Visor

What Visor does

Visor (legal entity Suomen Visor Oy) is a Finnish manufacturer of custom-made pleated fabric window, balcony, terrace, and roof blinds, headquartered and produced at a single factory in Kempele, Northern Finland. Founded in 1972 by Ahti Pulkkinen and operating today as part of the Lumon Group, Visor runs a state-of-the-art production facility with stated annual capacity above 250,000 blinds and approximately 170 employees. The product portfolio comprises five core lines — Window Blinds, Blackout Blinds (recycled-fabric honeycomb), Balcony Blinds, Railing Blinds, and Terrace/Roof Blinds — all sharing a proprietary two-way adjustment system, a 15mm slim profile, hidden patented quick-fit installation brackets, and Oeko-Tex certified washable polyester fabric.

Technically the blinds are handcrafted to customer-specified dimensions (widths 134–2000mm and heights 180–3200mm depending on product), with drill-free installation enabled by patented brackets. The underlying differentiation is mechanical and materials-based rather than digital: there is no AI/ML, no software platform, and no API surface; the e-commerce front end is a standard Shopify storefront. Each order is verified by phone with a Visor specialist before manufacturing, and unit prices range from €135.18 for entry-level blinds to €268.87 for railing blinds, with VAT-inclusive pricing and a no-cancellation / no-return policy given custom production.

Visor earns revenue predominantly through one-time sale of custom-manufactured blinds via a multi-channel go-to-market: a direct-to-consumer e-commerce site (visorblinds.com plus localized Finnish, Swedish, and German storefronts), a B2B field-sales team serving architects and designers, construction companies and house manufacturers, window and door manufacturers, and housing associations (including joint-purchase programs for residential blocks), and an indirect reseller/dealer network supported by training and a dedicated extranet. Distribution spans 11 countries across Northern, Central, Western, and Southern Europe, the Baltics, and North America. There are no recurring contracts or subscriptions; revenue concentration risk is dispersed across consumer and B2B channels, though Lumon Group ownership provides channel and brand synergies with sister entities Balkonser and Glaxior.

Name

Visor

Legal name

Suomen Visor Oy

Website

https://visorblinds.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Suomen Visor Oy is a Finnish manufacturer of custom-made pleated fabric blinds for windows, balconies, terraces, and roofs, selling directly to consumers via e-commerce and to architects, construction firms, window manufacturers, housing associations, and resellers across 11 countries as part of the Lumon Group.

Ownership category

akta.pro rank

Product category

Custom Window Blinds and Shading Solutions

NAICS

Blind and Shade Manufacturing (337920)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

Keywords

• Custom window blinds
• Pleated fabric blinds
• Balcony and terrace blinds
• Blackout honeycomb blinds
• Finnish blind manufacturer

Headquarters

HQ city

Kempele

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Blind Manufacturing and Sales: Visor generates revenue primarily through the manufacture and sale of custom-made pleated blinds. Each blind is handcrafted to customer specifications based on their measurements and chosen fabric/profile options. The company sells directly to consumers through e-commerce and through B2B channels including construction companies, architects, window manufacturers, housing associations, and resellers. Production capacity exceeds 250,000 blinds annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Visor manufactures and sells custom-made, handcrafted pleated fabric blinds designed for windows, doors, balconies, terraces, and glass roofs. Each blind is tailored to customer-supplied measurements in a range of sizes, fabrics, and profile colors, with a unique two-way adjustment system enabling stepless light control from both top and bottom. Products are sold direct to consumers via an online storefront and through B2B channels to architects, construction firms, window manufacturers, housing associations, and resellers across 11 countries.

