Spin Ultimate

What Spin Ultimate does

Spin Ultimate is a niche direct-to-consumer apparel and equipment company founded in 2007 and headquartered in Atlanta, Georgia, focused exclusively on the sport of Ultimate Frisbee. The company manufactures and sells uniforms, jerseys, shorts, hoodies, tanks, hats, socks, headbands, wristbands, patches, and regulation Discraft discs, plus specialized performance gear such as Friction Gloves v3. Its product catalog is organized into themed sub-brands (Cluck'n Huck, Wild Things, Whimsy, Classics, Zodiac) and a "Cities of Ultimate" collection spanning 29 North American cities, with recurring tournament merchandise lines for events including College Championships, Club National Championships, LeiOut, Kaimana Klassik, and Fire on the Bayou.

The commercial platform runs on Shopify with a custom-built Team Stores ordering system that lets individual teammates purchase custom team uniforms through a centralized portal, with optional fundraising revenue share for the team. Pricing is unit-based: discs at $14.95, shorts $32.95-$34.95, jerseys ~$59.95, hoodies $54.95-$67.95, with free shipping on U.S. orders over $75 and digital gift cards in $25-$200 denominations. The company also offers discounted Past Season Designs (40-75% off), Practice Disc Bundles, and Mystery Packs.

Spin Ultimate monetizes through three streams: direct e-commerce retail, custom team gear orders, and per-item Team Store transactions. Its customer base spans individual players, fans, college and club teams, tournament organizations, and youth/high school programs. The company holds the designation of Official Uniform Supplier of the U.S. National Team and runs an official merchandise partnership with USA Ultimate's Girls' Ultimate Movement. Spin Ultimate is a privately held, bootstrapped company with 1-10 employees, no disclosed institutional funding, and no acquired subsidiaries.

Name

Spin Ultimate

Legal name

Spin Ultimate

Website

https://spinultimate.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

company_description_short

Ownership category

akta.pro rank

Product category

Ultimate Frisbee Apparel and Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Ultimate frisbee apparel
• Custom team uniforms
• Frisbee equipment retail
• Athletic sportswear ecommerce
• Team store platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Retail Sales: Direct-to-consumer sales of ultimate frisbee apparel and gear through their online storefront. Includes discs, hoodies, jerseys, shorts, tanks, hats, accessories, and performance gear. Sales are primarily one-time purchases with standard e-commerce transaction flow.
2. Custom Team Gear Orders: Bulk custom uniform orders for ultimate teams with customization options for designs and budget. Team members order individually through dedicated Team Stores.
3. Team Store Platform: Dedicated branded stores for teams that can include fundraising revenue sharing, where Spin earns revenue on each item sold through the team's dedicated store.
4. Gift Cards: Gift cards delivered by email with no additional processing fees. Can be purchased in denominations of $25, $50, $75, $100, and $200.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Spin Ultimate designs, manufactures, and sells ultimate frisbee apparel, gear, and custom team uniforms through a Shopify-powered direct-to-consumer e-commerce storefront. Its primary catalog includes Discraft discs, hoodies, shorts, jerseys, tanks, hats, Friction Gloves, socks, and accessories, complemented by a custom Team Stores platform that lets ultimate teams coordinate bulk uniform and merchandise orders through dedicated branded storefronts with fundraising capabilities. The company functions as the Official Uniform Supplier of the U.S. National Team and official merchandise supplier for major ultimate tournaments.

Product overview

Spin Ultimate is a comprehensive e-commerce platform offering high-quality Ultimate Frisbee apparel and gear. The product portfolio centers on discs (including regulation Discraft discs and themed designs), apparel (Universal Hoodies, Racer Shorts, Micro Shorts, Jerseys, Tanks), accessories (Hats, Friction Gloves, Kikko Socks, Headbands, Wristbands, Patches), and custom team uniform services. The offering includes multiple themed sub-brands such as Cluck'n Huck, Wild Things, Whimsy, Classics, and Zodiac Collections, plus city-themed gear representing 29 North American locations. A notable add-on is the Custom Team Gear/Uniform Packages service featuring Team Stores for dedicated team shopping with fundraising capabilities. The company also offers specialty products like Practice Disc Bundles, Mystery Packs, and Gift Cards. Spin Ultimate serves as the Official Uniform Supplier of the U.S. National Team and partners with the Girls' Ultimate Movement.

Differentiator

Problem solved

Functional benefit

Products and services

• Discs Ultimate frisbee discs including 175g regulation Discraft discs for gameplay and themed designs (tournament, city-themed, zodiac).
• Universal Hoodies Hooded sweatshirts featuring themed designs (Cluck'n Huck, Grizzwold, Daisies, Blue Ridge, Zodiac, city-specific) in pullover and zip-up styles. Priced $54.95-$67.95.
• Racer Shorts and Micro Shorts Performance athletic shorts for ultimate players in multiple designs and solid colors. Priced $32.95-$34.95.
• Jerseys Short sleeve and long sleeve performance jerseys in various themed designs and colors, including U.S. National Team jerseys at $59.95.
• Tanks Tank tops including reversible and performance tanks featuring themed designs such as Cluck'n Huck, Sparkle Friday, and G-Rex.
• Hats Headwear including 5 Panel hats, Ghost 5 Nylon hats, Bucket hats, Trucker hats, and Visors in various themed designs. Priced $19.95-$24.95.
• Friction Gloves Specialized ultimate frisbee gloves providing consistent grip in all conditions. Friction 3 features grip on throwing fingers, reinforced upper palms for durability, and 4-way stretch thumb design.
• Kikko Socks Performance socks including Athlete Crew II and Striker styles in various colors and patterns.
• Headbands and Wristbands Athletic headbands and wristbands including themed designs (Cluck'n Huck, Sage, Pride). Priced $9.95-$12.95.
• Patches Embroidered patches including Spectrum, Rainbow, Mountains, Rocket, Molly the Cat, and Spin Bold patches at $5.00.
• Mystery Packs Mystery bundles of 3 or 5 items at discounted pricing ($39.00-$59.00) for customers wanting surprise gear.
• Practice Disc Bundles Volume bundles of 175g regulation Discraft discs, mix of misprints and vintage tourney designs, in packs of 2, 3, 5, 8, 15, or 25 discs.
• Gift Cards Digital gift cards delivered by email in denominations of $25, $50, $75, $100, and $200, redeemable for online purchases only.
• Custom Team Gear and Uniform Packages Custom uniform design and bulk ordering service for ultimate teams including jerseys, shorts, tanks, outerwear, and headwear. Features Team Stores for dedicated team shopping with fundraising revenue sharing.
• Velocity Training Pants Warm-up and training pants in the Classics Collection, designed for ultimate athletic performance.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• U.S. National TeamflagshipStrategic or Co-development PartnerOfficial Uniform Supplier of the U.S. National Team, providing official uniforms, jerseys, hoodies, and merchandise for the national team. This is a prestigious designation as the sole official supplier of team uniforms for USA Ultimate's national team.
• Girls' Ultimate Movement (GUM)coreGTM or Marketing PartnerGirls' Ultimate Movement is USA Ultimate's initiative to grow girls' and women's ultimate. Spin Ultimate is the official merchandise partner, selling GUM-branded apparel including racer shorts, hats, visors, and bucket hats. GUM helps create opportunities for youth and high school girls through clinics and community connections. Spin supports GUM's mission to increase female participation in ultimate (currently only 25% of youth players).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nike Team Sports: Nike's team sports division offers custom team uniforms and athletic apparel that competes for share-of-wallet with Spin's custom team gear offering.
• REI Co-op: REI is a broad outdoor and sporting goods retailer that serves ultimate frisbee players seeking performance gear and apparel, representing scaled retail competition.
• Lululemon: Lululemon is a major athletic apparel brand whose performance shorts, hoodies, and tanks compete with Spin for individual ultimate players' apparel purchases.
• Patagonia: Patagonia is a broad outdoor and athletic apparel incumbent that occasionally overlaps with ultimate frisbee players' gear needs, particularly in performance apparel and casual wear.

Others

• Next Level Apparel: Next Level Apparel is a wholesale apparel manufacturer commonly used by specialty brands for custom team apparel production, representing a potential supply chain peer for Spin.
• Discraft: Discraft is the leading manufacturer of ultimate frisbee discs and a supplier/partner to Spin. Comparable as a dominant player in ultimate equipment and ecosystem peer.

Direct peers

• VC Ultimate: VC Ultimate is a leading ultimate frisbee apparel and equipment brand, directly competing with Spin in jerseys, shorts, discs, and custom team gear for ultimate teams and tournaments.
• Five Ultimate: Five Ultimate is a major ultimate frisbee apparel company offering custom team uniforms, performance gear, and tournament merchandise, directly competing with Spin for team and player customers.
• Breakmark: Breakmark is a long-standing ultimate frisbee apparel and equipment brand that competes directly with Spin in custom team uniforms, discs, and tournament merchandise.
• Savage Ultimate: Savage Ultimate is an Australian-based ultimate frisbee apparel brand offering custom uniforms and gear, directly comparable to Spin in product mix and target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spinultimate
• Facebookfacebook.com/SpinUltimate
• Instagraminstagram.com/spinultimate
• TikToktiktok.com/@spinult
• LinkedInlinkedin.com/company/spin-ultimate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spin Ultimate