OnCast Media LLC

What OnCast Media LLC does

OnCast Media LLC is a privately held, founder-led technology solutions provider and reseller headquartered in Wilmington, Delaware, with operating offices in Harrisburg and Mechanicsburg, Pennsylvania. Founded around 2014 out of a dinner conversation with a Microsoft executive, the company initially built the OnCast App — a mobile business application developed in partnership with Microsoft with a stated mission to help entrepreneurs in Africa launch businesses. The company has since evolved away from that consumer-facing mobile product and now operates as a horizontal IT solutions reseller and managed services firm serving small and mid-sized businesses in the United States.

The core product surface is a portfolio of services rather than a single unified platform: hardware procurement (laptops, tablets, and devices sourced from Dell, Lenovo, HP, Samsung, Cisco, and Intel); software licensing and resale (Microsoft Dynamics 365, Microsoft 365, Azure, GSuite, IBM Maas360, AvePoint, Sophos, Acronis, Dropbox); remote and on-site desktop support; IT consulting for system integrations, new deployments, and ongoing IT planning; break/fix services; cloud services installation and troubleshooting; recurring in-person and virtual service plans; and technology financing/leasing arrangements. There are no proprietary AI, ML, or data-platform components described — the underlying technology stack is conventional third-party enterprise software and hardware.

OnCast Media makes money through hardware resale margin, software licensing resale, professional IT consulting fees, ongoing managed-service plan subscriptions, and financing/leasing spreads. Go-to-market is consultative and sales-led, with lead generation via organic social (Instagram, Facebook), a content-marketing website, and free consultation scheduling through Acuity Scheduling. Pricing is quote-based across multi-year contracts and is not publicly disclosed. The primary customer segment is US-based SMBs seeking technology modernization, with a secondary, conceptually broader segment of entrepreneurs. No external institutional funding, M&A activity, or significant leadership change is evidenced in the source material.

Name

OnCast Media LLC

Legal name

OnCast Media LLC

Website

https://oncastmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OnCast Media LLC is a privately held, founder-led IT solutions reseller serving US small and mid-sized businesses with hardware procurement, third-party software licensing, IT consulting, desktop support, managed service plans, and technology financing, originating from a 2014 partnership with Microsoft around the OnCast App.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of hardware products including laptops, tablets, and other tech gadgets through vendor partnerships. The company works with multiple vendors to fulfill bulk hardware orders for businesses.
2. Software Licensing: Resale and licensing of software solutions including Microsoft Dynamics 365, Microsoft 365, GSuite, Azure, IBM Maas360, Sophos, AvePoint, and other enterprise software products.
3. IT Consulting Services: Professional IT services including system integrations, new deployments, ongoing IT planning, desktop support, and break/fix services.
4. Financing Services: Payment plan options allowing customers to upgrade technology today and pay over time, facilitating technology purchases through installment arrangements.
5. Service Plans: In-person and virtual service plans providing ongoing support coverage for technology environments, offering peace of mind with step-by-step assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OnCast Media LLC is a technology solutions provider and reseller that helps small and mid-sized businesses procure hardware (laptops, tablets), license software (Microsoft 365, Dynamics 365, GSuite, Azure, etc.), and obtain IT consulting, desktop support, break/fix, cloud, and managed service plans. The company also offers financing and leasing options that allow clients to upgrade technology and pay over time.

Product overview

OnCast Media LLC operates as a technology solutions provider offering a portfolio of integrated services rather than a single unified product. Their core offerings include hardware procurement (laptops, tablets from vendors like Dell, Lenovo, Samsung, HP), software solutions (Microsoft Dynamics 365, Microsoft 365, GSuite, Azure, IBM Maas360, AvePoint, Sophos), desktop support, IT consulting, break/fix services, cloud services, and technology financing. The company positions these as complementary services that work together to help businesses upgrade and run their technology more efficiently.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware Procurement
• Software Solutions and Licensing
• IT Consulting
• Desktop Support
• Break/Fix Services
• Cloud Services
• Managed Service Plans
• Technology Financing

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMicrosoft is a key technology partner. The company's founder developed a partnership with Microsoft to develop the original OnCast App mobile business application. OnCast Media resells Microsoft products including Microsoft Dynamics 365, Microsoft 365, and Azure solutions.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Connection (PC Connection): Connection is a multi-brand IT solutions reseller offering hardware, software, and IT services to businesses and public sector customers. Same core resale-plus-services motion as OnCast, with overlapping vendor partnerships.
• CDW Corporation: CDW is a leading direct-to-business IT solutions provider reselling hardware, software, and integrated services across Microsoft, Dell, HP, Cisco, and other major vendors. It is the most direct large-scale comparator to OnCast's multi-vendor reseller + IT services model.
• Heartland Technology Solutions: Heartland is an SMB-focused managed IT services and technology solutions provider offering hardware procurement, cloud, and IT consulting. Comparable offering mix and customer segment to OnCast.
• SHI International: SHI is a large privately held IT solutions provider offering hardware, software licensing, cloud, and IT services. Its vendor-agnostic reseller-plus-services model and SMB-to-enterprise coverage closely mirror OnCast's go-to-market.
• Zones, Inc. Zones is an IT solutions provider delivering hardware, software, cloud, and managed services to commercial and public-sector customers. Comparable in offering breadth and SMB focus to OnCast.
• MicroAge: MicroAge is an IT solutions and services provider specializing in hardware, software, cloud, and managed services for SMB and mid-market customers. Closely comparable size, customer segment, and bundled service approach to OnCast.
• Insight Enterprises: Insight is a global IT solutions and services provider reselling hardware, software, and cloud while delivering managed and professional services. Highly comparable business model and vendor portfolio to OnCast, just at significantly larger scale.

Broad incumbents

• Carahsoft Technology: Carahsoft is a large government-focused IT reseller serving as a master aggregator for hundreds of software and hardware vendors. It shares OnCast's reseller model but operates at much larger scale and in a different (public-sector) customer segment.
• CompuCom (Office Depot subsidiary): CompuCom delivers managed IT services, hardware procurement, and end-user support primarily to mid-market and enterprise customers. Overlaps with OnCast's managed services and break/fix offerings at a much larger operational scale.

Regional players

• Marco Technologies: Marco is a Midwest-focused managed IT services and technology solutions provider offering hardware, cloud, and managed services to SMB and mid-market clients. Closely comparable business model to OnCast, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oncastmedia
• Instagraminstagram.com/oncastmediallc
• Xx.com/OnCastMedia
• LinkedInlinkedin.com/company/oncast-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnCast Media LLC