Telemedicina Morsch

What Telemedicina Morsch does

Telemedicina Morsch is a Brazilian cloud-based telemedicine platform operated by Clínica Cardiológica Dr. Morsch Ltda, headquartered in Erechim, Rio Grande do Sul. Founded in 2001, the company delivers a unified suite of telediagnostics and teleconsultation services, including telecardiology, teleneurology, teleneumology, teleradiology, video and chat teleconsultation, and an electronic patient record (PEP) system. Its core proposition is remote interpretation of diagnostic examinations (ECG, EEG, spirometry, Holter, MAPA, X-ray) with a 30-minute turnaround, supported by a proprietary roster of specialist physicians providing 24/7/365 coverage. The platform is differentiated by its in-house specialist base rather than a marketplace model, and by ancillary modules including prescription renewal, a GLP-1 weight-loss treatment program, a health discount card, and an equipment rental (comodato) program that bundles interpretation credits with hardware leases.

The business operates a hybrid revenue model combining per-transaction telediagnostics fees, per-consultation teleconsultation charges (set individually by participating professionals for video; fixed for chat), monthly PEP subscriptions (first year free for physician onboarding), hardware rental income from the comodato program, prepaid credit packs for clinics without monthly commitments, and professional services revenue from the weight-loss treatment program. Go-to-market is dual-track: direct-to-consumer for patients (self-serve online booking, prescription renewal, weight-loss treatment) and inside-sales/quote-based for B2B clinics and hospitals acquiring telediagnostics and equipment. Distribution is digital-first through the company's website and app portal, supported by a content-marketing strategy anchored on a medical blog and free educational materials targeting SEO and thought leadership.

The company serves individual patients, clinics and medical practices, hospitals, and to a lesser extent health insurers and corporate wellness programs. Named long-tenured customers include Hospital Santo Antônio (since 2005), Clínica Popular Consultrata (since 2017), Clínica Radiológica Imagem, Clínica União Assistencial, and the Centro Municipal de Saúde de Aratiba. The company maintains relationships with medical equipment manufacturers (Cardios, TEB, Meditron, Micromed, Smart Medical, HW) and a partnership with Unimed, one of Brazil's largest health insurance cooperatives. Leadership is concentrated around Dr. José Aldair Morsch, who serves as Diretor Técnico, and the entity remains privately held with no disclosed institutional investors or parent company.

Name

Telemedicina Morsch

Legal name

Clínica Cardiológica Dr. Morsch Ltda

Website

https://telemedicinamorsch.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Telemedicina Morsch is a Brazilian cloud-based telemedicine platform offering telediagnostics (cardiology, neurology, pulmonology, radiology), video and chat teleconsultations, and electronic medical records, serving clinics, hospitals, and patients with 24/7 in-house specialist coverage and a 30-minute diagnostic turnaround.

Ownership category

akta.pro rank

Product category

Telemedicine Services

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cardiology Telemedicine Platforms (HLALAGAB)

akta.pro secondary industries

Neurology Telemedicine Platforms (HLALAGAC), Pulmonology & Sleep Medicine Telemedicine Platforms (HLALAGAF)

Keywords

• Telemedicine services
• Telediagnostic reporting
• Remote medical consultations
• Electronic health records
• Medical equipment rental

Headquarters

HQ city

Erechim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Telediagnostics Interpretation: Per-transaction fees for interpretation of medical exams (ECG, EEG, spirometry, Holter, MAPA, radiology, etc.). Pricing calculated based on monthly exam volume. Urgency cases available.
2. Teleconsultations: Variable pricing per teleconsultation - fixed rate for chat/prescription renewals; video consultations priced by each individual professional on the platform
3. Electronic Medical Record (PEP) Subscription: Monthly subscription for physicians/clinics to access the electronic patient record system. First year free for adaptation period.
4. Equipment Comodato: Equipment rental model where clinics receive medical devices and pay monthly; includes included exam interpretations and support services
5. Prepaid Credits: Credit-based system allowing clinics to pay per exam without monthly commitments
6. Weight Loss Treatment (Caneta Emagrecedora): Prescription and treatment program for GLP-1 weight loss medications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Telemedicina Morsch operates a cloud-based telemedicine platform delivering remote diagnostic interpretation (telecardiology, teleneurology, telepulmonology, teleradiology) of exams such as ECG, EEG, spirometry, Holter, MAPA and X-rays, with reports delivered in 30 minutes. The platform also provides video and chat teleconsultations, an electronic patient record (PEP) system, prescription renewal services, 24/7 clinical on-call coverage, GLP-1 weight-loss treatment, and medical equipment rental (comodato) bundled with interpretation credits.

