ECONOMICA

What ECONOMICA does

ECONOMICA is a non-profit junior enterprise (empresa júnior) affiliated with the Institute of Economics at UNICAMP (Universidade Estadual de Campinas), founded in 1992 and headquartered in Campinas, Brazil. The firm delivers six core consulting services — Plano de Negóciagem (Business Plans), Valuation, Financial Management, Pricing, Investment Feasibility Analysis, and Market Research — to small and medium enterprises, startups, and public-sector clients, with projects (e.g., business plans) typically delivered over 12-week cycles by teams of economics students under university professor supervision. The operating model is structured around the Brazilian Movimento Empresa Júnior (MEJ) framework, with affiliations to Brasil Júnior and FEJESP providing institutional governance and access to a national network of over 1,200 junior enterprises. ECONOMICA does not develop proprietary technology platforms; its intellectual capital is the academic training of its student members and the application of standard economic analysis methodologies (market research, DCF valuation, market multiples, financial statement analysis). Revenue is generated through project-based consulting fees priced substantially below senior consulting firms, as the entity is non-profit and reinvests surplus into member development and operations. Go-to-market is sales-led and community-led, combining direct outreach (website form, WhatsApp, email), word-of-mouth, content marketing via blog and social media, and MEJ-network referrals, with clients distributed across multiple industries including government, pharmaceuticals, and consumer products.

Name

ECONOMICA

Legal name

ECONOMICA

Website

https://economica.org.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

ECONOMICA is a non-profit student-run consulting firm affiliated with UNICAMP's Institute of Economics, delivering business plans, valuation, financial management, pricing, feasibility, and market research services to SMBs, startups, and government clients in Brazil at below-market rates.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Professional and Management Development Training (61143), Business and Secretarial Schools (611410), Educational Support Services (61171), Educational Services (611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Leadership, Management & Teamwork for Business (EDAMAHAI), Business Law, Ethics & Compliance (Contracts, IP Basics) (EDAMAHAL), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

Keywords

• Business consulting services
• Financial valuation
• Market research
• Business plan development
• Pricing strategy consulting

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Project-Based Consulting Services: ECONOMICA generates revenue through fees charged for its consulting services, which include Business Plans, Valuation, Financial Management, Pricing, Investment Feasibility Analysis, and Market Research. As a non-profit junior enterprise, revenues are reinvested into operations and member development rather than distributed as profit. Prices are set significantly below market rates to provide affordable access to high-quality consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ECONOMICA is a student-run junior enterprise (empresa júnior) at the Institute of Economics of UNICAMP, founded in 1992, that delivers business consulting services to companies, entrepreneurs, and startups. Its core offerings include business plan development, company valuation, financial management advisory, pricing strategy, investment feasibility analysis, and market research. Projects are executed by undergraduate economics students under faculty supervision, combining academic rigor with practical problem-solving for clients.

