NEW MOMENT LJUBLJANA

What NEW MOMENT LJUBLJANA does

New Moment Ljubljana is a privately held, full-service creative advertising agency operating as part of a regional network of 10 offices across 9 South-East European markets (Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Bulgaria, Albania, Kosovo). Founded in 1985 by Dragan Sakan in Belgrade and now led by his sons Žarko and Lazar Sakan, the agency employs 250 people including over 50 specialized digital experts. The firm delivers six integrated service lines: creative agency services, PR agency services, media buying, digital strategy and social/influence marketing, event production, and shopper marketing and BTL activations. Services are sold to enterprise clients (global brands and regional companies) through direct, relationship-driven sales via the regional office network, with no public pricing tiers and revenue generated on a project-based professional services model.

Core operations span brand strategy, campaign creative, production, media planning and buying, influencer and digital PR, large-scale event organization (1,000+ events delivered), and shopper experience design. Media buying capability is anchored by access to the WPP global network, providing analytical tools and favorable Slovenian market conditions; experiential event capability is reinforced through membership in the 27Names European network of independent experiential agencies. The agency's creative output is supported by the Council for New Thinking foundation, an in-house platform for thought leadership and social awareness initiatives.

The business model is B2B professional services with a horizontal segmentation approach: serving (a) global brands requiring localized creative execution in South-East Europe and (b) regional Balkan companies seeking international exposure. Notable enterprise clients include Philip Morris, Barilla, Zalando, Generali, Huawei, Chanel, IBM, JUB, ADMixer, and VIP Mobile. The company has no external investors, no parent entity, and no disclosed funding rounds. The Ljubljana entity (New Moment d.o.o.) is the primary operating company, with regional subsidiaries registered as separate legal entities in each market. No revenue is publicly disclosed.

Name

NEW MOMENT LJUBLJANA

Legal name

New Moment New Ideas Company d. o. o.

Website

https://newmoment.si

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

New Moment Ljubljana is a full-service creative advertising agency operating as part of a regional network of 10 offices across 9 South-East European markets, serving global and regional enterprise clients with creative, digital, PR, media buying, event production, and shopper marketing services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Creative advertising services
• Digital marketing agency
• Public relations services
• Media buying services
• Event production services

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency services including creative development, campaign design, and brand strategy for global brands
2. Digital Agency Services: Digital strategy, creative solutions, production, influence marketing and social media marketing campaigns
3. PR Agency Services: PR services with influencer collaborations and digital PR, established over 20 years ago
4. Media Buying Services: Media space purchasing through WPP global network, with access to Slovenian media market conditions
5. Event Production Services: Organization of events from street promotions to corporate events, with multiple awards including Conventa Grand Prix
6. Shopper Marketing & BTL Services: Consumer insights and brand strategy turning into impactful user experience, connecting people with brands

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Full-service creative advertising agency providing integrated marketing services across South-Eastern Europe. The agency develops creative campaigns, digital strategy, public relations, media planning and buying, shopper marketing, and event production for multinational and regional clients through a network of local offices in nine countries.

Product overview

New Moment Ljubljana is a full-service creative advertising agency operating as part of a regional network with 10 offices across 9 countries in South-Eastern Europe. The agency offers an integrated portfolio of six core service lines: Creative Agency, PR Agency, Media Agency, Digital Agency, Event Production, and Shopper Marketing & BTL. These services are delivered by 250 professionals and supported by a Social Awareness initiative and the Council for New Thinking foundation. The agency has won multiple international awards including Cannes Lions and is known for campaigns for clients such as Philip Morris, Barilla, Generali, Zalando, Huawei, and Chanel.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services End-to-end creative campaign development including brand strategy, concept creation, and campaign execution for multinational brand owners operating in South-Eastern Europe.
• Digital Marketing Services Digital strategy, online campaign design, social media activation, and performance-driven digital marketing for enterprise clients across SEE.
• Public Relations Services Communications strategy, media relations, and corporate or brand public relations delivered across the regional network.
• Media Planning and Buying Strategic media planning and paid media buying across multiple channels and South-Eastern European markets for enterprise clients.
• Shopper Marketing and BTL Point-of-sale marketing, trade activations, and below-the-line campaigns designed for consumer goods brands across SEE retail environments.
• Event Production Production of corporate events, brand activations, product launches, and experiential marketing events across the SEE region.

Quantifiable outcome

• 10 Cannes Lions won since 2013
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 27Names NetworkcoreStrategic or Co-development Partner27Names is the leading network of best independent experiential event agencies across Europe. Each member is recognized as the leading agency in their market. The network enables collaboration and knowledge sharing, combining over 1,000 talented professionals across 27 European countries creating award-winning experiential events for some of the world's most recognizable brands.
• WPPcoreTechnology or IntegrationThrough the global WPP network, New Moment accesses media trend data worldwide and excellent conditions in the Slovenian media market for media buying services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ogilvy: WPP-owned global advertising network operating across SEE, offering the same integrated creative, PR, digital, and media-buying services that New Moment competes against for regional clients like IBM, Huawei, and Barilla.
• DDB: Omnicom-owned global creative network with SEE operations, providing integrated brand campaign development and creative services comparable to New Moment's award-winning creative output.
• McCann Worldgroup Belgrade: IPG-owned global creative network with direct presence in SEE markets including Serbia, competing head-to-head with New Moment for the same multinational clients across creative, digital, and media services.
• Saatchi & Saatchi: Publicis-owned global creative network operating across CEE/SEE, competing for multinational brand mandates with integrated creative and digital capabilities similar to New Moment's portfolio.
• Leo Burnett: Publicis-owned global creative agency with SEE presence, offering full-service advertising and brand campaign development directly comparable to New Moment's core creative offering.
• BBDO: Omnicom-owned global creative network operating across CEE/SEE markets, providing integrated advertising services and competing for the same global brand budgets that New Moment serves.
• Grey: WPP-owned global creative agency with presence across CEE/SEE, offering integrated brand, digital, and shopper marketing services directly comparable to New Moment's six service lines.

Broad incumbents

• Publicis Groupe: Global advertising holding company with broad portfolio of creative, media, digital, and PR agencies operating across SEE; competes as a full-portfolio incumbent versus New Moment's integrated regional offering.
• HAVAS: Global integrated advertising and communications group with CEE presence, offering creative, media, and digital services that overlap with New Moment's full-service positioning in regional markets.

Regional players

• Fabrika: Independent creative and digital agency based in Serbia/SEE, operating as a comparable regional creative shop with similar client profiles and competing for regional brand mandates in the Balkans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqtbE8CY7BpGejfwnYt-OJA
• Facebookfacebook.com/newmomentlj
• LinkedInlinkedin.com/company/new-moment-ljubljana
• Instagraminstagram.com/new_moment_ljubljana

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW MOMENT LJUBLJANA