Matterhorn Asset Management

What Matterhorn Asset Management does

Matterhorn Asset Management, now operating as VON GREYERZ AG, is a Switzerland-based private advisory firm founded in 1999 that specializes in wealth preservation through the private ownership of physical gold and silver stored outside the traditional banking system. The company serves high-net-worth individuals, families, corporations, and trusts across 90 countries, with investment minimums of CHF 500,000 for Zurich and Singapore vault storage and CHF 5,000,000 for the premium Swiss Mountain Vault tier. Ancillary services include secure gold transport, family office wealth preservation solutions, and access to superior-fineness precious metals products.

The firm operates a direct, enterprise-style advisory sales motion delivered by a multi-lingual team of financial professionals headquartered in Zurich, with an additional office in Singapore. Pricing is quote-based and undisclosed beyond the investment minimums, with multi-year storage contracts. No proprietary technology platform, API, or digital product exists; the offering is entirely relationship-driven and content-supported. Marketing relies heavily on thought leadership from founder Egon von Greyerz and strategic advisors Grant Williams, Ronnie Stoeferle, and Alasdair Macleod across YouTube, Substack, LinkedIn, Facebook, X/Twitter, and an email newsletter.

The firm is privately held and founder-controlled, with no disclosed external institutional investors, parent company, or funding rounds. Revenue, headcount, and assets-under-management figures are not publicly disclosed, limiting financial visibility. The core competitive position rests on 25+ years of brand trust, founder-led thought leadership, and access to secure offshore vault facilities rather than on any technological differentiation.

Name

Matterhorn Asset Management

Legal name

VON GREYERZ AG

Website

https://goldswitzerland.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Switzerland-based private advisory firm (VON GREYERZ AG, originally Matterhorn Asset Management) that provides wealth preservation services to high-net-worth individuals and families across 90 countries through private ownership of physical gold and silver stored in offshore vaults.

Ownership category

akta.pro rank

Product category

Wealth Preservation Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF), Precious Metals & Bullion Logistics Security (BPAKAIAF)

Keywords

• Wealth preservation services
• Precious metals advisory
• Physical gold storage
• Offshore vault storage
• High net worth advisory

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wealth Preservation Advisory Services: Advisory fees for personalized gold and silver allocation strategies and wealth preservation planning for high-net-worth clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VON GREYERZ AG (originally Matterhorn Asset Management) provides wealth preservation advisory services focused on the private ownership of physical gold and silver stored outside the traditional banking system in secure vault facilities in Zurich, Singapore, and a Swiss Mountain Vault. The firm serves high-net-worth individuals, families, corporations, and trusts across 90 countries through a multi-lingual team, with investment minimums of CHF 500,000 for Zurich and Singapore vaults and CHF 5 million for the premium Swiss Mountain Vault.

Product overview

Von Greyerz (originally Matterhorn Asset Management) operates as a unified wealth preservation platform offering private ownership of physical gold and silver with secure offshore storage. The core offering includes three vault tiers (Zurich, Singapore, and Swiss Mountain Vault) with investment minimums ranging from CHF 500,000 to CHF 5 million. The platform provides ancillary services including secure transport, family office solutions, and access to superior-fineness precious metals. The company serves high-net-worth clients across 90 countries through a multi-lingual team of financial professionals, with strategic advisors including Grant Williams, Ronnie Stoeferle, and Alasdair Macleod.

Differentiator

Problem solved

Functional benefit

Products and services

• Von Greyerz Wealth Preservation Services Comprehensive wealth preservation service enabling private ownership of physical gold and silver stored in secure Swiss, Singapore, and mountain vault facilities, with minimum investments of CHF 500,000 for Zurich and Singapore vaults and CHF 5M for the Swiss Mountain Vault.
• Zurich Vault Storage
• Singapore Vault Storage
• Swiss Mountain Vault Storage
• Family Office Services
• Gold Transport Services
• Superior Metals (Gold & Silver)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grant WilliamsminorOthersStrategic advisor to VON GREYERZ, providing market insights and thought leadership in the wealth preservation sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Julius Baer: Major Swiss private bank serving HNW and UHNW clients globally with wealth advisory, precious-metals trading, and multi-jurisdictional custody — broader incumbent offering overlapping wealth-preservation capabilities to a similar client base as VON GREYERZ.
• Pictet Group: Geneva-headquartered Swiss private bank and asset manager offering wealth management, asset management, and alternative investments including precious-metals custody and trading — broader incumbent providing wealth-preservation and physical-metals services to UHNW clients across geographies.

Direct peers

• Rosland Capital: U.S. precious-metals dealer offering gold, silver, platinum, and palladium coins and bars with personalized advisory for HNW buyers — comparable HNW precious-metals advisory model, though without the offshore vault component of VON GREYERZ.
• Lear Capital: U.S. precious-metals dealer offering gold, silver, and platinum coins and bars with a dedicated wealth-preservation advisory approach for HNW individuals — comparable to VON GREYERZ in offering high-touch precious-metals advisory rather than purely transactional retail sales.
• GoldSilver (Mike Maloney): Gold and silver advisory and retail platform built around Mike Maloney's "hidden secrets of money" content brand; combines precious-metals education, content marketing, and bullion sales — directly comparable content-driven wealth-preservation positioning to VON GREYERZ.
• Augusta Precious Metals: U.S.-based precious-metals IRA and bullion dealer targeting HNW and retirement-age investors with personalized advisory and high-touch sales — directly comparable advisory model and customer type to VON GREYERZ, albeit focused on U.S. retirement accounts rather than offshore storage.
• Schiff Gold: Precious-metals dealer founded by Peter Schiff, focused on gold and silver sales to individuals concerned about inflation, currency debasement, and systemic risk — directly comparable contrarian-macro positioning and customer acquisition through thought leadership.
• GoldMoney (now aligned with Monetary Metals): Online platform for buying, selling, and storing physical gold and silver in allocated vaults in multiple jurisdictions (Switzerland, Singapore, U.S., Canada) — closest functional peer to VON GREYERZ in offering multi-jurisdiction physical precious-metals storage and online onboarding.

Emerging players

• BullionVault: Online bullion trading and vaulting platform allowing users to buy, sell, and store allocated gold, silver, platinum, and palladium in vaults in Zurich, London, New York, Toronto, Singapore, and Hong Kong — comparable offshore storage model but self-directed rather than advisor-led.
• Sprott Physical Bullion Trusts: Canadian-listed closed-end funds providing investors with direct ownership of physical gold and silver bullion held in secure vaults — comparable end-customer outcome (physical precious-metals exposure) but via a regulated, exchange-traded vehicle rather than bespoke advisory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/GoldSwitzerland
• YouTubeyoutube.com/user/egonvg
• Facebookfacebook.com/VONGREYERZ
• LinkedInlinkedin.com/company/vongreyerz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matterhorn Asset Management