Product overview

ECONOMICA is a junior enterprise (empresa júnior) from the Institute of Economics at UNICAMP, offering a portfolio of six core consulting services: Plano de Negócios (business plan development), Valuation (company valuation), Gestão Financeira (financial management), Precificação (pricing strategy), Análise de Viabilidade de Investimento (investment viability analysis), and Pesquisa de Mercado (market research). These services are structured as standalone consulting offerings delivered by university students under professor supervision, designed primarily for small and medium enterprises seeking professional-quality analysis at accessible prices. The company positions these services as personalized solutions tailored to individual client needs rather than standardized offerings.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• RaízenminorOthersRaízen, identified as the largest sugarcane ethanol company in the world, is listed as a partner on ECONOMICA's institutional partners section. The nature of the partnership is not explicitly detailed in the available source material. As a featured partner, it may indicate collaborative project work or a client relationship within the MEJ ecosystem.
• ScaniaminorOthersScania, described as a world reference in sustainable transport solutions, appears as a partner on ECONOMICA's institutional partners page. The partnership details are not explicitly specified in the available source content.
• BoschminorOthersBosch, identified as a world leader in technology and services, is listed among ECONOMICA's institutional partners. The specific nature and scope of the partnership is not detailed in the available source material.
• UNICAMP – Instituto de EconomiacoreStrategic or Co-development PartnerECONOMICA is the official junior enterprise of UNICAMP's Institute of Economics. This is the company's foundational and most critical relationship. The institute provides academic oversight, professor supervision for all projects, access to research resources, and institutional credibility. In return, ECONOMICA provides practical training for students and contributes to the institute's entrepreneurial ecosystem. UNICAMP is ranked as the 3rd best university in Latin America (Times Higher Education, 2020) and home to the #1 ranked economics course in Brazil.
• Brasil Júnior (Confederação Brasileira de Empresas Juniores)coreStrategic or Co-development PartnerECONOMICA is affiliated with Brasil Júnior, the Brazilian confederation of junior enterprises. This affiliation connects ECONOMICA to a national network of over 1,200 junior enterprises generating R$70+ million annually and impacting 2+ million people. Brasil Júnior provides the institutional framework, shared methodologies, and participation in national events (such as ENEJ) that support ECONOMICA's operations and credibility.
• FEJESP (Federação de Empresas Juniores do Estado de São Paulo)coreStrategic or Co-development PartnerFEJESP is the São Paulo state federation of junior enterprises, an institutional partner that provides regional support, networking, and governance frameworks for junior enterprises operating in the state. ECONOMICA's institutional partners section includes the FEJESP logo, indicating formal affiliation.

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Deloitte: Big Four professional services firm with broad consulting, audit, and advisory offerings in Brazil. Represents the senior-tier full-service alternative that SMEs cannot afford, against which ECONOMICA competes on price.
• McKinsey & Company: Global top-tier consulting firm with a strong Brazilian presence. Represents the senior consulting alternative that ECONOMICA's clients would otherwise engage, anchoring the upper end of the consulting market.
• Falconi: Brazilian management consulting firm founded by a former UNICAMP alumnus, focused on operational excellence and strategy. Represents the senior-tier competition that ECONOMICA positions itself as an affordable alternative to.
• Bain & Company: Global strategy consulting firm with significant Brazilian operations. Competes at the top of the consulting market against which ECONOMICA positions its value-for-money proposition for SMEs.
• Ernst & Young (EY): Big Four professional services firm offering advisory, consulting, and transaction services in Brazil. Competes for valuation, financial management, and feasibility analysis work that overlaps with ECONOMICA's core services.

Direct peers

• Insight Consultoria (PUC-Rio): Junior enterprise from PUC-Rio providing business consulting services to SMEs. Operates under the same MEJ framework and competes for the same Brazilian micro and small business clients seeking affordable consulting.
• Projective Consulting: Brazilian junior enterprise offering strategy, operations, and technology consulting services. Competes with ECONOMICA for SMB clients in the Brazilian consulting market and shares the junior enterprise DNA under the MEJ umbrella.
• PoliConsult (Poli Júnior USP): Junior enterprise of the Polytechnic School of the University of São Paulo (USP), offering management and engineering consulting services. Although anchored in engineering, it competes in the same SME consulting market and is part of the same MEJ movement as ECONOMICA.
• FGV Junior Consultoria: Business consulting junior enterprise affiliated with FGV EAESP, one of Latin America's top business schools. Offers similar services (business plans, market research, financial analysis) under the same MEJ/Brasil Júnior framework, competing directly for the same SME clients seeking academic-grade consulting at accessible prices.

Others

• AIESEC: Global youth-run organization operating in Brazil that develops student talent through practical project experience. While not a consulting peer, it shares the youth-development model and overlaps with ECONOMICA in the talent pipeline and student-experience ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/economicaconsultoria
• LinkedInlinkedin.com/company/economicajr
• Instagraminstagram.com/economica.jr
• Xx.com/economica_jr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECONOMICA