Passion For Life, Inc.
Passion For Life, Inc. is a 501(c)(3) nonprofit founded in 2006 that delivers career coaching and workforce readiness programming to under-resourced middle- and high-school-aged youth in Metro Atlanta through partner-hosted sites, using its proprietary 4-I Career Coaching Framework©.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Passion For Life, Inc. does
Passion For Life, Inc. is a 501(c)(3) nonprofit organization founded in 2006 by Cicely Anderson and headquartered in Atlanta, Georgia, where it has been actively serving youth since 2009. The organization delivers career coaching and workforce readiness programming to under-resourced middle- and high-school-aged youth in the Metro Atlanta area through partnerships with schools, nonprofits, and community organizations that host on-site workshops, immersive career experiences, and long-term coaching.
The core product is the proprietary 4-I Career Coaching Framework© — a psychology-based, holistic curriculum that guides youth through Investigating their identities and career options, Immersing in transformative experiences, Identifying focused career selections, and Implementing actionable, passion-oriented career plans. Programming is delivered free of charge to youth by trained career coaches at partner sites, with no underlying technology platform; the offering is fundamentally a people-delivered curriculum rather than a software product.
The business model is donation- and sponsorship-driven. Revenue streams include individual one-time and monthly giving, corporate and community sponsorships (anchored by the annual 'Invest in the Dream' Breakfast and Online Auction held on Givebutter), in-kind contributions of supplies and space, and scholarship sponsorship. Programs are delivered without charge to beneficiaries, and there is no disclosed pricing to partner organizations. The organization reports outcome metrics including 98% participant clarity, 80–95% growth in career clarity and communication skills across cohorts, nearly $500,000 in scholarships secured for participants, and a 93% Net Promoter Score, alongside 2,000+ youth served since 2009.
Passion For Life, Inc. firmographics
Firmographics- Name
- Passion For Life, Inc.
- Legal name
- Passion For Life, Inc.
- Website
- https://passionforlifeinc.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Passion For Life, Inc. is a 501(c)(3) nonprofit founded in 2006 that delivers career coaching and workforce readiness programming to under-resourced middle- and high-school-aged youth in Metro Atlanta through partner-hosted sites, using its proprietary 4-I Career Coaching Framework©.
- Ownership category
- akta.pro rank
Passion For Life, Inc. industry classification
Industry- Product category
- Youth Workforce Development
- NAICS
- Technical and Trade Schools (61151), All Other Schools and Instruction (61169), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)
- akta.pro secondary industries
- Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Leadership, Service Learning & Volunteer-to-Career Pathways (EDAMAKAJ), Leadership, Character Education & Values Development (EDAMAIAG)
Keywords
Where Passion For Life, Inc. is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Passion For Life, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Individual Giving: One-time and monthly donations from individual donors supporting career readiness programs for under-resourced youth. Monthly giving provides consistent year-round support. The organization also offers scholarship sponsorship where donors can support a participant's full program experience.
- Event-Based Fundraising: Annual fundraising events including the Invest in the Dream Online Auction and Breakfast event where corporate and community partners can sponsor and individuals can bid on exclusive items and experiences.
- In-Kind Contributions: Donations of supplies, space, or services from supporters who contribute non-monetary resources to support the organization's programming.
- Corporate Sponsorships: Corporate and community partnership opportunities through event sponsorship of the Invest in the Dream Breakfast, providing visibility benefits, speaking opportunities, branded activations, and reserved seating for sponsors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Passion For Life, Inc. product offering
Product offeringCore offering
Passion For Life delivers career coaching and youth workforce development programming to under-resourced middle and high school youth, built around its proprietary 4-I Career Coaching Framework©. Programming is provided free of charge and delivered directly on-site at partner schools, nonprofits, and community organizations across Metro Atlanta, including immersive workshops, career coaching, mentorship, and real-world industry exposure.
Product overview
Passion For Life, Inc. is a nonprofit organization offering a unified youth workforce development program built around its proprietary 4-I Career Coaching Framework©. The organization's core offering consists of career coaching, immersive workshops, and real-world career experiences designed to help under-resourced youth discover their passions and develop actionable career plans. Programming is delivered directly to youth through partnerships with schools, nonprofits, and community organizations, with services including onsite workshops, career labs, industry exposure activities, and mentorship. The 4-I framework serves as the foundational methodology guiding all programming components: Investigate, Immerse, Identify, and Implement.
Differentiator
Problem solved
Functional benefit
Products and services
- 4-I Career Coaching Framework© A psychology-based, holistic career coaching methodology for under-resourced middle and high school youth, structured around four stages: Investigating oneself and career options, Immersing in transformative experiences, Identifying focused career selections, and Implementing an actionable, passion-oriented career plan.
- Youth Career Coaching and Workforce Readiness Programs Career coaching and youth workforce development services delivered free of charge to under-resourced middle and high school youth, helping them increase confidence, gain clarity, and cultivate resilience needed to build a passion-led life.
- Immersive Workshops and Career Experiences Experiential workshops and career immersion activities that provide real-world industry exposure, helping youth explore career pathways aligned with their strengths and passions.
- Partner Programming Services Customized programming delivered in partnership with nonprofits, schools, and community organizations, including onsite workshops, long-term coaching, and tailored career development experiences co-created with partner organizations based on community needs.
Quantifiable outcome
- 98% of youth participants walk away with clarity about who they are and where they're headed
- +3 more outcomes
Companies that use Passion For Life, Inc.
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Passion For Life, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Passion For Life, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Agape Youth & Family CentercoreAgape Youth & Family Center is a key program partner that hosts Passion For Life programming for youth participants. Former participants have gone on to become staff at the organization, demonstrating a deep embedded partnership. The organization serves as a site for career coaching and workforce readiness workshops.
- Atlanta Public Schools (APS)corePartnership with Atlanta Public Schools to deliver career coaching programming to middle and high school students within the school district.
- Cool Girls, Inc.corePartner organization hosting workshops for young women, providing career exposure and mentorship opportunities. Youth participants from Cool Girls have shared positive testimonials about the programming.
- Boys and Girls Clubs in Metro AtlantacoreBoys and Girls Clubs serve as host sites for PFL programming. Former PFL intern Trimika Hicks Clements became Program Director at a Metro Atlanta Boys and Girls Club, demonstrating the pipeline the partnership creates.
- United WaymajorUnited Way is listed as a partner organization, suggesting support or collaborative programming to deliver career development services to youth in the community.
- CFGA (College Fair of Greater Atlanta)minorListed as a partner organization, potentially providing college and career exposure opportunities for youth participants.
- DESTINYSminorYouth development organization listed as a partner, likely providing programming or referral of youth participants to PFL services.
- GATEminorPartner organization listed, potentially related to gifted and talented education or youth empowerment programming.
- ResurgenceminorPartner organization serving youth, listed among the ecosystem of partners collaborating with Passion For Life.
- Young LifeminorYouth ministry and development organization listed as a community partner for delivering career programming.
- Youth SparkminorYouth development organization listed as a partner, collaborating to reach underserved youth with career coaching services.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Passion For Life, Inc. competitors and assessment
Company assessmentBroad incumbents
- Big Brothers Big Sisters of Metro Atlanta: Big Brothers Big Sisters of Metro Atlanta provides one-to-one mentoring to youth from under-resourced backgrounds, with explicit career and educational outcome goals. Both organizations operate in Metro Atlanta through community partnerships and serve overlapping middle/high school populations.
- Year Up: Year Up is a national workforce development nonprofit serving young adults from under-resourced communities with career coaching, training, and corporate partnerships. Both organizations run structured, cohort-based career readiness programs with employer-aligned outcomes, though Year Up operates at national scale while PFL is hyper-local.
