Schiff Gold
SchiffGold is a privately held US precious metals dealer selling physical gold, silver, platinum, and palladium bullion to individual and retirement investors via phone-based inside sales, an e-commerce platform, and a 24/7 digital trading platform, with vault storage in the US, Canada, and Singapore.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Schiff Gold does
SchiffGold LLC is a privately held US precious metals dealer founded in 2010 by economist Peter Schiff (originally as Euro Pacific Precious Metals, rebranded to SchiffGold in 2016). The company sells physical gold, silver, platinum, and palladium bullion coins and bars to individual investors and retirement investors, earning revenue primarily through markups over spot prices plus ancillary services including Gold IRA/401k rollovers, secured vault storage, bullion loans, estate sales, and a buyback program. Its core technology is a standard e-commerce platform with live chat, an integrated order management system, and a digital 24/7 trading platform called SchiffGold Trade (TGold) for allocated metals.
The go-to-market is primarily phone-based inside sales supported by dedicated precious metals specialists, supplemented by live chat, email, and the website storefront. The company does not sell online without specialist involvement for primary transactions, deliberately positioning itself as a full-service brokerage versus online-only competitors. Marketing is driven by Peter Schiff's content ecosystem, including a blog, weekly newsletter, and curated sub-brands ('Peter's Gold Picks', 'Deal Zone'), which act as top-of-funnel acquisition. Customer segments are horizontal: individual investors seeking inflation hedges and wealth preservation, and retirement investors executing IRA rollovers.
Storage is delivered via a core partnership with Silver Gold Depository (fully allocated, segregated, Lloyd's of London insured), with vault locations in Las Vegas (US), Calgary, Toronto, Vancouver (Canada), and Singapore. The company is registered in New York (White Plains, NY) under SchiffGold LLC, governed by New York law, and is founder-owned with no disclosed external institutional capital or parent company. In February 2026 Peter Schiff publicly disclosed plans to launch a blockchain-based gold token, signaling intent to extend into digital precious metals.
Schiff Gold firmographics
Firmographics- Name
- Schiff Gold
- Legal name
- SchiffGold LLC
- Website
- https://schiffgold.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchiffGold is a privately held US precious metals dealer selling physical gold, silver, platinum, and palladium bullion to individual and retirement investors via phone-based inside sales, an e-commerce platform, and a 24/7 digital trading platform, with vault storage in the US, Canada, and Singapore.
- Ownership category
- akta.pro rank
Schiff Gold industry classification
Industry- Product category
- Precious Metals Brokerage
- NAICS
- Retail Trade (44-45)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industry
- Precious Metals & Jewelry Collateral Loans (FSAKALAC)
Keywords
Where Schiff Gold is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Schiff Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Precious Metals Sales: SchiffGold generates revenue through the sale of physical precious metals including gold, silver, platinum, and palladium bullion coins and bars. Revenue is earned through markups over spot prices, with volume discounts offered for larger orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard order pricing with volume discounts |
| Other | Pay-as-you-go | Shipping and handling |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Schiff Gold product offering
Product offeringCore offering
Schiff Gold is a precious metals dealer that sells physical gold, silver, platinum, and palladium bullion coins and bars (sourced from mints such as U.S. Mint, Royal Canadian Mint, Perth Mint, and Silvertowne) to individual investors. The company supplements these product sales with vault storage through the Silver Gold Depository, Gold IRA rollover assistance, a buyback program, and a 24/7 digital trading platform (SchiffGold Trade / TGold). Operations follow a phone-based inside-sales model combined with an online storefront, with the company explicitly not offering numismatic or collectible coins.
Product overview
SchiffGold is a precious metals dealer offering physical bullion products (gold, silver, platinum) with both traditional phone/online ordering and a digital trading platform (SchiffGold Trade/TGold). The core product portfolio consists of coins and bars from major world mints, complemented by services including vault storage (via Silver Gold Depository), Gold IRA rollovers, a sell-back program, and market research. The company operates on a 'discount prices, full service' model, distinguishing itself from online-only competitors by providing personalized customer service alongside its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bullion Products Physical gold bullion coins and bars sold to individual investors, including American Eagles, Canadian Maple Leafs, Australian Kangaroos, Krugerrands, Austrian Philharmonics, and Valcambi and other LBMA-approved bars in sizes from 1 gram to 1 kilogram.
- Silver Bullion Products Physical silver bullion including coins, bars, rounds, and junk silver (pre-1964 U.S. quarters, dimes, and half dollars at 90% purity), sourced from the U.S. Mint, Royal Canadian Mint, Perth Mint, and Silvertowne Mint.
- Platinum Bullion Products Physical platinum bullion bars and coins, including the Royal Canadian Mint War of 1812 Platinum Coin, for individual investors seeking platinum exposure.
- SchiffGold Trade (TGold) Digital trading platform providing 24/7 online trading of real physical gold and silver with direct access to allocated metals that are fully backed and securely stored; users can buy, sell, and withdraw cash with no withdrawal fees.
- Sell-To-Us Program Service allowing customers to sell their precious metals back to SchiffGold (including metals originally purchased from competitors), with a minimum sell value of $1,000 and prices locked upfront upon credit card verification.
- Vault Storage Professional precious-metals storage delivered through the Silver Gold Depository partnership, with 100% allocated and segregated storage, 24/7 surveillance, and insurance through Lloyd's of London; vault locations include Las Vegas (USA), Calgary, Toronto, Vancouver (Canada), and Singapore.
