MPG PLUS doo
MPG PLUS doo is the Slovenian entity of MPG SouthEast Europe, a privately held B2B marketing agency operating in 8 countries across Southeast Europe, delivering integrated LIVE, RETAIL, and DIGITAL marketing services to global enterprise clients since 1997.
- Company typePrivate
- Founded1997
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MPG PLUS doo does
MPG PLUS d.o.o. is the Slovenian legal entity of MPG SouthEast Europe, a privately held B2B marketing and promotion agency founded in March 1997 in Zagreb, Croatia by Joe Bašić and now operating under co-leadership of Rok Mišvelj (Director, Slovenia) and Špela Jurič (CFO, Slovenia). The firm delivers an integrated "3-Point Marketing Strategy" spanning three service pillars: LIVE (event management, PR events, multi-city mobile tours, sampling, sponsorship management), RETAIL (merchandising, in-store promotions, assisted selling, associate training, outsourced sales forces across 10,000+ retail stores), and DIGITAL (web design, application development, social media integration, digital brand ambassadors). It also runs prize game and promotional contest management for global brands.
MPG operates regional offices in Ljubljana (headquarters), Zagreb (regional hub), Belgrade, and Skopje, serving regional and global enterprise clients across 8 Southeast European countries, with European-wide reach through its SSI Network membership. Scale indicators include 500+ full-time staff, 4,000+ trained part-time/seasonal workers, a cumulative 15,000+ people employed across 20+ years, 6+ million annual one-to-one live consumer contacts, 30+ million digital impressions annually, and 1,000+ marketing activations. Disclosed revenue is 20+ million EUR as of 2017.
The business model is project-based professional services: customized B2B engagements with enterprise clients (Coca-Cola, Red Bull, Nestlé, Samsung, Dell EMC, Microsoft, L'Oréal, Audi, Pernod Ricard, Fujitsu, Volvo, Bosch, Heineken, Aperol, 3M, Oral-B, Milka, Konzum, Phillip Morris), delivered on a quote basis with no publicly disclosed pricing. The company is founder-controlled, with no external investment, parent company, subsidiaries outside the regional market entities, or M&A activity in the disclosed data, and has remained privately held since 1997.
MPG PLUS doo firmographics
Firmographics- Name
- MPG PLUS doo
- Legal name
- MPG PLUS agencija za marketing d.o.o.
- Website
- https://mpg.si
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MPG PLUS doo is the Slovenian entity of MPG SouthEast Europe, a privately held B2B marketing agency operating in 8 countries across Southeast Europe, delivering integrated LIVE, RETAIL, and DIGITAL marketing services to global enterprise clients since 1997.
- Ownership category
- akta.pro rank
MPG PLUS doo industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where MPG PLUS doo is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices4 records
Markets served
MPG PLUS doo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LIVE Events Services: Event management, PR events, mobile tours, sampling, and sponsorship management services generating live consumer contacts and experiential marketing activations.
- RETAIL Marketing Services: Merchandising services, retail PR and events, assisted selling, associate training, and outsourced sales forces across 10,000+ retail stores.
- DIGITAL Marketing Services: Web design, application development, social media integration, digital brand ambassadors, and social marketing services.
- Prize Games and Promotions: Organizing prize games and promotional contests for clients including Red Bull, Milka, Oral-B, Nescafé, and Samsung.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
MPG PLUS doo product offering
Product offeringCore offering
MPG PLUS doo is a marketing agency that delivers integrated LIVE, RETAIL, and DIGITAL marketing services to enterprise clients across Southeast Europe. The agency organizes live events, mobile tours, and sampling programs; provides retail merchandising, in-store promotions, and outsourced sales forces; and executes digital campaigns including web design, mobile application development, social media management, and digital brand ambassador programs. It also manages prize games and promotional contests for major brands such as Red Bull, Coca-Cola, Nestlé, Samsung, and Dell.
Product overview
MPG PLUS doo is a marketing agency operating as part of the MPG SouthEast Europe network. The company offers an integrated three-point marketing strategy combining LIVE, RETAIL, and DIGITAL service pillars. LIVE Marketing Services encompass event organization and management, PR events, mobile tours, product sampling, and sponsorship management. RETAIL Marketing Services include merchandising services, retail promotions and events, assisted selling, associate training, and outsourced sales forces. DIGITAL Marketing Services cover web design, application development, social media integration and management, digital brand ambassadors, and social marketing campaigns. Additional services include prize games management. The company serves regional and global clients across Southeast Europe with offices in Slovenia, Croatia, Serbia, and Macedonia.
