KITE Hellas

What KITE Hellas does

KITE Hellas E.P.E. is a privately held Greek pharmaceutical distribution and representation company founded in 1991 by Stratos Tsakalos, a former executive at SmithKline & French, Roche Hellas, and Pfizer Hellas. The company operates as the exclusive Greek-market representative for more than 17 international pharmaceutical houses, including Novax Pharma (Monaco), Lansinoh (UK), Otosan (Italy), Tentan AG (Switzerland), Amdipharm (France), Norgine, Sanofi/Chattem, Advanz Pharma, and Forest Labs. Its portfolio spans two segments: RX prescription medications across cardiovascular (Hygroton, Hytrin), urinary, and neurological/migraine therapy areas (Cafergot, Ludiomil), and a broader OTC parapharmaceutical line covering ophthalmology (Novax eye drops, Flora Vision, Eyegiene thermal mask), ENT (Otosan nasal/ear/throat products), breastfeeding and maternity care (Lansinoh), gynecology (Gynofit, Enna), and dietary supplements (Immunix3).

The business operates a B2B distribution model through the nationwide Greek pharmacy network, supplemented by a direct-to-consumer e-shop (healthy-scoop.com) with worldwide shipping. The company is headquartered in owned offices in Athens (Leof. Ionias 166) and maintains a northern Greece office in Thessaloniki. It is ISO 9001:2015 certified for quality management and ISO 13485 certified (cert no. 1348-2023) for proper distribution of medical technology products. Marketing is executed through scientific conferences across 10+ medical specialties, TV/radio advertising, social media, and scientific publications targeted at healthcare professionals and consumers.

KITE Hellas is self-funded and founder-owned, with no external institutional investors or subsidiaries. Revenue is generated through pharmaceutical product distribution and representation agreements (transaction-fee model). The company reported €600,000 in reserve capital as of 2022 and operates with 11-50 employees. It has been recognized by ICAP as one of the Strongest Companies in Greece (2010, 2011).

Name

KITE Hellas

Legal name

KITE Hellas E.P.E.

Website

https://kite.gr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

KITE Hellas is a privately held Greek pharmaceutical distribution and representation company founded in 1991 that acts as exclusive Greek-market agent for 17+ international pharmaceutical houses, distributing RX prescription drugs and OTC parapharmaceutical products (ophthalmology, ENT, breastfeeding, gynecology) through the national pharmacy network and a direct e-commerce channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pharmaceutical Product Distribution: Revenue is generated through the distribution and sale of prescription (RX) and over-the-counter (OTC) pharmaceutical products. The company acts as exclusive representative for multiple international pharmaceutical houses, distributing their products throughout the Greek market via pharmacies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KITE Hellas is a Greek pharmaceutical representation and distribution company that acts as the exclusive representative for multiple international pharmaceutical houses, importing and distributing RX prescription medications (cardiovascular, neurological, urological) and OTC parapharmaceutical products (ophthalmology, ENT, breastfeeding, gynecology, dietary supplements) to the Greek market through the nationwide pharmacy network and its own e-shop (healthy-scoop.com).

