Snoc Outdoor Furniture

What Snoc Outdoor Furniture does

SNOC Outdoor Furniture, founded in 2004 and operated through the Turkish limited liability entity Ekvator Isı Müh. İnş. San. Tic. LTD. ŞTİ., designs and manufactures premium outdoor furniture from its headquarters in Istanbul. The product portfolio spans 15+ named collections (including ALVO, SESTRI, ELYTHIA, VÉU, THARA, LINK, CALDERA, ÉCLAT, LORVAIN, SAVIO, WHALE, RALPH, MIURA, LYORA, and CALEO) covering armchairs, sofas, modular sofas, dining sets, sun loungers, daybeds, coffee tables, fire pits, and outdoor lighting, plus protective covers and a recently introduced accessories line (the SNOC Beach Bag). Core technology centers on material expertise: FSC-certified kiln-dried teak, powder-coated rust-proof aluminum frames, water-repellent UV-resistant outdoor fabrics, and multi-layered polyester protective covers; each collection is developed in collaboration with international designers such as Studio Rotolo, Studio Klass, Junpei & Iori Tamaki, Anthony Spon-Smith, Zanini de Zanine, Adam Court, Lualdi Meraldi Studio, and Patryk Koca.

The company serves luxury hospitality (Fairmont Monte Carlo, Six Senses Kocatas Mansions, Mandarin Oriental Bosphorus, The Bank Hotel Istanbul, Argos Hotel Cappadocia), high-end food and beverage (Teruar Urla), and affluent residential buyers across Europe, the Americas, and Asia. Revenue is generated through project-based and contact-based direct sales via phone, WhatsApp, and email; through two owned showrooms in Istanbul (Asian and European sides); through nine international point-of-sale partners in Greece, Poland, Monaco, Italy, Brazil, the Dominican Republic, and India; and through a dedicated B2B portal (b2b.snoc.com.tr) supplying trade professionals with 2D/3D files, image banks, price lists, and sample ordering. Pricing is not publicly disclosed and payment is by bank transfer only.

GTM is sales-led and event-driven, anchored by annual participation in Salone del Mobile Milano, Maison&Objet Paris, Milano Design Week, and Dubai Downtown Design, complemented by cultural sponsorships such as IKSV Jazz Festival and collaborations at Contemporary Istanbul. The company is privately held with no disclosed external funding, no parent company, and no M&A activity, operating with 11-50 employees as an independent niche luxury OEM in the outdoor furniture category.

Name

Snoc Outdoor Furniture

Legal name

Ekvator Isı Müh. İnş. San. Tic. LTD. ŞTİ.

Website

https://snoc-eu.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SNOC designs and manufactures premium outdoor furniture from Istanbul, selling 15+ designer-led collections plus accessories through owned showrooms, a B2B portal, and international point-of-sale partners, primarily serving luxury hospitality and high-end residential customers.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Outdoor furniture
• Teak furniture
• Hospitality furniture
• Modular outdoor seating
• Luxury patio furniture

Headquarters

HQ city

Istanbul

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Outdoor Furniture Sales: Primary revenue stream from sale of outdoor furniture including armchairs, sofas, modular sofas, dining chairs, dining tables, sun loungers, daybeds, coffee tables, fire pits, and outdoor lighting. Products sold through direct sales, showrooms, and B2B channels.
2. Bespoke/Project Sales: Custom project engagements for hospitality (hotels, restaurants), residential, and commercial clients. Projects include Fairmont Monte Carlo, Six Senses, Mandarin Oriental Bosphorus, and numerous private residences.
3. Protective Accessories: Sale of protective covers specifically designed to fit each furniture piece, made with multi-layered polyester fabric.
4. Limited Edition Products: Limited quantity products like the Beach Bag, produced in Italy with artisanal craftsmanship, commanding premium positioning.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Snoc Outdoor Furniture designs, manufactures, and distributes premium outdoor furniture collections for residential and hospitality use. The company produces armchairs, sofas, modular sofas, dining sets, sun loungers, daybeds, fire pits, and outdoor lighting built with FSC-certified teak, powder-coated aluminum, and water-repellent UV-resistant fabrics. It also operates a B2B trade portal, hospitality project installations, and a branded lounge at the Mandarin Oriental Bosphorus.

Product overview

SNOC is an outdoor furniture brand (SNOC stands for outdoor living) offering a comprehensive portfolio of collections for outdoor living spaces. The product line includes armchairs, sofas (2, 3, and 4 seater), modular sofas, coffee tables, dining chairs, dining tables, sun loungers, daybeds, fire pits, and outdoor lighting. Core collections include ALVO (aluminium/teak/woven textures), SESTRI (boating-inspired aluminium/teak), ELYTHIA (wood/rope/stone), VÉU (aluminium with leather-textured weave), THARA (teak-focused), CALDERA (fire pits), ÉCLAT, LORVAIN, SAVIO, WHALE, RALPH, MIURA, LYORA, and CALEO. Additional offerings include Protective Covers (polyester fabric), the SNOC Beach Bag (Italian leather accessory), B2B Portal for trade partners, and SNOC Lounge hospitality projects. The company collaborates with international designers including Studio Rotolo, Studio Klass, Junpei & Iori Tamaki, Zanini de Zanine, Adam Court, Anthony Spon-Smith, Lualdi Meraldi Studio, and Patryk Koca. Founded in 2004, SNOC operates showrooms in Istanbul and through international point-of-sale partners.

