Sim & Skills
Sim & Skills is a UK-based distributor of healthcare simulation equipment and proprietary training software, supplying NHS trusts, universities, and emergency-care providers through NHS and NWUPC procurement frameworks.
- Company typePrivate
- Founded2020
- HeadquartersChesterfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sim & Skills does
Sim & Skills Ltd is a UK-based healthcare simulation equipment distributor headquartered in Chesterfield, founded in 2020 by former NHS clinician Mark Cook. The company supplies manikins, clinical simulators, and related consumables from multiple international brands — including an exclusive UK arrangement with Elevate Healthcare — to NHS trusts, universities, and specialist training providers. It has secured framework-approved supplier status with both the NHS and the North Western Universities Procurement Consortium (NWUPC), and holds ISO 9001 quality management certification, with 84% of web orders reportedly dispatched within 48 hours.
The company's business model combines traditional distribution with a proprietary software layer. Beyond hardware, Sim & Skills sells and supports its own software products — SimEPR, SimFlow.ai (an AI-branded analytics tool), LearningSpace, and SimVS — that integrate with the distributed simulators to create an end-to-end training ecosystem for healthcare education. Revenue is generated through equipment sales, software licensing, and long-cycle procurement-framework contracts with public-sector buyers. Distribution and after-sales support for premium international brands form a second revenue stream, differentiated by clinical credibility from the founder's NHS background and by the operational discipline required to maintain framework standing.
The customer base is concentrated in UK public-sector healthcare and higher education, with named partners including Midlands Air Ambulance Charity and a range of university simulation programs. Strategic priorities visible from the product and partnership mix suggest a deliberate broadening of clinical scenarios covered (nursing, surgical, pre-hospital emergency care), an extension into AI-enabled training analytics via SimFlow.ai, and continued reliance on regulatory certifications and framework approvals as the primary competitive moat against lower-cost generalist distributors.
Sim & Skills firmographics
Firmographics- Name
- Sim & Skills
- Legal name
- Sim & Skills Ltd
- Website
- https://simandskills.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sim & Skills is a UK-based distributor of healthcare simulation equipment and proprietary training software, supplying NHS trusts, universities, and emergency-care providers through NHS and NWUPC procurement frameworks.
- Ownership category
- akta.pro rank
Sim & Skills industry classification
Industry- Product category
- Medical Simulation Equipment
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Educational Services (8200), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Healthcare & Life Sciences (EDAAAPAA), Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where Sim & Skills is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sim & Skills business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Healthcare Simulation Hardware Sales: Sale of patient simulators, clinical skills trainers, medical training manikins, anatomical models, and simulation equipment. Products include adult/paediatric patient simulators, CPR manikins, injection trainers, catheterisation simulators, ultrasound training models, and simulation furniture.
- Professional Services: Full training, maintenance and support packages for high-fidelity patient simulators and software. Installation and on-site training services for institutional customers.
- Simulation Software Licenses: Software products including SimEPR (Simulated Electronic Patient Records), SimFlow.ai (AI communication training), and LearningSpace (AV debriefing).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level simulation equipment for colleges and schools |
| Unit Pricing | Pay-as-you-go | Mid-range clinical skills trainers and simulators |
| One time/ perpetual license | Multi-year contract | High-fidelity patient simulators and enterprise software |
| Subscription | Annual | Enterprise NHS/University procurement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sim & Skills product offering
Product offeringCore offering
Sim & Skills is a UK healthcare simulation equipment distributor that supplies patient simulators (adult, paediatric, geriatric, childbirth), clinical skills trainers, anatomical models, and CPR manikins to NHS Trusts, universities, and colleges. The company distributes products from 15+ partner brands including Elevate Healthcare (CAE), 3B Scientific, Innosonian, and Erler-Zimmer, alongside proprietary simulation software (SimEPR, SimFlow.ai, LearningSpace, SimVS) for ward scenarios, AI-powered communication training, AV debriefing, and patient monitoring.
