Absolute Labs
Absolute Labs is a London-based Salesforce Summit Partner and MuleSoft-led consulting firm (founded 2020) that delivers digital transformation, API-led integration, and enterprise platform implementation for retail, hospitality, and consumer-goods brands.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Absolute Labs does
Absolute Labs (legally ABSOLUTELABS CONSULTING LIMITED) is a London-headquartered business and IT consulting firm founded in 2020 that delivers digital transformation, enterprise platform implementation, and API-led integration services to enterprise customers in retail, footwear, hospitality, consumer goods, and financial services. Its core technology stack is partner-mediated rather than proprietary: a Salesforce Summit-tier practice spanning Sales, Service, Marketing, Commerce, Data, Loyalty, Community, and Sustainability Clouds; MuleSoft as the primary Enterprise Service Bus for integration; complementary iPaaS capabilities on SnapLogic, Workato, and Boomi; and adjacent platforms including Microsoft Dynamics 365, NetSuite, Snowflake, NewStore, Akeneo, BigCommerce, Shopify, and Adyen. Architecture is API-first, cloud-native, and composable (MACH-certified), exemplified by reusable assets such as the MuleSoft Connector for NewStore released in March 2024.
The company monetizes exclusively through professional services — strategy, architecture, change management, program/project delivery, technology implementation, and managed application support — sold via enterprise field sales and partner referrals on custom engagement-based, multi-year contracts with no publicly disclosed pricing. GTM is content- and event-led (NRF, Dreamforce, case studies) with co-sell leverage from Salesforce, MuleSoft, AWS, GCP, and Microsoft partner ecosystems. Notable enterprise clients include Clarks (512-store NewStore POS/OMS rollout), Kurt Geiger (Zalando/John Lewis dropship integration), Wolverine Worldwide (290+ trading-partner EDI integration), White Stuff (omnichannel MuleSoft integration and a 2026 Salesforce Loyalty Cloud programme), Mulberry (clienteling), Fenwick (dropship), FitFlop, and Millennium Hotels and Resorts. AI/ML is positioned as a service line built predominantly on Salesforce Einstein and partner platforms, with a clienteling personalization engine and dynamic content generation. The company operates from London (HQ) and Dallas, with 101–250 employees, ISO 27001 certification, and no disclosed outside funding.
Absolute Labs firmographics
Firmographics- Name
- Absolute Labs
- Legal name
- ABSOLUTELABS CONSULTING LIMITED
- Website
- https://absolutelabs.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Absolute Labs is a London-based Salesforce Summit Partner and MuleSoft-led consulting firm (founded 2020) that delivers digital transformation, API-led integration, and enterprise platform implementation for retail, hospitality, and consumer-goods brands.
- Ownership category
- akta.pro rank
Where Absolute Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Absolute Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Consulting: Business and technology consulting services including digital transformation, strategy, innovation, architecture, change management, and program/project delivery engagements with enterprise clients
- Technology Implementation Services: Implementation and integration services for platforms including Salesforce, MuleSoft, Microsoft Dynamics, NetSuite, and other enterprise systems
- Managed Services: Ongoing application management and digital operations support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Absolute Labs product offering
Product offeringCore offering
Absolute Labs is a B2B consulting firm that provides digital transformation, technology implementation, and integration services for enterprise clients. Its core offerings include Salesforce multi-cloud implementation (Sales, Service, Marketing, Commerce, Loyalty, Data, Community Clouds), MuleSoft/SnapLogic/Workato/Boomi API-led integration services, Microsoft Dynamics 365 and NetSuite ERP consulting, AI/ML and data engineering services, and managed digital operations. The firm primarily serves retail, hospitality, consumer goods, and financial services verticals.
Product overview
Absolute Labs is a consulting firm offering business and technology consulting and digital transformation services. Rather than a single product, they provide a portfolio of service offerings organized into three main categories: Consulting (Strategy, Innovation, Architecture, M&A, Program & Project Delivery, Change Management, Business Improvement), Technology (Salesforce ecosystem services, MuleSoft/SnapLogic/Workato/Boomi integration platforms, Microsoft Dynamics 365, NetSuite, Cloud & Data Engineering, Data & Analytics, AI & Machine Learning, API & Integration, Quality Engineering, Platforms & Enterprise Systems), and Operations (Digital Operations, Application Management). Key technology partnerships include Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, Loyalty Cloud, Community Cloud, Sustainability Cloud, CRM Analytics), MuleSoft, SnapLogic, Workato, Boomi, NewStore, Snowflake, and various commerce platforms (BigCommerce, Shopify, Kibo, Akeneo, Bloomreach). They specialize in retail, hospitality, consumer goods, and financial services industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Transformation Consulting End-to-end digital transformation consulting helping enterprises modernize technology infrastructure, adopt cloud-native architectures, and implement composable commerce solutions.
