What Soma Solution does

Soma Solution (legal name: SOMA SOLUTION EQUIPAMENTOS LTDA) is a privately held Brazilian industrial equipment distributor and solution provider headquartered in Chapecó, Santa Catarina, with operations dating to 2012 under its prior name Soma Sul Equipamentos. The company distributes internationally recognized brands — Markem-Imaje (coding and marking), HIKROBOT (industrial vision and barcode reading), Balluff (sensors and automation), and Retreeva (detectable consumables) — and operates Group-owned brands Datec (custom industrial equipment) and Soma Inspection Solution (metal detection, X-ray inspection, and the UNICONTROL management software). Soma Flux complements the portfolio with air compressors and vacuum pumps.

The company's product portfolio spans four solution areas: industrial coding and marking (CIJ, thermal transfer, laser, label applicators, large-character valvejet); contaminant detection and inspection (metal detectors, X-ray, automatic vision systems); industrial vision and code reading (smart cameras, vision sensors, fixed and handheld barcode readers); and electrical and pneumatic automation (Balluff sensors, IO-Link, connection technology, IIoT hardware). Seven regional offices across southern Brazil (Chapecó-SC, Joinville-SC, São Leopoldo-RS, Toledo-PR, Maringá-PR, Curitiba-PR, and Valinhos-SP) provide direct field sales, installation, and technical service. Pricing is quote-based with no public list prices.

Revenue is generated through hardware sales, sale of consumables (original Markem-Imaje inks and ribbons), equipment rental (Locação), pre- and post-sale technical services, and inspection/certification solutions. The customer base spans food and beverage (primary), pharmaceutical and cosmetics, industrial manufacturing (automotive, electronics, metalworking), wood and furniture, packaging, and postal/logistics — including a named government reference, Correios. The company is family-controlled, led by CEO Gustavo Müller Martins, with 51–100 employees and no disclosed external institutional investment.

Name

Soma Solution

Legal name

SOMA SOLUTION EQUIPAMENTOS LTDA

Website

https://somasolution.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Soma Solution is a Brazilian industrial equipment distributor headquartered in Chapecó, SC, with seven regional offices across southern Brazil. The company distributes coding, marking, inspection, vision, and automation brands (Markem-Imaje, HIKROBOT, Balluff, Retreeva) alongside its own Datec and Soma Inspection Solution brands, serving food and beverage, pharmaceutical, cosmetics, and industrial manufacturing customers.

Ownership category

akta.pro rank

Product category

Industrial Coding & Inspection Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Packaging and Labeling Services (56191)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Printing Trades Machinery & Equipment (3555), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Labeling, Coding & Marking Systems (IMAHAOAE), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Bottling Line Maintenance, Automation & Integration Services (AFAFAJAN), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)

Keywords

• Industrial coding equipment
• Metal detection systems
• Industrial vision sensors
• Thermal transfer printers
• Industrial automation solutions

Headquarters

HQ city

Chapecó

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Industrial Equipment Sales: Sale of industrial coding, inspection, and automation equipment including continuous inkjet printers, laser coders, thermal transfer overprinters, labelers, metal detectors, X-ray inspection systems, vision sensors, barcode readers, and electrical/pneumatic automation components. Equipment brands distributed include Markem-Imaje, HIKROBOT, Balluff, Retreeva, Datec, and Soma Inspection Solution.
2. Consumables (Inks, Ribbons, Tintas): Sale of consumables including inks (CIJ inks, food-grade inks, thermochromic inks, pigmented inks, solvent-resistant inks), ribbons (wax, wax/resin, solvent-resistant), DOD inks, Touch Dry hot melt inks, and additives. Consumables are original Markem-Imaje branded products designed for optimal performance and printhead longevity.
3. Equipment Rental (Locação): Equipment rental services offered as a separate revenue stream, allowing customers to access coding and inspection equipment without full capital purchase. The company maintains a dedicated 'Locação' (rental) section on its website.
4. Maintenance and Technical Services: Pre- and post-sale technical support and maintenance services for all distributed equipment. Includes on-site technical teams across 7 locations in southern Brazil. The company emphasizes qualified, experienced technical staff for installation and ongoing support.
5. Inspection and Certification Solutions: Complete product inspection and certification solutions including metal detectors, X-ray inspection systems, checkweighers, and vision systems, with software integration (UNICONTROL) for production data management and regulatory compliance (HACCP, BRC, IFS standards).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Soma Solution distributes and integrates industrial coding, inspection, vision, and automation equipment for Brazilian manufacturers. The company supplies continuous inkjet printers, laser coders, thermal transfer overprinters, label applicators, metal detectors, X-ray inspection systems, industrial vision sensors, barcode readers, and electrical/pneumatic automation components from brands such as Markem-Imaje, HIKROBOT, Balluff, Retreeva, plus its own Datec and Soma Inspection Solution lines. It also offers equipment rental, consumables (inks and ribbons), and pre/post-sale technical services.

