Let's Go Tours by Amathus

What Let's Go Tours by Amathus does

Let's Go Tours by Amathus is a Cyprus-based travel agency that packages, distributes, and sells leisure travel services primarily to consumers departing from Cyprus Larnaca and Paphos airports. Operating under the letsgotours.com domain from two offices — the Nicosia headquarters at 17 Omirou Avenue and a Limassol branch at 2 Syntagmatos street — the company curates a portfolio of approximately 70+ vacation packages spanning Summer Holidays (45 packages), Group Tours (24 packages), City Breaks, Honeymoon & Faraway Destinations, Island Escapers, Christmas & New Year, and Cruises from Limassol, with prices ranging from roughly €539 for short Greek-island breaks to €5,290 for long-haul tours such as Patagonia.

The product offering is delivered through an online booking platform with sub-domain portals for cruises (cruises.letsgotours.com), ferries (letsgotours.liknoss.com), travel insurance via a Safe Travel partnership, sports & events ticketing (letsgotours.tickets-partners.com), and a Travel Gift Voucher product. A dedicated trade portal (letsgotours.trade) extends access to third-party travel agents, and the distribution model combines direct online self-service, physical offices for in-person bookings, and B2B agent reselling. Core travel content — charter and scheduled flights, hotel accommodation, ground arrangements, and cruise/ferry inventory — is sourced through supplier partnerships (including MSC Cruises and Liknoss for ferry booking technology) rather than proprietary inventory, meaning Let's Go Tours functions as a packaging and distribution intermediary rather than an asset-bearing operator.

Revenue mechanics follow a per-booking, unit-pricing model denominated in Euros with package rates that vary by destination, duration, season, and departure date. The customer base skews heavily toward individual travelers and small private groups from Cyprus, with no disclosed enterprise or large-corporate segment. Operating expenses are concentrated in two physical retail locations supplemented by digital marketing (website, email newsletter, social media). No funding rounds, investor disclosures, or financial metrics are publicly available, and the company's legal name (Let's Go Tours) is presented without parent-company, ownership, or incorporation details, positioning it as a privately held, independent travel retail agency.

Name

Let's Go Tours by Amathus

Legal name

Let's Go Tours

Website

https://letsgotours.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Cyprus-based online travel agency packaging and selling vacation packages, cruises, ferries, flights, and hotels to individual travelers departing primarily from Cyprus, via letsgotours.com and offices in Nicosia and Limassol.

Ownership category

akta.pro rank

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Let's Go Tours by Amathus is a Cyprus-based travel agency that sells curated vacation packages, cruises, flights, hotels, ferries, travel insurance, and sports/event tickets to individual travelers. The company operates its own online booking platform and physical offices in Nicosia and Limassol, offering 45+ summer holiday packages, 24+ organized group tours, cruises from Limassol, city breaks, honeymoon and faraway destinations, island escapades, and seasonal Christmas/New Year packages.

Product overview

Let's Go Tours by Amathus is a travel agency offering a comprehensive portfolio of travel services centered around vacation packages and cruise bookings. The core offering consists of vacation packages (including group tours, city breaks, and seasonal holiday packages), cruise bookings through multiple partner cruise lines, ferry services via Liknoss integration, and air ticket bookings. Additional services include travel insurance (via Safe Travel partnership), sports and events ticket booking, and travel gift vouchers. The company operates primarily from Cyprus with offices in Nicosia and Limassol, serving customers departing from Cyprus Larnaca and Cyprus Paphos airports. Their package categories include Summer Holidays, Group Tours, Live the Cruise Experience, Cruises from Limassol, City Breaks, Travel Experiences, Honeymoon & Faraway Destinations, Island Escapers, Christmas & New Year, and Roady Travel Trips.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Protection: Travel insurance service offered in cooperation with Safe Travel

