What Hrvatska Posta does

Hrvatska Pošta (HP - Hrvatska pošta d.d.) is the state-owned national postal operator of Croatia, incorporated as a joint-stock company and headquartered in Zagreb. The company runs Croatia's largest retail network, comprising 1,016 post offices that reach all 6,787 settlements with postal codes, supplemented by a growing fleet of Paketomati automated parcel lockers and the largest electric delivery-vehicle fleet in the country. Core offerings span universal postal services (letters, parcels, registered and insured mail, EMS), Paket24 express parcel delivery with a 90% next-day delivery rate, and a national sorting and distribution center commissioned around 2024. The company is dual-hatted in financial services, distributing Western Union and operating the proprietary PostCash corridor for transfers to Bosnia and Herzegovina, Montenegro, and Serbia, while hosting Hrvatska poštanska banka counter services in post offices, and parcel customs brokerage for international shipments.

Revenue mechanics are predominantly transactional: postage fees and weight-based pricing for parcels and mail; commission on money transfers (4% on domestic orders; fixed bands on PostCash and Western Union); customs declaration preparation fees (€2.46–€8.30); unit-priced packaging; and bill-payment microfees (€0.27 per bill). Business customers are served through dedicated sales channels, including the HP Shipping Service API and a WooCommerce plugin for e-commerce integration, plus advertising inside post offices. Digital channels include the Paket24 web app, ePošta (qualified-signature electronic document exchange with ePreporuka), Žuti Klik marketplace, epostshop.hr for philatelic products, and three mobile apps (ePošta, PostCash, Paket24). Customer segments are split between individual consumers (letters, parcels, bills, remittances) and business customers (logistics, bulk mail, e-commerce fulfillment, advertising), with a clearly horizontal segmentation approach served through both physical and digital channels.

The business is operated under the Croatian Law on Postal Services granting universal service obligation authority, with no public ticker, no disclosed funding rounds, and no M&A activity. Operational direction since 2023 has emphasized infrastructure modernization (National Sorting Center, parcel locker scale-up), digital channel productization, and ecosystem integrations (mobile payments, banking services, e-commerce APIs) rather than geographic expansion beyond regional PostCash corridors and Western Union's global reach.

Name

Hrvatska Posta

Legal name

HP - Hrvatska pošta d.d.

Website

https://posta.hr

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hrvatska Pošta is Croatia's state-owned national postal operator, providing universal letter and parcel delivery, logistics, financial services (Western Union, PostCash), and digital document exchange through a network of 1,016 post offices serving both consumers and businesses.

Ownership category

akta.pro rank

Product category

Postal and Logistics Services

NAICS

Postal Service (491110), Postal Service (49111), Postal Service (491), Couriers and Express Delivery Services (4921), Direct Mail Advertising (541860)

SIC

Trucking & Courier Services (No Air) (4210), Transportation Services (4700), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Post Office Network & Retail Counter Services (TLAAAAAF)

akta.pro secondary industries

Domestic Parcel Post / Ground Parcels (TLAAAAAB), Mail Sorting, Processing & Transport Operations (TLAAAAAH), Postal Financial Services (Money Orders, Bill Payment, Remittances) (TLAAAAAO), Direct Mail / Marketing Mail & Bulk Mail Services (TLAAAAAJ), International Parcel Post (Inbound/Outbound) (TLAAAAAL)

Keywords

• Postal services
• Parcel delivery
• Money transfer services
• E-commerce logistics
• Digital postal services

Headquarters

HQ city

Velika Gorica

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Universal Postal Services: Core postal services including letter mail, parcels (Paket, Paket24), registered mail, insured shipments, and express mail (EMS). Revenue generated through postage fees, weight-based pricing, and supplementary service charges.
2. Financial Services: Money transfer services including domestic postal orders (poštanska uputnica), PostCash international transfers to Bosnia and Herzegovina, Montenegro, and Serbia, Western Union international transfers to 200+ countries, bill payment services, and cash withdrawals via EFTPOS.
3. E-commerce and Retail: Žuti klik online shopping platform (zutiklik.hr), epostshop.hr for philatelic products, Paket24 logistics services for e-commerce merchants, and retail sales of packaging materials, stamps, and merchandise in post offices.
4. Business Solutions: Advertising in post offices, WooCommerce plugin and HP Shipping Service API for e-commerce integration, bulk mailing services (izravna pošta), and specialized services for publishers and businesses.
5. Customs and Brokerage Services: Customs declaration preparation fees for international shipments, with fees ranging from €2.46 to €8.30 depending on shipment value and declaration type.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Hrvatska Pošta is Croatia's national postal operator, providing universal letter and parcel delivery (domestic and international), fast Paket24 parcel service, automated Paketomati parcel lockers, and e-commerce logistics through the HP Shipping Service API and WooCommerce plugin. The company also delivers retail financial services (Western Union and PostCash money transfers, postal money orders, bill payment, postal bank access), digital postal services (ePošta, ePreporuka), and philatelic products through the Žuti klik and epostshop.hr e-commerce platforms.