Product overview
Sim & Skills is a UK healthcare simulation equipment distributor offering a comprehensive portfolio of patient simulators, clinical skills trainers, anatomical models, and simulation software. The company distributes products from multiple partner brands (Elevate Healthcare, 3B Scientific, Innosonian, Erler-Zimmer, VATA, BT Inc, Decent Simulators, MedVision, SimLabSolutions) alongside its own branded software solutions. The core product ecosystem includes high-fidelity patient simulators (Lisa, Leonardo, Juno, Ares, Apollo, Lucina for adult/obstetrics; Arthur, Aria, Luna for paediatrics), clinical skills trainers (injection, catheterisation, auscultation, suturing, wound care), anatomical models (skeletons, organ models, anatomy tables), and simulation software (SimEPR for electronic patient records, SimFlow.ai for AI-powered communication training, LearningSpace for AV debriefing, SimVS for patient monitoring). The company serves NHS Trusts, universities, and colleges through NHS Supply Chain and NWUPC framework agreements.
Differentiator
Problem solved
Functional benefit
Products and services
- SimEPR - Simulated Electronic Patient Records Simulated Electronic Patient Record system for healthcare simulation, enabling ward scenarios where learners practice documenting patient care in a realistic EHR environment. Targeted at NHS Trusts, universities, and colleges running clinical training programmes.
- SimFlow.ai AI-powered communication skills training platform that simulates patient conversations for healthcare education, enabling learners to practice clinical communication scenarios using natural language processing and generative AI.
- LearningSpace AV debriefing and simulation centre management system for recording, reviewing, and managing simulation sessions. Targeted at simulation centres in NHS Trusts, universities, and colleges.
- SimVS Simulated Patient Monitor Software-based simulated patient monitoring system displaying vital signs and clinical parameters for healthcare simulation scenarios. UK exclusive distribution.
- Lisa - Female Patient Simulator Next-generation female patient simulator for healthcare simulation training across adult clinical scenarios. Targeted at NHS Trusts, universities, and colleges.
- Leonardo - Adult Patient Simulator (Intensive Care) High-fidelity adult intensive care patient simulator for advanced clinical training in critical care environments. Distributed under the Elevate Healthcare (CAE Healthcare) partnership.
- Juno - Nursing Skills Manikin Nursing skills manikin for fundamental clinical skills training, designated as a best seller. Distributed under the Elevate Healthcare (CAE Healthcare) partnership.
- Lucina - Childbirth Simulator Full-body birthing simulator for obstetrics and midwifery training. Distributed under the Elevate Healthcare (CAE Healthcare) partnership.
- Apollo - Prehospital Patient Simulator Prehospital patient simulator for emergency medical services and paramedic training. Distributed under the Elevate Healthcare (CAE Healthcare) partnership.
- Arthur - Paediatric Patient Simulator Paediatric patient simulator for child healthcare training scenarios. Distributed under the Elevate Healthcare (CAE Healthcare) partnership.
- Brayden CPR Manikins CPR training manikins with visual feedback lights for basic life support training, available in basic, advanced, and diversity pack configurations. Distributed under the Innosonian partnership.
- Blue Phantom Ultrasound Training Models Ultrasound training phantoms and blocks for procedural ultrasound skill development, including vessel, nerve, arm, abdomen, breast, and cardiac training models. Distributed under the Blue Phantom brand through Elevate Healthcare partnership.
- Pro Catheterisation Simulator Advanced catheterisation simulator supporting both transurethral and suprapubic techniques for urinary catheterisation training. Distributed under the BT Inc / 3B Scientific partnership. Priced at £1,188.00.
- Suture Practice Kit Suturing training kit for medical students, nurses, and veterinary professionals, designated as a best seller. Priced at £39.00.
- Geriatric Simulation Empathy Suit Age simulation suit that allows caregivers to experience the physical challenges of aging, designated as a best seller for geriatric empathy training.
- Virtual Dissection Anatomy Tables Digital anatomy tables available in 99-inch, 84-inch, 65-inch, and 43-inch sizes for virtual dissection and anatomy education in universities and colleges.
