Wogan Coffee
Wogan Coffee is a Bristol-based, third-generation independent specialty coffee roaster founded in 1970, selling hand-roasted single origins, blends, tea, equipment, subscriptions, and wholesale services to home brewers, gift buyers, and B2B hospitality customers.
- Company typePrivate
- Founded1970
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wogan Coffee does
Wogan Coffee, operating legally as Brian Wogan Ltd, is an independent specialty coffee roaster headquartered in Bristol, United Kingdom. Founded in 1970 by Mr Wogan and now in its third generation of family ownership under Laura and James Wogan, the company sources green coffee through direct trade and Fairtrade relationships with farms across Brazil, Colombia, Costa Rica, Ethiopia, Honduras, India, Indonesia, Kenya, Nicaragua and Peru. Core operations consist of hand-roasting single origins, house blends (Espresso Blend, Kiln, Legacy, Con Vivo, Riposo) and monthly rotating micro-lots to order, with quality assessed by an in-house Q Grader. Distribution is run from a roastery at 5-8 Elton Street, Bristol, supported by a Shop, Brew Bar and SCA-certified Training Campus at Bourbon House, plus an e-commerce storefront at wogancoffee.com shipping globally.
The business operates five distinct revenue streams: one-time D2C coffee, tea, equipment and accessory sales; a flexible subscription service offering 10% off recurring orders; B2B wholesale including bespoke blends, white-label production with in-house design, SCA training and machine servicing; gifts, bundles and digital gift vouchers; and co-branded spirits products (Espresso Martini RTDs, a Coffee Liqueur with 6 O'Clock Gin, and a Rams Skull Tequila collaboration). Pricing is modest and unit-based for retail (250g coffees from £7.25 to £12.45; equipment from £4.99 to £53.80; gift vouchers up to £200) and quote-based for wholesale. The company is wholly family-owned and bootstrapped, has pledged Carbon Neutrality by 2030 with solar panels on warehouses and an EV fleet, and packs in LDPE4-recyclable materials.
Wogan Coffee firmographics
Firmographics- Name
- Wogan Coffee
- Legal name
- Brian Wogan Ltd
- Website
- https://wogancoffee.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wogan Coffee is a Bristol-based, third-generation independent specialty coffee roaster founded in 1970, selling hand-roasted single origins, blends, tea, equipment, subscriptions, and wholesale services to home brewers, gift buyers, and B2B hospitality customers.
- Ownership category
- akta.pro rank
Wogan Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting and Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Coffee Blending & Flavoring (AFAFADAC), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Wogan Coffee is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Wogan Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Coffee): One-time purchase of whole bean or ground specialty coffee across single origins, house blends, and monthly specials. Products sourced from direct trade and Fairtrade certified farms. Hand-roasted to order.
- Coffee Subscription: Recurring subscription model offering 10% discount on all orders with free shipping over £25. Flexible plans (weekly, fortnightly, monthly) that can be paused, skipped, or cancelled anytime.
- Gifts & Bundles: Curated gift sets, bundles combining equipment with coffee, surprise me boxes, and gift vouchers. Includes espresso martini cans, coffee liqueur collaborations, and seasonal advent calendars.
- Equipment & Accessories: Sales of brewing equipment including Hario V60, Chemex, Aeropress, grinders, filters, milk pitchers, and reusable Huskee cups.
- Tea: Premium loose-leaf teas including black, green, herbal varieties sourced from Kush Tea.
- Wholesale B2B: Business wholesale including bespoke blends, white label service with in-house design, training & SCA courses, and machine servicing for commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee products range from £7.25 to £12.45 for 250g bags |
| Subscription | Monthly | Subscription - 10% off all orders |
| Unit Pricing | Pay-as-you-go | Gift sets and bundles from £11.50 to £99.00 |
| Unit Pricing | Pay-as-you-go | Equipment and accessories from £4.99 to £53.80 |
| Unit Pricing | Pay-as-you-go | Gift vouchers from £5 to £200 |
| Unit Pricing | Pay-as-you-go | Loose-leaf teas from £9.50 to £17.00 |
| Other | Multi-year contract | Wholesale B2B pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Wogan Coffee product offering
Product offeringCore offering
Wogan Coffee hand-roasts specialty coffee (single origins, house blends, monthly specials) and sells it direct-to-consumer through its online store, subscription service, and Bristol shop, while also supplying wholesale coffee, bespoke blends, white-label production, SCA training, and machine servicing to business customers. The portfolio also includes loose-leaf teas, coffee equipment and accessories, ready-to-drink espresso martinis, and gift bundles.