Product overview

Hrvatska Pošta (Croatian Post) operates as a state-owned postal and logistics company offering a comprehensive suite of postal, logistics, financial, and digital services across Croatia. The core product portfolio centers on Paket24 (fast domestic parcel delivery with tracking), a network of Paketomati (self-service parcel lockers), and traditional postal services including letters and parcels. Financial services are anchored by Western Union international money transfers, PostCash money orders, and Croatian Post Bank services. Digital offerings include ePošta (electronic postal service with qualified signatures), ePreporuka (secure document exchange), and the Žuti Klik and epostshop.hr e-commerce platforms. The company also provides WooCommerce plugin and HP Shipping Service API for business integrations. Additional services include philatelic products, telegrams (brzojav), parcel insurance, and home cash delivery. The overall architecture functions as a platform combining physical postal infrastructure (1,016 post offices and parcel locker networks) with digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Paket24 Fast domestic parcel delivery service for parcels up to 30 kg with online tracking, Saturday delivery option, home address or 24/7 parcel locker delivery, and 10% discount for post-office drop-off instead of home pickup.
• Western Union Money Transfer International money transfer service available at post office counters, enabling sending and receiving of funds to and from more than 200 countries worldwide with payouts within 15 minutes.
• PostCash International postal money order service for sending money to Bosnia and Herzegovina, Montenegro, and Serbia, available at post offices and through the PostCash mobile app with payouts within 30 minutes.
• ePošta Electronic postal service for receiving documents, paying bills, sending letters, and archiving documentation digitally, including qualified digital signatures and ePreporuka for legally binding document exchange.
• Žuti klik Online Shopping Online shopping platform operated by Croatian Post offering various retail products with home, post office, or parcel locker delivery, accepting cash on delivery, bank transfer, and credit/debit card payments.
• Brzojav (Telegram Service) Telegram service combining digital technology with postal tradition, available via internet, telephone, fax, or in-person at post offices, with optional accompanying gifts.
• Paketomati (Parcel Lockers) Self-service parcel locker network for 24/7 package drop-off and pickup, with XS, S, M, and L compartment sizes, 3-day pickup window, PIN or barcode authentication, and payment capability.
• ePreporuka (Qualified e-Recommendation) Qualified electronic recommendation service enabling secure, legally binding document exchange between legal entities and business users with proof of sending and receiving.
• Filatelija (Philatelic Products) Philatelic products and services including stamps, first day covers, philatelic blocks, and specialized stamp products for collectors.
• epostshop.hr Online store for philatelic products where customers can purchase stamps (with or without postmarks), stamp sheets, and collectible philatelic items.
• Poštanski paket (Postal Parcel) Standard postal parcel service for sending packages to over 200 countries worldwide with optional insurance and supplementary services.
• EMS međunarodni paket (Express Mail Service) Express Mail Service for accelerated international delivery to over 100 countries worldwide with track and trace capabilities.
• M-vreća (International Book Mailing) International book mailing service using specialized plastic bags with address labels, for sending books abroad up to 20 kg.
• Poštanska uputnica (Postal Money Order) Domestic and international money order service for sending cash to recipients with delivery options including CashExpress same-day delivery.
• HP Shipping Service API Technical API enabling e-commerce platforms and business partners to integrate Croatian Post shipping functionality into their systems, including label generation and shipment management.
• Isplata gotovine u domu (Home Cash Delivery) Cash delivery service bringing cash from Croatian Post Bank account to a customer's home address for HP Bank clients.
• Paket iz Pošte u Poštu (Post Office to Post Office Parcel) Economical parcel service for sending packages between post offices with 48-hour delivery, SMS notifications, and track & trace capability.
• Banka u Pošti (Bank in the Post Office) Banking services provided through the post office network, including cash withdrawals, deposits, and account management in partnership with Hrvatska poštanska banka.
• WooCommerce Shipping Plugin Official WooCommerce plugin/extension enabling e-commerce merchants to integrate Paket24 shipping services directly into their WooCommerce stores, streamlining label printing and shipment management.

