Brasil Júnior

Name

Brasil Júnior

Legal name

Confederação Brasileira de Empresas Juniores

Website

https://brasiljunior.org.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Entrepreneurial Education Services

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAIAC

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

SECONDARYEDAIAIAI

Short-Term Certificate & Micro-Credential Programs (International)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

SECONDARYEDAHADAG

Workforce Development & Continuing Education Divisions (Noncredit)

Education/Higher Education (Colleges & Universities)/Community & Junior Colleges

Keywords

• Junior enterprise network
• Entrepreneurial education
• University student consulting
• Youth leadership development
• Employer branding programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partner/Sponsor Programs: Brasil Júnior generates revenue through mantenedor (maintainer) and patrocinador (sponsor) programs where companies pay to be associated with the network, gaining employer branding access to university talent.
2. Member Federations and Enterprises: Revenue from affiliated federations and junior enterprises through membership and participation fees for network services, events, and certifications.
3. Event Revenue: Revenue from national events like ENEJ and EDL through participant registration fees and sponsorship packages.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Brasil Júnior is the national confederation representing Brazil's Junior Enterprise Movement (MEJ), coordinating a network of more than 1,200 junior enterprises across 226+ higher education institutions in all 27 Brazilian states. It delivers educational programs, national events, certification (Selo EJ), research studies (IES Empreendedoras), career services, and digital learning content aimed at developing entrepreneurial leadership among university students. Revenue is generated through corporate sponsorship/mantenedor programs, member federation fees, and event registration.

Product overview

Brasil Júnior operates as a confederation representing Brazil's Junior Enterprise Movement (MEJ), offering a portfolio of interconnected products and services. The core offerings include national events (ENEJ, Encontro de Líderes), certification (Selo EJ), research programs (IES Empreendedoras with RUE Ranking), career services (MEJ Carreiras, Comunidade Pós-Júnior), support services for federations and universities, and digital platforms (Portal BJ with Kit Tudão). The network supports over 1,200 confederated junior enterprises across 226 higher education institutions in all Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• ENEJ: Encontro Nacional de Empresas Juniores - The National Junior Enterprise Meeting, first held in 1993, connecting and empowering the Brazilian MEJ movement.
• Kit Tudão
• IES Empreendedoras
• Desafios Universitários
• Selo EJ
• MEJ Carreiras
• Comunidade Pós-Júnior

Products and services

• ENEJ (Encontro Nacional de Empresas Juniores) National Junior Enterprises Meeting held annually to connect and potentialize results of the Brazilian MEJ movement. It is the largest gathering of young entrepreneurs in the world and serves as the confederation's flagship event for university students, junior enterprises, and partner companies.
• Encontro de Líderes (EDL) Leadership meeting that connects all leaders who will drive the future of the MEJ, focusing on self-knowledge, inspiration, and knowledge building for MEJ leadership across all 27 Brazilian states.
• Selo EJ (Empresa Júnior) Certification product that protects the network against basic legal and fiscal problems, ensures preservation of the national concept of Junior Enterprise, and ensures compliance with Law 13.267/16.
• Universidades Empreendedoras Program that promotes debate on better universities for Brazil, evaluating entrepreneurial practices in Higher Education Institutions through the RUE ranking.
• IES Empreendedoras International research study evaluating entrepreneurial development in universities, colleges, and Federal Institutions of Education. Produces the IIFE Index and RUE Ranking and is expected to include 35,000 students in its 2025 edition.
• MEJ Carreiras Career portal designed for MEJ members and former members to know, get inspired, and find opportunities in the job market.
• Comunidade Pós-Júnior Community platform connecting former Junior Enterprise members nationwide, offering networking, exclusive content, and job opportunities through MEJ Carreiras.
• Suporte a Federações Support service that boosts the impact of the Junior Enterprise Movement in Brazilian states through periodic follow-up, training, visits, practice banks, and co-creation of products for member federations.
• Kit Tudão Content hub available within Portal BJ, created to strengthen the maturity of MEJ instances. It offers learning paths organized by areas of activity (Planning, Training, Network Development, Nuclei Development, Expansion, Executive Presidency, Business VP, People & Management VP) with practical content connected to MEJ priorities.
• Salve Um Negócio Free consulting initiative for small and medium businesses to help them survive and thrive, offering fast consulting services through junior enterprises.
• DNA Júnior Course available through Portal BJ for creating new Junior Enterprises, part of the process to register new EJs in the network.
• Contrate uma EJ Platform launched in 2016 to connect people, companies, and junior entrepreneurs. Allows entrepreneurs and junior enterprises to negotiate project execution across various areas at competitive prices.
• Portal BJ Central online portal of Brasil Júnior that hosts various products including Kit Tudão, IES Empreendedoras platform for institutions to self-declare data, and EJ registration system.

Quantifiable outcome

• R$70+ million reinvested in Brazilian economy since 2010
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, flagship and major.

