Reach Food Group

What Reach Food Group does

Reach Food Group SARL is a Luxembourg-incorporated, privately-held international B2B foodservice supplier founded in 2018 to consolidate founder Abbas Lalljee's UK and Dubai foodservice businesses, which trace back to 2001. The company supplies premium and sustainably sourced seafood, meat, and specialty ingredients — including black cod, Chilean seabass, king crab, lobster, tuna, shrimp, squid, A5 wagyu, Iberian pork, Lumina lamb, wild game, caviar, and Japanese pantry items — to fine dining restaurants, luxury hotels, and Michelin-starred establishments across the UK, Europe (Monaco, France, Italy), and the Middle East (UAE, Bahrain). Customer logos include Nobu, Roka, Hakkasan, Yauatcha, Chotto Matte, BAO, Hoppers, Novikov, and The Arts Club, with several multi-year relationships spanning 9–20+ years.

The underlying operational technology centers on international cold chain logistics with multi-chamber cold storage facilities (notably a Côte d'Azur warehouse), a fresh fish processing operation in the UK, and a blockchain-based traceability system implemented in UAE operations. The company holds MSC, ASC, and ISO 22000:2005 certifications across multiple facilities, with 70%+ of suppliers reported as following sustainable practices.

Revenue is generated through two streams. The primary B2B stream is direct product sales to professional kitchens at negotiated prices based on volume, product type, and contract terms, supported by a dedicated enterprise field sales motion and account management across regional offices. The secondary D2C stream, Reach My Kitchen, was launched in 2020 during COVID-19 to deliver curated premium ingredient baskets and bespoke orders to home cooks in the UK and Dubai/Abu Dhabi. Customer segmentation is horizontal — premium restaurants and hotels are the primary segment, with professional chefs and discerning home cooks as supporting segments. There is no evidence of public listing, external institutional investors, or disclosed revenue.

Name

Reach Food Group

Legal name

Reach Food Group SARL

Website

https://reachfoodgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Reach Food Group is a Luxembourg-headquartered international B2B foodservice supplier serving premium restaurants, luxury hotels, and Michelin-starred establishments across the UK, Europe, and the Middle East with sustainably sourced seafood, meats, and specialty ingredients.

Ownership category

akta.pro rank

Product category

Premium Foodservice Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industry

Foodservice/Institutional Prepared Meat & Seafood Meals (Bulk/Portioned) (AFANAFAK)

Keywords

• Premium seafood supply
• Foodservice distribution
• Specialty meat sourcing
• Sustainable seafood certification
• Restaurant ingredient supply

Headquarters

HQ city

Hayes

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Foodservice Supply: Direct supply of premium seafood, meat, and specialty ingredients to professional kitchens, restaurants, and hotels. Revenue generated through product sales with pricing based on product type, volume, and sourcing complexity.
2. Reach My Kitchen (D2C): Retail home delivery service launched in 2020, providing premium ingredients directly to consumers. Includes curated baskets, fresh/frozen/dry products, and concierge services for large custom orders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reach Food Group supplies premium seafood, specialty meats, and Japanese/specialty ingredients (such as black cod, Chilean seabass, king crab, Wagyu, Iberico pork, and Lumina lamb) to professional kitchens including fine dining restaurants, luxury hotels, and Michelin-starred establishments across the UK, Europe, and Middle East. The company holds MSC, ASC, and ISO 22000:2005 certifications and offers bespoke sourcing for hard-to-find items. Through its Reach My Kitchen sub-brand launched in 2020, it also delivers the same premium ingredients directly to consumers via home delivery with curated baskets, recipe sets, and concierge service.

