Name

The Ginger Factory

Legal name

Buderim Foods Pty Ltd

Website

https://gingerfactory.com.au

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Yandina

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Theme Park Admissions: Revenue from ticket sales for rides, tours, and experiences within the park. Free ground admission with paid attractions for rides (Overboard boat ride, Moreton Ginger Train), experiences (Taste of Ginger Tour, Live Bee Show), and activities.
2. Food & Beverage: On-site dining at The Ginger Kitchen (main menu 9am-2:30pm, coffee/drinks until 4pm) and Gingerlatis gelato dessert bar offering 18 handmade gelato flavors. Also includes Buderim Ginger Beer Garden.
3. Retail Sales: On-site Ginger Shop featuring the largest selection of Buderim Ginger products globally, plus online shop for mail order. Products include ginger beers, cordials, marmalades, confectionery, souvenirs, indigenous art, body care, and local food products.
4. Functions & Events: Revenue from birthday party packages, corporate conferences, school group bookings, and special events/functions.
5. Annual Passes: VIP Annual Pass subscriptions offering repeat visit benefits and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Ginger Factory operates a single-site family theme park and heritage food attraction at Yandina on Queensland's Sunshine Coast, offering paid rides and tours (Overboard boat ride, Moreton the Ginger Train, Taste of Ginger Tour, Live Bee Show, Playback Games arcade, Little Explorers), free outdoor attractions (Zog Trail AR walk, Rainbrella Project, Rainforest & Gardens, Kids Playground), on-site dining (The Ginger Kitchen, Gingerlatis, Buderim Ginger Beer Garden), on-site retail plus an online shop selling Buderim Ginger branded products, and venue hire for birthdays, school groups and corporate functions. It is the public-facing tourism arm of Buderim Foods Pty Ltd, Australia's leading ginger producer established in 1941.

Product overview

The Ginger Factory is a tourist attraction park and retail complex located in Yandina, Queensland, Australia, operated by Buderim Foods Pty Ltd (established 1941). The offering is structured as a multi-faceted experience platform combining visitor attractions with e-commerce retail. The core attractions portfolio includes paid experiences (Overboard boat ride, Moreton the Ginger Train, Taste of Ginger Tour, Live Bee Show, Little Explorers soft play) and free outdoor activities (Rainforest & Gardens, Rainbrella Project, Kids Playground, Zog Trail augmented reality experience). Dining options include The Ginger Kitchen restaurant, Gingerlatis gelato bar, and The Buderim Ginger Beer Garden. Retail operations span the on-site Ginger Shop and a comprehensive online WooCommerce store featuring Buderim Ginger proprietary products (beverages, confectionery, condiments, baking), Ginger Factory souvenirs, an Indigenous Collection, Kids Zone items, body care products, and home giftware. Additional revenue streams include birthday party packages, group/event venue hire, VIP annual passes, and Tesla Supercharging station facilities. The company operates as a single unified brand with sub-brand segmentation for product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Buderim Ginger: Australia's leading ginger product producer since 1941, offering ginger beers, cordials, marmalades, spreads, confectionery, and ginger pieces.
• Buderim Bioactive Ginger+
• Gingerlatis
• The Ginger Kitchen
• The Ginger Shop
• Moreton the Ginger Train
• Overboard

