Anton & Willem
Anton & Willem is a French pharmacy network of 70+ locations specializing in natural and alternative medicine. The company develops and sells an exclusive own-brand range of 300+ products, including dietary supplements, essential oils, and herbal teas, to health-conscious consumers across France via retail and e-commerce.
- Company typePrivate
- Founded2014
- HeadquartersLe Pertuis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Anton & Willem does
Anton & Willem is a French pharmacy network founded in 2014 and headquartered in Villers lès Nancy, France. The company operates an affiliated network of over 70 pharmacies across France specialized in natural and alternative medicines, including phytotherapy, aromatherapy, micro-nutrition, and gemmotherapy, while continuing to dispense conventional medications. Its core technology and product asset is an exclusive own-brand range of more than 300 references manufactured in France, spanning dietary supplements (capsules, ampoules, syrups, drops, sprays), essential oils (over 40 organic varieties), and herbal teas organized across health benefit categories including immunity, digestion, sleep, slimming, circulation, joint mobility, and respiratory comfort. Flagship product lines include the API-STAR propolis range, FORTIMMUN immune supplements, 3D DRAINE slimming products, and POLLIZEN seasonal wellness capsules.
The business model is a dual-channel retail operation. Revenue is generated through (1) physical pharmacy sales of conventional medications and natural health products across the 70+ location network, (2) e-commerce sales via the anton-et-willem.fr platform selling the exclusive own-brand line directly to consumers, and (3) own-brand product distribution exclusively through the affiliated network and website. Pricing is unit-based, with individual SKUs ranging from approximately €5 to €34 and free delivery offered on e-commerce orders above €100. The company targets health-conscious consumers seeking natural alternatives through a horizontal segmentation approach, supported by a multi-channel marketing mix spanning Instagram, Facebook, LinkedIn, blog content on health topics, email newsletters, and organic search. The company is privately held with no disclosed parent company, no institutional investors, and no funding rounds reported.
Anton & Willem firmographics
Firmographics- Name
- Anton & Willem
- Legal name
- Anton & Willem
- Website
- https://anton-et-willem.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anton & Willem is a French pharmacy network of 70+ locations specializing in natural and alternative medicine. The company develops and sells an exclusive own-brand range of 300+ products, including dietary supplements, essential oils, and herbal teas, to health-conscious consumers across France via retail and e-commerce.
- Ownership category
- akta.pro rank
Anton & Willem industry classification
Industry- Product category
- Natural Health Pharmacy Retail
- NAICS
- Pharmacies and Drug Retailers (456110), Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
Keywords
Where Anton & Willem is headquartered
LocationHeadquarters
- HQ city
- Le Pertuis
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Anton & Willem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Retail pharmacy sales: Revenue generated from sales of both conventional medications and natural health products through a network of over 70 pharmacies across France.
- E-commerce sales: Online sales through own e-commerce platform (anton-et-willem.fr) of the exclusive own-brand product line of over 300 references.
- Own-brand product sales: Sales of proprietary brand products manufactured in France, sold exclusively through Anton & Willem pharmacies and website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Distribution channels2 records
Marketing channels6 records
Anton & Willem product offering
Product offeringCore offering
Anton & Willem operates a network of over 70 pharmacies across France specialized in natural and alternative medicines (phytotherapy, aromatherapy, micro-nutrition, gemmotherapy), while continuing to dispense conventional medications. The company sells an exclusive own-brand range of more than 300 products manufactured in France, including essential oils, herbal tisanes, dietary supplements, and propolis-based formulations, distributed through physical pharmacies and an e-commerce platform.
Product overview
Anton & Willem is a network of over 70 pharmacies in France, created in 2014, specializing in natural health products. The company offers an exclusive range of over 300 products manufactured in France under their own brand, including essential oils (Huiles Essentielles) such as Lavender, Tea Tree, Eucalyptus, Ravintsara, and over 40 other varieties; herbal teas (Tisanes) for various health needs including digestion, sleep, joints, and respiration; and dietary supplements in various forms (gélules/capsules, ampoules, syrups, drops, sprays) including immune support products like the API-STAR line (propolis-based), FORTIMMUN, and POLLIZEN, as well as slimming aids like 3D DRAINE, Chrome Picolinate, and Guarana. The portfolio spans aromatherapy, herbalism, phytotherapy, and micro-nutrition, all positioned under the concept of 'health differently' (santé autrement) combining effectiveness, natural ingredients, and proximity.