Product overview

Soma Solution is an industrial equipment distributor and solution provider serving the Brazilian market with a comprehensive portfolio spanning four main solution areas: (1) Industrial coding and marking — including Markem-Imaje continuous inkjet printers (9750, 9450, 9450E, 9450S, 9410, 9330, 9018), thermal transfer printers (SmartDate X30/X45/X65/X65-128, OEM Connect), laser coders (SmartLase C150/C350/C350 BOU/C350 HD/LHD, SmartLaser C340, SmartLase F200/F500), label applicators (2200 Series, 2200 Flex SE), and large-character valvejet printers (4500); (2) Contaminant detection and inspection — Soma Inspection Solution metal detectors (M-2 Pulse2 Pro, PIPELINE-Inflex, Queda Livre), Datec automatic vision inspection systems, Retreeva detectable pens and markers, and UNICONTROL management software; (3) Vision and code reading — HIKROBOT vision sensors (SC2000E, SC3000, SC1000, SC6000) and barcode readers (ID2000/ID3000/ID5000, IDH/IDH2000/IDH3000/IDH7000, ID7000 logistics series); (4) Electrical and pneumatic automation — Balluff sensors, networking, connection technology, systems, and power supplies, plus Datec X/Y feeders for inkjet and thermal transfer printers. Brands represented include Markem-Imaje, HIKROBOT, Balluff, Datec, Retreeva, and Soma Inspection Solution's own branded inspection equipment. The company operates 7 branch locations across southern Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• 9450 Continuous Inkjet Printer Industrial CIJ printer delivering 99.9% availability, up to 20% reduction in consumables and energy use, IP56 (IP66 optional), serialization, and integrated vision verification for code quality.
• 9450E Continuous Inkjet Printer High-speed CIJ printer engineered for tubes, cables, wires, and profiles, reaching up to 1,000 m/min on fiber optic cables as thin as 1 mm with up to 3,000 km of printing without printhead cleaning.
• 9450S Continuous Inkjet Printer Beverage-industry CIJ printer offering 30% lower TCO, Intelli'Ink consumable management, CoLOS software integration, and hygienic stainless-steel design printing two-line codes at 120,000 packages per hour.
• 9750 Continuous Inkjet Printer Advanced CIJ printer for any packaging format including direct food marking, with up to 60% reduction in VOCs and waste using Intelli'Design and Jet Speed Control technologies; compatible with GS1 standard QR and DotCodes.
• SmartLase C150/C350 Laser Coder CO2 laser coders with Intelli'Arc patented technology, coding over 100,000 products per hour at 30% faster speeds than conventional vector lasers with IP55 dust/moisture protection.
• SmartLase C350 BOU Laser Coder Beam Orientation Unit laser coder for integration with Krones, Sidel, and KHS labeling machines, coding up to 45,000 labeled bottles per hour on medium-to-high-speed packaging lines.
• SmartLase F200 Fiber Laser Coder Compact fiber laser coder producing high-contrast permanent codes on rigid plastics and metals with a 100,000-hour laser source durability and compact 460 mm printhead for easy integration.
• SmartLase F500 Fiber Laser Coder High-speed fiber laser coder for can filling lines producing sharp permanent codes on metal and polymer packaging with zero consumables and minimal maintenance.
• SmartLase C350 HD & LHD Laser Coder High-definition laser coders offering the largest coding area in the market (up to 500 mm x 500 mm), with the LHD model designed for laminated films and stick-pack packaging and 30% longer coder lifespan.