Products and services

• Overboard Boat Ride Family-friendly boat ride featuring a gingerbread man adventure story with music and animated puppetry; ticketed attraction requiring adult accompaniment for children under 142 cm.
• Moreton the Ginger Train Approximately 15-minute open-air train ride around the lush gardens and factory site, with narration on Yandina history and the local ginger industry; ticketed attraction requiring adult accompaniment for children under 142 cm.
• Taste of Ginger Tour Guided factory tour showing visitors how ginger is grown, harvested and processed into Buderim Ginger products; ticketed experience.
• Playback Games Arcade Retro arcade gaming experience with modern enhancements located at the park; ticketed attraction.
• Live Bee Show Educational presentation about honey production and beekeeping including live bee observation and honey tasting; ticketed experience.
• Little Explorers Indoor Soft Play Indoor soft-play space for young children to play, climb and explore; ticketed attraction.
• Zog Trail Augmented Reality Rainforest Walk Free augmented reality rainforest trail using a smartphone app to overlay virtual characters (Zog, Princess Pearl, Madam Dragon) onto the natural environment; free attraction.
• The Ginger Kitchen On-site cafe and restaurant offering hearty salads, burgers and shareable dishes. Main menu served 9am–2:30pm with coffee and drinks available until 4pm.
• Gingerlatis Gelato and Dessert Bar Gelato and dessert bar offering 18 handmade gelato flavours plus lollies, donuts, shakes and sundaes, all churned on-site at The Ginger Factory.
• The Buderim Ginger Beer Garden Outdoor garden venue nestled in lush gardens where visitors can relax and enjoy Buderim Ginger beverages in a picturesque setting.
• Ginger Shop On-site retail store offering the largest selection of Buderim Ginger products worldwide, including ginger beers, cordials, marmalades, spreads, sweets and ginger pieces.
• Buderim Ginger Products (Online Shop) Proprietary ginger product line including beverages (alcoholic and non-alcoholic), confectionery, snacks, baking ingredients and condiments, manufactured by Buderim Foods since 1941 and sold via the online shop for mail-order delivery across Australia.
• Indigenous Collection Online retail category featuring Indigenous Australian products including art, homewares, candles, body products and gift items sourced from Australian Indigenous artists.
• Toy Emporium On-site retail toy shop featuring quality, imaginative play products; also hosts Story Time sessions for young children every Tuesday.
• The Potting Shed Plant Nursery On-site plant nursery offering a wide range of tropical, indoor and outdoor plants available for purchase year-round.
• Ginger Town Heritage Boutique Village On-site heritage-style boutique shopping village featuring Australian and Indigenous souvenirs, handmade toys, sweet treats and herbal products.
• Birthday Party Packages Celebration packages for children's birthday parties held at The Ginger Factory, including venue access and party activities.
• Group Functions & Events Venue Hire Venue hire for special events, functions, conferences and school group visits at The Ginger Factory, with group pricing available for 15 or more attendees.
• VIP Annual Pass Recurring annual membership pass offering benefits and savings for repeat visits to The Ginger Factory attractions, dining and retail.
• Tesla Supercharging Station Electric vehicle charging facilities available on-site for visitors with Tesla vehicles, providing a destination amenity that supports tourist driving trips to the park.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Currumbin Wildlife Sanctuary: Queensland wildlife park with animal encounters, live shows, and on-site retail. Similar scale and operating philosophy as a regional family attraction.
• Hartley's Crocodile Adventures: North Queensland wildlife park combining boat tours, live animal shows, and on-site dining. Similar structure of paid experiences, F&B, and gift retail aimed at tourists.
• Australia Zoo: Queensland-based major wildlife and theme park attraction. Closely comparable as a regional Australian park combining animal/nature experiences, live shows, F&B, and retail aimed at family tourists.
• Paradise Country: Queensland farm-themed park with animal shows, food outlets, and family activities. Highly comparable as a smaller regional attraction competing for the same Sunshine Coast/Gold Coast family demographic.
• Rainforestation Nature Park: Tropical North Queensland nature-based attraction offering tours, animal encounters, and cultural experiences. Comparable as a regional nature/edutainment park with tours and ticketed activities.

Broad incumbents

• Warner Bros. Movie World: Gold Coast theme park with licensed-IP rides and family entertainment. Comparable guest experience and pricing structure, but operates at substantially larger scale on the same family-tourism market.
• Sea World: Gold Coast marine theme park offering rides, animal encounters, and live shows. Overlaps directly in family tourist attraction, live entertainment, and on-site dining.
• Dreamworld: Large Gold Coast theme park operating rides, family attractions, and on-site F&B. Comparable business model and target audience but at significantly greater scale and capital intensity.

Others

• Bundaberg Brewed Drinks: Iconic Australian regional beverage brand with ginger beer as a flagship product. Comparable as a heritage Australian producer leveraging a regional origin story into national CPG distribution, analogous to Buderim Ginger's brand-extension potential.

Regional players

• Caversham Wildlife Park: Western Australia wildlife park offering animal encounters and family experiences. Comparable attraction format but operates in a different geographic market with no overlap on the Sunshine Coast catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ginger_factory
• Facebookfacebook.com/Ginger-Factory-497226003622599
• LinkedInlinkedin.com/company/the-ginger-factory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ginger Factory