Mæglerhuset

What Mæglerhuset does

Mæglerhuset is a Danish residential real estate brokerage chain founded in February 2015 in Nørresundby by Mads Sørensen and Thomas Skifter. The company has grown from 2 founding employees to a network of 14 branches and approximately 29 employees as of 2023, operating under a partnership (I/S) legal structure with co-owners at multiple branches. As of early 2026, the chain comprises 13 branches across North and East Jutland (Nørresundby, Aalborg, Sæby, Frederikshavn, Brønderslev, Vrå, Dronninglund, Aabybro, Løkken/Vestkysten, Løgstør, Fjerritslev, Brovst, Randers) plus its first location outside Jutland in Copenhagen. Geographic expansion accelerated in 2024-2026 through both organic branch openings (Vestkysten, Vrå, Frederikshavn, Randers, København) and two completed fusions/acquisitions (Asger Larsen in January 2025, Mads Vestergaard Bolig in March 2025).

The company's core offering is full-service residential property brokerage covering villas, row houses, apartments, cooperative housing (andelsboliger), rural estates, and summer houses. Its service stack includes free property valuation (salgsvurdering), a proprietary buyer registration system (køberkartotek) where buyers create search profiles mapped to geographic areas and receive early listing alerts, and an in-house skødekontor (contract/deed office) that handles legal documentation. An in-house marketing team produces professional photography, drone videography, virtual staging, and copywriting for each listing. The Lokalsport sponsorship program donates 2,500 kr to one of 80+ North Jutland sports clubs when a client sells through Mæglerhuset, paired with a 5,000 kr commission discount.

Revenue is generated entirely through commission on successfully closed transactions. Pricing is structured around the "100% solgt eller gratis" guarantee — no fee is charged unless the property is sold — which functions as a risk-reversal mechanism. Customer acquisition relies on physical branch presence, paid search (Google Ads), paid social (Facebook), organic Instagram, listings on Boligsiden.dk, and most prominently word-of-mouth referrals from satisfied customers, several of whom report sale times of 6-19 days. The company explicitly markets its independence from banks, mortgage lenders, and insurance companies, and operates minor referral/commission arrangements with Gjensidige Forsikring, Dansk Boligforsikring, Willis, Nordjyske Medier, and other local media and utility partners. No external institutional funding has been disclosed.

Name

Mæglerhuset

Legal name

Mæglerhuset I/S

Website

https://xn--mglerhuset-d6a.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mæglerhuset is a Danish residential real estate brokerage chain founded in 2015, operating 14 branches across Jutland and Copenhagen, serving homeowners selling villas, apartments, and summer houses on a success-based commission with a sold-or-free guarantee.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• Buyer registration
• Property valuation
• Real estate agent

Headquarters

HQ city

Nørresundby

HQ country

Denmark

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based real estate brokerage. The company charges a sales fee (salær) only when a property is successfully sold. They offer a '100% solgt eller gratis' model where no fee is charged if the property does not sell. They also provide a discount of 5,000 kr. on the commission fee for clients who proceed with listing after a free valuation. They have an in-house skødekontor (contract/deed office) and handle the legal documentation side of transactions, suggesting this may be bundled into their service offering or charged as a separate fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Mæglerhuset is a Danish residential real estate brokerage chain that sells villas, row houses, apartments, cooperative housing, rural estates, and summer houses on behalf of homeowners. The company operates 14 physical branches across Jutland and Copenhagen, offering end-to-end services from free property valuation and professional marketing (photography, drone video, virtual staging) through buyer matching via a buyer registry (køberkartotek) to deed transfer and legal documentation.

Product overview

Mæglerhuset is a Danish real estate brokerage company operating as a unified network of 14 local branches across Northern Jutland and Copenhagen. The core offering is residential property brokerage services (ejendomsmæglervirksomhed) encompassing property sales, valuations, and buyer representation. Key service modules include: Salgsvurdering (free property valuation), Køberkartotek (buyer registry for early property alerts), the 100% Solgt eller Gratis pricing guarantee, and the Lokalsport sponsorship program. The company operates its own customer portal (Mit Mæglerhus) and provides in-house photography, marketing, and legal documentation services. Branches operate semi-autonomously with local market expertise while sharing centralized resources including the buyer database, marketing team, and title deed handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Ejendomsmæglervirksomhed) Full-service residential property brokerage offering sale and purchase of villas, row houses, apartments, cooperative housing (andelsboliger), summer houses, rural estates, and land for individual homeowners in Denmark.
• Free Sales Valuation (Gratis Salgsvurdering) Free, non-binding property valuation service that provides homeowners with a market-based estimate of their property's value to set realistic sale prices.
• Buyer Registry (Køberkartotek) Buyer database service where prospective home buyers register search profiles mapped to geographic areas and receive new listings before or as soon as they go online, giving early access to inventory.
• Local Sports Sponsorship Program (Tjen 2.500 kr. til lokalsporten) Customer loyalty program tied to brokerage transactions: sellers who list with Mæglerhuset earn 2,500 kr. for a chosen local sports club and a 5,000 kr. discount on their sales fee.
• Mit Mæglerhus (Customer Portal) Customer portal where sellers and registered buyers can manage their property listings, search profiles, saved searches, and receive property match notifications.