Product overview

Visor is a Finnish manufacturer of custom-made pleated fabric blinds for residential and commercial applications. The product portfolio consists of five core blind product lines: Window Blinds (including Blackout variants), Balcony Blinds, Railing Blinds, Terrace Blinds, and Roof Blinds. All products share common features including a two-way adjustment system allowing operation from both top and bottom, slim 15mm profile thickness, hidden installation brackets, and washable polyester fabric. The blinds are handmade to order at the factory in Kempele, Finland, with delivery typically within 10 business days. Products are available in 10 fabric colors and 4 profile colors, with options for transparent or opaque fabrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Visor Window Blinds Pleated fabric window and door blinds featuring a two-way adjustment system for stepless light and visibility control from both top and bottom. Available in semi-transparent and opaque fabrics in 10 colors with 4 profile color options, dimensions from 134-2000mm wide and 180-3200mm high.
• Visor Blackout Blinds

Quantifiable outcome

• Temperature reduction of 3-5 degrees on glazed balconies during peak summer
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lumon GroupcoreOthersVisor (Suomen Visor Oy) is part of Lumon Group, an international company specializing in terrace and balcony glazing as well as balcony facade solutions. Lumon Group encompasses multiple companies including Lumon Oy, Lumon Suomi Oy, Lumon International Oy, and others across Europe and North America.
• BalkonserminorStrategic or Co-development PartnerA company specialized in the maintenance and repair of balcony and terrace glazing systems, with strong expertise across different brands and models. Part of the Lumon Group ecosystem.
• GlaxiorminorStrategic or Co-development PartnerSpecializes in folding and sliding glass wall systems for outdoor spaces. The company manufactures high-quality solutions for enclosing patios and outdoor areas, combining durability, aesthetics, and easy installation. Part of the Lumon Group ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blinds.com: Largest US online retailer of custom-made blinds and shades including cellular, roller, and pleated products. Directly comparable to Visor's D2C custom-order model with phone-verification step, but at lower price points.
• SelectBlinds: US-based online custom blinds retailer offering cellular, pleated, and blackout shades made-to-measure. Closely mirrors Visor's custom-D2C model with similar product range and free-measurement support.
• Luxaflex: Premium custom window treatments brand (Hunter Douglas-owned) offering cellular, pleated, and motorized shades across Europe. Closest European competitor to Visor's custom-made pleated blind portfolio with overlapping architect/designer channels.
• IKEA (FYRTUR / KADRILJ cellular blinds): Mass-market cellular/honeycomb blinds sold through IKEA's global D2C and store channels. Competes with Visor at the lower-price end of cellular shades, particularly for standard window sizes.
• Hunter Douglas: World's largest manufacturer of custom window coverings, including cellular/honeycomb shades, Venetian blinds, and architectural shading systems. Directly competes with Visor across premium custom blind categories with comparable pricing and B2B specification channels.
• Velux: Danish manufacturer of roof windows and skylights, including dedicated skylight blinds, blackout blinds, and pleated shades. Directly comparable in Visor's roof-blind and terrace-blind categories with similar Scandinavian design heritage.

Broad incumbents

• Lutron: Premium US-based manufacturer of automated shading systems (Serena, Sivoia) integrated with broader lighting-control platforms. Competes with Visor in the high-end architectural shading segment but as part of a much broader smart-building portfolio.
• Somfy: French global leader in motors and automation for interior and exterior blinds, awnings, and shutters. Adjacent peer supplying motorization to many blind brands, including potentially Visor's smart-shading roadmap.

Regional players

• Aluprof: Polish manufacturer of roller shutters, exterior blinds, and ZIP-screen shading systems for buildings. Comparable to Visor in the European building-products channel, though focused more on exterior than interior solutions.
• Coulissant: French manufacturer specializing in custom pleated, cellular, and roof blinds for residential and commercial markets. Regional peer to Visor in Western Europe with comparable product positioning and custom-manufacturing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwA32xPXTG9TSpcAreShXLQ
• Facebookfacebook.com/SuomenVisor
• LinkedInlinkedin.com/company/suomenvisor
• Instagraminstagram.com/visorblinds

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visor