FiReSPORTS

What FiReSPORTS does

FiReSPORTS is a Buenos Aires-based esports tournament operator that organizes and produces Counter-Strike competitions across Latin America. Founded in 2020 by Rodrigo Figueroa Reyes, a 25-year veteran of the advertising industry, and his son Jerónimo Figueroa Reyes, a former professional gamer and streamer, the company originated from an internet café during the COVID-19 pandemic and scaled to a 150+ person organization. Operating under the FiReLEAGUE master brand, FiReSPORTS produces multiple tournament formats: regional qualifiers (LATIN POWER for BLAST Premier), academy-level competitions (FiReACADEMY), high-capacity arena events (FiReBATTLE), and flagship LAN tournaments staged at progressively larger venues — from the company's own gaming center in 2021 to Spotify Camp Nou in Barcelona in 2022 (90,000+ stadium seats), Movistar Arena Buenos Aires in 2023 (10,000+ fans), Obras Stadium in 2024 (Tier A ranking), and a Buenos Aires subway station LAN final in 2025.

The company is headquartered at the BIG (BA in Game) complex, a 14,000-square-meter venue in the Barracas neighborhood of Buenos Aires that houses 8 bootcamps, 1 arena, and 1 studio, and is co-located with leading esports teams, content creators, streamers, and game developers. FiReSPORTS monetizes primarily through tournament sponsorships with a broad base of brand partners including Budweiser, Monster Energy, Shell, Corsair, Visa, Coca-Cola, Logitech, Globant, Stake, Flow, Pirelli, Burger King, Dunlop, Aorus, Zowie, Banco Ciudad, Flybondi, Netflix, Kick, and others; ticketed live event revenue; and qualifier production services for BLAST Premier. Distribution is anchored by systematic HLTV and Liquipedia platform listings, Vimeo streaming, and earned media coverage from outlets including HLTV, Dexerto, DUST2.US, and Clarín. The company also operates the BO1 podcast (a 13-question interview format inspired by CS round mechanics) and an active newsroom to sustain community engagement between tournament cycles.

In 2024, FiReLEAGUE achieved Tier A global ranking with an 8-team LAN final at Obras Stadium, validating South America's place on the global Counter-Strike stage. The company has announced FiReMAJOR 2027, planned as the first Counter-Strike 2 global Major to be hosted in Argentina, with venues including La Usina del Arte, Movistar Arena, and other Buenos Aires locations, and a $100,000 prize pool. FiReSPORTS is privately held and founder-owned, with no institutional investment, private equity backing, or parent company involvement disclosed in the source materials.

Name

FiReSPORTS

Legal name

FiReSPORTS

Website

https://firesports.gg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

FiReSPORTS is a Buenos Aires-based esports tournament operator that organizes and produces Counter-Strike competitions across Latin America. The company runs multiple tournament formats including FiReLEAGUE, FiReBATTLE, and FiReACADEMY, serving professional esports teams, brand sponsors, and global Counter-Strike audiences.

Ownership category

akta.pro rank

Product category

Esports Tournament Operations

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAFADAC

Tournament & Event Operators (Online/Offline)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Esports Leagues, Teams & Tournament Operators

SECONDARYMPAFADAA

Professional Esports Leagues & Circuits

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Esports Leagues, Teams & Tournament Operators

SECONDARYMPAGANAA

Publisher-Run Esports Tournament Circuits

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Esports Tournaments

SECONDARYMPAGANAJ

Esports Tournament Broadcast & Production

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Esports Tournaments

Keywords

• Esports tournament operations
• Counter-Strike tournaments
• Esports event production
• Latin American esports
• Esports league management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tournament Operations & Sponsorship: FiReSPORTS organizes and operates Counter-Strike tournaments (FiReLEAGUE, Latin Power qualifiers, FiReBATTLE, FiReACADEMY) and monetizes through sponsorship deals with brands including Budweiser, Monster, Shell, Corsair, Globant, Stake, Visa, and 20+ other partners. The company also represents BLAST in Latin America for qualifier production.
2. Ticket Sales & Live Events: Revenue generated from in-person attendance at major venue events including the 90K+ seat Camp Nou stadium event, the 10K+ capacity Movistar Arena, and the subway station LAN final. A ticketing platform (firesports.gg/en/tickets) is available.
3. Prize Pool Funding: Prize pool contributions from partners and stakeholders, with the upcoming FiReMAJOR 2027 announced with a $100K prize pool.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

FiReSPORTS is the global Latin American tournament operator for Counter-Strike, organizing, producing, and broadcasting professional esports events through its FiReLEAGUE brand, BLAST Premier LATAM qualifier series (LATIN POWER), and arena-scale tournaments such as FiReBATTLE. The company also operates the FiReACADEMY developmental circuit and is preparing FiReMAJOR 2027, the first Counter-Strike 2 global Major to be hosted in Argentina, while monetizing through brand sponsorships, ticket sales, and tournament representation deals.