- Gold IRA Rollover & 401(k) Service Assistance for customers rolling over existing IRA or 401(k) accounts into precious metals, enabling them to include physical gold and silver in their retirement portfolios with guidance on IRS rules and custodian requirements.
- Bullion Loans Loan services backed by customers' precious metals holdings, allowing investors to access liquidity without selling their bullion.
- Estate Sales Service Service for selling precious metals as part of estate planning or estate liquidation, helping heirs and executors liquidate bullion holdings.
Companies that use Schiff Gold
Customer profileSegments2 records
Ideal customer profiles2 records
Schiff Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schiff Gold partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Binance/CZ (Changpeng Zhao)minorPeter Schiff announced plans to launch a blockchain-based gold token platform, prompting public debate with CZ (Binance co-founder) over tokenized gold versus Bitcoin. CZ criticized the concept as trust-based rather than truly on-chain.
- Silver Gold DepositorycoreSchiffGold has partnered with the Silver Gold Depository to offer secure, fully allocated and segregated storage for customer precious metals. The depository provides world-class security with 24/7 surveillance and insurance through Lloyd's of London. Storage locations include Las Vegas (USA), Calgary, Toronto, Vancouver (Canada), and Singapore.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Schiff Gold competitors and assessment
Company assessmentDirect peers
- Birch Gold Group: Birch Gold Group is a precious-metals dealer with a heavy emphasis on Gold IRA rollovers and personalized specialist-driven sales — directly comparable to SchiffGold in customer segment, service-led positioning, and product breadth across gold, silver, platinum, and palladium.
- Noble Gold Investments: Noble Gold Investments is a precious-metals and Gold IRA dealer offering physical bullion, vault storage, and IRA services. Comparable to SchiffGold in customer segment (retail retirement investors) and integrated vault/IRA offering, though smaller in scale.
- Rosland Capital: Rosland Capital is a precious-metals and Gold IRA dealer with celebrity spokesperson marketing and a similar inside-sales approach — directly comparable to SchiffGold's brand-driven, high-touch retail model.
- JM Bullion: JM Bullion is one of the largest US online precious-metals retailers selling gold, silver, platinum, and palladium bullion. While SchiffGold is phone-led and JM Bullion is digital-first, both operate in the same retail bullion category with overlapping product catalogs (American Eagles, Maple Leafs, generic rounds).
- Goldco: Goldco is a precious-metals dealer specializing in Gold and Silver IRA rollovers, closely mirroring SchiffGold's IRA-centric go-to-market with a similar inside-sales and education-led funnel. Comparable in target customer (retirement-age retail investors), product mix (bullion coins/bars), and reliance on celebrity-economist branding.
- Augusta Precious Metals: Augusta Precious Metals is a Gold and Silver IRA-focused dealer with a strong educational content engine and one-on-one customer-concierge sales process — directly comparable to SchiffGold's personalized phone-sales and IRA rollover model. Both target retirement-focused investors with high-touch service.
- Lear Capital: Lear Capital is a long-established precious-metals and Gold IRA dealer offering physical bullion and IRA services with educational content — comparable to SchiffGold across product assortment, IRA service offering, and content-led customer acquisition.
- APMEX: APMEX is the largest US online precious-metals retailer with a broad multi-metal bullion catalog. It competes with SchiffGold for the same retail bullion buyer but at significantly larger scale and with a fully self-serve digital checkout model.
- Provident Metals: Provident Metals is an online precious-metals retailer offering gold, silver, platinum, and palladium bullion products. It overlaps with SchiffGold's bullion catalog but competes primarily on price and online UX rather than personalized sales and IRA specialization.
- American Hartford Gold: American Hartford Gold is a Gold and Silver IRA-focused dealer with a buyback guarantee and high-touch customer service model. Comparable to SchiffGold in target customer, IRA service emphasis, and personal-service positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Schiff Gold social profiles
Digital presenceSchiff Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schiff Gold leadership team
Management profileNumber of profiles
Profiles1 record
Schiff Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schiff Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schiff Gold
What does Schiff Gold do?
Schiff Gold is a precious metals dealer that sells physical gold, silver, platinum, and palladium bullion coins and bars (sourced from mints such as U.S. Mint, Royal Canadian Mint, Perth Mint, and Silvertowne) to individual investors. The company supplements these product sales with vault storage through the Silver Gold Depository, Gold IRA rollover assistance, a buyback program, and a 24/7 digital trading platform (SchiffGold Trade / TGold). Operations follow a phone-based inside-sales model combined with an online storefront, with the company explicitly not offering numismatic or collectible coins.
Is Schiff Gold a public or private company?
Schiff Gold is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schiff Gold founded?
Schiff Gold was founded in 2010. It employs 11 to 50 people.
Where is Schiff Gold based?
Schiff Gold is headquartered in New York, United States, in the North America region.
How does Schiff Gold make money?
One revenue line is on record: precious Metals Sales.
Who are Schiff Gold's main competitors?
Direct peers on record are Birch Gold Group, Noble Gold Investments, Rosland Capital, JM Bullion, Goldco, Augusta Precious Metals, Lear Capital, APMEX, Provident Metals and American Hartford Gold.
Does Schiff Gold have an API?
No public API is recorded for Schiff Gold.
What industry is Schiff Gold in?
Schiff Gold's product category is Precious Metals Brokerage. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of FSAKALAC, Precious Metals & Jewelry Collateral Loans. Its NAICS code is 44-45 and its SIC code is 5960.