Differentiator
Problem solved
Functional benefit
Products and services
- LIVE Marketing Services Experiential marketing services including event organization and management, PR events, mobile tours across multiple cities, product sampling programs, and sponsorship management for enterprise brands across Southeast Europe.
- RETAIL Marketing Services
Quantifiable outcome
- 6+ million one-to-one LIVE contacts generated annually
- +4 more outcomes
Companies that use MPG PLUS doo
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
MPG PLUS doo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MPG PLUS doo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SSI NetworkcoreSSI is a powerful European network of independent agencies. As a member, MPG together with other members has the ability to gain valuable insight and implement projects Europe-wide with proven and trusted partners.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
MPG PLUS doo competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising holding company with significant presence in Central and Eastern Europe through agencies including Publicis Live and Leo Burnett. Comparable to MPG as a multi-channel marketing services provider but operating at vastly larger global scale.
- WPP: Largest global advertising holding company with extensive operations in Europe including Ogilvy, VMLY&R, and GroupM. Overlaps with MPG across full-service marketing, brand activations, and digital services at global scale.
- Omnicom Group: Global advertising holding company with experiential marketing capabilities through agencies like Sparks and Jack Morton. Comparable to MPG's integrated LIVE/RETAIL/DIGITAL offering but globally diversified across thousands of clients.
- Havas: Global advertising holding company with creative, media, and experiential capabilities. Comparable to MPG's integrated marketing approach but operating globally with deeper digital infrastructure and broader service portfolio.
- Dentsu: Global advertising holding company with extensive operations across Europe and Asia. Overlaps with MPG in integrated marketing services, digital, and brand activation capabilities, but at much larger scale and geographic breadth.
Direct peers
- MKG: Independent creative experiential marketing agency focused on brand experiences, events, and integrated campaigns. Comparable to MPG in providing integrated experiential marketing services to major consumer brands.
- Jack Morton: Global brand experience agency specializing in experiential marketing, events, and activations. Directly comparable to MPG's LIVE marketing services (events, mobile tours, sponsorships) and serves many of the same blue-chip brand clients.
- New Moment: Slovenian creative and communications agency offering integrated marketing services including events, digital, and brand activations. Directly comparable as a regional SEE-based marketing services competitor with overlapping client base.
- Sparks: Global experiential marketing agency (a Freeman Company) specializing in brand experiences, retail activations, and event marketing. Directly comparable to MPG's integrated LIVE and RETAIL marketing offerings and client base.
- Octagon: Global sports and experiential marketing agency with deep expertise in sponsorships, events, and brand activations. Closely comparable to MPG's sponsorship management, mobile tours, and large-scale event execution capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MPG PLUS doo social profiles
Digital presenceMPG PLUS doo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPG PLUS doo leadership team
Management profileNumber of profiles
Profiles5 records
MPG PLUS doo subsidiaries and ownership
Company hierarchySubsidiaries3 records
MPG PLUS doo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPG PLUS doo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPG PLUS doo
What does MPG PLUS doo do?
MPG PLUS doo is a marketing agency that delivers integrated LIVE, RETAIL, and DIGITAL marketing services to enterprise clients across Southeast Europe. The agency organizes live events, mobile tours, and sampling programs; provides retail merchandising, in-store promotions, and outsourced sales forces; and executes digital campaigns including web design, mobile application development, social media management, and digital brand ambassador programs. It also manages prize games and promotional contests for major brands such as Red Bull, Coca-Cola, Nestlé, Samsung, and Dell.
Is MPG PLUS doo a public or private company?
MPG PLUS doo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MPG PLUS doo founded?
MPG PLUS doo was founded in 1997. It employs 1 to 10 people.
Where is MPG PLUS doo based?
MPG PLUS doo is headquartered in Ljubljana, Slovenia, in the Europe region.
How does MPG PLUS doo make money?
Four revenue lines are on record. LIVE Events Services are the primary driver. The others are RETAIL Marketing Services, DIGITAL Marketing Services and prize Games and Promotions.
Who are MPG PLUS doo's main competitors?
Broad incumbents on record are Publicis Groupe, WPP, Omnicom Group, Havas and Dentsu. Direct peers are MKG, Jack Morton, New Moment, Sparks and Octagon.
Does MPG PLUS doo have an API?
No public API is recorded for MPG PLUS doo.
What industry is MPG PLUS doo in?
MPG PLUS doo's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 541820 and its SIC code is 7311.