Vineyard App Camp

What Vineyard App Camp does

Vineyard App Camp (VAC, DBA "VAC Enrichment") is a US-based private education technology company that delivers coding, design, and entrepreneurship enrichment programs to K-12 students through school partnerships, recreation departments, senior living communities, and direct-to-consumer birthday party services. The company's core offering is a Tech & Entrepreneurship Program in which students learn JavaScript, HTML, and React on a proprietary, patented app-development platform that connects them with nonprofit clients for whom they build and release real iOS applications on the App Store. A complementary Design & Entrepreneurship Program teaches professional design tools (Canva, Pixlr, Adobe) and culminates in media campaigns for local nonprofits or small businesses.

The company also operates a School Partnership Program that licenses curriculum, training, materials, and AI-powered lesson-generation tools to schools for use by their own teachers, plus a senior living community program covering cooking, photography, theater, technology, and art. Distribution is multi-channel: direct field sales to schools and recreation departments, channel partnerships with international tutoring firms, and direct-to-consumer birthday party bookings for grades K-5. The company claims 474 school partners across the US, Japan, and Canada, 50,655 students served, and a network of 12,000+ qualified instructors. Vac is privately held with no disclosed institutional funding and operates with a small internal team of 1-10 employees, suggesting that the 12,000-instructor figure is a contractor/gig pool rather than full-time headcount.

Revenue is generated through a combination of recurring school subscriptions (a $360/month base fee with a 9-month school-year minimum, plus $160 per course per semester), one-time birthday party fees ($400 flat for up to 10 children, or $40 per child with an 8-child minimum), tiered senior living community pricing, and freemium-to-paid app hosting ($10/month after 6 free months). The company's primary revenue mechanics favor recurring institutional contracts with annual seasonality tied to the academic calendar, supplemented by smaller transactional consumer revenue.

Name

Vineyard App Camp

Legal name

Vineyard App Camp

Website

https://vineyardappcamp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vineyard App Camp is a US-based EdTech company that delivers coding, design, and entrepreneurship enrichment programs to K-12 students via a proprietary app-development platform, school partnerships, senior living communities, and birthday party services.

Ownership category

akta.pro rank

Product category

Youth Enrichment Education

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Afterschool enrichment programs
• Youth coding education
• School partnership programs
• STEM birthday parties
• Entrepreneurship training

Headquarters

HQ city

Oak Bluffs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. School Partnership Programs: Monthly subscription model for schools with base subscription plus per-course fees. Schools receive curriculum, training, support, and in-person visits for their afterschool programs.
2. Birthday Party Services: One-time party fees for themed STEM activities. Options include flat party rate ($400) or per-child pricing ($40 minimum 8 children).
3. Teacher Support Consultation: Schools pay $360/month base subscription with $160 per course per semester for curriculum, training, and ongoing teacher support.
4. Senior Living Community Programs: Flexible pricing including flat monthly rates for unlimited participation, per-session fees, and tiered packages with discounts for small, medium, or large communities.
5. App Hosting Services: Free server resources for students' apps for 6 months after course completion. After 6 months, continued hosting available for $10/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vineyard App Camp (VAC) operates project-based enrichment programs for K-12 students centered on a patented app-development platform that enables kids to learn JavaScript, HTML, and React while building and releasing real iOS apps for nonprofit clients. Complementary offerings include a design and entrepreneurship program, themed birthday parties for grades K-5, and senior living community enrichment programs, delivered through direct school partnerships, recreation departments, and remote/virtual classes.

Product overview

Vineyard App Camp (VAC) is an enrichment education provider offering a portfolio of programs centered on tech entrepreneurship and coding education for students in grades K-12. The core product is the Tech & Entrepreneurship Program, where students learn JavaScript and React to build and release real iPhone apps for nonprofit organizations through a proprietary app-dev platform. This is paired with a Design & Entrepreneurship Program teaching professional design skills using Canva, Pixlr, and Adobe. Additional offerings include Birthday Party Programs (Science, Robotics, and Cooking themes for grades K-5) and Senior Living Community Enrichment Programs covering Cooking, Photography, Theater, Technology, and Art. The company also provides a School Partnership Program offering curriculum, teacher training, materials, and AI-powered lesson-generation tools for partner schools. The company operates across 80+ schools in the US, Japan, and Canada with a network of 12,000 qualified instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech & Entrepreneurship Program A project-based coding and entrepreneurship course where students learn JavaScript and React while building and releasing real iPhone apps for nonprofit organizations, gaining 21st-century tech skills and an entrepreneurship mindset through hands-on activities.
• Design & Entrepreneurship Program A hands-on design camp teaching students to create professional design projects and run media campaigns for local nonprofits or small businesses using Canva, Pixlr, and Adobe, while learning color choice, contrast, composition, and digital typography to build a portfolio.
• Birthday Party Programs On-site themed birthday party experiences for children in grades K-5 with three options: Science Party ('The Floor is Lava!'), Robotics Party ('Program and Play!'), and Cooking Party ('Mug Cake Creations!'). Includes all materials, two experienced instructors, setup and cleanup.
• Senior Living Community Enrichment Programs Enriching, hands-on programs for senior residents covering Cooking, Photography, Theater, Technology, and Art, led by experienced instructors in project-based formats designed to inspire creativity, foster social connection, and promote lifelong learning.
• School Partnership Program A curriculum and support package enabling schools to deliver VAC programs using their own teachers; includes program selection, teacher training, complete materials, expert in-person visits twice per semester, and AI-powered lesson-generation tools for custom content creation, priced at $360/month base plus $160 per course per semester.