Differentiator
Problem solved
Functional benefit
Products and services
- Essential Oils Range (Huiles Essentielles Bio)
- Herbal Teas (Tisanes)
- API-STAR Propolis Immune Line
- 3D Draine Slimming Line
- FORTIMMUN and Immune Defense Supplements
- Vitamins and Micro-nutrition Supplements
- Pharmacy Dispensing and Personalized Advice Services
Companies that use Anton & Willem
Customer profileSegments1 record
Ideal customer profiles1 record
Anton & Willem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anton & Willem partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Anton & Willem competitors and assessment
Company assessmentBroad incumbents
- Giphar: Large French cooperative network of independent pharmacies with shared branding, signage and central support. Closely comparable to Anton & Willem's 'network of affiliated pharmacies' model but at significantly larger scale across France.
- Pharmabest: French network of affiliated independent pharmacies offering centralised marketing, branding and product support — analogous to the network/affiliate operating model described by Anton & Willem.
Direct peers
- Nutergia: French dietary supplement brand (part of the LNHK/Danone group) built on natural and bioavailable ingredients, distributed through French pharmacies and health professionals. Directly comparable to Anton & Willem in the dietary-supplement retail-pharmacy space.
- Arkopharma: French pharmaceutical laboratory specialising in phytotherapy, aromatherapy and natural health products, with broad retail pharmacy distribution. Directly comparable to Anton & Willem in the phytotherapy/essential oil/supplement category that anchors Anton & Willem's own-brand range.
- Onatera: French e-commerce pure player dedicated to natural health, supplements, essential oils and herbal teas. Direct competitor to Anton & Willem's e-commerce channel for the same target buyer (health-conscious French consumers).
- Pranarôm: French specialist in essential oils and aromatherapy, selling through pharmacies and online channels. Direct overlap with Anton & Willem's 'Huiles Essentielles' catalogue and aromatherapy category.
- Forte Pharma: France-based dietary supplements brand with portfolio covering immunity, slimming, sleep, beauty and vitality. Overlaps directly with Anton & Willem's own-brand range in slimming (3D Draine, Chrome, Konjac), immunity (FORTIMMUN, API STAR) and sleep/mood formulations.
- PiLeJe: French laboratory focused on micronutrition, phytotherapy and natural health products sold through pharmacies and health practitioners. Highly comparable to Anton & Willem's micro-nutrition and phytotherapy positioning and pharmacy-channel model.
Emerging players
- Cocooncenter: French online retailer specialised in pharmacy, natural health, essential oils and supplements. Direct competitor for the same online natural-health basket as Anton & Willem's e-commerce platform.
- Doctipharma: French online pharmacy and marketplace selling OTC, parapharmacy and natural products. Directly comparable to Anton & Willem's e-commerce channel in serving the same French health-conscious consumer online.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Anton & Willem social profiles
Digital presenceAnton & Willem compliance and trust
Trust signalCompliance2 records
Anton & Willem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anton & Willem leadership team
Management profileNumber of profiles
Anton & Willem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anton & Willem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anton & Willem
What does Anton & Willem do?
Anton & Willem operates a network of over 70 pharmacies across France specialized in natural and alternative medicines (phytotherapy, aromatherapy, micro-nutrition, gemmotherapy), while continuing to dispense conventional medications. The company sells an exclusive own-brand range of more than 300 products manufactured in France, including essential oils, herbal tisanes, dietary supplements, and propolis-based formulations, distributed through physical pharmacies and an e-commerce platform.
Is Anton & Willem a public or private company?
Anton & Willem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anton & Willem founded?
Anton & Willem was founded in 2014. It employs 1 to 10 people.
Where is Anton & Willem based?
Anton & Willem is headquartered in Le Pertuis, France, in the Europe region.
How does Anton & Willem make money?
Three revenue lines are on record. Retail pharmacy sales are the primary driver. The others are E-commerce sales and own-brand product sales.
Who are Anton & Willem's main competitors?
Broad incumbents on record are Giphar and Pharmabest. Direct peers are Nutergia, Arkopharma, Onatera, Pranarôm, Forte Pharma and PiLeJe. Emerging players are Cocooncenter and Doctipharma.
Does Anton & Willem have an API?
No public API is recorded for Anton & Willem.
What industry is Anton & Willem in?
Anton & Willem's product category is Natural Health Pharmacy Retail. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.