Cycling Frog

What Cycling Frog does

Cycling Frog is a Seattle-based, privately held CPG company (founded 2021) that manufactures and sells hemp-derived THC and CBD products - primarily THC seltzers, rosin gummies, microdose mints, CBD softgels, and high-potency brownies and beverages. Its technology proposition centers on a vertically integrated "Seed to Sip" supply chain built around its own Oregon-grown hemp farm, cGMP-certified production, independent lab testing, and a proprietary rosin-extraction method used in its gummy line. The product portfolio spans 1mg to 50mg THC dosing and includes limited-edition collaborations (e.g., Ghostshrimp), positioning the brand as a sessionable, lifestyle-oriented alternative to traditional alcohol and cannabis consumption.

The company's go-to-market is multi-channel: direct-to-consumer e-commerce through cyclingfrog.com (with a Subscribe & Save subscription builder and a Pond loyalty/rewards program), a B2B wholesale program to dispensaries and retail stores, and a third-party marketplace presence on Gopuff in Tennessee, Wisconsin, and Florida. Marketing blends earned media (coverage in GQ, Vice, Elle, Bon Appétit, Food Network, Oprah Magazine) with experiential activations (Retro Arcade and Bar, Expeditions, Portland Pickles Baseball partnership) and promotional campaigns such as "Enjoy the Ride Summer 2026."

Cycling Frog generates revenue through unit-priced D2C product sales, recurring subscription revenue, and wholesale/retaler transactions; no public revenue, funding, or investor disclosures are available, and ownership appears to remain private and founder-led under CEO and co-founder Sequoia Price-Lazarus. The business is currently exposed to material regulatory risk following Ohio's SB56 hemp-THC beverage ban (effective March 2026), which Cycling Frog is actively contesting in the Ohio Supreme Court alongside other beverage-industry plaintiffs.

Name

Cycling Frog

Legal name

Cycling Frog

Website

https://cyclingfrog.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cycling Frog is a Seattle-based, privately held hemp-THC and CBD beverage and edibles company that sells seltzers, rosin gummies, mints, and other products directly to consumers and via wholesale and Gopuff marketplace, using a vertically integrated Oregon-grown hemp supply chain.

Ownership category

akta.pro rank

Product category

Cannabis-infused beverages and edibles

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Nonchocolate Confectionery Manufacturing (31134)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp THC seltzers
• Cannabis infused beverages
• CBD edible products
• Rosin infused gummies
• Hemp derived edibles

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through company website with shipping to eligible states. Products include seltzers, gummies, edibles, and merchandise. Subscription and one-time purchase options available.
2. Wholesale Distribution: B2B wholesale channel selling to retailers, dispensaries, and third-party platforms like Gopuff. Targets both physical retail and marketplace distribution.
3. Subscription (Subscribe & Save): Recurring subscription model allowing customers to set up regular deliveries with discount incentives. Loyalty rewards program for repeat customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cycling Frog manufactures and sells hemp-derived THC and CBD consumer products, including carbonated seltzers, rosin gummies, softgels, mints, and chocolate brownie bites. Products are formulated with precise THC dosages ranging from 1mg to 50mg and use Oregon-grown hemp processed through a vertically integrated seed-to-sip supply chain. The company sells primarily direct-to-consumer online and through wholesale to dispensaries and convenience delivery platforms.

Product overview

Cycling Frog is a hemp-derived THC and CBD product company operating a multi-format portfolio across distinct consumption categories. The core product lineup includes: (1) THC Seltzers spanning multiple flavors (Tropical Punch, Fruit Punch, Wild Cherry, Ruby Grapefruit, Black Currant, Cran Razz, Passionfruit, Lemon) in 5-50mg THC concentrations, including a Variety 8-Pack sampler and high-potency 50mg beverages like Raspberry Lemonade and Mango Lemonade; (2) Rosin Gummies offered in 10mg microdose formulations (Sour Grape, Sour Green Apple, Blue Razz, Raspberry Limeade, Cranberry Limeade, Passionfruit, Huckleberry, Mango Pineapple) and 20mg high-potency options (Guava Strawberry, Wild Berry Medley), plus a limited edition Ghostshrimp collaboration; (3) Nighttime Gummies (Black Currant with 10mg THC, 10mg CBD, 10mg CBN); (4) Wintergreen THC Mints (1mg microdose, 40 count); (5) CBD Softgels (100-200mg); (6) Chocolate Brownie Bites (50mg THC, 100mg CBD). The company maintains a vertically integrated seed-to-sip operation using Oregon-grown hemp, with CGMP certification, independent testing, and organic ingredients across the product line.

Differentiator

Problem solved

Functional benefit

Brands

• Pond by Cycling Frog: Rewards program branded under Pond name where users can earn rewards and achievements.