Quantifiable outcome

• Students have released real apps on the AppStore
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Premier Independent SchoolscoreStrategic or Co-development PartnerVAC provides enrichment programs at premier independent and charter schools, preparing students for success with career-relevant skills. Programs contribute to social-emotional development with collaborative projects and enhance teachers' personal development and income through free training.
• Charter SchoolscoreStrategic or Co-development PartnerVAC partners with charter schools to provide super-charged after-school and enrichment programs. They offer customized programs tailored to each school's schedule, including in-person and remote instruction.
• National Non-profitscoreStrategic or Co-development PartnerVAC has partnered with 40+ national non-profits for enrichment classes. Students create real apps and marketing campaigns for these organizations as part of their learning experience.
• International Tutoring FirmsminorChannel Partner/ Reseller/ DistributorVAC has partnered with 40+ international tutoring firms for enrichment classes, expanding their reach beyond the US market.
• Recreation DepartmentscoreStrategic or Co-development PartnerVAC partners with recreation departments across the country, having built experience as a trusted partner for over 150 schools and recreation departments.
• Senior Living CommunitiescoreStrategic or Co-development PartnerVAC brings enriching, hands-on programs to senior living communities including Cooking, Photography, Theater, Technology, and Art, all led by experienced instructors.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• iD Tech: iD Tech runs in-person and online STEM and coding camps for K-12 students, including app development and game design, sold directly to parents and through school partnerships. It is the closest direct competitor to VAC's afterschool and summer coding camp model.
• Juni Learning: Juni Learning provides 1-on-1 online instruction in coding, math, and other subjects for K-12 students, with project-based curricula leading to portfolio outputs. Its private-instructor model and outcomes focus put it in direct competition for premium coding-enrichment families.
• Tynker: Tynker provides a coding curriculum platform used by schools and parents to teach children programming and app/game development. Like VAC, it combines a proprietary platform with K-12 school distribution and real project outcomes.
• Outschool: Outschool is a marketplace where instructors offer live online classes — including coding and app-building — to K-12 learners. It overlaps with VAC in serving parents seeking project-based coding enrichment and competes for the same consumer enrichment wallet.
• Create & Learn: Create & Learn offers live online STEM and coding classes for K-12 students taught by vetted instructors, often marketed through school and parent channels. Its project-based, instructor-led model and grade-tiered curriculum directly compete with VAC's Tech and Design programs.
• CodeWizardsHQ: CodeWizardsHQ delivers live, instructor-led coding courses for students using real-world project frameworks (HTML, JavaScript, Python). Its structured curriculum and outcomes focus make it a comparable subscription-based coding school competing for similar K-12 families.
• Code Ninjas: Code Ninjas operates franchise-based coding and STEM learning centers where children build games and apps in a subscription/club format. Its recurring membership model and K-12 focus closely mirror VAC's school subscription and enrichment approach.

Broad incumbents

• Code.org: Code.org is the largest nonprofit promoting K-12 computer science education, providing free curricula adopted broadly by US schools. While non-commercial, it sets baseline expectations for coding instruction quality and competes for the same school partnership dollars as VAC.
• Varsity Tutors: Varsity Tutors is a large, established edtech platform offering tutoring and enrichment classes across many subjects, including coding. It competes with VAC for parent and school enrichment budgets and serves as a broad incumbent in the K-12 supplemental learning market.

Emerging players

• Black Girls CODE: Black Girls CODE delivers tech and coding workshops and camps for girls of color, frequently through school and community partnerships. While mission-driven and narrower in audience, it overlaps with VAC on the K-12 enrichment model and competes for school and nonprofit channel attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vineyardappcamp
• Instagraminstagram.com/vineyardappcamp
• LinkedInlinkedin.com/company/vineyardappcamp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vineyard App Camp