Pošta Srbije

Name

Pošta Srbije

Legal name

Pošta Srbije d.o.o.

Website

https://posta.rs

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Postal and Logistics Services

NAICS

Postal Service (491110), Couriers and Express Delivery Services (492110), Direct Mail Advertising (541860), Telephone Call Centers (56142)

SIC

Air Courier Services (4513), Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370), Services-Business Services, Nec (7389)

akta.pro primary industry

Post Office Network & Retail Counter Services (TLAAAAAF)

akta.pro secondary industries

Domestic Parcel Post / Ground Parcels (TLAAAAAB), Postal Financial Services (Money Orders, Bill Payment, Remittances) (TLAAAAAO), International Parcel Post (Inbound/Outbound) (TLAAAAAL), International Letter Post (Inbound/Outbound) (TLAAAAAK), Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG), Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks) (FSABALAB)

Keywords

• Postal services
• Parcel delivery
• Money transfer services
• E-government services
• Logistics services

Headquarters

HQ city

Belgrade

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Postal and parcels services: Core postal services including letter mail, parcels (domestic and international), express mail (Post-Express, EMS), telegrams, PostPak (cash-on-delivery regional parcel), Post-Export (commercial goods export with simplified customs), and addressee-specific services. Revenue from both individual and business customers.
2. Financial services: Payment services (cash deposits, bill payment, urgent payment orders up to 300,000 RSD), money transfers (PostNet domestic, Postanska uputnica, PostCash international, Western Union, MoneyGram, RIA), currency exchange, cash withdrawal via POS terminals and ATMs, and cash-on-delivery to doorstep (Keš ekspres for Banka Poštanska štedionica account holders). Pension disbursement services with 1.4% commission.
3. Logistics and business services: Logistics services for businesses including business postal services, transport and warehousing, catalog sales, PostFin orders, hybrid mail, support for prize games, and direct marketing services (addressed direct mail, print advertising, SMS services).
4. Philately and stamp sales: Sale of postal stamps (regular, commemorative, and personalized), eFilatelija online shop, and the PTT Museum. Commemorative stamp editions honoring diplomatic relations, cultural heritage, and national events.
5. E-government and citizen services: Issuance of digital green certificates, tax document printing and distribution, court fee stamps, property registration support, pension card services, and e-Government portal integration (eSanduče letters). Revenue from government contracts.
6. Electronic certificates and time stamping: Qualified certificates for electronic signatures and seals, authentication and encryption certificates, server certificates, TSA Time Stamp certificates, and electronic time stamping services through the Certification Body of Serbian Post.
7. Retail and packaging sales: ePostShop online store for packaging materials, TAG devices (toll collection), and post office boxes. In-store sales of court fee stamps, envelopes, packaging materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Pošta Srbije operates Serbia's national universal postal service, providing letter mail, domestic and international parcels, express courier (Post Express), cash-on-delivery regional parcels (PostPak), and simplified customs exports (Post-Export) through a network of over 1,500 post office branches. It also offers financial services including domestic and international money transfers (PostNet, PostCash, Western Union, MoneyGram, RIA), bill payment and e-top-ups (PostFin), currency exchange, pension disbursement, cash withdrawal via POS/ATMs, and Keš ekspres home cash delivery. In parallel it delivers e-government and digital services such as Digital Green Certificates, eRecept electronic prescriptions, ePostar electronic messaging, qualified electronic certificates and time stamps via its Certification Body, and Hybrid Mail, supported by robotic sorting systems, a parcel locker (Paketomat) network, and integration with the national e-Government portal.

Product overview

Pošta Srbije (Serbian Post) operates as a diversified postal and financial services company offering a comprehensive portfolio organized into several core service areas. The main product lines include: (1) Postal and Logistics Services - letters, parcels, express delivery via Post Express and Post Express BOX, international EMS, PostPak (COD), and Post-Export; (2) Financial Services - PostNet (domestic money transfer), PostCash and Western Union/MoneyGram/RIA (international transfers), PostFin, currency exchange, and Cash Express home delivery; (3) E-Services - ePostar (electronic messaging), eRecept (e-prescriptions), electronic certificates, and Hybrid Mail; (4) Digital Tools - tracking/trace, PAK address codes, price calculator, mobile app, and SMS services; (5) Business Services - logistics, warehousing, direct mail, printing, and advertising. The company also operates subsidiary brands including Paketomat (parcel lockers), ePostShop (supplies), eFilatelija (stamps), PTT Museum, and a Certification Authority. The portfolio ranges from traditional postal services to modern digital offerings, with ongoing investment in automation (robotic sorting) and electric vehicle fleets.