Quantifiable outcome

• Properties commonly sold within days to a few weeks of listing. Customer testimonials report sales in 8 days, 10 days, 11 days, 14 days, 19 days, 29 days, and 30 days across various branches and property types.
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Gjensidige ForsikringminorOthersGjensidige Forsikring is an insurance company with which Mæglerhuset has a referral/commission arrangement. Mæglerhuset receives a discount or commission for referring customers to Gjensidige for insurance products.
• Dansk BoligforsikringminorOthersDanish housing insurance provider with a referral/commission arrangement with Mæglerhuset. Clients are referred for housing insurance products.
• WillisminorOthersWillis is an insurance broker with a referral/commission arrangement with Mæglerhuset.
• Nordjyske MedierminorGTM or Marketing PartnerRegional media company in North Jutland. Mæglerhuset has a partnership with Nordjyske Medier for advertising and editorial coverage across North Jutland.
• LigeHer.numinorGTM or Marketing PartnerLocal digital advertising platform. Mæglerhuset has an advertising partnership with LigeHer.nu for which they receive a discount or commission.
• Lokalavisen Vadum & VodskovminorGTM or Marketing PartnerLocal newspaper serving Vadum and Vodskov communities. Mæglerhuset advertises in this local publication.
• Midtvendsyssel AvisminorGTM or Marketing PartnerRegional local newspaper. Mæglerhuset advertises in Midtvendsyssel Avis.
• NorlysminorOthersEnergy and telecommunications company. Mæglerhuset has an advertising/partnership arrangement with Norlys.
• Local Sports Clubs & Associations (80+ North Jutland clubs)minorGTM or Marketing PartnerMæglerhuset donates 2,500 kr. to a local sports club or association of the client's choice when the client sells their property through Mæglerhuset. Over 80 local clubs participate in the program, spanning football, golf, swimming, riding, gymnastics, floorball, and many more. The company also provides a 5,000 kr. discount on its sales fee in addition to the club donation.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• EDC Poul Erik Bech: Denmark's largest residential real estate brokerage chain with hundreds of branches nationwide. Direct overlap with Mæglerhuset in the residential brokerage model and Danish market, but operating at a much larger, national scale with broader geographic reach.
• Home (home.dk): Major Danish residential real estate chain with national coverage. Competes directly with Mæglerhuset in commission-based residential brokerage, free valuation, and local market expertise, particularly relevant as Mæglerhuset expands into Copenhagen.
• Nybolig: One of Denmark's largest residential real estate brokerage chains, organized as a cooperative of local owner-brokers. Highly comparable to Mæglerhuset's local-branch, partnership-led model and directly competes for sellers and buyers across Denmark, including Jutland and Copenhagen.

Emerging players

• RobinHus: Smaller, growing Danish residential real estate brokerage with a multi-branch model. Comparable in product (commission-based residential brokerage) and target customer (homeowners), though at a smaller scale than Mæglerhuset.

Direct peers

• Din Mægler: Mid-sized Danish real estate brokerage chain operating a similar owner-broker, local-branch model in Jutland and other regions. Directly comparable in customer segment (residential sellers), product offering (commission-based brokerage), and partnership-led structure.
• RE/MAX Denmark: Danish franchise of the global RE/MAX network, operating owner-broker residential offices across Denmark. Competes with Mæglerhuset for sellers in regional Denmark and Copenhagen and shares the partnership/owner-broker store structure.
• LokalBolig: Danish real estate chain positioning itself around local market expertise and personal service, with multiple branches across Jutland and the islands. Closely comparable to Mæglerhuset's value proposition and branch-based distribution model.
• BoligOne: Danish residential real estate brokerage chain operating multiple branches in Jutland. Comparable in target market (residential sellers and buyers), service offering (valuation, marketing, brokerage), and geographic overlap with Mæglerhuset's North Jutland heartland.
• Estate: Danish residential real estate brokerage chain operating a similar multi-branch, locally-branded model with strong North Jutland and Copenhagen presence. Directly comparable in target customer (residential sellers/buyers), product (commission-based brokerage with free valuations), and market positioning.
• John Frandsen Bolig: Danish real estate brokerage with presence in Jutland offering residential sales and valuations. Comparable to Mæglerhuset in residential focus, commission-based model, and regional Danish footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maeglerhuset

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mæglerhuset