What WP Fix It does

WP Fix It is a privately held, founder-owned WordPress technical support services company founded in December 2009 by Jarrett Gucci and headquartered in Aliso Viejo, California. The company provides a comprehensive suite of WordPress-specific services including on-demand site repair, malware removal, speed optimization, managed hosting, site migration, PHP upgrades, database cleanup, and developer time blocks, sold both as one-time fixes and recurring subscriptions. Its proprietary technology stack centers on the Guard Dog Security plugin suite, which includes the exclusive Site Lock feature (restricting server file writes), Watch Dog continuous monitoring, a Plugin & Theme Refresher Tool, and a centralized Guard Dog Command Center dashboard; these are complemented by an encrypted ticket portal and Cloudflare-integrated hosting infrastructure.

The business operates on a direct-to-consumer model with full e-commerce checkout on its website, serving small businesses, individual bloggers, freelancers, WooCommerce store owners, and WordPress agencies globally. Pricing spans small-ticket one-time services ($47-$245) and recurring subscriptions including Unlimited Support ($57/month), Care Plans ($9-$27/month), Hosting ($5-$175/month), and Infection Insurance ($27/year). The company emphasizes 24/7 instant support with a minimum of 8 agents on duty at all times, a 30-minute average resolution time, and a 100% malware removal success rate, supported by a 4.9/5 rating across 1000+ reviews and 380,000+ tickets resolved since inception. WP Fix It has remained self-funded with no institutional investors, no M&A activity, and a leadership team limited to the founder, operations, marketing, and specialist staff.

Name

WP Fix It

Legal name

WP Fix It

Website

https://wpfixit.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

WP Fix It is a privately held, founder-owned WordPress technical support company offering 24/7 on-demand site repair, malware removal, speed optimization, managed hosting, and security services to small businesses, individual site owners, WooCommerce stores, and WordPress agencies worldwide.

Ownership category

akta.pro rank

Product category

WordPress Support Services

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering) (HDAIADAJ), Managed Network Services (NOC, Monitoring, Optimization) (BPAEAEAC)

Keywords

• WordPress support services
• WordPress malware removal
• Managed WordPress hosting
• WordPress speed optimization
• WordPress maintenance plans

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. One-Time WordPress Support Services: Single-issue fixes and one-time optimization services purchased per incident. Includes site repair, speed optimization, infection removal, database cleanup, migration, PHP upgrades, and tune-ups.
2. Unlimited Support Subscriptions: Monthly subscription for unlimited WordPress issue fixes on one website. Provides recurring revenue with predictable customer LTV and ongoing support relationship.
3. WordPress Hosting Services: Managed WordPress hosting with tiered plans (Fast Five, Super Hosting, Dedicated). Subscription-based with monthly or annual billing, including security and support.
4. Care Plan Subscriptions: Monthly maintenance plans (Essentials, Beast Mode) providing daily updates, backups, monitoring, and 24/7 support for ongoing site care.
5. Infection Insurance: Annual insurance policy providing malware cleanup coverage for future infections at no additional cost. Subscription model with yearly billing.
6. Guard Dog Security Setup: One-time security service setup with ongoing monitoring capabilities for WordPress site protection.
7. Professional Developer Hours: Prepaid time blocks (1 hour, 5 hours) for general WordPress tasks. Time expires after 1 year, encouraging utilization and providing float revenue.
8. Google Analytics 4 Setup: One-time analytics integration service for WordPress websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WP Fix It provides 24/7 WordPress technical support services including on-demand site repair, malware removal, speed optimization, managed hosting, database cleanup, migration, PHP upgrades, and ongoing maintenance care plans. Services are delivered by human experts (minimum 8 agents staffed at all times) with proprietary Guard Dog Security technology, available via both one-time purchases and recurring monthly subscriptions. The company sells directly to individual WordPress site owners and small businesses through its website.