Products and services

• Vacation Packages Curated vacation packages including flights, hotels, and activities across various destinations worldwide, offered to individual travelers and families.
• Cruises Cruise vacation packages including fly & cruise options, cruises from Limassol Cyprus, and multiple cruise line partnerships (including MSC Cruises).
• Ferries Ferry booking services through Liknoss platform integration.
• Air Tickets Charter and regular flight bookings to various destinations from Cyprus Larnaca and Paphos airports.
• Travel Insurance Travel protection coverage offered in cooperation with Safe Travel, protecting health and trip expenses.
• Sports & Events Tickets Ticket booking platform for sports events and entertainment through tickets-partners.com integration.
• Travel Gift Voucher Gift voucher product for travel experiences.
• Summer Holidays Packages Seasonal vacation packages for summer travel with limited availability offers, comprising 45 packages.
• Group Tours Organized group travel packages with guided itineraries to destinations including Classic Italy, Morocco, Northern Italy, China Panorama, Patagonia, Seoul, and more (24 packages).
• Cruises from Limassol Departure-from-Limassol cruise packages (3 packages) for travelers who prefer embarkation from Cyprus.
• City Breaks Short-stay vacation packages for city destinations.
• Honeymoon & Faraway Destinations Romantic vacation packages for honeymoons and exotic long-haul destinations.
• Island Escapers Island vacation packages for tropical getaways.
• Christmas & New Year Packages Holiday packages for Christmas and New Year celebrations.
• Travel Experiences Specialized experiential travel packages.
• Roady Travel Trips Road trip packages through external partner Roady.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Safe TravelcoreStrategic or Co-development PartnerTravel insurance partnership offering travel protection and peace of mind for customers. Safe Travel provides insurance coverage that protects health and trip expenses, integrated into Let's Go Tours' booking flow as an add-on service.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorFeatured cruise line partner offering 'The Best Holiday Ever' cruise packages. Let's Go Tours sells MSC Cruises packages as part of their 'Live the Cruise Experience' category, featuring fly & cruise summer 2026 options.
• Sports & Events Tickets PartnerminorChannel Partner/ Reseller/ DistributorTicketing partner (letsgotours.tickets-partners.com) providing sports and events ticket access as part of the travel experience offering.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: One of the world's largest integrated tourism groups offering package holidays, cruises, and airline services across Europe. Overlaps with Let's Go Tours on package and cruise product but at vastly larger scale and with proprietary hotel/cruise assets.
• Lastminute.com: European online travel agency offering dynamic packaging (flights + hotels) across the continent. Direct overlap on the dynamic-package and last-minute booking vertical that Let's Go Tours emphasizes in its marketing.
• Booking.com: World's largest online travel agency with deep Cyprus-market penetration. Competes with Let's Go Tours on hotel, flight, and increasingly package bookings but as a broad marketplace rather than a curated tour operator.

Regional players

• Sunrise Tours (Greece): Greek inbound tour operator offering cultural, sightseeing, and shore-excursion packages throughout Greece and the Eastern Mediterranean. Structurally similar packaged-tour business operating from a neighboring Eastern Mediterranean market.

Direct peers

• Sunweb Group: European tour operator that sells package holidays (flight + hotel + transfers) across Mediterranean and long-haul destinations. Operates a structurally similar bundled-travel model with its own website and agency relationships, making it a close comparable to Let's Go Tours' package-centric model.
• Liberty International Tourism Group: Destination management and inbound tourism operator with strong Cyprus presence, offering tours and excursions. Comparable business model of bundling local services for travelers with physical offices in Cyprus, similar to Let's Go Tours' two-office structure.
• Miki Travel (Mikigroup): Long-established wholesale and retail travel operator serving European source markets with packaged tours and tailor-made itineraries. Comparable in size, Mediterranean destination focus, and the mix of B2B/B2C travel distribution.
• Jet2holidays: UK-based package holiday operator pairing flights with accommodation at scale for sun/Mediterranean destinations. Vertically integrated airline + tour operator with a near-identical value proposition to Let's Go Tours but from the UK market.

Others

• HotelBeds: Global B2B travel distribution platform connecting hotels with tour operators and travel agents. Functionally analogous to Let's Go Tours' letsgotours.trade portal but at platform scale, serving as both supplier and indirect competitor.

Emerging players

• easyJet holidays: Airline-affiliated package holiday brand launched by easyJet to capture share from tour operators. Comparable bundled-travel model with Mediterranean focus; competes for the same Cyprus-departure leisure customer with strong brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/letsgotours
• LinkedInlinkedin.com/company/letsgotours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Go Tours by Amathus