Product overview

KITE Hellas is a pharmaceutical/pharmaceutical distribution company founded in 1991, operating as a dual-portfolio business comprising (a) RX Prescription Medications distributed under exclusive agency agreements with international pharmaceutical houses, and (b) an extensive OTC (Over-the-Counter) Parapharmaceutical Products portfolio. The product portfolio is organized into three main categories: (1) RX Prescription Drugs including cardiovascular medications (HYGROTON, HYTRIN), neurological/psychiatric medications (CAFERGOT for migraines, LUDIOMIL for depression), and urinary system treatments; (2) OTC Ophthalmological Products encompassing Novax-brand eye drops and sprays (VISIONLUX PLUS, Naviblef family, FLORA VISION SPRAY, NAVITAE PLUS, Navi NaCl 5%, NAVI-INFLA, Lacto), Tentan-Switzerland dietary supplements (ALLVITA EYES, OPTISHARP MACUSAVE), and Eye Detect USA therapeutic devices (EYEGIENE mask system), plus cosmetic eye care (24K GOLD EYE MASK); (3) OTC Otorhinolaryngological (ENT) Products featuring the Otosan Italian brand (Nasal Wash, Nasal Sprays, Ear Drops, Throat Sprays/Gel, ForTuss syrup, Balsamic Patch), NewMed sprays, and Riparo Gola Spray; (4) OTC Baby/Breastfeeding Products under the Lansinoh brand (electric/manual breast pumps, nipple care, feeding bottles, nursing pads, breast milk storage, TheraPearl therapy, maternity care, baby wipes); (5) OTC Gynecological Products including Gynofit (vaginal gels, cleansing lotion) and ENNA (menstrual cups, pelvic floor exercisers); and (6) OTC Dietary Supplements including Immunix3 for adults and children. All products are distributed exclusively in the Greek market through pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• HYGROTON TAB 50MG (Chlorthalidone) Thiazide derivative (diuretic) with a very long duration of action, indicated for edema, arterial hypertension, and diabetes insipidus. Distributed by Amdipharm UK.
• HYTRIN (Terazosin) 2MG/5MG Selective alpha-1 receptor antagonist indicated for the treatment of hypertension and as adjunctive therapy for benign prostatic hyperplasia symptoms.
• CAFERGOT Suppositories (Ergotamine Tartrate + Caffeine) Ergotamine and caffeine combination for acute migraine and vascular headache attacks, acting as a vasoconstrictor on dilated extracranial arteries.
• LUDIOMIL (Maprotiline Hydrochloride) Tetracyclic antidepressant that improves mood and alleviates anxiety, nervousness, and psychomotor retardation, with selective norepinephrine reuptake inhibition.
• Novax Ophthalmological Product Range (VISIONLUX PLUS, Naviblef line, FLORA VISION SPRAY, NAVITAE PLUS, Navi NaCl 5% PF, NAVI-INFLA, Lacto) Exclusive Greek representation of Novax Pharma (Monaco) ophthalmic products including ocular lubricating solutions (VISIONLUX PLUS with Hyaluronic Acid 0.30%, Vitamin B12, Vitamin B5), eyelid cleansing foams and wipes (Naviblef Daily Care, Naviblef Intensive Care, Naviblef Wipes), natural eye sprays (FLORA VISION in 3 variants), ocular antioxidants (NAVITAE PLUS, NAVI-INFLA), hypertonic NaCl 5% drops for corneal edema, and Lacto dual-action drops with Lactoferrin.
• Tentan Nutritional Supplements (ALLVITA EYES, OPTISHARP MACUSAVE) Exclusive Greek representation of Tentan AG (Switzerland) dietary supplements for eye health. ALLVITA EYES contains Lutein, Zeaxanthin, Vitamins C & E, Zinc, Omega-3 fatty acids, and Lycopene. OPTISHARP MACUSAVE is a once-daily supplement with Lutein, Zeaxanthin, and Meso-Zeaxanthin for advanced macular nutrition.
• EYEGIENE Therapeutic Mask System FDA-approved therapeutic warming mask system consisting of a soft mask and single-use warming inserts that release controlled heat at 40°C to treat blepharitis, dry eye, meibomian gland dysfunction, chalazion, and stye. Distributed exclusively in Greece by KITE Hellas from Eyedetec Medical Inc. (USA).
• Otosan ENT Product Range (Nasal Wash, Nasal Spray, Nasal Spray Forte, Nasal Spray Baby, Fresh Stick Inhalator, Otic Spray, Ear Drops, Throat Spray Forte, Throat Gel Forte, ForTuss Syrup, Balsamic Patch) Exclusive Greek representation of Otosan (Italy) ENT products including nasal sprays (Nozoil, Otosan Nasal Wash, Nasal Spray Forte, Nasal Spray Baby, Nasal Fresh Stick, NewMed), ear products (Otosan Otic Spray, Ear Drops), throat products (Otosan Throat Spray Forte, Throat Gel Forte, Riparo Gola Spray, NewMed Throat Spray), ForTuss cough syrup, and Otosan Balsamic Patch.