Product overview

WP Fix It is a WordPress-focused technical support company offering a comprehensive suite of services built around 24/7 expert support. The core offerings include on-demand repair services (Site Fix Service starting at $47), developer assistance (Hire a WordPress Expert with 1-hour or 5-hour time blocks), and managed hosting (WordPress Hosting with Cloudflare integration). These are complemented by specialized services including Speed Optimization ($167), Infection Removal ($97-$117), Guard Dog Security ($47), Database Cleanup ($97), Site Tune Up ($57), Website Migration ($57), and PHP Compatibility services ($57). Recurring care is available through WordPress Care Plans (Essentials at $9/month, Beast Mode at $27/month) and Infection Insurance ($27/year). Free tools include WordPress Inspector, Speed Check, Device View, and Domain Detective. The company operates from Southern California and has been in business since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Fix Service
• Speed Optimization Service
• Infection Removal Service
• WordPress Hosting
• WordPress Care Plans
• WordPress Infection Insurance
• Guard Dog Security Setup One-time security service setup delivering the proprietary Guard Dog Security plugin with Site Lock file restriction, Watch Dog monitoring, folder audit, user security controls, security headers, infection scanner, and automated reports. One-time cost: $47.
• Hire a WordPress Expert (Developer Hours) On-demand developer service for any WordPress task, offered as prepaid 1-hour ($77) or 5-hour ($245) time blocks with 12-hour or less resolution. Time does not expire for 1 year from purchase; includes fluent English-speaking support via a dedicated expert communication portal.
• Website Migration Service Zero-downtime WordPress site transfer service handling files, databases, themes, plugins, domain mapping, and post-migration testing. Average 90-minute resolve time. One-time cost: $57.
• Site Tune Up Service Comprehensive maintenance service updating WordPress core, themes, and plugins; conducting security audits; setting up backup systems; and providing optimization reports. One-time cost: $57.
• Database Cleanup Service Database optimization service removing bloat, post revisions, spam comments, orphaned metadata, and expired transients to improve site performance. Includes autoload cleanup, table optimization, and full database health treatment. One-time cost: $97.
• PHP Compatibility Upgrade Service PHP version upgrade and compatibility testing service ensuring themes and plugins work with latest PHP versions. Includes server upgrade, compatibility report, and error resolution. One-time cost: $57.
• Google Analytics 4 Setup Service Analytics integration service creating custom GA4 tracking codes, installing Google Analytics 4 on WordPress, testing functionality, and ensuring Google compliance. One-time cost: $57.
• Custom Project Service Custom WordPress project service for tasks not covered by standard offerings, allowing customers to submit unique project requirements for scoped expert delivery.

Quantifiable outcome

• Average WordPress issue resolution in 30 minutes
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• WooCommercecoreTechnology or Integration · 1 January 2009WooCommerce is listed as a trusted partner/technology integration. WP Fix It supports WooCommerce stores and mentions WooCommerce-specific services for store functionality, payment issues, and product display problems.
• ElementorcoreTechnology or Integration · 1 January 2009Elementor is listed as a trusted partner/technology integration. WP Fix It provides support for Elementor-based WordPress sites including page builder issues and compatibility.
• AutomatticcoreTechnology or Integration · 1 January 2009Automattic (parent company of WordPress.com, Jetpack, WooCommerce) is listed as a trusted partner. WP Fix It focuses exclusively on WordPress ecosystem support.
• DIVIcoreTechnology or Integration · 1 January 2009DIVI (by Elegant Themes) is listed as a trusted partner/technology integration. WP Fix It provides support for DIVI-based WordPress sites.
• CloudflarecoreTechnology or Integration · 1 January 2009Cloudflare is integrated into WP Fix It hosting services, enhancing speed with CDN, boosting security with DDoS protection and WAF, reducing server load, and providing free SSL integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GoDaddy: Largest SMB-focused web hosting and domain registrar, with bundled WordPress hosting, security, and support. A broad incumbent whose managed WordPress plans compete on price and bundled convenience against WP Fix It's à la carte services.
• Bluehost: Mass-market WordPress-recommended hosting provider offering managed plans with security and support. Competes with WP Fix It's hosting and care plans at the low end of the SMB market.

Direct peers

• SiteGround: Managed WordPress hosting provider with built-in security, automatic updates, and 24/7 support. Overlaps with WP Fix It's hosting and care plan offerings for SMB WordPress owners.
• GoWP: White-label WordPress maintenance and support service for agencies. Closely comparable to WP Fix It's unlimited support subscription and dedicated/white-label hosting offerings.
• WP Engine: One of the largest managed WordPress hosting providers globally. Directly comparable because it bundles managed hosting, security, and 24/7 support for WordPress sites, competing with WP Fix It's hosting + maintenance + security stack.
• Maintainn: WordPress maintenance, security, and support provider serving SMBs and agencies. Overlaps with WP Fix It's care plans, infection removal, and ongoing monitoring services.
• WP Buffs: WordPress maintenance and white-label support provider offering 24/7 edits, security, and performance services. Directly comparable to WP Fix It's unlimited support subscription and care plans, especially for the agency channel.
• FixRunner: On-demand WordPress support, malware removal, and speed optimization services. Closely mirrors WP Fix It's per-incident pricing model and SMB customer base.
• Seahawk Media: WordPress maintenance, malware removal, and support services for SMBs. Directly comparable service catalog to WP Fix It across fixes, security, and care plans.
• Kinsta: Premium managed WordPress hosting built on Google Cloud with 24/7 expert support. Comparable to WP Fix It's Super Hosting and Dedicated Hosting tiers and competes for the same SMB-to-mid-market WordPress segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WPFixItFast
• Facebookfacebook.com/wpfixit
• LinkedInlinkedin.com/company/wp-fix-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP Fix It