• SEBRAEcoreStrategic or Co-development PartnerSEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is an institutional partner of Brasil Júnior. They collaborate on programs like the Desafio Universitário Empreendedor to promote entrepreneurship education in Brazilian universities.
• AmbevflagshipGTM or Marketing PartnerAmbev is a Principal Maintainer (Mantenedor Principal) of Brasil Júnior, participating in all interactions and strategic projects to generate connections and transformative experiences with university audiences while strengthening employer brand.
• BradescoflagshipGTM or Marketing PartnerBradesco is a Principal Maintainer of Brasil Júnior, engaging in strategic projects and generating connections with university talent through the network.
• NestléflagshipGTM or Marketing PartnerNestlé is a Principal Maintainer of Brasil Júnior, participating in strategic projects and events to connect with university audiences and strengthen employer brand.
• VIVO (Telefônica)flagshipGTM or Marketing PartnerVIVO is a Principal Maintainer of Brasil Júnior, engaging in strategic projects and generating employer branding connections with university talent.
• Bain & CompanymajorStrategic or Co-development PartnerBain & Company is a Sponsor (Patrocinador) of Brasil Júnior, participating in most interactions and projects of Brasil Júnior (except ENEJ) to connect with MEJ talent.
• iFoodmajorGTM or Marketing PartneriFood is a Sponsor of Brasil Júnior, participating in network interactions and events to connect with entrepreneurial university students.
• StonemajorGTM or Marketing PartnerStone is a Sponsor of Brasil Júnior, engaging in network activities and talent connection opportunities.
• P&G (Procter & Gamble)majorGTM or Marketing PartnerP&G is a Sponsor of Brasil Júnior, participating in network projects and events for employer branding among university students.
• HitachimajorGTM or Marketing PartnerHitachi is a Sponsor of Brasil Júnior, engaging in network interactions and strategic projects.
• BAT (British American Tobacco)majorGTM or Marketing PartnerBAT is a Sponsor of Brasil Júnior, participating in network activities and talent connection initiatives.
• TractianmajorGTM or Marketing PartnerTractian is a Sponsor of Brasil Júnior, engaging in network activities and employer branding opportunities.
• USIMINASmajorGTM or Marketing PartnerUSIMINAS is a Sponsor of Brasil Júnior, participating in network projects and events.
• AlpargatasmajorGTM or Marketing PartnerAlpargatas is a Sponsor of Brasil Júnior, engaging in network activities and talent connection programs.
• G4 EducaçãomajorStrategic or Co-development PartnerG4 Educação is a Sponsor of Brasil Júnior, participating in educational initiatives and network development.
• Ensina BrasilmajorStrategic or Co-development PartnerEnsina Brasil is a Sponsor of Brasil Júnior, engaging in educational programs and network activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JCI (Junior Chamber International) Brazil: Global leadership and entrepreneurship organization for young professionals active in Brazil through local chambers. Comparable to Brasil Júnior on member-led chambers, leadership-formation programs, and corporate sponsorship relationships targeting Brazilian young professional segments.
• AIESEC: Largest global youth-led organization operating in Brazil, focused on leadership development, international exchange, and student talent pipelines for corporate partners. Comparable to Brasil Júnior through its confederation model, university embeddedness, employer-branding sponsorships, and Portuguese-speaking country presence.
• JA Worldwide (Jovem Empreendedor / Junior Achievement): Global non-profit delivering entrepreneurial and workforce-readiness programs to students from elementary through university, including Junior Achievement programs in Brazil. Comparable to Brasil Júnior as a competitor for university-level entrepreneurial education content, corporate sponsorships, and student-talent pipelines.

Regional players

• Fundación Júnior Achievement (LatAm): Junior Achievement affiliate operating across Latin America delivering entrepreneurship and financial-literacy programs in schools and universities. Comparable to Brasil Júnior's Portuguese-speaking reach and student-tier entrepreneurship programs across the region.
• Fundación Impulsa (or similar Chilean/LatAm youth talent pipeline): Foundations in Spanish-speaking Latin American countries connecting university students to corporate talent pipelines. Comparable to Brasil Júnior's model of bridging higher education and corporate employer-branding sponsorships through structured student programs.
• NUBE (Núcleo Brasileiro de Estágios): Brazilian organization connecting university students to internship and early-career opportunities with corporate employer partners, monetized via employer-paid placements. Comparable to Brasil Júnior's MEJ Carreiras in addressing the university-to-employment funnel and Brazil-specific corporate employer-branding revenue model.

Others

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Brazilian government-affiliated entity supporting micro and small enterprises through training, consulting, and access-to-market programs. Comparable as a strategic partner of Brasil Júnior and as an adjacent ecosystem player delivering entrepreneurial education content to Brazilian SMEs and aspiring entrepreneurs.
• Universia (Santander Group): Network serving higher-education communities across Ibero-America with job boards, scholarships, and employer-branding partnerships. Comparable as adjacent infrastructure targeting Brazilian and Portuguese-speaking university talent for corporate sponsors.
• Catho Educação / Quero Bolsa: Brazilian education marketplace enabling students to compare and enroll in courses with scholarship/financing options, monetized via leads and partnerships with HEIs. Comparable to Brasil Júnior as adjacent infrastructure connecting prospective and current students to higher-education opportunities in Brazil.

Direct peers

• Enactus Brazil: Global student organization running university-based social-entrepreneurship teams with national competitions and corporate partnerships in Brazil. Closely comparable to Brasil Júnior on its Brazilian-network structure, corporate-sponsor base, and university-engaged program model focused on entrepreneurship leadership development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJpa3dGqxDUkZq3tFDf0l4Q
• Facebookfacebook.com/brasiljunior
• Instagraminstagram.com/bjnoinsta
• Xx.com/brasil_junior
• LinkedInlinkedin.com/company/217789

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasil Júnior