Winifred

What Winifred does

Winifred is a privately held, project-based creative agency headquartered in Montreal, Quebec, founded in 2018 by Marie-Christine Daxl (marketing) and Sébastien Howard (creative). The firm delivers four integrated service modules — Creative (campaign concepts and animated character creation), Video Production (scripting, storyboarding, filming, voice-over, color grading, sound optimization), Motion Graphics (animation and kinetic typography), and Graphic Design (static visuals extending video campaigns). Bilingual execution in English and French is a core capability, and the agency serves a diversified enterprise client base across at least ten industries including real estate, food and beverage, manufacturing, sports, insurance, banking, accounting, education, tobacco, and municipal government.

The underlying technology stack is conventional creative production tooling rather than any proprietary platform; no API, SDK, software product, patents, or AI/ML capabilities are disclosed. The business model is professional services revenue on a project-by-project, quote-based pricing structure with no publicly disclosed rates, retainers, or packaged offerings. A small core team of 1–10 employees is augmented by a distributed network of 75+ freelancers and partners across Canada, enabling capacity scaling for large multi-asset engagements (such as the 206-video CCM Hockey training series) without proportional fixed-cost growth.

Go-to-market is sales-led and direct, relying on the firm's website portfolio and inbound contact forms rather than a formal sales organization. Customers range from large enterprises (JTI, BDO, Fednav, Veolia, Domtar, BDC, Beneva, McGill) to small businesses and government entities (Ville de Laval). Winifred competes in the Quebec and broader Canadian creative services market with no disclosed funding, ownership changes, partnerships, or M&A activity, operating as an independent boutique studio.

Name

Winifred

Legal name

Winifred

Website

https://winifredcreative.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Winifred is a Montreal-based bilingual creative agency founded in 2018 by Marie-Christine Daxl and Sébastien Howard, providing video production, motion design, animation, and graphic design services to enterprise and SMB clients across Canada via a small core team and 75+ collaborators.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAHAAAH

Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Post-Production Services (Editing, Color, Finishing)

SECONDARYMPAHABAE

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Visual Effects (VFX) & Compositing

Keywords

• Video production services
• Motion design agency
• Corporate video production
• Animation services
• Graphic design services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services: Project-based creative services including video production, motion design, animation, and graphic design. Clients engage the agency for specific campaigns, corporate videos, training content, and employer branding projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Winifred is a Montreal-based creative agency that produces video, motion design, animation, and graphic design for B2B clients. It delivers campaign concepts, end-to-end video production, motion graphics, and static visuals for advertising campaigns, corporate communications, training content, and employer branding projects across English and French.

Product overview

Winifred is a creative agency offering four integrated service modules: Creative (campaign concepts and animated character creation), Video Production (end-to-end filming and post-production), Motion Graphics (animation and kinetic typography), and Graphic Design (static visuals adapted from video campaigns). These services are delivered as project-based work for clients across advertising, corporate communications, training, and employer branding. The agency was founded in 2018 and operates from Montreal with collaborators across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services
• Video Production
• Motion Graphics and Animation
• Graphic Design

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bleublancrouge: Montreal-based independent creative agency specializing in brand strategy, design, and content production. Direct competitor for the same Quebec enterprise clients Winifred serves.
• Lg2: Quebec-headquartered independent creative agency with deep expertise in branding, advertising, and content production. Lg2 competes with Winifred for Quebec-based enterprise clients and offers a comparable multidisciplinary creative offering.
• Moment Factory: Montreal-based multidisciplinary creative studio specializing in immersive video, animation, and multimedia experiences. Comparable in creative production DNA and Montreal roots, though it focuses more on installations and large-scale experiences.
• TAXI (TAXI Montreal): Montreal-based creative agency (part of the kyu collective/Hakuhodo network) providing advertising, brand strategy, and content services. Comparable in geography and scope, though larger and backed by a global network.
• Sid Lee: Montreal-based creative agency offering brand strategy, advertising, design, and digital content for major global brands. Sid Lee is the closest comparable peer in the same city, with overlapping B2B creative services and similar enterprise client base.

Regional players

• Bensimon Byrne: Toronto-based creative and content agency serving major Canadian brands across multiple categories. Comparable in offering and enterprise client focus, but operates from Ontario rather than Quebec.
• Vidacom: Canadian video production and post-production services company. Directly comparable on video production and post-production service lines, though typically operates as a production vendor rather than full-service creative agency.

Emerging players

• Studio Feixen: Independent design and motion studio working in advertising, branding, and content. Comparable on creative style and motion-graphics emphasis, though smaller and more selective in client work.

Broad incumbents

• Cossette: One of Canada's largest communications agencies, part of the Havas network. Competes for similar enterprise creative briefs but offers a much broader portfolio including media, digital transformation, and CRM.
• McCann Canada: Canadian arm of McCann Worldgroup offering advertising, content, and communications services nationwide. Competes for similar enterprise RFPs but with global network scale and integrated media capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WinifredCreate
• Facebookfacebook.com/winifredcreative
• LinkedInlinkedin.com/company/winifredcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winifred