Differentiator

Problem solved

Functional benefit

Brands

• Post Express: Express courier and parcel delivery service offering same-day and next-day delivery options across Serbia
• Post Express BOX
• Paketomat
• PostFin
• PostNet
• PostCash
• PostExport
• PostPak
• ePoštar
• e-Filatelija
• ePostShop
• Cash Express (Keš ekspres)
• Hybrid Posta
• eRecept

Products and services

• Post Express Premium express courier service for domestic shipments with same-day (Today for Today), next-day (Today for Tomorrow), Express for Immediate (Belgrade and other cities), and Paketomat delivery options. Features cash on delivery, personal delivery confirmation, and electronic proof of delivery via SMS.
• Paketomat Smart parcel locker network enabling 24/7 self-service parcel delivery and pickup. Deployed at post offices, shopping centers, gas stations (NIS Petrol and Gazprom Neft), and other locations across Serbia.
• PostPak Cash-on-delivery (COD) parcel service for the Western Balkans region, enabling sellers to collect payment upon delivery to recipients.
• Post-Export Export service for commercial goods with simplified customs procedures, offering affordable prices for commercial goods export shipments up to 1,000 EUR per invoice.
• PostNet Uputnica Fastest cash money transfer service within Serbia for sending money to any address or post office counter.
• PostCash International money transfer service operated by Pošta Srbije, offering simple, fast, and secure international transfers.
• ePostar Electronic postal service for sending and receiving electronic messages, enabling digital correspondence through the eGovernment Portal (eUprava). Extends digital services for government correspondence.
• eRecept Electronic prescription service for private healthcare institutions, integrated with the national health system through the Ministry of Health partnership and Oracle software integration.
• Electronic Certificates and Time Stamping Qualified certificates for electronic signatures and seals, authentication and encryption, server certificates, and TSA Time Stamp certificates issued through the Certification Body of Pošta Srbije for businesses and individuals.
• Hybrid Mail Service converting electronic documents into physical mail, received digitally and delivered as traditional letter.
• Business Service Comprehensive business services for business customers including logistics, warehousing, catalog sales, and support for promotional games.
• Transportation and Warehousing Goods transportation and storage services for business customers.
• Digital Green Certificate Service for issuing and managing EU Digital Green Certificates (COVID-19 passes), available at over 700 post offices.
• Direct Mail Addressed direct mail advertising service for businesses targeting specific demographics.
• Certification Authority (Sertifikaciono telo Pošte) Certification authority of Pošta Srbije issuing qualified electronic certificates for electronic signatures, seals, authentication, encryption, and time stamping for businesses and individuals.