• Lansinoh Breastfeeding and Maternity Product Range Exclusive Greek representation of Lansinoh (UK) breastfeeding and maternal care products including Smartpump 2.0 Double Electric Breast Pump (Bluetooth-enabled), 2-in-1 Double Electric Breast Pump, manual breast pump, HPA Lanolin Nipple Cream, NaturalWave nipples, TheraPearl 3-in-1 Breast Therapy, breast milk storage bags, nursing pads (disposable and washable), contact nipple shields, LatchAssist, glass feeding bottles, nursing pillow, Cold and Warm Post-Birth Relief Pad, Organic Pre-Birth Oil, Post-Birth Relief Spray, Breast Milk Collector, Perineal Wash Bottle, and Clean & Condition Baby Wipes.
• Gynofit and ENNA Gynecological Product Range Exclusive Greek representation of Gynofit and ENNA gynecological products including GYNOFIT Gel for vaginal dryness (with lactic acid formulation), GYNOFIT Cleansing Lotion for daily feminine hygiene, ENNA Cycle Menstrual Cup (S, M, L), and ENNA Pelvic Floor Exerciser Sphere for pelvic floor muscle strengthening.
• Immunix3 Dietary Supplements (Adult and Children) OTC dietary supplements for immune support. Immunix3 (adults and children from 5 years) is a chewable tablet with Vitamin C, Beta-glucans, Reduced Glutathione, Vitamin D, Zinc, and Bacillus Clausii spores. Immunix3 Children (from 1 year) is a syrup with Echinacea, Beta-glucans, Manuka Honey, Vitamins C and D, B-complex, Zinc, and Bacillus Clausii.
• 24K GOLD EYE MASK (Dermalife 520) Luxury 24K gold hydrogel eye patches for nourishment of the under-eye area, with nano gold particles, collagen, hyaluronic acid, witch hazel, and aloe vera to reduce puffiness, dark circles, and fine wrinkles.
• KITE Hellas E-shop (healthy-scoop.com) Direct-to-consumer e-commerce store (healthy-scoop.com) enabling consumer purchases of OTC parapharmaceutical products with worldwide shipping, supplementing the Greek pharmacy distribution channel.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Novax PharmacoreStrategic or Co-development PartnerExclusive representation of Novax Pharma (Monaco) products in Greece, including ophthalmic products such as Visionlux Plus, Naviblef, Navitae Plus, and FLORA VISION spray.
• LansinohcoreChannel Partner/ Reseller/ DistributorExclusive representation of Lansinoh (UK) breastfeeding and maternal care products in Greece, including breast pumps, lanolin cream, nursing pads, and breastfeeding accessories.
• OtosancoreChannel Partner/ Reseller/ DistributorExclusive representation of Otosan (Italy) OTC products including nasal spray, ear drops, throat spray, and balsamic patches.
• TENTAN (Switzerland)coreChannel Partner/ Reseller/ DistributorExclusive representation of Tentan AG (Switzerland) products including Allvita Eyes nutritional supplement for eye health.
• Amdipharm / Amdipharm MercurycoreChannel Partner/ Reseller/ DistributorExclusive representation of Amdipharm (France) pharmaceutical products including Hygroton (chlorthalidone) for cardiovascular/diuretic applications.
• Eyedetec Medical Inc.coreChannel Partner/ Reseller/ DistributorExclusive representation of Eye Detect USA products including Eyegiene thermal eye mask system for blepharitis, dry eye, and Meibomian gland dysfunction treatment.
• Sea-Band LtdminorChannel Partner/ Reseller/ DistributorExclusive representation of Sea-Band (UK) anti-nausea wristband products in Greece.
• Zeon Healthcare LimitedminorChannel Partner/ Reseller/ DistributorExclusive representation of Zeon Healthcare Limited (Ireland) products in the Greek market.
• Pharmacure Health Care International ABminorChannel Partner/ Reseller/ DistributorExclusive representation of Pharmacure Health Care (Sweden) products in the Greek market.
• Passion for LifeminorChannel Partner/ Reseller/ DistributorExclusive representation of Passion for Life (Netherlands) products in the Greek market.
• Norgine LimitedcoreChannel Partner/ Reseller/ DistributorExclusive representation of Norgine Limited pharmaceutical products in the Greek market.
• Sanofi Aventis / ChattemcoreChannel Partner/ Reseller/ DistributorExclusive representation of Sanofi/Chattem (USA) products in the Greek market.