• SmartDate X45 Thermal Transfer Printer Medium-duty thermal transfer printer for flexible film packaging printing up to 220 packages per minute at 300 dpi, with 10.1-inch color interface, OEE monitoring, and zero preventive maintenance visits.
• SmartDate X65 Thermal Transfer Printer High-performance thermal transfer printer for direct integration into high-demand production lines, with print speeds from 10 to 1,800 mm/s (up to 455 packages/min at 300 dpi) and built-in OEE monitoring.
• SmartDate X65-128 Thermal Transfer Printer Wide-area thermal transfer printer for large coding applications such as ingredient lists and nutritional tables, printing at up to 400 packages per minute with a 128 mm x 150 mm print area.
• 4500 Large Character Valvejet Printer Drop-on-demand large-character valvejet printer for cardboard and box coding, operational in 30 minutes, printing text up to 56 mm tall, with built-in conveyor stop to prevent uncoded boxes from leaving the production line.
• SmartLaser C340 CO2 Laser Coder All-in-one CO2 laser coder for basic conveyor and packaging line applications with 30-watt Intelli'Arc technology printing on difficult-to-code laminated materials at up to 125 m/min.
• 2200 Series Label Applicator High-speed label applicator for boxes and packaging that prints and applies up to 150 packages per minute with ANSI grade A/B compliant codes and interchangeable Tamp, Wipe, Blow, and Corner Wrap applicators.
• 2200 Flex SE Label Applicator Versatile GS1-compliant label applicator for front or side application on shrink film and corrugated boxes, applying labels to over 90 products per minute with CoLOS software for data integrity and ERP connectivity.
• M-2 Pulse2 Pro Metal Detector Tunnel-style German-made metal detector for conveyor belt applications with full stainless steel construction, touch screen panel, 3-year full warranty, and optional Harsh protection for hot water and alkaline washdown environments.
• PIPELINE - INFLEX Metal Detector Inline metal detector for integration with major stuffing and chopping machines, featuring integrated rejection with direct electrical and mechanical connections and IP69K protection rating.
• Queda Livre Metal Detector Free-fall metal detector for bulk food product inspection installed at silo outlets, pneumatic transfer lines, and feeder entry points, with tube diameters from 100 to 300 mm and IP65 protection.
• Automatic Vision Inspection System (Datec) Datec automatic vision inspection system for detecting plastic contaminants in meat products in slaughterhouses, with full 304 stainless steel construction and automatic rejection of contaminated products.
• UNICONTROL Inspection Management Software Soma Inspection Solution management software that integrates all SOMA inspection equipment, collects production data, integrates with customer management software, sends automatic reports, and enables remote equipment access.
• Câmera Inteligente Série SC6000 HIKROBOT intelligent camera with deep learning AI supporting over 140 algorithms and 4 deep learning algorithms for OCR, object recognition, and defect detection, with adjustable 4-color light source and IP67 protection rating.
• Sensor de Visão SC3000 Séries HIKROBOT vision sensor with embedded deep learning OCR and 26+ inspection algorithms including 3 deep learning algorithms, integrated uniform-brightness light source, and multi-protocol support.
• SC2000E Series Vision Sensor HIKROBOT compact vision sensor integrating illumination, acquisition, processing, and communication in a single body, providing verification solutions for S/N and P/N with error-proofing capabilities.