Differentiator

Problem solved

Functional benefit

Brands

• ALVO: Collection combining bold aluminium profiles with warm teak details and natural woven textures.
• SESTRI
• CALEO
• ELYTHIA
• VÉU
• THARA
• LINK
• CALDERA
• ÉCLAT
• LORVAIN
• SAVIO
• WHALE
• RALPH
• MIURA
• LYORA

Products and services

• ALVO Collection Outdoor furniture collection combining bold aluminum profiles with warm teak details and natural woven textures. Includes armchairs, sofas, modular seating, dining chairs, tables, daybeds, and sun loungers. Designed by Studio Rotolo for outdoor living spaces and hospitality projects.
• SESTRI Collection Outdoor furniture collection inspired by the technical world of boating, translating functional precision into an architectural language. Includes director chairs, sun loungers, and coffee tables combining aluminum and teak. Designed by Studio Klass.
• ELYTHIA Collection Outdoor furniture collection expressing the primordial strength of wood in its purest form, pairing teak with rope elements and stone-inspired surfaces. Includes lounge set, dining set, sun lounger, and daybed. Designed by Junpei & Iori Tamaki.
• VEU Collection Outdoor furniture collection featuring the Veu Chaise Lounge as an iconic statement. Aluminum frame supports leather-textured weave, delivering relaxed seating with refined visual clarity. Designed by Zanini de Zanine.
• THARA Collection Outdoor furniture collection exploring vast stillness, shaping teak into forms that feel both grounded and quietly elevated. Features high-back armchairs with gentle curvature and composed silhouettes. Designed by Adam Court.
• LINK Collection Outdoor furniture collection including armchairs, sofas, coffee tables, dining chairs, dining tables, and meditation beds. Designed by Junpei & Iori Tamaki.
• CALDERA Collection Outdoor fire pit collection drawing inspiration from volcanic mouth geometry. Features stainless steel frame with concrete top in round and square versions. Can be equipped with optional grill attachment. Designed by Patryk Koca.
• ECLAT Collection Outdoor furniture collection including armchairs, sofas, coffee tables, dining chairs, dining tables, and sun loungers. Designed by Anthony Spon-Smith.
• LORVAIN Collection Outdoor furniture collection including armchairs, sofas, daybeds, sun loungers, coffee tables, and dining tables. Designed by Lualdi Meraldi Studio.
• SAVIO Collection Outdoor furniture collection including dining tables, round dining tables, and lighting fixtures (L and S sizes). Designed by Patryk Koca.
• WHALE Collection Outdoor furniture collection including armchairs, sofas, daybeds, dining tables, and coffee tables (L and M sizes). Designed by SNOC Studio.
• RALPH Collection Outdoor furniture collection including armchairs, sofas, dining chairs, dining tables, side coffee tables, and sun loungers. Designed by SNOC Studio.
• MIURA Collection Outdoor furniture collection including armchairs, sofas, daybeds, sun loungers, carving dining tables, and coffee tables. Designed by Lualdi Meraldi Studio.
• LYORA Collection Outdoor furniture collection including armchairs, sofas, modular sofas with corner configurations and table modules, dining chairs, dining tables, sun loungers, and coffee tables. Designed by Lualdi Meraldi Studio.
• CALEO Collection Outdoor furniture collection including armchairs, sofas (2, 3, and 4 seater), modular sofas, daybeds, dining chairs, dining tables, coffee tables, and ottomans. Designed by Studio Rotolo.
• SAVIO Outdoor Lighting Outdoor lighting fixtures available in L and S sizes with ash and noche color options. Part of the SAVIO collection, designed by Patryk Koca.
• Protective Covers Durable, breathable, stain-resistant fabric covers resistant to water, mold, tearing, and fading. Protects outdoor furniture from dust, dirt, UV rays, and weather conditions. Multi-layered polyester fabric maintains shape over time.
• SNOC Beach Bag Beach accessory featuring signature woven leather detail, crafted in Italy in limited quantities. Designed by Stefano Giacomello, extending SNOC's craftsmanship into a new product category.
• B2B Trade Portal Business-to-business portal providing trade professionals with access to image bank, 2D and 3D files, price lists, product sheets, catalogs, and sample box ordering.
• SNOC Lounge at Mandarin Oriental Bosphorus Outdoor lounge space at Mandarin Oriental Bosphorus in Istanbul, reflecting SNOC's outdoor design approach. Designed by Studio Klass, integrating SNOC products in a balanced relationship between form, material, and comfort.