Quantifiable outcome

• 90% of packages delivered next day (D+1)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Western UnioncoreChannel Partner/ Reseller/ DistributorHrvatska Pošta offers Western Union international money transfer services at post office counters, enabling customers to send money to over 200 countries worldwide with payout within 15 minutes. Commission fees range from €7-200 depending on destination and amount sent. This partnership extends Western Union's global reach into the Croatian market through Hrvatska Pošta's extensive post office network.
• PostCash Partners (BiH, Montenegro, Serbia)coreChannel Partner/ Reseller/ DistributorPostCash international money transfer service partnership with postal operators in Bosnia and Herzegovina, Montenegro, and Serbia, allowing cross-border money transfers between Croatia and these countries. Maximum transfer amount €1,500 (€1,000 for Montenegro).
• KEKS PaysupportingTechnology or IntegrationMobile payment application integration allowing customers to pay cash on delivery and postal services using the KEKS Pay app. Available for payment at delivery and in post offices.
• AirCashsupportingTechnology or IntegrationMobile payment application partnership enabling customers to pay postal services, Paket24, philatelic products, and retail items in post offices using the AirCash application.
• Hrvatska poštanska bankacoreOthersHrvatska poštanska banka (Croatian Postal Bank) services are available in post offices, including cash withdrawals, account services, and home cash delivery by postal carriers. Deep integration between postal network and banking services.
• WooCommercesupportingTechnology or IntegrationOfficial WooCommerce plugin developed by Hrvatska Pošta enabling e-commerce merchants to integrate Paket24 shipping services directly into their online stores, streamlining label printing and shipment management.
• IOSS (Import One-Stop Shop) SystemsupportingTechnology or IntegrationIntegration with EU's Import One-Stop Shop system for VAT collection on e-commerce shipments from third countries. For shipments with IOSS pre-paid VAT, Hrvatska Pošta does not charge additional VAT or customs clearance fees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pošta Slovenije: Slovenia's national postal operator offering universal postal services, parcel delivery, and financial services (e.g., Poštna banka) through a similar post office network. Directly comparable as a neighboring ex-Yugoslav national postal operator of similar scale.
• BH Pošta: Bosnia and Herzegovina's national postal operator. Comparable as a regional postal partner for cross-border parcel and PostCash money transfer services between Croatia and BiH.
• Pošta Crne Gore: Montenegro's national postal operator and PostCash transfer partner. Comparable as a Balkan national postal operator connected to HP via PostCash remittance corridor.
• InPost: Parcel locker network operator expanding across Europe including Croatia. Directly comparable as a competing automated parcel locker and last-mile delivery platform challenging HP's Paketomati network.
• Pošta Srbije: Serbia's national postal operator providing universal postal services, parcels, and money orders across Serbia. Comparable as a Balkan national postal operator with similar PostCash-style cross-border services.

Broad incumbents

• Česká pošta: Czech Republic's national postal operator offering universal service, parcels (Balíkovna), and financial services. Comparable as another EU national postal operator with a similar parcel locker partnership model (Balíkovna vs. Paketomati).
• GLS Croatia: European parcel and logistics provider serving Croatia via the GeoPost network. Comparable as a competing B2B parcel delivery alternative with similar customer segments.
• DHL Express Croatia: Global integrator operating in Croatia with focus on international express and cross-border parcels. Comparable as a competing parcel service targeting the same B2B and e-commerce segments.
• Magyar Posta: Hungary's national postal operator providing universal service, parcels, and financial services. Comparable as a CEE national postal operator of larger scale, offering benchmarking on USO economics and parcel logistics.

Emerging players

• Pošta Srbije / Post of Serbia parcel services: Already listed above as direct postal peer; included here for overlap on cross-border parcel and EMS competition across the Balkans region.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HrvatskaPosta
• LinkedInlinkedin.com/company/hrvatska-posta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hrvatska Posta