Fitness Solutions Plus

What Fitness Solutions Plus does

Fitness Solutions Plus Inc. is a privately held, small-scale digital content business operating from Richmond Hill, Ontario, Canada, despite being listed in firmographic data with a Charlotte, United States location — the Canadian address and Ontario governing-law clause in its Terms of Service represent the primary, first-party source. The company sells a single product: a digital book titled "STOP EXERCISING! The Way You Are Doing it Now," priced at $19.99 and offered as a free download in exchange for an email signup. The book covers stress management, weight loss, energy improvement, posture correction, and motivation strategies.

The business operates as a lead-magnet funnel: prospective customers provide name and email to receive the free book, after which the company retains the ability to market additional content via periodic emails. The company states that over 4,000 people have subscribed. There is no proprietary technology stack disclosed, no mobile app, no third-party integrations, and no AI/ML components. The website is a basic content/landing-page build, and the company is COPPA-compliant, restricting data collection to users aged 13 and older.

Commercially, the company operates as a one-person or very small founder-led entity — likely by an individual named Igor, based on the contact email [email protected]. Revenue derives from one-time license fees on the digital book sales with no subscription, advertising, or services revenue streams. There is no disclosed funding, no institutional ownership, no partnerships, no awards, and no patents or trademarks on record. The Terms of Service and Privacy Policy were last updated in March 2013, indicating a long-standing but minimally evolving operation.

Name

Fitness Solutions Plus

Legal name

Fitness Solutions Plus Inc.

Website

https://fitnesssolutionsplus.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness Solutions Plus Inc. is a privately held Canadian digital content business that sells a single fitness and lifestyle digital book, "STOP EXERCISING! The Way You Are Doing it Now," to individual consumers via an email lead-magnet funnel and direct purchase at $19.99.

Ownership category

akta.pro rank

Product category

Digital Fitness Content

NAICS

Diet and Weight Reducing Centers (812191), Educational Support Services (61171)

SIC

Book Printing (2732)

akta.pro primary industry

Weight Management & Behavior Change Education (EDAAAHAF)

akta.pro secondary industry

Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness digital book
• Exercise guidance content
• Wellness educational publishing
• Lifestyle improvement content
• Weight management guidance

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Digital Book Sales: Company offers a digital book titled 'Stop Exercising' available for $19.99, distributed via email signup mechanism.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Fitness Solutions Plus sells a single digital fitness book titled "STOP EXERCISING! The Way You Are Doing it Now" for $19.99. The book covers stress management, weight loss, energy improvement, posture correction, and motivation techniques. The company uses the book as a free email lead magnet to build a subscriber base of over 4,000 readers, then converts subscribers into paying customers for the full downloadable edition.

Product overview

Fitness Solutions Plus offers a single digital book product titled "STOP EXERCISING! The Way You Are Doing it Now." This downloadable fitness guide covers stress management, weight loss, energy improvement, posture enhancement, and motivation techniques. The company operates primarily as an email-based marketing business, collecting leads through free book offers and selling the full book for $19.99. The product is delivered digitally via email, with the company based in Richmond Hill, Ontario, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• STOP EXERCISING! The Way You Are Doing it Now A digital fitness book sold as a downloadable product covering stress management, weight loss guidance, energy improvement, posture improvement, and motivation techniques. Available for free via email signup or for $19.99 as a purchase. Targeted at individual consumers interested in alternative exercise approaches and overall lifestyle improvement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Broad incumbents

• Beachbody (BODi): Established fitness content and program brand offering workout libraries and nutrition programs direct to consumers — a broad incumbent with overlapping consumer wellness content and a much larger distribution footprint.
• Peloton: Connected fitness platform combining hardware with a large library of workout and wellness content — a broad incumbent in digital fitness content with overlapping consumer wellness content offerings.
• MyFitnessPal: Mass-market nutrition and fitness tracking platform with educational content — a broad incumbent with overlapping weight-management and lifestyle wellness content for the same end consumer.
• WW (Weight Watchers): Long-standing weight management and wellness brand with digital coaching, content, and community — a broad incumbent competing for the same weight-management consumer and adjacent wellness education dollars.
• Noom: Digital subscription weight management and behavior-change platform combining content, coaching, and tracking — a broad incumbent addressing the same weight-loss and behavior-change pain points Fitness Solutions Plus targets.

Emerging players

• Aaptiv: Subscription audio- and video-based fitness and wellness content platform targeting general consumers — comparable as a smaller, content-led digital fitness player serving a similar wellness-seeking audience.
• Jeff Nippard: Independent fitness educator monetizing training and nutrition programs and ebooks direct to a consumer audience — comparable as a content-led, single-creator fitness education business with overlapping ebook/program distribution.

Direct peers

• Openfit: Digital fitness content and training platform delivering structured workout and wellness programs to consumers online — comparable business model and target audience in the online fitness education category.
• Darebee: Independent online fitness content publisher offering free workout programs and guides to a broad consumer audience via a website and email — directly comparable in single-channel, content-led fitness distribution to Fitness Solutions Plus.
• Fitness Blender: Small-team online fitness education company offering workout videos and wellness content directly to consumers, comparable in capital-light, content-driven, direct-to-consumer fitness distribution.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/fitness-solutions-plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Solutions Plus