Product overview
Wogan Coffee is an independent specialty coffee roaster based in Bristol, UK, founded in 1970 and now in its third generation of family ownership. The company offers a diverse product portfolio centred on hand-roasted specialty coffees, including single origin beans from multiple countries (Nicaragua, Colombia, Honduras, Ethiopia, Indonesia, Brazil, Peru, Costa Rica, Kenya, India), curated house blends (Espresso Blend, Kiln, Legacy, Con Vivo, Riposo), and a monthly rotating special selection. Beyond coffee, the portfolio encompasses ready-to-drink Espresso Martinis, a tea range (loose leaf Kush teas including Breakfast Blend, Earl Grey, Sencha Green, Darjeeling, and herbal options), and coffee equipment and accessories (Hario V60, Aeropress, Aeropress GO, Chemex, Huskee cups, grinders, filters, milk pitchers, and hot chocolate products). Gift bundles, gift vouchers, and branded merchandise round out the offering. The Wogan Coffee Subscriptions platform is the primary customer retention mechanism, providing 10% off recurring orders with flexible scheduling. The Wholesale & Business Services programme targets commercial clients with bespoke blends, white-label production, SCA training, and machine servicing. The product ecosystem is tied together by the company's sustainability commitments (Fairtrade, Direct Trade, Carbon Neutral pledge by 2030, LDPE4 recyclable packaging).
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-roasted specialty coffee (single origins, house blends, monthly specials) Hand-roasted specialty coffee available as whole bean or ground, including single origin lots, house blends, organic and Fairtrade options, decaffeinated coffee, and rotating monthly specials. Roasted to order by Q Grader-led roasters and shipped same/next day. Targeted at individual coffee enthusiasts and home brewers seeking ethically sourced specialty coffee.
- Wogan Coffee Subscription Flexible recurring subscription offering 10% off all orders with free shipping over £25. Plans available on weekly, fortnightly, 3-weekly, or monthly schedules. Customers can choose their own coffees, receive monthly favourites, or take a quiz for personalized recommendations, and can skip, pause, reschedule, or cancel anytime.
- Wholesale & Business Services (bespoke blends, white label, training, machine servicing) B2B wholesale programme for commercial coffee operators including bespoke blend creation, white-label production with in-house design services, SCA-certified training courses, and professional machine servicing. Targeted at coffee shops, cafés, offices, and hospitality businesses needing consistent specialty coffee supply and related services.
- Loose-leaf tea range (Kush Tea) Premium loose-leaf tea range sourced from Kush Tea, including black teas (Breakfast Blend, Assam, Earl Grey, Darjeeling, Keemun, Ceylon, Decaf Black), green teas (Sencha, Jasmine), and herbal teas (Lapsang Souchong, Rooibos, Peppermint, Red Berry, Camomile). Sold as 250g packs at £9.50–£17.00.
- Coffee equipment and accessories Brewing equipment and accessories including Hario V60 dripper, V60 filter papers, Aeropress, Aeropress GO, Chemex 6 Cup, Chemex filter papers, Hario ceramic coffee grinder, 0.6L Rhino milk pitcher, Huskee reusable cups (8oz and 12oz), and OneUp hot chocolate products (1kg dark hot chocolate powder, 2kg dark chocolate blossoms, 1kg white chocolate blossoms).
- Ready-to-drink cocktails and coffee liqueur (Espresso Martini, Coffee Liqueur, Tequila collaboration) Ready-to-drink Espresso Martini cans (3-pack, 14% ABV) made with ethically sourced Wogan espresso and Davna vodka; Coffee Liqueur produced with 6 O'Clock Gin (22% ABV); and Rams Skull x Wogan Coffee Tequila partnership product. Targeted at consumers seeking premium pre-mixed coffee cocktails and liqueurs.
- Gift Vouchers Digital gift vouchers available in denominations of £5, £10, £25, £50, £70, £100, or £200, redeemable against coffee, bundles, and equipment across the Wogan Coffee store.
- Gift bundles and curated boxes (Surprise Me Box, Hario V60 bundles, Rise and Grind, (aero)press to impress, Christmas Advent Calendar) Curated gift sets combining specialty coffee with brewing equipment and accessories, including the Surprise Me Box (6x250g bag selection), Hario V60 starter bundles, Rise and Grind hand-grinder bundle, (aero)press to impress on-the-go bundle, and seasonal advent calendars. Targeted at gift buyers and home brewers purchasing starter or premium coffee experiences.
- Wogan Coffee branded merchandise (T-shirt) Relaxed-fit crew neck t-shirt made of 100% combed cotton in heavy weight, bearing the Wogan Coffee brand. Sold through the company's online store as part of branded merchandise.
Quantifiable outcome
- Order to delivery within 24 hours
- +1 more outcomes
Companies that use Wogan Coffee
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Wogan Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wogan Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- 6 O'Clock GinminorCollaboration to create a Coffee Liqueur product. Made using Wogan Coffee's cold-brew dark roast coffee (Colombia Continental Dark Roast No. 18) combined with 6 O'Clock Gin's spirits expertise, vanilla, sugar, and alcohol. 22% ABV, priced at £25.00.
- Davna VodkaminorVodka partner for the pre-mixed Espresso Martini cans. Davna vodka provides the crisp, clean spirit base for the 14% ABV ready-to-drink cocktail.
- Rams Skull TequilaminorCollaboration product: Rams Skull x Wogan Coffee Tequila, priced at £45.00. Specialty coffee meets premium tequila in this branded partnership.
- OneUp ChocolateminorDistributes OneUp chocolate products including dark chocolate blossoms (2kg, £28.05), white chocolate blossoms (1kg, £17.05), and 1kg dark hot chocolate powder (£10.56). Sold through Wogan Coffee's equipment and accessories channel.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wogan Coffee competitors and assessment
Company assessmentDirect peers
- Pact Coffee: UK DTC-first specialty coffee subscription brand competing directly on recurring revenue, ethical sourcing narrative, and home-brewer audience that Wogan also targets.
- Hasbean Coffee: Long-established UK specialty coffee roaster offering single-origin and direct trade beans direct to consumers and wholesale, with comparable hand-roasting ethos and similar product range.
- Extract Coffee Roasters: Bristol-based specialty roaster and competitor in Wogan's home city, offering direct trade coffee, training, and wholesale to cafes — overlapping customer base and geographic footprint.
- Origin Coffee: Cornwall-based specialty roaster operating roastery cafés, training (SCA), wholesale and D2C; comparable multi-channel model targeting similar premium UK coffee consumer.
- Union Hand-Roasted Coffee: UK specialty roaster with an emphasis on ethical sourcing, direct trade relationships, and subscription/wholesale channels — overlapping strongly with Wogan's ethical and DTC positioning.
- Monmouth Coffee: London-based specialty coffee roaster and shop operator with comparable focus on single-origin quality and direct relationships, serving both retail and wholesale customers.
- Square Mile Coffee Roasters: London-based specialty roaster focused on single-origin and seasonal coffees with strong B2B wholesale and training presence, directly comparable to Wogan's roastery-plus-SCA model.
Emerging players
- Caravan Coffee Roasters: London-origin specialty roaster and café group expanding wholesale and DTC, with similar emphasis on quality sourcing and barista training.
- Grind (London): UK specialty coffee brand known for DTC subscription and RTD coffee cocktails; competes directly with Wogan's espresso martini/RTD product extensions.
Broad incumbents
- Lavazza: Large Italian coffee incumbent with broad espresso, retail, and foodservice presence in the UK, representing the mainstream scale competitor against which Wogan's specialty positioning differentiates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wogan Coffee social profiles
Digital presenceWogan Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wogan Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Wogan Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wogan Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wogan Coffee
What does Wogan Coffee do?
Wogan Coffee hand-roasts specialty coffee (single origins, house blends, monthly specials) and sells it direct-to-consumer through its online store, subscription service, and Bristol shop, while also supplying wholesale coffee, bespoke blends, white-label production, SCA training, and machine servicing to business customers. The portfolio also includes loose-leaf teas, coffee equipment and accessories, ready-to-drink espresso martinis, and gift bundles.
Is Wogan Coffee a public or private company?
Wogan Coffee is a private company. It is classified as family owned and is currently operating.
When was Wogan Coffee founded?
Wogan Coffee was founded in 1970. It employs 11 to 50 people.
Where is Wogan Coffee based?
Wogan Coffee is headquartered in Bristol, United Kingdom, in the Europe region.
How does Wogan Coffee make money?
Six revenue lines are on record. Product Sales (Coffee) is the primary driver. The others are coffee Subscription, gifts & Bundles, equipment & Accessories, tea and wholesale B2B.
Who are Wogan Coffee's main competitors?
Direct peers on record are Pact Coffee, Hasbean Coffee, Extract Coffee Roasters, Origin Coffee, Union Hand-Roasted Coffee, Monmouth Coffee and Square Mile Coffee Roasters. Emerging players are Caravan Coffee Roasters and Grind (London). Lavazza is listed as a broad incumbent.
Does Wogan Coffee have an API?
No public API is recorded for Wogan Coffee.
What industry is Wogan Coffee in?
Wogan Coffee's product category is Specialty Coffee Roasting and Retail. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.