Product overview

FiReSPORTS operates as a unified platform for Latin American esports tournament operations, anchored by the FiReLEAGUE brand which encompasses multiple tournament formats and products. The core offering includes main league events (FiReLEAGUE editions), qualifier series (LATIN POWER for BLAST Premier), academy-level competitions (FiReACADEMY), and high-capacity arena events (FiReBATTLE). The portfolio is unified under a single tournament operator model that has evolved from local internet cafe qualifiers to stadium-scale international events. Supporting products include the BO1 Podcast for content and the BIG facility as the operational headquarters. A planned flagship product, FiReMAJOR 2027, aims to bring Counter-Strike's first global Major to Buenos Aires. The company has grown from a pandemic-era startup to an operation employing 150+ people, serving as the primary tournament operator connecting Latin American Counter-Strike to the global esports ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• FiReLEAGUE: Primary Counter-Strike tournament brand operated by FiReSPORTS
• FiReBATTLE
• FiReACADEMY
• LATIN POWER
• FiReMAJOR
• BO1

Products and services

• FiReLEAGUE FiReLEAGUE is FiReSPORTS' flagship Counter-Strike tournament brand and product line, encompassing multiple tournament editions and formats (main league events, Tier A global finals, online-to-LAN formats) staged across Latin America and Europe for professional CS teams.
• LATIN POWER LATIN POWER is FiReSPORTS' BLAST Premier qualifier tournament series for Latin America, providing LATAM Counter-Strike teams with a pathway into the global BLAST Premier circuit through Spring and Fall split qualifiers.
• FiReBATTLE FiReBATTLE is FiReSPORTS' high-capacity arena tournament format held at major venues such as Movistar Arena Buenos Aires, attracting 10,000+ live fans and serving as a flagship audience-experience event for the brand.
• FiReACADEMY FiReACADEMY is FiReSPORTS' developmental tournament series exclusively for academy teams featuring top Brazilian and Argentinian Counter-Strike rosters, designed to cultivate the next generation of LATAM professional players.
• FiReMAJOR 2027 FiReMAJOR 2027 is FiReSPORTS' announced flagship Counter-Strike 2 Major championship event scheduled for Buenos Aires in 2027, positioning as the first global CS2 Major to be hosted in Argentina with a $100,000 prize pool and multi-venue activation across La Usina del Arte (Stages 1–3) and Movistar Arena (Playoffs).

Quantifiable outcome

• 90,000+ attendees at a single Counter-Strike event at Spotify Camp Nou (2022)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

30 partnerships are on record, tiered core, flagship and minor.