Product overview

Reach Food Group operates as a premium international foodservice supplier offering a diversified portfolio of gourmet food products across seafood, meat, and specialty categories. The core product portfolio includes Japanese A5 Wagyu beef, Lumina lamb, Iberico pork, and wild game from the UK, complemented by an extensive seafood range spanning King Crab, Lobster, Shrimp, Squid & Octopus, Tuna, Chilean Seabass, Black Cod, and Caviar. The company also offers Japanese pantry products and pastry/dessert ingredients. A key sub-brand is Reach My Kitchen, a direct-to-consumer home delivery service launched during COVID-19, which extends the same premium ingredients to home cooking enthusiasts along with a companion cookbook. The products are sourced globally—from Japan, Australia, UK, Norway, New Zealand, Netherlands, Maldives, Alaska, Canada, and the Southern Oceans—with strong emphasis on sustainability certifications (MSC, ASC) and responsible sourcing practices.

Differentiator

Problem solved

Functional benefit

Brands

• Reach My Kitchen: A retail home delivery service launched in 2020 during the COVID-19 pandemic, providing premium and sustainably sourced ingredients directly to consumers. Offers fresh, frozen, and dry products as well as curated baskets, recipe sets, and a dedicated concierge service for large bespoke orders. Currently delivers in the UK and Dubai/Abu Dhabi. Published a cookbook in January 2022 featuring over 50 recipes.

Products and services

• Wagyu Beef Premium Japanese A5 Wagyu and Australian cross-bred Wagyu beef offerings supplied to professional kitchens and fine dining establishments.
• Squid & Octopus Fully cleaned and ready-to-cook squid and octopus supplied in whole, portioned, or semi-prepared formats to professional kitchens.
• Caviar Luxury caviar sourced from selected producers and offered under the Reach brand for premium hospitality and retail customers.
• King Crab Premium Norwegian King Crab supplied in clusters, legs, and pre-prepared formats including soft shell crab for tempura, to professional kitchens.
• Shrimp Premium shrimp range from U5 jumbo black tiger prawns to peeled 41/50 vannamei, processed with IQF and minimal glaze for professional kitchens.
• Lobster MSC-certified lobster from southwestern Nova Scotia, available raw or cooked, whole or as ready-picked merus meat, for premium kitchens.
• Lumina Lamb Premium grass-fed Lumina lamb from New Zealand in partnership with Alliance, supplied to fine dining establishments.
• Chilean Seabass (Légine Australe) MSC-certified Chilean Seabass (Légine Australe) sourced from French Southern and Antarctic waters, supplied to fine dining establishments.
• Black Cod Premium Black Cod (sablefish) sustainably caught from Alaska and Canada, popular in high-end Japanese restaurants worldwide.
• Pastry & Desserts Pastry and dessert ingredients including ready-to-serve Mochi ice creams, sweet Italian chocolates, frozen fruit purees, and fragrant vanilla for professional pastry kitchens.
• Iberico Pork Premium Iberico pork supplied to fine dining establishments for slow cooking or Josper grill preparation.
• Japanese Products Japanese store cupboard essentials including soy sauces, spice mixes, sea vegetables, smoked fish, desserts, frozen proteins, sushi accessories, edamame, miso, and cooking wines for professional kitchens.
• Kingfish (Seriola / Zeeland) World's first ASC-certified Yellowtail/Kingfish/Hiramasa from Kingfish Zeeland in the Netherlands, ideal for sashimi.
• Tuna Premium bluefin and yellowfin tuna supplied fresh and frozen, including sashimi-grade cuts such as otoro, chutoro, and akami.
• Wild Game UK-sourced wild game including deep ruby venison and aged pheasant, suitable for stewing, slow cooking, or light cooking.
• Reach My Kitchen (D2C Home Delivery) Direct-to-consumer home delivery service providing premium, sustainably sourced Reach Food Group ingredients (fresh, frozen, and dry) to home cooks in the UK and Dubai/Abu Dhabi, with curated baskets, recipe collections, and concierge support for large custom orders.