Quantifiable outcome

• Record net profit of 3.2 billion RSD achieved in 2023
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Ministry of Health / Healthcare institutions (e-Recept)coreStrategic or Co-development Partner · 3 September 2025Partnership with Ministry of Health and private healthcare providers to integrate private clinics into the electronic prescription system through post offices. Software integration secured with Oracle. Service launched September 2025.
• Češka pošta (Czech Post)minorStrategic or Co-development Partner · 31 July 2025Memorandum of understanding signed in July 2025 with Czech Post for mutual cooperation and exchange of best practices.
• Pošta Angola (Angola Post)minorStrategic or Co-development Partner · 3 June 2025Memorandum of understanding exchanged in June 2026 (following up on cooperation discussions from June 2025) between Serbian Post and Angolan Post.
• Pošta Srpska (Republika Srpska Post)coreStrategic or Co-development Partner · 20 September 2024Cooperation agreement signed in September 2024 for development of postal services between Serbian Post and Postal Service of Republika Srpska (Bosnia and Herzegovina). Includes strategic partnership formalized in May 2021.
• DHL Express SrbijacoreStrategic or Co-development Partner · 26 September 2023Signed a comprehensive umbrella cooperation agreement for package delivery services. DHL leverages Serbian Post's extensive national last-mile network for deliveries in Serbia, while Serbian Post benefits from DHL's international express network. First cooperation began with Amazon in November 2022.
• Pošta Mađarske (Hungarian Post)minorStrategic or Co-development Partner · 26 September 2023Bilateral agreement signed in August 2024, with visits exchanged in 2023 and 2024 to discuss cooperation in postal services and perspectives for EV ecosystem.
• Uprava carina (Customs Administration)coreStrategic or Co-development Partner · 11 September 2023Memorandum of understanding signed in September 2023 to improve business cooperation, simplify customs procedures for postal shipments, and automate electronic customs declarations.
• Pošta Albanije (Albanian Post)minorStrategic or Co-development Partner · 2 August 2023Agreement signed in August 2021 to expand cooperation with Albanian Post.
• Privredna komora Srbije (Chamber of Commerce and Industry of Serbia)minorStrategic or Co-development Partner · 24 July 2023Cooperation agreement signed in July 2024 (building on earlier 2023 meeting) to introduce AI-based services, support SME digitization, and promote e-commerce among business members.
• OraclecoreTechnology or Integration · 21 June 2023Contract signed with Oracle for software integration enabling private healthcare facilities to connect to the e-Recept (electronic prescription) system through post office infrastructure.
• Ananas e-commercecoreStrategic or Co-development Partner · 13 June 2023E-commerce cooperation started in June 2023 for logistics and delivery services, expanding Serbian Post's role in Serbia's growing online retail market.
• AmazoncoreChannel Partner/ Reseller/ Distributor · 2 November 2022Beginning of cooperation with Amazon in November 2022 for package delivery services in Serbia, expanding e-commerce logistics capabilities.
• Beogradske elektrane (Belgrade Power Plant)minorStrategic or Co-development Partner · 8 September 2022Cooperation agreement signed in June 2023 for joint environmental initiatives including green energy and sustainability projects.
• Pošta Slovenije (Slovenian Post)minorStrategic or Co-development Partner · 7 September 2022Strategic cooperation for development of digital postal services, including hybrid mail, automation, and exchange of best practices in postal technology.
• Pošta Crne Gore (Montenegro Post)minorStrategic or Co-development Partner · 24 August 2022Protocol on business cooperation signed in December 2022, with cooperation continued in September 2023.
• Office ShoesminorChannel Partner/ Reseller/ Distributor · 10 August 2022Business cooperation for retail deliveries through the postal network.
• Knez Petrol (part of NIS / Gazprom Neft network)coreChannel Partner/ Reseller/ Distributor · 15 July 2022Partnership for placing paketomat (parcel locker) machines at gas stations, enabling 24/7 parcel pickup across Serbia at NIS Petrol and Gazprom Neft stations.
• Banca IntesaminorStrategic or Co-development Partner · 21 June 2022Business cooperation agreement signed in June 2022 for financial services collaboration at post office locations.
• Pošta Turske (Turkish Post)minorStrategic or Co-development Partner · 29 November 2021Memorandum of cooperation signed in November 2021 with Turkish Post, with continued dialogue in August 2024.
• Banka Poštanska štedionica a.d. (Postal Savings Bank)coreStrategic or Co-development Partner · 10 October 2021Exclusive partnership for financial services including pension disbursements, current account services, Keš ekspres home cash delivery, and joint ATM network expansion. The bank is a related entity under common state ownership. 1.4% commission on pension disbursements. Social benefits from government are exempt from fees.
• Pošta Rusije (Russian Post)minorStrategic or Co-development Partner · 18 September 2021Strategic partnership agreed in June 2021 for cooperation in postal services between Serbian and Russian posts.