Product overview

Telemedicina Morsch operates as a cloud-based telemedicine platform offering a unified suite of telediagnostics and teleconsultation services. The core portfolio consists of Teleconsulta (video and chat-based medical consultations), combined with four telediagnostics specialties—Telecardiologia, Teleneurologia, Telepneumologia, and Telerradiologia—all delivering remote examination interpretations within 30 minutes. Supporting modules include the Prontuário Eletrônico do Paciente (PEP) electronic health record system, prescription renewal services, 24-hour clinical shifts, GLP-1 weight loss pen treatments, and medical equipment rental (comodato) with bundled interpretation credits. The platform also offers a health discount card program. Services are available 24/7/365 with a proprietary network of specialist physicians, targeting clinics, hospitals, and patients across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Teleconsulta (Video and Chat)
• Telecardiologia
• Teleneurologia
• Telepneumologia
• Telerradiologia
• Laudos a Distância (Remote Diagnostic Reports)
• Prontuário Eletrônico do Paciente (PEP)
• Renovação de Receitas (Prescription Renewal)
• Plantão Clínico 24 Horas
• Tratamento com Caneta Emagrecedora
• Comodato de Equipamentos Médicos
• Cartão de Desconto Morsch

Quantifiable outcome

• Teleconsultations and telediagnostics delivered within 30 minutes
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• UnimedminorOthersHealth insurance cooperative partner; Unimed is one of Brazil's largest health insurance operators with extensive network coverage

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conexa Saúde: Brazilian B2B telemedicine platform connecting companies and health operators to a network of physicians for teleconsultations. Directly comparable to Telemedicina Morsch's teleconsulta and 24/7 plantão offerings, though Conexa focuses more on employer/insurance channels.
• Docway: Brazilian telemedicine startup offering on-demand video consultations and prescription renewals to consumers and corporate clients. Comparable to Telemedicina Morsch's D2C teleconsultation and receita renewal services, with overlap in chat-based asynchronous consultations.

Broad incumbents

• Hapvida NotreDame Intermedica: Brazil's largest integrated health plan and hospital operator. Operates telemedicine services for its millions of beneficiaries and vertically integrates diagnostics and specialist networks — a powerful incumbent that competes for the same clinic and hospital B2B telediagnostics segment.
• Teladoc Health: Global telehealth leader offering teleconsultation and virtual care platforms to health plans, employers, and hospitals. Comparable as a multi-specialty telehealth platform serving clinics and hospitals, though Teladoc is many orders of magnitude larger and operates globally.
• Dasa: Brazil's largest medical diagnostics company, operating imaging and lab networks. Through brands like Alta and Delboni, offers telerradiology and integrated diagnostics — directly overlapping with Telemedicina Morsch's telerradiologia service but at much larger scale with owned equipment.
• Alliar: Brazilian diagnostics chain acquired by Dasa, focused on imaging centers offering telerradiology services. Comparable to Telemedicina Morsch's telerradiologia line, but with owned imaging centers and broader geographic footprint.
• Amil (UnitedHealth Group Brasil): Major Brazilian health insurance provider (owned by UnitedHealth Group) offering telemedicine and integrated care to beneficiaries. Competes with Telemedicina Morsch for B2B telehealth contracts and insurance-distributed teleconsultation volume.

Emerging players

• Saúde ID: Brazilian digital health platform offering online consultations, prescription renewals, and electronic medical records. Closely comparable to Telemedicina Morsch's full-service telemedicine stack (teleconsulta, PEP, prescription renewal) with consumer-facing focus.
• Pixeon (PACSPlus / Teleradiology Brasil): Brazilian healthtech providing imaging and diagnostic information systems including telerradiology workflow software. Comparable to the technology layer underpinning Telemedicina Morsch's telediagnostics and PEP offerings, though focused on hospital/enterprise software rather than interpretation services.

Others

• MV Sistemas Médicos: Brazilian HIS/ERP provider for hospitals and clinics, including electronic medical records and telehealth modules. Comparable to the PEP and software-infrastructure component of Telemedicina Morsch's offering, serving the same Brazilian hospital/clinic customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jamorsch
• Facebookfacebook.com/telemedicina.morsch
• LinkedInlinkedin.com/company/telemedicina-morsch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemedicina Morsch