- Human Skeleton Model (Stan) Full human skeleton model for anatomy education, designated as a best seller.
- SAM4 Auscultation Manikin Auscultation training manikin with digital functionality for teaching heart, lung, and bowel sounds.
Quantifiable outcome
- 84% of web orders shipped within 48 hours
- +1 more outcomes
Companies that use Sim & Skills
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sim & Skills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Sim & Skills partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship, major and standard.
- Midlands Air Ambulance CharitycoreCorporate partnership formed in 2024. Together, Sim & Skills and Midlands Air Ambulance Charity host regular live events and training courses to help healthcare professionals simulate more successfully. Partnership aligned with shared lifesaving mission.
- NHS Supply ChaincoreFramework Approved NHS Supply Chain Authorised Supplier. Purchase via framework agreements or direct order. Enables NHS Trusts to procure simulation equipment through approved government procurement channels.
- NWUPCcoreApproved supplier on NWUPC Medical Simulation and Training Equipment Framework (LAB3032 NW). Enables universities to procure patient simulators for nursing, medical, and allied health programmes through consortium purchasing.
- Elevate Healthcare (CAE Healthcare)flagshipExclusive UK distribution of CAE Healthcare patient simulators including Leonardo (Intensive Care), Juno (Nursing Skills), Ares (Emergency Care), Apollo (Prehospital), Lucina (Childbirth), Arthur (Paediatric), Aria (Paediatric), Luna (Newborn). Flagship brand partnership.
- 3B ScientificmajorUK distributor for 3B Scientific anatomical models, clinical skills trainers, and medical simulation equipment including Life/Form and Simulaids product lines.
- Blue PhantommajorUK distributor for Blue Phantom ultrasound training models and simulation equipment through Elevate Healthcare partnership.
- InnosonianmajorUK distributor for Innosonian Brayden CPR manikins with visual feedback lights and associated training equipment.
- BT IncmajorUK distributor for BT Inc clinical skills trainers including catheterisation simulators, injection trainers, and task trainers.
- VATAmajorUK distributor for VATA wound care models, ostomy trainers, and specialised medical simulation trainers.
- Decent SimulatorsmajorUK distributor for Decent Simulators airway management trainers including the Difficult Airway Management Simulator with Feedback.
- Erler-ZimmermajorUK distributor for Erler-Zimmer anatomical models, skeletal systems, and medical training equipment.
- SimVSmajorUK exclusive distributor for SimVS simulated patient monitor software and infusion pump systems for clinical simulation.
- SimLabSolutionsstandardUK distributor for SimLabSolutions SimScreen portable two-way mirrors for observation rooms and simulation debriefing.
- Drive DeVilbiss HealthcarestandardUK distributor for Drive DeVilbiss Healthcare simulation equipment and patient care products.
- PROACT MedicalstandardUK distributor for PROACT Medical patient monitors and clinical simulation equipment.
- Remedy Simulation GroupstandardUK distributor for Remedy Simulation Group medical simulation products and training equipment.
- MedVisionmajorUK distributor for MedVision patient simulators including Leonardo and Arthur through MSE Group.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sim & Skills competitors and assessment
Company assessmentDirect peers
- Nasco Healthcare (Simulaids): Manufacturer of CPR, trauma and clinical skills manikins (Simulaids, Life/Form, CPR Prompt) competing in the same task-trainer and resuscitation simulation categories. Comparable because they sell overlapping products into nursing, EMS and medical school training programmes.
- Gaumard Scientific: US-based manufacturer of high-fidelity patient simulators (HAL, Victoria, Super Tory) competing in the same adult, paediatric and obstetric simulation category. Comparable because they sell patient simulators to medical schools and hospitals with similar use cases to Sim & Skills' portfolio.
- Mentice: Provider of endovascular and interventional procedure simulation used by hospitals and training centres. Comparable as a medical simulation vendor serving clinical education, though focused on a narrower procedural niche than Sim & Skills' broad manikin and skills-trainer portfolio.