Products and services

• Tropical Punch THC Seltzer Hemp-derived THC seltzer with 10mg THC and 10mg CBD per serving, formulated with real fruit juice and available in 2 sizes starting at $27.99. Targeted at adult consumers seeking sessionable, precisely dosed THC beverages.
• Fruit Punch THC Seltzer Hemp-derived THC seltzer with 10mg THC and 10mg CBD per serving, real fruit juice formulation. Designed for adult consumers looking for a social, sessionable alternative to alcohol.
• Wild Cherry THC Seltzer THC seltzer in wild cherry flavor available in 5-10mg THC doses with 4 size options. Marketed as a sessionable, low-dose option for adult recreational consumers.
• Ruby Grapefruit THC Seltzer THC seltzer in ruby grapefruit flavor available in 6 size options, formulated with real fruit juice and independently tested hemp. Sold to adult consumers as a sessionable social beverage.
• Black Currant THC Seltzer THC seltzer in black currant flavor with 4-10mg THC content, available in 4 sizes. Positioned for adult consumers seeking low-dose, fruit-forward THC beverages.
• Cran Razz THC Seltzer Hemp-derived THC seltzer in cranberry raspberry flavor, part of the 5-10mg sessionable product line for adult consumers.
• Passionfruit THC Light Seltzer Lower-dose THC seltzer with 2mg THC content in passionfruit flavor, priced at $14.99 for a 6-pack. Targeted at consumers seeking mild, sessionable microdose options.
• Lemon THC Light Seltzer Lower-dose THC seltzer with 2mg THC content in lemon flavor, part of the microdose sessionable line.
• Sparkling THC Raspberry Lemonade 4pk High-potency THC beverage with 50mg THC content in sparkling raspberry lemonade format, priced at $29.99 for a 4-pack. Marketed to experienced adult consumers seeking stronger effects.
• Sparkling THC Mango Lemonade High-potency THC beverage with 50mg THC content in mango lemonade flavor, sold as a single-can high-dose option.
• Ghostshrimp X Cycling Frog Rosin Gummies Limited edition collaboration gummies featuring Ghostshrimp artwork, rosin-infused formula. Sold as a collector/limited release for adult fans of the brand.
• Cycling Frog Branded Merchandise Branded merchandise including apparel and accessories featuring the Cycling Frog brand, sold to adult consumers as a complementary brand offering.
• Cycling Frog Wholesale Program B2B wholesale program supplying THC seltzers, gummies, and other Cycling Frog products to dispensaries, wellness shops, and retailers in bulk. Targeted at cannabis retail and convenience store buyers.

Quantifiable outcome

• THC Infused Seltzers market projected to reach US$3.24 billion by 2032
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GopuffcoreChannel Partner/ Reseller/ Distributor · 29 October 2025Gopuff serves as a distribution channel for Cycling Frog THC Seltzers, making products available for quick delivery in Tennessee, Wisconsin, and Florida through the convenience store delivery platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Artet: Artet is a cannabis-infused aperitif/spritzer brand that overlaps with Cycling Frog's THC seltzer lineup and lifestyle branding, targeting adult consumers seeking an alcohol alternative in sessionable beverage formats.
• Keef Brands: Keef Brands produces cannabis-infused beverages (sodas, seltzers) and edibles that compete with Cycling Frog's seltzer and gummy SKUs. Operates across multiple regulated US state markets with a comparable multi-format product strategy.
• Levia: Levia is a THC-infused seltzer brand sold in dispensaries and DTC channels that overlaps Cycling Frog's dose-controlled, fast-acting beverage positioning and adult recreational consumer target.
• Cann: Cann is a hemp-derived THC + CBD social tonic brand sold in cans across multiple US states. It is one of the closest direct competitors to Cycling Frog, offering similarly dosed beverages with social/lifestyle positioning and DTC-plus-retail distribution.
• Kiva Confections: Kiva is a leading cannabis edibles brand with strong gummy and confection SKU presence; directly comparable to Cycling Frog's rosin gummy line, both targeting dosed, premium edible experiences in regulated cannabis channels.
• WYNK: WYNK is a THC-infused seltzer brand that competes head-to-head with Cycling Frog in the dosed beverage category, sharing the same target consumer (recreational/social cannabis users), dose ladder, and convenience/DTC distribution model.

Emerging players

• Sunsoil CBD: Sunsoil is a Vermont-based vertically integrated CBD brand (tinctures, softgels, gummies) with farm-direct positioning. Comparable to Cycling Frog on the integrated supply chain and CBD edible product formats, though smaller scale and more limited SKU breadth.

Broad incumbents

• Charlotte's Web: Charlotte's Web is a large, publicly-traded CBD wellness brand (tinctures, softgels, topicals). Comparable to Cycling Frog on the CBD side of the portfolio (CBD softgels) and as a broad incumbent in federally compliant hemp-derived wellness products.
• Lagunitas Hi-Fi Hops (Heineken): Lagunitas (a Heineken-owned brewery) launched Hi-Fi Hops, a THC-infused sparkling beverage. As a major-incumbent peer, it illustrates the strategic threat and validation that established beverage majors are entering the same category Cycling Frog competes in.

Regional players

• Miraflora: Miraflora is a Colorado-based vertically integrated CBD brand with farm-to-product operations. Comparable to Cycling Frog's seed-to-sip vertical integration model and Pacific Northwest/CBD positioning, though focused more on CBD wellness than THC beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CyclingFrogCBD
• LinkedInlinkedin.com/company/cyclingfrog

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling Frog