Quantifiable outcome

• Limited edition Beach Bag produced in Italy with artisanal craftsmanship

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Beymen (at Contemporary Istanbul)minorStrategic or Co-development PartnerSpecial collaboration with Beymen for the 19th edition of Contemporary Istanbul, bringing together SNOC's design philosophy with contemporary art in an exclusive partnership.
• Mandarin Oriental Bosphorus IstanbulcoreStrategic or Co-development PartnerSNOC Lounge installation at Mandarin Oriental Bosphorus Istanbul, designed by Studio Klass. The outdoor lounge features SNOC products integrated into an architectural setting harmonious with the Bosphorus view.
• Moda Bagno (Greece)coreChannel Partner/ Reseller/ DistributorPoint of Sale partnership with two locations in Greece - Thessaloniki (Pilea) and Athens (Halandri). Provides local sales and showroom experience for Greek customers.
• MOHD (Italy)coreChannel Partner/ Reseller/ DistributorPoint of Sale at MOHD showroom in Milan, providing Italian market access and presence at the heart of design.
• AlmıDécor (Poland)coreChannel Partner/ Reseller/ DistributorPoint of Sale partnership in Warsaw, Poland - AlmıDécor showroom offering SNOC products to Eastern European markets.
• Maison Moghadam (Monaco)coreChannel Partner/ Reseller/ DistributorPoint of Sale in Monaco, serving the luxury market of the French Riviera and Monaco.
• MiCasa (Brazil)coreChannel Partner/ Reseller/ DistributorPoint of Sale partnership in São Paulo, Brazil - MiCasa showroom serving South American markets.
• Soulstory (India)coreChannel Partner/ Reseller/ DistributorPoint of Sale in Mumbai, India - Soulstory showroom serving the Indian market.
• Arte San Ramon (Dominican Republic)minorChannel Partner/ Reseller/ DistributorPoint of Sale partnership in Santo Domingo, Dominican Republic.
• Studio KlasscoreStrategic or Co-development PartnerItalian design studio responsible for stand design at Salone del Mobile, Maison&Objet Paris, Milano Design Week. Also designed SNOC Lounge at Mandarin Oriental Bosphorus. Represents key design collaboration bringing Italian architectural sensibility to SNOC's brand presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manutti: Belgian premium outdoor furniture brand offering teak, aluminum, and woven collections for luxury residential and contract markets. Manutti competes directly with Snoc in the same design-led, material-focused outdoor category.
• Tribù: Belgian designer and manufacturer of luxury outdoor furniture, lighting, and accessories. Tribù is a leading European premium outdoor brand with a comparable designer-collaboration model and a similar focus on luxury hospitality and high-end residential customers.
• Paola Lenti: Italian maker of high-end indoor and outdoor furniture and textiles, with signature material innovation and a design-led aesthetic. Paola Lenti operates in the same luxury outdoor segment and supplies comparable hospitality and residential clients across Europe and beyond.
• Janus et Cie: US-based premium outdoor and contract furniture brand with deep penetration in luxury hospitality projects. Janus et Cie targets the same high-end hospitality and residential buyers as Snoc, with a broader scale and North American distribution footprint.
• Gloster Furniture: UK-based premium outdoor furniture manufacturer specializing in teak, aluminum, and woven collections for hospitality and residential markets. Gloster shares Snoc's teak-led, weather-resistant value proposition and serves similar luxury contract clients.
• Kettal: Spanish outdoor furniture manufacturer with a strong design heritage, supplying premium residential and hospitality projects globally. Kettal's collections, materials (aluminum, teak, rope), and international showroom network closely mirror Snoc's positioning.
• Roda: Italian luxury outdoor furniture brand known for teak, metal, and rope constructions with strong designer collaborations. Roda targets the same premium hospitality and residential segment as Snoc and exhibits at the same international design fairs.
• Gandia Blasco: Spanish outdoor furniture brand transitioning from textile roots into premium outdoor furniture and lifestyle accessories. Gandia Blasco operates in a similar design-led, premium outdoor niche with international distribution and designer collaborations.
• Dedon: German-founded luxury outdoor furniture brand pioneering woven synthetic fiber designs, with established presence in premium hospitality and residential markets. Dedon is a comparable premium outdoor peer with similar designer collaborations and global distribution.

Emerging players

• Extremis: Belgian outdoor furniture designer focused on innovative, design-forward pieces for hospitality and residential use. Extremis overlaps with Snoc on materials and design-led positioning but has a smaller scale and more concentrated European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snoc-outdoor-furniture
• Instagraminstagram.com/snoc
• Xx.com/snocgarden
• Facebookfacebook.com/SnocOutdoorFurniture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoc Outdoor Furniture