Quantifiable outcome

• 9450E printer achieves speeds up to 1,000 m/min on fiber optic cables
• +8 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Markem-Imaje (Dover Corporation subsidiary)coreChannel Partner/ Reseller/ DistributorSoma Solution is an authorized distributor of Markem-Imaje products including continuous inkjet printers (9750, 9450, 9450E, 9450S, 9410, 9330, 9018, 9042), thermal transfer coders (SmartDate X30/X45/X65/X65-128), laser coders (SmartLase C150/C350/C340/F200/F500), label printers (2200 Series), and associated consumables. Markem-Imaje is a subsidiary of US-based Dover Corporation and serves over 50,000 customers globally through 30 subsidiaries and 6 technology centers.
• HIKROBOTcoreChannel Partner/ Reseller/ DistributorSoma Solution distributes HIKROBOT industrial vision sensors and barcode readers including SC2000E, SC3000, SC1000, SC6000 smart cameras, and ID2000/ID3000/ID5000/ID7000/IDH series barcode readers. HIKROBOT is a global provider of machine vision products and mobile robots focused on IIoT, smart logistics, and smart manufacturing.
• BalluffcoreChannel Partner/ Reseller/ DistributorSoma Solution distributes Balluff automation and sensor technology including sensor technology (inductive, capacitive, optical, magnetic, ultrasonic, pressure, temperature, flow), network technology (IO-Link, switches, I/O modules), connection technology (cables, connectors), system solutions (IIoT hardware/middleware, tool management, monitoring), and power supply solutions. Balluff products are certified to CE/TÜV, UL, and CCC standards.
• RetreevacoreChannel Partner/ Reseller/ DistributorSoma Solution distributes Retreeva detectable pens and markers for food industry metal and X-ray detection compliance. Products include detectable retracting pens, non-retracting pens, fluorescent markers, and permanent markers — all designed to be detectable by metal detectors and X-ray systems to prevent foreign body contamination in food production.
• DateccoreTechnology or IntegrationDatec is part of the Soma Group and specializes in custom-designed industrial coding equipment, product inspection, industrial automation, and robotics. Datec manufactures equipment with projects customized to each client's needs, using a qualified engineering team that works jointly with customers to deliver high-quality industrial processes.
• Soma Inspection SolutioncoreTechnology or IntegrationSoma Inspection Solution is a Group brand specialized in advanced industrial inspection solutions with focus on metal detection and X-ray technology for product safety and quality control. Products include M-2 Pulse2 Pro tunnel detectors, PIPELINE-INFLEX for meat processing, free-fall detectors, and UNICONTROL inspection management software.
• GravotechminorChannel Partner/ Reseller/ DistributorMentioned as a globally recognized brand distributed by Soma Solution alongside Markem-Imaje, Gravotech provides additional laser marking and engraving solutions to complement the coding product portfolio.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Markem-Imaje: Markem-Imaje is a subsidiary of Dover Corporation and Soma Solution's primary supplier partner. It competes broadly in coding and marking globally and could bypass distributors by establishing direct operations in Brazil, making it both a partner and a strategic threat.
• Multivac: Multivac is a global leader in packaging machinery and integrated packaging lines that often incorporate coding, inspection, and vision subsystems. It overlaps with Soma Solution's packaging line solutions and competes for the same packaging-procurement budget in food and pharma.

Direct peers

• Linx Printing Technologies: Linx is a specialist manufacturer of continuous inkjet (CIJ) printers and laser coders competing directly with Markem-Imaje's CIJ portfolio distributed by Soma Solution. Both target food, beverage, pharma, and industrial manufacturers with comparable coding solutions.
• Keyence Corporation: Keyence is a major manufacturer of industrial sensors, machine vision systems, and barcode readers competing with the HIKROBOT and Balluff products distributed by Soma Solution. Both target industrial automation customers with high-precision sensing and inspection solutions.
• Domino Printing Sciences: Domino is a major global manufacturer of CIJ, laser, and TTO coders directly competing with Markem-Imaje equipment sold by Soma Solution. Both target similar industrial coding applications in food, beverage, pharma, and industrial manufacturing across Latin America.
• Cognex Corporation: Cognex is a global leader in machine vision and industrial barcode readers, directly competing with the HIKROBOT vision sensors and barcode readers distributed by Soma Solution. Both serve industrial automation customers with OCR, defect detection, and identification solutions.
• Mettler-Toledo: Mettler-Toledo is a global leader in industrial weighing and metal detection systems, directly competing with Soma Inspection Solution's metal detectors and X-ray inspection portfolio. Both serve food, pharma, and cosmetics manufacturers with regulatory-compliant inspection solutions.
• Bizerba: Bizerba is a German specialist in industrial weighing, coding, inspection, and food processing equipment. It directly competes with Soma Solution's combined coding, metal detection, and vision inspection portfolio in the food and beverage vertical across Latin America.
• SICK AG: SICK is a global manufacturer of industrial sensors, vision systems, and barcode scanners competing with Balluff and HIKROBOT products distributed by Soma Solution. Both supply integrated automation solutions for manufacturing, logistics, and packaging applications.
• Videojet Technologies: Videojet is a global leader in industrial coding and marking (CIJ, laser, TTO, thermal inkjet) and a direct competitor to Soma Solution's Markem-Imaje distribution portfolio. Both serve food, beverage, pharma, and industrial manufacturers with comparable hardware, consumables, and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soma Solution