Shogo explicitly highlights a 'Together with AGIMA' partnership on its homepage, and the two operate in the same full-service digital agency category serving enterprise and mid-market clients in Russia.
- Ingate: Russian digital marketing agency covering SEO, paid search, SMM, and e-commerce development. Overlaps directly with Shogo's core service suite and target customer base of Russian e-commerce and brand marketers.
Regional players
- WebFX: US-based full-service digital marketing agency offering SEO, paid search, web development, and content. Comparable service mix and mid-market/enterprise positioning to Shogo, but operates in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Shogo social profiles
Digital presenceShogo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shogo leadership team
Management profileNumber of profiles
Profiles1 record
Shogo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shogo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shogo
What does Shogo do?
Shogo is a Russian digital marketing agency providing strategy, website development, SEO, contextual advertising, SMM, email marketing, marketplace promotion, and video production services to brands and e-commerce businesses. The agency develops client projects on its proprietary Argilla CMS platform and supplements client work with insights gained from operating 7 proprietary e-commerce stores. Services are delivered through project-based engagements, hourly consulting, and monthly subscriptions.
Is Shogo a public or private company?
Shogo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shogo founded?
Shogo was founded in 2003. It employs 51 to 100 people.
Where is Shogo based?
Shogo is headquartered in Moscow, Russia, in the Europe region.
How does Shogo make money?
Five revenue lines are on record. Website Development Services are the primary driver. The others are strategy and Marketing Consulting, marketplace Management Services, email Marketing Services and contextual Advertising Management.
Who are Shogo's main competitors?
Broad incumbents on record are Dentsu (Russia), BBDO (Russia), Publicis Groupe (Russia) and Ogilvy (Russia). Direct peers are Netpeak Group, Demis Group, Realweb, AGIMA and Ingate. WebFX is listed as a regional player.
Does Shogo have an API?
No public API is recorded for Shogo.
What industry is Shogo in?
Shogo's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAH, SEO Content Strategy & Production (Topic Research, Editorial Planning), with a secondary code of BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 541810 and its SIC code is 8741.