Quantifiable outcome

• Served prestigious clients including Nobu, Roka, Hakkasan, and other acclaimed establishments

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dana F. Besecker CompanycoreOthersPremium seafood supplier specializing in wild Alaska black cod. Founded 1989, sells to 38+ countries. Maintains small team and family approach. Direct relationship with Tyler Besecker ensures quality throughout supply chain. Recognized globally as highest quality Alaska black cod.
• Kingfish ZeelandcoreOthersDutch aquaculture company producing ASC-certified Yellowtail/Kingfish (Hiramasa). Located in Zeeland province, Netherlands, using Natura 2000 protected estuary waters. Only ASC-certified and BAP-certified Yellowtail supplier globally. Uses 100% renewable energy and advanced recirculating systems.
• SAPMERcoreOthersFrench sustainable fishing company authorized to catch Chilean seabass in French Southern and Antarctic territories. MSC certified for Patagonian toothfish fisheries around Kerguelen and Crozet islands. Freezes fish at sea to preserve original taste. 1000+ passionate employees.
• Alliance (Lumina Lamb)minorOthersPartnership for Lumina Lamb - 100% natural, free-range, grass-fed lamb from New Zealand. Known as 'lamb wagyu' for its unique marbling and tenderness. 15 years of research and development by diverse expert team.
• Marine Stewardship Council (MSC)coreOthersInternational certification body for sustainable fisheries. MSC certifications enable traceability of seafood products from sea to plate. Required certification for many of Reach Food Group's premium seafood products.
• Aquaculture Stewardship Council (ASC)coreOthersInternational certification body for responsible aquaculture. ASC certifications ensure sustainable and ethical farming practices. Reach Food Group sources ASC-certified Kingfish from Kingfish Zeeland.
• ISO 22000:2005coreOthersInternational food safety management standard. Covers storage and logistics operations. Demonstrates commitment to highest quality standards in supply chain.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sysco Corporation: Global foodservice distribution giant serving restaurants, healthcare, education, and hospitality across multiple continents. Overlaps with Reach in B2B foodservice supply to restaurants/hotels but at vastly different scale, geography breadth, and product specialization.
• Bidfood: One of the UK's largest foodservice wholesalers, serving caterers, hotels, restaurants, and the public sector. Comparable foodservice distribution model and channel but significantly broader portfolio and less specialization in premium seafood/Japanese imports.
• Brakes Group: UK broadline foodservice distributor (now part of Sysco) supplying restaurants, pubs, hotels, and contract caterers across food and beverage categories. Larger incumbent with overlapping B2B foodservice channel but much broader, less premium-specialized product mix.
• Performance Food Group: Major US foodservice distributor serving restaurants, convenience stores, and other away-from-home customers. Comparable broadline foodservice distribution model; relevant as a benchmark for category economics and scale economics in B2B food distribution.

Direct peers

• Lobster Place: Premium seafood wholesaler and processor serving New York-area restaurants with fresh fish, shellfish, and sushi-grade products. Comparable in seafood quality focus, B2B restaurant channel, and value-added processing capabilities.
• M&J Seafood: UK foodservice seafood distributor supplying restaurants and hotels with a broad range of fresh and frozen fish. Comparable to Reach in B2B seafood distribution to UK hospitality, though with a more mass-market tilt.
• Browne Trading Company: Premium seafood supplier and wholesaler serving chefs and restaurants in the US with sustainable, traceable wild and farmed seafood. Comparable in sustainability credentials (MSC), premium customer focus, and chef-direct relationship model.
• Fortune Fish & Gourmet: US premium foodservice distributor specializing in seafood, meats, and specialty gourmet ingredients to white-tablecloth restaurants, hotels, and country clubs. Closest US analogue in terms of premium positioning, multi-category specialty portfolio, and B2B fine-dining customer base.
• Direct Seafoods: UK-based premium seafood supplier serving professional kitchens, restaurants, and hospitality groups. Most direct peer in terms of product mix (seafood-led), B2B foodservice channel, and UK/European footprint serving premium restaurant accounts.

Regional players

• True World Foods: US-based specialty distributor focused on Japanese and Asian seafood and ingredients to sushi restaurants and Asian-cuisine operators. Highly comparable on Japanese cuisine supply, premium seafood focus, and chef-direct relationships, though operating in a different geography (US vs. EMEA).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reachfood
• Instagraminstagram.com/reachmykitchen
• Facebookfacebook.com/ReachFoodService
• LinkedInlinkedin.com/company/reach-food

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Food Group