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Winifred

Full company profile

uuid003aylr

Namestring
Winifred
Legal namestring
Winifred
Websiteurl
winifredcreative.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Winifred is a privately held, project-based creative agency headquartered in Montreal, Quebec, founded in 2018 by Marie-Christine Daxl (marketing) and Sébastien Howard (creative). The firm delivers four integrated service modules — Creative (campaign concepts and animated character creation), Video Production (scripting, storyboarding, filming, voice-over, color grading, sound optimization), Motion Graphics (animation and kinetic typography), and Graphic Design (static visuals extending video campaigns). Bilingual execution in English and French is a core capability, and the agency serves a diversified enterprise client base across at least ten industries including real estate, food and beverage, manufacturing, sports, insurance, banking, accounting, education, tobacco, and municipal government.

The underlying technology stack is conventional creative production tooling rather than any proprietary platform; no API, SDK, software product, patents, or AI/ML capabilities are disclosed. The business model is professional services revenue on a project-by-project, quote-based pricing structure with no publicly disclosed rates, retainers, or packaged offerings. A small core team of 1–10 employees is augmented by a distributed network of 75+ freelancers and partners across Canada, enabling capacity scaling for large multi-asset engagements (such as the 206-video CCM Hockey training series) without proportional fixed-cost growth.

Go-to-market is sales-led and direct, relying on the firm's website portfolio and inbound contact forms rather than a formal sales organization. Customers range from large enterprises (JTI, BDO, Fednav, Veolia, Domtar, BDC, Beneva, McGill) to small businesses and government entities (Ville de Laval). Winifred competes in the Quebec and broader Canadian creative services market with no disclosed funding, ownership changes, partnerships, or M&A activity, operating as an independent boutique studio.

Short descriptiontext

Winifred is a Montreal-based bilingual creative agency founded in 2018 by Marie-Christine Daxl and Sébastien Howard, providing video production, motion design, animation, and graphic design services to enterprise and SMB clients across Canada via a small core team and 75+ collaborators.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMontréal, Canada
HQ citystring
Montréal
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
video production services, motion design agency, corporate video production, animation services, graphic design services
Industry3 codes
PRIMARYBPAFAIAC
Graphic Design & Visual Content Production
Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)
SECONDARYMPAHAAAH
Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards)
Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Post-Production Services (Editing, Color, Finishing)
SECONDARYMPAHABAE
CG Asset Creation (Modeling, Texturing, Lookdev, Rigging)
Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Visual Effects (VFX) & Compositing
NAICS code2 codes
  • Graphic Design Services541430
  • Graphic Design Services54143
SIC code3 codes
  • Services-Advertising Agencies7311
  • Services-Motion Picture & Video Tape Production7812
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
Product category
Creative Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Services
TypeProfessional Services
Description

Project-based creative services including video production, motion design, animation, and graphic design. Clients engage the agency for specific campaigns, corporate videos, training content, and employer branding projects.

fr.winifredcreative.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Winifred is a Montreal-based creative agency that produces video, motion design, animation, and graphic design for B2B clients. It delivers campaign concepts, end-to-end video production, motion graphics, and static visuals for advertising campaigns, corporate communications, training content, and employer branding projects across English and French.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Winifred is a creative agency offering four integrated service modules: Creative (campaign concepts and animated character creation), Video Production (end-to-end filming and post-production), Motion Graphics (animation and kinetic typography), and Graphic Design (static visuals adapted from video campaigns). These services are delivered as project-based work for clients across advertising, corporate communications, training, and employer branding. The agency was founded in 2018 and operates from Montreal with collaborators across Canada.

Product and service4 records
1Creative Services
CategoryCreative strategy and campaign concepts
2Video Production
CategoryVideo production services
3Motion Graphics and Animation
CategoryMotion design and animation services
4Graphic Design
CategoryGraphic design services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Bleublancrouge
TypeDirect peer
Description

Montreal-based independent creative agency specializing in brand strategy, design, and content production. Direct competitor for the same Quebec enterprise clients Winifred serves.

2Bensimon Byrne
TypeRegional player
Description

Toronto-based creative and content agency serving major Canadian brands across multiple categories. Comparable in offering and enterprise client focus, but operates from Ontario rather than Quebec.

3Lg2
TypeDirect peer
Description

Quebec-headquartered independent creative agency with deep expertise in branding, advertising, and content production. Lg2 competes with Winifred for Quebec-based enterprise clients and offers a comparable multidisciplinary creative offering.