- Boys & Girls Clubs of America: Boys & Girls Clubs of America is a national youth development organization delivering career exploration, workforce readiness, and life skills programming at club sites. PFL partners with B&GCA chapters in Metro Atlanta, and both organizations deliver career exposure programming to under-resourced youth through trusted community venues.
Emerging players
- iMentor: iMentor pairs college students with high school youth from under-resourced communities to support college and career pathways. Both organizations use structured, relationship-based coaching frameworks to help youth build career clarity — iMentor with a college-completion focus, PFL with a broader career coaching focus.
- Genesys Works: Genesys Works provides workforce development programming and corporate internship pathways for high school students from under-resourced communities. Both organizations serve a similar youth demographic, work with corporate employer partners, and measure outcomes such as career clarity and post-secondary credential attainment.
- Per Scholas: Per Scholas provides tuition-free tech workforce training to adults from under-resourced communities across multiple U.S. cities. Both organizations sit in the workforce-development-for-under-resourced-populations space, though Per Scholas focuses on adult tech training while PFL focuses on earlier-stage youth career coaching.
Direct peers
- NAF (National Academy Foundation): NAF is a national nonprofit that delivers career-themed curriculum and work-based learning to high school students through school district partnerships. PFL and NAF both sit inside schools as embedded career-readiness partners for under-resourced youth, with structured pathways to industry exposure.
- Junior Achievement of Georgia: Junior Achievement of Georgia delivers career readiness, work-readiness, and financial literacy programming to K-12 youth through school and community partnerships. PFL and JA both use partner-site delivery, target middle/high school audiences, and operate career exploration curricula focused on under-resourced youth in Metro Atlanta.
Regional players
- Cool Girls, Inc. Cool Girls, Inc. is an Atlanta-based nonprofit empowering girls from under-resourced communities through mentorship, life skills, and career exposure programming. Both serve the same Atlanta youth demographic through partner-site delivery and overlapping schools/community organizations.
Others
- Jack and Jill of America Foundation: Jack and Jill of America Foundation supports programming for African American youth including leadership development and educational enrichment. While broader in scope than PFL, both organizations target under-resourced youth through local chapter/community structures and emphasize career and life readiness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Passion For Life, Inc. social profiles
Digital presencePassion For Life, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passion For Life, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Passion For Life, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passion For Life, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passion For Life, Inc.
What does Passion For Life, Inc. do?
Passion For Life delivers career coaching and youth workforce development programming to under-resourced middle and high school youth, built around its proprietary 4-I Career Coaching Framework©. Programming is provided free of charge and delivered directly on-site at partner schools, nonprofits, and community organizations across Metro Atlanta, including immersive workshops, career coaching, mentorship, and real-world industry exposure.
Is Passion For Life, Inc. a public or private company?
Passion For Life, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Passion For Life, Inc. founded?
Passion For Life, Inc. was founded in 2009. It employs 1 to 10 people.
Where is Passion For Life, Inc. based?
Passion For Life, Inc. is headquartered in Atlanta, United States, in the North America region.
How does Passion For Life, Inc. make money?
Four revenue lines are on record. Donations and Individual Giving is the primary driver. The others are event-Based Fundraising, in-Kind Contributions and corporate Sponsorships.
Who are Passion For Life, Inc.'s main competitors?
Broad incumbents on record are Big Brothers Big Sisters of Metro Atlanta, Year Up and Boys & Girls Clubs of America. Emerging players are iMentor, Genesys Works and Per Scholas. Direct peers are NAF (National Academy Foundation) and Junior Achievement of Georgia. Cool Girls, Inc. is listed as a regional player. Jack and Jill of America Foundation is listed as an others.
Does Passion For Life, Inc. have an API?
No public API is recorded for Passion For Life, Inc..
What industry is Passion For Life, Inc. in?
Passion For Life, Inc.'s product category is Youth Workforce Development. Its primary akta.pro industry code is EDAAAOAD, Youth & Young Adult Workforce Programs (Out-of-School Youth), with a secondary code of EDAAAFAN, Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills). Its NAICS code is 61151 and its SIC code is 8200.