- Surgical Science: Developer of virtual reality simulation for minimally invasive surgery, endovascular procedures and ultrasound. Comparable as a healthcare simulation vendor selling to teaching hospitals and universities for procedural skill training, although focused on virtual rather than manikin-based simulation.
- 3B Scientific: Manufacturer of anatomical models, clinical skills trainers and simulation equipment (including Life/Form and Simulaids), distributed by Sim & Skills in the UK. Direct peer in the medical simulation equipment category with overlapping product lines for nursing, medical and allied health education.
- Limbs & Things: UK-based medical simulation company producing clinical skills trainers and task trainers for nursing, obstetric, surgical and procedural training. Comparable because they target the same NHS and university customers with overlapping product categories such as catheterisation, suturing and injection trainers.
Broad incumbents
- CAE Healthcare (Elevate Healthcare): Manufacturer of the patient simulators (Leonardo, Lucina, Juno, Ares, Apollo, Arthur, Aria, Luna) that Sim & Skills distributes exclusively in the UK. A direct upstream partner and the most comparable peer in terms of product set, but operates as a global manufacturer rather than a UK-focused distributor.
- Laerdal Medical: Global leader in healthcare simulation (SimMan, Resusci Anne) selling directly and through distributors to NHS Trusts and universities. Comparable because they supply the same end customers (NHS, medical schools) with the same category of patient simulators, CPR manikins and clinical skills trainers, but at much larger scale and with a broader portfolio.
Regional players
- Intelligent Ultrasound: UK-based company selling AI-enabled ultrasound simulation (ScanTrainer, HeartWorks, BodyWorks) to NHS Trusts and universities. Comparable because they target the same UK healthcare education buyers, but specialise in point-of-care ultrasound simulation rather than full manikin portfolios.
Emerging players
- BT Inc: Korean manufacturer of clinical skills trainers (catheterisation, injection, ultrasound) distributed by Sim & Skills in the UK. Comparable in product category but smaller and more specialised than Sim & Skills' full-portfolio offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sim & Skills social profiles
Digital presenceSim & Skills compliance and trust
Trust signalCompliance2 records
Sim & Skills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sim & Skills leadership team
Management profileNumber of profiles
Profiles1 record
Sim & Skills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sim & Skills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sim & Skills
What does Sim & Skills do?
Sim & Skills is a UK healthcare simulation equipment distributor that supplies patient simulators (adult, paediatric, geriatric, childbirth), clinical skills trainers, anatomical models, and CPR manikins to NHS Trusts, universities, and colleges. The company distributes products from 15+ partner brands including Elevate Healthcare (CAE), 3B Scientific, Innosonian, and Erler-Zimmer, alongside proprietary simulation software (SimEPR, SimFlow.ai, LearningSpace, SimVS) for ward scenarios, AI-powered communication training, AV debriefing, and patient monitoring.
Is Sim & Skills a public or private company?
Sim & Skills is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sim & Skills founded?
Sim & Skills was founded in 2020. It employs 11 to 50 people.
Where is Sim & Skills based?
Sim & Skills is headquartered in Chesterfield, United Kingdom, in the Europe region.
How does Sim & Skills make money?
Three revenue lines are on record. Healthcare Simulation Hardware Sales are the primary driver. The others are professional Services and simulation Software Licenses.
Who are Sim & Skills's main competitors?
Direct peers on record are Nasco Healthcare (Simulaids), Gaumard Scientific, Mentice, Surgical Science, 3B Scientific and Limbs & Things. Broad incumbents are CAE Healthcare (Elevate Healthcare) and Laerdal Medical. Intelligent Ultrasound is listed as a regional player. BT Inc is listed as an emerging player.
Does Sim & Skills have an API?
No public API is recorded for Sim & Skills.
What industry is Sim & Skills in?
Sim & Skills's product category is Medical Simulation Equipment. Its primary akta.pro industry code is EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction), with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 6114 and its SIC code is 3841.