4Studio Feixen
TypeEmerging player
Description

Independent design and motion studio working in advertising, branding, and content. Comparable on creative style and motion-graphics emphasis, though smaller and more selective in client work.

5Cossette
TypeBroad incumbent
Description

One of Canada's largest communications agencies, part of the Havas network. Competes for similar enterprise creative briefs but offers a much broader portfolio including media, digital transformation, and CRM.

6McCann Canada
TypeBroad incumbent
Description

Canadian arm of McCann Worldgroup offering advertising, content, and communications services nationwide. Competes for similar enterprise RFPs but with global network scale and integrated media capabilities.

7Moment Factory
TypeDirect peer
Description

Montreal-based multidisciplinary creative studio specializing in immersive video, animation, and multimedia experiences. Comparable in creative production DNA and Montreal roots, though it focuses more on installations and large-scale experiences.

8TAXI (TAXI Montreal)
TypeDirect peer
Description

Montreal-based creative agency (part of the kyu collective/Hakuhodo network) providing advertising, brand strategy, and content services. Comparable in geography and scope, though larger and backed by a global network.

9Sid Lee
TypeDirect peer
Description

Montreal-based creative agency offering brand strategy, advertising, design, and digital content for major global brands. Sid Lee is the closest comparable peer in the same city, with overlapping B2B creative services and similar enterprise client base.

10Vidacom
TypeRegional player
Description

Canadian video production and post-production services company. Directly comparable on video production and post-production service lines, though typically operates as a production vendor rather than full-service creative agency.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers27 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Winifred

Creative Serviceswinifredcreative.com

Winifred is a Montreal-based bilingual creative agency founded in 2018 by Marie-Christine Daxl and Sébastien Howard, providing video production, motion design, animation, and graphic design services to enterprise and SMB clients across Canada via a small core team and 75+ collaborators.

What Winifred does

Winifred is a privately held, project-based creative agency headquartered in Montreal, Quebec, founded in 2018 by Marie-Christine Daxl (marketing) and Sébastien Howard (creative). The firm delivers four integrated service modules — Creative (campaign concepts and animated character creation), Video Production (scripting, storyboarding, filming, voice-over, color grading, sound optimization), Motion Graphics (animation and kinetic typography), and Graphic Design (static visuals extending video campaigns). Bilingual execution in English and French is a core capability, and the agency serves a diversified enterprise client base across at least ten industries including real estate, food and beverage, manufacturing, sports, insurance, banking, accounting, education, tobacco, and municipal government.

The underlying technology stack is conventional creative production tooling rather than any proprietary platform; no API, SDK, software product, patents, or AI/ML capabilities are disclosed. The business model is professional services revenue on a project-by-project, quote-based pricing structure with no publicly disclosed rates, retainers, or packaged offerings. A small core team of 1–10 employees is augmented by a distributed network of 75+ freelancers and partners across Canada, enabling capacity scaling for large multi-asset engagements (such as the 206-video CCM Hockey training series) without proportional fixed-cost growth.

Go-to-market is sales-led and direct, relying on the firm's website portfolio and inbound contact forms rather than a formal sales organization. Customers range from large enterprises (JTI, BDO, Fednav, Veolia, Domtar, BDC, Beneva, McGill) to small businesses and government entities (Ville de Laval). Winifred competes in the Quebec and broader Canadian creative services market with no disclosed funding, ownership changes, partnerships, or M&A activity, operating as an independent boutique studio.

Winifred firmographics

Firmographics
Name
Winifred
Legal name
Winifred
Website
https://winifredcreative.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
Winifred is a Montreal-based bilingual creative agency founded in 2018 by Marie-Christine Daxl and Sébastien Howard, providing video production, motion design, animation, and graphic design services to enterprise and SMB clients across Canada via a small core team and 75+ collaborators.
Ownership category
akta.pro rank

Winifred industry classification

Industry
Product category
Creative Services
NAICS
Graphic Design Services (541430), Graphic Design Services (54143)
SIC
Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro industry
PRIMARYBPAFAIAC
Graphic Design & Visual Content Production
Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)
SECONDARYMPAHAAAH
Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards)
Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Post-Production Services (Editing, Color, Finishing)
SECONDARYMPAHABAE
CG Asset Creation (Modeling, Texturing, Lookdev, Rigging)
Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Visual Effects (VFX) & Compositing

Keywords

  • Video production services
  • Motion design agency
  • Corporate video production
  • Animation services
  • Graphic design services

Where Winifred is headquartered

Location

Headquarters

HQ city
Montréal
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Winifred business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Creative Services: Project-based creative services including video production, motion design, animation, and graphic design. Clients engage the agency for specific campaigns, corporate videos, training content, and employer branding projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Winifred product offering

Product offering

Core offering

Winifred is a Montreal-based creative agency that produces video, motion design, animation, and graphic design for B2B clients. It delivers campaign concepts, end-to-end video production, motion graphics, and static visuals for advertising campaigns, corporate communications, training content, and employer branding projects across English and French.