• Telekom SrbijacoreStrategic or Co-development Partner · 8 September 2021Partnership for telegram services, e-Government portal integration (eSanduče letters), and joint maintenance of public spaces. Contract signed in September 2021 for e-Posta and broader digital services.
• Kriminalističko-policijski univerzitet (Criminalistic Police University)minorStrategic or Co-development Partner · 8 September 2021Cooperation agreement signed in December 2021 with the Criminalistic Police University for security and document handling services. University issued a Charter of Appreciation to Serbian Post.
• Savez filatelista Srbije (Philatelists Association of Serbia)minorStrategic or Co-development Partner · 8 September 2021Intensified cooperation signed in November 2022 for promotion of philately and philatelic exhibitions including BALKANFILA international exhibitions.
• HalkbankaminorStrategic or Co-development Partner · 8 September 2021Meeting in February 2024 to discuss potential cooperation between Serbian Post and Halkbanka.
• Pošta Severne Makedonije (North Macedonian Post)minorStrategic or Co-development Partner · 2 August 2021Protocol on business cooperation signed in August 2021 and renewed in July 2023 for expanded cooperation between postal services.
• Vojska Srbije / Vojna akademija (Serbian Army / Military Academy)minorStrategic or Co-development Partner · 18 June 2021Cooperation agreement signed in June 2021 between Serbian Post and the Military Academy for mutual support and services.
• Ministarstvo pravde / Javnobeženička komora (Ministry of Justice / Public Notaries Chamber)minorStrategic or Co-development Partner · 18 June 2021Memorandum of cooperation signed in September 2021 for legal document delivery and notarial services through post offices.
• Kancelarija za IT i eUpravu (Office for IT and e-Government)coreStrategic or Co-development Partner · 11 June 2021Strategic cooperation agreement signed in August 2022 for e-Government service delivery through post offices. Includes Digital Green Certificate issuance at 717 post offices and integration of letters into eSanduče on the e-Government portal.
• Pošta Belorusije (Belarusian Post)minorStrategic or Co-development Partner · 1 April 2021Cooperation agreement signed in April 2021 for improving collaboration between Serbian and Belarusian postal services.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Пошта на Република Северна Македонија (Post of North Macedonia): North Macedonian national postal operator with active cooperation protocol with Pošta Srbije. Comparable in scale and product portfolio as a neighboring Western Balkan postal market.
• Magyar Posta (Hungarian Post): Hungarian national postal operator with active bilateral cooperation with Pošta Srbije. Comparable in offering universal postal services, parcel logistics, financial services, and government service distribution through a state-owned retail network.
• Hrvatska Pošta: Croatian national postal operator with the same universal service obligation, retail counter network, and parcel/financial services portfolio. Direct comparability in CEE region postal operations and digital service modernization.
• Bulgarian Posts (Български пощи): Bulgarian national postal operator providing universal postal services, parcel delivery, and financial services through a state-owned retail network. Comparable EU-border CEE postal operator with similar product portfolio.
• Pošta Srpske (Republika Srpska Post): Postal operator of Republika Srpska in Bosnia and Herzegovina, with a strategic cooperation agreement signed with Pošta Srbije in September 2024. Direct peer operating in adjacent territory with comparable service offerings.
• Poșta Română (Romanian Post): Romanian national postal operator offering universal postal services, parcel logistics, and financial services. Comparable Eastern European state-owned postal operator at a similar stage of modernization and digital transformation.
• Pošta Slovenije: Slovenian national postal operator offering comparable postal, parcel, financial, and logistics services. Direct peer with a similar product portfolio (letters, parcels, express, money orders) and a formal cooperation agreement with Pošta Srbije for digital postal services and hybrid mail.
• Pošta Crne Gore (Montenegro Post): Montenegrin national postal operator; a regional peer with a similar product mix and a formal bilateral cooperation agreement with Pošta Srbije. Smaller market but directly comparable business model in the Western Balkans.

Emerging players

• City Express: Serbian private courier and logistics company competing in domestic parcel and e-commerce delivery. Comparable in last-mile parcel services and post-Express competition, but at smaller scale and without universal service obligation.

Broad incumbents

• DHL Express Srbija: International express courier dominant in Serbia with a strategic partnership agreement with Pošta Srbije. Comparable in parcel delivery and express services, but operates as a global incumbent rather than a national postal operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/posta_srbije
• YouTubeyoutube.com/channel/UCZQCEjt2x2e6ZK6VJ5LqL_g
• Facebookfacebook.com/jp.posta.rs
• LinkedInlinkedin.com/company/posta-srbije
• Instagraminstagram.com/posta.rs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pošta Srbije