• Advanz PharmacoreChannel Partner/ Reseller/ DistributorExclusive representation of Advanz Pharma products in the Greek market.
• One Drop Only (Germany)minorChannel Partner/ Reseller/ DistributorExclusive representation of One Drop Only (Germany) oral hygiene products including Steripod toothbrush in the Greek market.
• Earth Friendly Baby by LansinohminorChannel Partner/ Reseller/ DistributorExclusive representation of Earth Friendly Baby (Lansinoh group) eco-friendly baby products in the Greek market.
• Forest LabscoreChannel Partner/ Reseller/ DistributorExclusive representation of Forest Labs pharmaceutical products in the Greek market.
• Schaer Pharma (Tentan AG)coreChannel Partner/ Reseller/ DistributorExclusive representation of Schaer Pharma (Switzerland) products in the Greek market.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lavipharm S.A. Greek pharmaceutical company combining manufacturing and distribution of RX, OTC and parapharmaceutical products across multiple therapeutic areas. Direct peer given similar Greek-headquartered pharma business model spanning OTC consumer health and prescription categories.
• Help Pharmaceuticals ABEE: Greek pharmaceutical distribution company providing prescription, OTC and consumer health products to Greek pharmacies and healthcare providers. Direct peer given parallel Greek distribution business model and shared focus on importing international pharmaceutical brands for the domestic pharmacy channel.
• Pharmathen SA: Greek specialty pharmaceutical company focused on generics, complex formulations and ophthalmology products distributed across European markets. Direct peer given shared Greek base, ophthalmology category overlap with the Novax portfolio, and Greek pharmacy distribution channel.
• Demo SA: One of Greece's largest pharmaceutical wholesale distributors, supplying pharmacies, hospitals and institutions with RX and OTC products nationwide. Direct peer given overlapping Greek pharmaceutical distribution model, pharmacy channel focus, and broad product portfolio serving similar prescriber and pharmacy customers.
• Vianex S.A. Greek pharmaceutical manufacturer and distributor with both proprietary generics and licensed international brands distributed through the Greek pharmacy network. Direct peer given similar Greek market focus, mix of RX/OTC distribution and representation of international pharma houses.
• Galenica S.A. Greek pharmaceutical company manufacturing and distributing branded generics, OTC and consumer health products through the Greek pharmacy network. Direct peer given parallel Greek pharma distribution profile and overlapping OTC parapharmaceutical portfolio categories.

Others

• Alliance Pharma plc: UK-listed specialty pharmaceutical company that acquires and distributes consumer health and prescription brands across European markets. Comparable as an adjacent European specialty distribution operator, though it operates at materially larger scale and via acquisition rather than exclusive representation.

Broad incumbents

• Bayer Hellas AG: Greek subsidiary of Bayer AG, distributing Bayer's RX, OTC and consumer health portfolio (including ophthalmology, cardiology and gynecology) directly through Greek pharmacies and hospitals. Broad incumbent given multinational parent with direct Greek presence competing for the same prescriber relationships and shelf space.
• Pfizer Hellas S.A. Greek subsidiary of Pfizer Inc., distributing the global RX and vaccine portfolio through Greek pharmacies, hospitals and physicians. Broad incumbent given multinational parent competing directly for the cardiology and neurology prescriber relationships KITE Hellas cultivates.
• Sanofi-Aventis Greece: Greek subsidiary of Sanofi, distributing RX and consumer health products across therapeutic areas that overlap with KITE Hellas's portfolio, including cardiology and OTC consumer health. Broad incumbent given multinational parent competing for the same Greek pharmacy and prescriber customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KiteHellasLTD
• LinkedInlinkedin.com/company/kite-hellas-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KITE Hellas