Quantifiable outcome
- 8% annual sales uplift achieved for Kurt Geiger through dropship marketplace transformation
- +5 more outcomes
Companies that use Absolute Labs
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Absolute Labs technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration48 records
AI capability11 records
Feature4 records
Absolute Labs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecorePremier Salesforce partner offering comprehensive implementation services across all Salesforce clouds including Service Cloud, Commerce Cloud, Marketing Cloud, Loyalty Cloud, Data Cloud, Sales Cloud, and Community Cloud. Achieved Summit Partner status.
- MuleSoftcoreMuleSoft certified implementation partner providing API-led integration services connecting enterprise systems including ERP, OMS, PIM, and marketplace platforms for clients across retail and hospitality.
- AWS (Amazon Web Services)coreAWS partner providing cloud infrastructure and platform services supporting client digital transformation and cloud migration projects.
- Google Cloud Platform (GCP)coreGCP partner delivering retail technology solutions and cloud-native transformation services leveraging Google's infrastructure and AI/ML capabilities.
- MicrosoftcoreMicrosoft partner specializing in Dynamics 365 implementation and Azure cloud services for enterprise clients.
- NewStorecoreMACH-certified partner providing unified commerce platform implementation for omnichannel retail brands. Successfully implemented NewStore for Clarks across 500+ stores.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Absolute Labs competitors and assessment
Company assessmentDirect peers
- Persistent Systems: Global digital engineering and Salesforce consulting firm with strong retail and consumer goods vertical practices, providing similar Salesforce, MuleSoft, and cloud data engineering services.
- Coastal Cloud: US-based Salesforce Summit Partner delivering Salesforce and MuleSoft consulting, with a focus on retail, manufacturing, and consumer goods — closely mirrors Absolute Labs' verticalized Salesforce/MuleSoft delivery model.
- Slalom: US-headquartered business and technology consulting firm with deep Salesforce, MuleSoft, and digital transformation practices, and strong retail/consumer goods vertical focus. Closest scale and go-to-market analogue to Absolute Labs.
- Simplus (Infosys): Salesforce-focused consulting firm (acquired by Infosys) that delivers implementation, integration (MuleSoft), and managed services across multiple Salesforce clouds — directly overlapping Absolute Labs' core service portfolio.
- Publicis Sapient: Digital business transformation consultancy with a strong Salesforce, commerce, and retail focus. Competes for the same enterprise retail digital transformation engagements that Absolute Labs targets.
Broad incumbents
- Capgemini: Global IT services and consulting firm with significant Salesforce, cloud, and digital commerce capabilities serving retail and consumer goods — competes for large enterprise mandates alongside Absolute Labs.
- Deloitte Digital: Big Four consultancy with global Salesforce and digital transformation practices. Competes with Absolute Labs on enterprise CRM, commerce, and integration programs.
- Cognizant: Global IT services firm with established Salesforce, MuleSoft, and retail digital transformation offerings. Competes for multi-year enterprise engagements that Absolute Labs also targets.
- Accenture: Global systems integrator with large Salesforce and MuleSoft practices and a deep retail/consumer goods book. Competes for the same enterprise transformation RFPs but at vastly larger scale.
- Infosys: Global IT services leader with a strong digital transformation and Salesforce practice (including the Simplus acquisition). Competes for the same enterprise retail and consumer goods transformation spend.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Absolute Labs social profiles
Digital presenceAbsolute Labs compliance and trust
Trust signalCompliance2 records
Absolute Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute Labs leadership team
Management profileNumber of profiles
Absolute Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute Labs
What does Absolute Labs do?
Absolute Labs is a B2B consulting firm that provides digital transformation, technology implementation, and integration services for enterprise clients. Its core offerings include Salesforce multi-cloud implementation (Sales, Service, Marketing, Commerce, Loyalty, Data, Community Clouds), MuleSoft/SnapLogic/Workato/Boomi API-led integration services, Microsoft Dynamics 365 and NetSuite ERP consulting, AI/ML and data engineering services, and managed digital operations. The firm primarily serves retail, hospitality, consumer goods, and financial services verticals.
Is Absolute Labs a public or private company?
Absolute Labs is a private company. It is currently operating.
When was Absolute Labs founded?
Absolute Labs was founded in 2020. It employs 101 to 250 people.
Where is Absolute Labs based?
Absolute Labs is headquartered in London, United Kingdom, in the Europe region.
How does Absolute Labs make money?
Three revenue lines are on record. Professional Services - Consulting is the primary driver. The others are technology Implementation Services and managed Services.
Who are Absolute Labs's main competitors?
Direct peers on record are Persistent Systems, Coastal Cloud, Slalom, Simplus (Infosys) and Publicis Sapient. Broad incumbents are Capgemini, Deloitte Digital, Cognizant, Accenture and Infosys.
Does Absolute Labs have an API?
No public API is recorded for Absolute Labs.