Product overview

Winifred is a creative agency offering four integrated service modules: Creative (campaign concepts and animated character creation), Video Production (end-to-end filming and post-production), Motion Graphics (animation and kinetic typography), and Graphic Design (static visuals adapted from video campaigns). These services are delivered as project-based work for clients across advertising, corporate communications, training, and employer branding. The agency was founded in 2018 and operates from Montreal with collaborators across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

  • Creative Services
  • Video Production
  • Motion Graphics and Animation
  • Graphic Design

Companies that use Winifred

Customer profile

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Winifred technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Winifred partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Winifred competitors and assessment

Company assessment

Direct peers

  • Bleublancrouge: Montreal-based independent creative agency specializing in brand strategy, design, and content production. Direct competitor for the same Quebec enterprise clients Winifred serves.
  • Lg2: Quebec-headquartered independent creative agency with deep expertise in branding, advertising, and content production. Lg2 competes with Winifred for Quebec-based enterprise clients and offers a comparable multidisciplinary creative offering.
  • Moment Factory: Montreal-based multidisciplinary creative studio specializing in immersive video, animation, and multimedia experiences. Comparable in creative production DNA and Montreal roots, though it focuses more on installations and large-scale experiences.
  • TAXI (TAXI Montreal): Montreal-based creative agency (part of the kyu collective/Hakuhodo network) providing advertising, brand strategy, and content services. Comparable in geography and scope, though larger and backed by a global network.
  • Sid Lee: Montreal-based creative agency offering brand strategy, advertising, design, and digital content for major global brands. Sid Lee is the closest comparable peer in the same city, with overlapping B2B creative services and similar enterprise client base.

Regional players

  • Bensimon Byrne: Toronto-based creative and content agency serving major Canadian brands across multiple categories. Comparable in offering and enterprise client focus, but operates from Ontario rather than Quebec.
  • Vidacom: Canadian video production and post-production services company. Directly comparable on video production and post-production service lines, though typically operates as a production vendor rather than full-service creative agency.

Emerging players

  • Studio Feixen: Independent design and motion studio working in advertising, branding, and content. Comparable on creative style and motion-graphics emphasis, though smaller and more selective in client work.

Broad incumbents

  • Cossette: One of Canada's largest communications agencies, part of the Havas network. Competes for similar enterprise creative briefs but offers a much broader portfolio including media, digital transformation, and CRM.
  • McCann Canada: Canadian arm of McCann Worldgroup offering advertising, content, and communications services nationwide. Competes for similar enterprise RFPs but with global network scale and integrated media capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Winifred social profiles

Digital presence

Winifred financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Winifred leadership team

Management profile

Number of profiles

Profiles2 records

Winifred funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Winifred M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winifred

What does Winifred do?

Winifred is a Montreal-based creative agency that produces video, motion design, animation, and graphic design for B2B clients. It delivers campaign concepts, end-to-end video production, motion graphics, and static visuals for advertising campaigns, corporate communications, training content, and employer branding projects across English and French.

Is Winifred a public or private company?

Winifred is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Winifred founded?

Winifred was founded in 2018. It employs 1 to 10 people.

Where is Winifred based?

Winifred is headquartered in Montréal, Canada, in the North America region.

How does Winifred make money?

One revenue line is on record: creative Services.

Who are Winifred's main competitors?

Direct peers on record are Bleublancrouge, Lg2, Moment Factory, TAXI (TAXI Montreal) and Sid Lee. Regional players are Bensimon Byrne and Vidacom. Studio Feixen is listed as an emerging player. Broad incumbents are Cossette and McCann Canada.

Does Winifred have an API?

No public API is recorded for Winifred.

What industry is Winifred in?

Winifred's product category is Creative Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of MPAHAAAH, Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards). Its NAICS code is 541430 and its SIC code is 7311.

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