• BLASTcoreStrategic or Co-development Partner · 1 January 2020FiReSPORTS served as the BLAST representative in Latin America for two and a half years, producing two qualifiers per year for the BLAST Premier circuit. This partnership established FiReSPORTS as a trusted operator in the global Counter-Strike ecosystem.
• GlobantcoreStrategic or Co-development PartnerGlobant, a leading Argentine software and IT services company, is listed among FiReSPORTS' key partners, indicating a strategic relationship supporting technology and digital operations.
• StakecoreGTM or Marketing PartnerStake is listed among FiReSPORTS' key partners, indicating a commercial sponsorship relationship supporting tournament operations and brand visibility.
• Movistar ArenacoreStrategic or Co-development PartnerMovistar Arena Buenos Aires (Argentina's most modern indoor stadium with 15K capacity and 200+ events per year) is confirmed as the main venue for the FiReMAJOR 2027 playoffs. It has hosted previous FiReSPORTS events including FiReBATTLE 2023 with 10,000+ fans.
• La Usina del ArteflagshipStrategic or Co-development PartnerLa Usina del Arte (Stages 1, 2 & 3 of FiReMAJOR 2027) is a historic building in Buenos Aires built between 1912 and 1916, transformed in 2012 into a multidisciplinary cultural center. It is confirmed as a venue for the upcoming FiReMAJOR.
• BIG (BA in Game)coreStrategic or Co-development PartnerBIG (BA in Game) is a 14,000-sqm esports complex in the Barracas neighborhood of Buenos Aires, co-located with FiReSPORTS headquarters. It houses 08 bootcamps, 01 arena, and 01 studio, serving as the operational hub for FiReSPORTS tournament and qualifier production.
• AbastominorGTM or Marketing PartnerAbasto (a major shopping center/commercial complex in Buenos Aires) is listed among FiReSPORTS partners.
• AorusminorGTM or Marketing PartnerAorus (gaming hardware brand) is listed among FiReSPORTS partners.
• Banco CiudadminorGTM or Marketing PartnerBanco Ciudad (a bank based in Buenos Aires) is listed among FiReSPORTS partners, indicating financial and sponsorship support.
• BudweisercoreGTM or Marketing PartnerBudweiser (global beverage brand) is listed among FiReSPORTS' key partners, representing a major commercial sponsorship relationship.
• Corazón BAminorGTM or Marketing PartnerCorazón BA is listed among FiReSPORTS partners, representing local Buenos Aires support.
• CorsaircoreGTM or Marketing PartnerCorsair (gaming hardware and peripherals brand) is listed among FiReSPORTS' key partners.
• DunlopminorGTM or Marketing PartnerDunlop (tire and automotive brand) is listed among FiReSPORTS partners.
• Monster EnergycoreGTM or Marketing PartnerMonster Energy is listed among FiReSPORTS' key partners, representing a major beverage/gaming sponsorship.
• PirelliminorGTM or Marketing PartnerPirelli (global tire manufacturer) is listed among FiReSPORTS partners.
• FlowcoreGTM or Marketing PartnerFlow (telecommunications/streaming brand from Telecom Argentina) is listed among FiReSPORTS' key partners, likely supporting streaming and media distribution.
• ShellcoreGTM or Marketing PartnerShell (global energy company) is listed among FiReSPORTS' key partners, representing a major brand sponsorship.
• ZowieminorGTM or Marketing PartnerZowie (gaming peripherals brand by BenQ) is listed among FiReSPORTS partners.
• LogitechcoreGTM or Marketing PartnerLogitech (global computer peripherals and gaming hardware brand) is listed among FiReSPORTS' key partners.
• VisacoreGTM or Marketing PartnerVisa (global payments technology company) is listed among FiReSPORTS' key partners.
• RunestoneminorGTM or Marketing PartnerRunestone is listed among FiReSPORTS partners.
• NetflixminorGTM or Marketing PartnerNetflix is listed among FiReSPORTS partners, indicating a media/entertainment brand partnership.
• KickminorGTM or Marketing PartnerKick (streaming platform) is listed among FiReSPORTS partners.
• FlybondiminorGTM or Marketing PartnerFlybondi (Argentine low-cost airline) is listed among FiReSPORTS partners, likely supporting travel and logistics for tournament operations.
• CougarminorGTM or Marketing PartnerCougar (gaming hardware brand) is listed among FiReSPORTS partners.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is listed among FiReSPORTS' key partners, representing a major global beverage sponsorship.
• Burger KingminorGTM or Marketing PartnerBurger King is listed among FiReSPORTS partners, representing a fast food brand sponsorship relationship.
• BelominorGTM or Marketing PartnerBelo is listed among FiReSPORTS partners.
• BA in GamecoreStrategic or Co-development PartnerBA in Game (the official Buenos Aires gaming/esports brand and initiative) is the entity behind the BIG venue — a 14,000-sqm esports complex where FiReSPORTS operates. It is both a partner and the entity providing FiReSPORTS' primary operational infrastructure.
• AcezoneminorGTM or Marketing PartnerAcezone (gaming audio brand) is listed among FiReSPORTS partners.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• StarLadder: Ukrainian esports tournament organizer historically focused on Counter-Strike (StarLadder Major Berlin 2019). Closely comparable as a regionally-rooted CS tournament operator with Major hosting credentials.
• WePlay Esports: Ukrainian-headquartered esports tournament operator and content producer with direct Counter-Strike tournament experience. Comparable as a mid-sized CS tournament operator leveraging theatrical broadcast formats.
• Beyond the Summit: North American esports production company running Counter-Strike and Dota 2 tier-1 tournaments including historically-significant CS events. Comparable as a boutique CS tournament operator focused on broadcast quality and community-driven event formats.
• BLAST: Danish-headquartered global Counter-Strike and esports tournament operator running the BLAST Premier circuit — the same circuit FiReSPORTS represented in Latin America from 2020-2022. Direct peer in CS tournament production, broadcast format innovation, and global circuit operation.
• PGL: Romanian-headquartered esports tournament operator with extensive Counter-Strike Major and tier-1 event production experience. Directly comparable as a boutique, event-quality-focused CS tournament operator competing for the same limited pool of Major hosting rights.

Broad incumbents

• DreamHack: Swedish-headquartered esports festival and tournament operator (now part of ESL FACEIT Group). Comparable in live-event-driven esports production and LAN tournament formats, with broader game coverage than FiReSPORTS.
• ESL Gaming: Largest global esports tournament operator (IEM, ESL Pro League, ESL One) including the premier Counter-Strike circuit ESL Pro League. Direct competitor in CS tournament operation and Major hosting, with substantially greater resources via Savvy Gaming Group ownership.

Regional players

• Gamers Club: Brazilian esports platform and tournament organizer with deep CS roots in the LATAM market. Comparable as a regionally-focused LATAM esports organization, though more platform-oriented than FiReSPORTS' pure tournament-operator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FiReSPORTSgg
• YouTubeyoutube.com/@firesportsgg
• LinkedInlinkedin.com/company/firesportsgg
• Facebookfacebook.com/firesportsgg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiReSPORTS