What Warehouse Supply does

Warehouse Supply Inc. is a privately held, locally owned retail and e-commerce business headquartered at 300 N. 2nd St, La Salle, Colorado, operating from a 10,000 square foot warehouse facility. Founded in 2011 and employing 11-50 staff, the company sells hardware, industrial supplies, agricultural equipment, automotive parts, lawn and garden products, hand and power tools, plumbing and electrical components, generators, and outdoor living merchandise. It serves four primary customer segments: general consumers and homeowners, contractors and trade professionals, agricultural operations, and local industrial and commercial businesses. Distribution runs through three channels: walk-in retail at the La Salle storefront (Mon-Sat), an e-commerce site at warehousesupplyinc.com with in-store pickup, and local delivery to field locations and businesses in the surrounding area.

The core offering is the e-commerce platform itself, built on the EZ-AD TV commerce framework, integrating SMS-based order notifications through SaturnText and a separate reward-portal sign-up flow. The catalog is organized into 28+ departments and features third-party brands including Generac, Milwaukee, Scotts, Firman, DeWalt, Traeger, and Kingsford, alongside a small private-label line of branded merchandise (BBQ pellets, burger presses, grill accessories, extension cords, pole saws) sold under the Warehouse Supply, Inc. brand. Pricing is per-unit, ranging from approximately $3 to $1,364, with promotional pricing concentrated in a dedicated "Hot Buys" department. The product and technology stack is commodity retail e-commerce with no proprietary features, public APIs, or developer-facing integrations.

Revenue is generated entirely through one-time hardware and supply sales at unit prices; no subscription, recurring, or contract-based pricing is offered. The company is bootstrapped with no disclosed institutional investors, venture funding, parent company, or acquisition activity, and operates exclusively in the Colorado market. A partnership record referencing Automotive Parts Headquarters Inc. (APH) and a "Warehouse Inc." with nine corporate locations in Hays, Kansas is present in the data but describes a different entity than Warehouse Supply Inc. of La Salle, CO, and is not corroborated by any first-party source from this company.

Name

Warehouse Supply

Legal name

Warehouse Supply Inc.

Website

https://warehousesupplyinc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Warehouse Supply Inc. is a privately held retail and e-commerce hardware, industrial, and agricultural supply business based in La Salle, Colorado, serving local consumers, contractors, farmers, and small commercial buyers across 28+ product categories.

Ownership category

akta.pro rank

Headquarters

HQ city

La Salle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of hardware, industrial supplies, agricultural equipment, and related merchandise through both physical retail and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Warehouse Supply Inc. operates a combined brick-and-mortar retail store and e-commerce platform selling hardware, tools, automotive parts, farm and ranch supplies, lawn and garden equipment, plumbing, electrical, and generators. The 10,000 square foot warehouse in La Salle, CO stocks products across 28+ departments and supports in-store pickup, online ordering, and local delivery to field locations and businesses. The company also sells its own Warehouse Supply, Inc. private-label products and provides special-order sourcing for items not in stock.

Product overview

Warehouse Supply Inc. operates a brick-and-mortar plus e-commerce industrial and agricultural supply business from a 10,000 square foot warehouse in La Salle, CO. The core offering is the Warehouse Supply Inc. E-Commerce Platform, which provides access to a comprehensive product catalog organized across 28+ departments including automotive, farm & ranch, lawn & garden, hardware, hand tools, power tools, electrical, plumbing, generators, and more. The company also sells its own Warehouse Supply Inc. branded products (burger presses, BBQ pellets, extension cords, tools). Featured product lines include Generac portable generators (iQ3500, GP7500E, GP8000E), Milwaukee PACKOUT modular storage system (tool bags, toolboxes, rolling boxes), Scotts lawn care products, and Firman generators. The platform offers in-store pickup, competitive pricing, and delivery services primarily serving the local La Salle, CO community and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• Warehouse Supply, Inc. (private label products): The company sells private-label products under the Warehouse Supply, Inc. brand, including BBQ pellets, grill accessories, and other merchandise.

Products and services

• Warehouse Supply Inc. E-Commerce Platform Online retail platform offering in-store pickup, competitive pricing, and delivery services for hardware, tools, automotive, farm, lawn and garden, and home improvement products to consumers, contractors, and agricultural customers in rural Colorado.
• Warehouse Supply Inc. Retail Store Walk-in retail store with a 10,000 sq ft warehouse inventory serving local customers with hardware, tools, automotive parts, farm and ranch supplies, and home improvement products. Open Mon-Fri 7AM-5PM and Sat 8AM-5PM.
• Local Delivery Service Delivery of products to job sites, field locations, and business addresses within the local service area, enabling convenient access for contractors, farmers, and commercial customers.
• Hot Buys Promotional Department Promotional department offering discounted products from brands including Milwaukee, Nebo, DeWalt, Blackstone, Kingsford, and Warehouse Supply's own branded items.
• Warehouse Supply Inc. Branded Products Company's own branded products including burger presses, BBQ pellets, pole saws, extension cords, adjustable wrenches, and grill accessories sold under the Warehouse Supply, Inc. brand.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Automotive Parts Headquarters Inc. (APH)majorChannel Partner/ Reseller/ Distributor · 8 April 2026Partnership between Warehouse Inc. (owned by Don Bickle Jr. and Tim Bickle, based in Hays, Kansas) and S&W Supply with Automotive Parts Headquarters Inc. (APH), a third-generation family-owned auto parts distributor based in St. Cloud, Minnesota. As part of the transition, Warehouse Inc.'s nine corporate locations will be rebranded as S&W Supply Auto Value, while the Bickle family will remain involved as senior advisors. For APH, the partnership supports more than 300 locations across the Midwest and represents strategic expansion into new markets built on a longstanding relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True Value Company: Hardware cooperative serving independent local retailers with a comparable assortment of hardware, tools, paint, plumbing, electrical, and seasonal merchandise. True Value dealers operate small-format stores in small and rural markets — directly comparable to Warehouse Supply's footprint and customer base.
• Do it Best: Member-owned hardware and lumber cooperative supplying independent retailers across the U.S. with hardware, tools, and building materials. The co-op structure and rural-market focus are highly analogous to Warehouse Supply's positioning as a locally owned independent hardware supplier.
• Runnings: Family-owned farm, home, and outdoor retail chain serving small communities across the Upper Midwest with hardware, farm supplies, sporting goods, and apparel. Runnings' footprint in small/rural markets and product mix is highly comparable to Warehouse Supply's positioning.
• Blain's Farm & Fleet: Family-owned farm and fleet retailer operating across the Midwest with stores offering farm supplies, tools, automotive, hardware, and home goods. Blain's combination of physical retail and e-commerce with a rural/farm customer focus directly parallels Warehouse Supply's go-to-market.
• Orscheln Farm and Home: Midwest-focused farm, ranch, and home supply retailer offering hardware, tools, farm supplies, automotive, and lawn and garden products. The product mix and rural customer base closely match Warehouse Supply's positioning, with similar store formats of comparable footprint.
• Bomgaars: Midwest farm and home supply chain with hardware, tools, automotive, farm supplies, and rural lifestyle products. Bomgaars competes in the same rural, multi-category niche as Warehouse Supply with similar store sizes and customer demographics.
• Ace Hardware: Cooperative of independent hardware retailers offering a similar broad mix of hardware, tools, paint, and home improvement products to consumers and contractors. Ace's dealer-owned model is the closest structural and product-mix analog to Warehouse Supply's local-retail positioning.

Broad incumbents

• Tractor Supply Company: National farm-and-ranch retail chain with a comparable mix of farm equipment, livestock supplies, tools, and rural lifestyle merchandise. Tractor Supply is a direct competitor in the agricultural segment but at massive scale, and operates a hybrid in-store/online/delivery model similar to Warehouse Supply's.

Emerging players

• Coast to Coast (hardware co-op): Canadian and U.S. hardware buying group that supplies independent hardware retailers with private label and branded products. Less direct overlap, but Adjacent/EMERGING as an alternative cooperative model Warehouse Supply could join to improve buying power.

Regional players

• Big R Stores: Regional farm, ranch, and home supply retailer in the Mountain West and Midwest offering hardware, farm supplies, workwear, and outdoor products. Regional overlap is partial with Warehouse Supply's Colorado focus, but the format and product mix are highly comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/warehouse-supply-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse Supply