Urbana Mídia
Urbana Mídia is a privately held Brazilian out-of-home advertising company operating 1,400+ advertising faces across Belo Horizonte via architect-designed bus shelters and totems, serving national and regional brand advertisers through direct enterprise sales.
- Company typePrivate
- Founded2016
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Urbana Mídia does
Urbana Mídia is a privately held Brazilian out-of-home (OOH) advertising company headquartered in Belo Horizonte, Minas Gerais. The company operates a network of more than 1,400 advertising faces — physical media units integrated into urban furniture such as bus shelters (Abrigos) and totems — distributed across all regions of Belo Horizonte's capital. The furniture was designed by award-winning Brazilian architect Gustavo Penna, and the company claims daily reach of approximately 1.5 million people and 1.5 million vehicles in transit through Belo Horizonte's streets. The business model is straightforward: Urbana Mídia sells advertising space on its urban furniture network to brands and advertisers seeking high-frequency visibility in everyday city locations.
The company's revenue stream is generated exclusively through advertising sales on its physical OOH network. Pricing is not publicly disclosed; interested advertisers must request a media kit or contact one of the company's commercial managers. Go-to-market is direct enterprise field sales, with dedicated commercial managers (gerentes comerciais) stationed in each of three Brazilian offices — Belo Horizonte, São Paulo, and Brasília — engaging brand-side decision-makers. The customer base is a horizontal mix of national and regional advertisers spanning fast food (Subway, McDonald's), education (Estácio), healthcare/insurance (Unimed), telecommunications (TIM), food delivery (iFood), beverages (Coca-Cola), banking (Banco Inter), and retail (Logovale). Beyond OOH, Urbana Mídia has no disclosed product adjacencies, no technology platform beyond its physical network, no public APIs or SDKs, and no AI/ML capabilities referenced in the data.
The company is privately held with no disclosed institutional investors, parent company, or venture backing. No funding rounds, M&A activity, regulatory actions, patents, trademarks, certifications, or leadership changes appear in the input data. The publicly known management layer consists solely of five regional commercial managers — Wagner Froes and Marcelo Silveira (São Paulo), Gilvan Duarte and Gabriela Mesquita (Belo Horizonte), and Fabíola Frade (Brasília). Founded year, employee count, and revenue are not disclosed.
Urbana Mídia firmographics
Firmographics- Name
- Urbana Mídia
- Legal name
- Urbana Mídia
- Website
- https://urbanamidia.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Urbana Mídia is a privately held Brazilian out-of-home advertising company operating 1,400+ advertising faces across Belo Horizonte via architect-designed bus shelters and totems, serving national and regional brand advertisers through direct enterprise sales.
- Ownership category
- akta.pro rank
Urbana Mídia industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
- akta.pro secondary industry
- Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where Urbana Mídia is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Urbana Mídia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- OOH Advertising Space Sales: Revenue generated from selling advertising space on urban furniture (bus shelters, totems) positioned throughout Belo Horizonte's regions. Advertisers purchase faces (advertising units) on the network to reach commuters and pedestrians.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Urbana Mídia product offering
Product offeringCore offering
Urbana Mídia sells out-of-home (OOH) advertising space on more than 1,400 urban furniture faces (bus shelters and totems) distributed across all regions of Belo Horizonte, Brazil. The furniture, designed by architect Gustavo Penna, integrates into the urban landscape to provide citizen comfort while delivering brand visibility. The company reaches 1.5 million people and 1.5 million vehicles daily on Belo Horizonte's streets.
Product overview
Urbana Mídia operates as a unified OOH advertising platform combining physical urban furniture and a digital advertising network. The core offering is the Urbana OOH platform, which manages more than 1,400 advertising faces across Belo Horizonte. This platform is supported by two types of urban furniture products—Abrigo (bus shelters) and Totem—designed by award-winning architect Gustavo Penna, which integrate into the city's infrastructure while delivering advertising visibility. Together, these products enable daily impact on over 1.5 million people in Belo Horizonte's streets.
Differentiator
Problem solved
Functional benefit
Brands
- Urbana OOH: The company's out-of-home media platform offering urban furniture advertising solutions in Belo Horizonte.
Products and services
- Urbana OOH Out-of-home (OOH) advertising platform offering more than 1,400 advertising faces positioned across all regions of Belo Horizonte, enabling advertisers to reach target audiences through urban media.
- Abrigo (Bus Shelter) Urban bus shelter advertising structures designed by award-winning architect Gustavo Penna, providing comfort and safety for citizens while offering high advertising visibility for brands.
- Totem Urban totem advertising structures designed by award-winning architect Gustavo Penna, integrating into Belo Horizonte's urban landscape while providing visibility and interactivity for advertisers.
Quantifiable outcome
- 1.5 million people impacted daily on streets of Belo Horizonte
- +1 more outcomes
Companies that use Urbana Mídia
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Urbana Mídia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urbana Mídia partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Urbana Mídia competitors and assessment
Company assessmentDirect peers
- Eletromidia: Leading Brazilian OOH company operating urban panels and digital faces across multiple Brazilian state capitals; directly competes with Urbana Mídia for national advertiser budgets and concession wins.
- Clear Channel Outdoor: Major international OOH operator with a Brazilian presence, competing in street furniture, billboards, and transit advertising for the same advertisers and concession-based inventory.
- Global Midia: Brazilian OOH operator active in regional markets with street-furniture and panel formats, comparable in scale and operating model to Urbana Mídia's regional footprint.
- JCDecaux: Global leader in street-furniture OOH (bus shelters, kiosks, benches). Operates in Brazil including Belo Horizonte and competes for the same municipal concessions and enterprise advertisers as Urbana Mídia.
Emerging players
- AdMobilize: Emerging digital OOH and audience-measurement technology company intersecting with traditional OOH operators like Urbana Mídia on dynamic content, programmatic buying, and DOOH analytics.
Broad incumbents
- Lamar Advertising: US-based OOH operator focused on billboards and interstate panels with broader portfolio; comparable in operating model but not specialized in Brazilian street furniture.
- Outfront Media: Large North American OOH operator with broader transit and billboard portfolio; comparable business model (concession-based street furniture and panels) though not focused on the Brazilian market.
- Ströer: European digital OOH leader with street-furniture and transit assets; comparable inventory and advertiser base, though operating primarily outside Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Urbana Mídia social profiles
Digital presenceUrbana Mídia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbana Mídia leadership team
Management profileNumber of profiles
Profiles5 records
Urbana Mídia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbana Mídia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbana Mídia
What does Urbana Mídia do?
Urbana Mídia sells out-of-home (OOH) advertising space on more than 1,400 urban furniture faces (bus shelters and totems) distributed across all regions of Belo Horizonte, Brazil. The furniture, designed by architect Gustavo Penna, integrates into the urban landscape to provide citizen comfort while delivering brand visibility. The company reaches 1.5 million people and 1.5 million vehicles daily on Belo Horizonte's streets.
Is Urbana Mídia a public or private company?
Urbana Mídia is a private company. It is classified as unknown and is currently operating.
When was Urbana Mídia founded?
Urbana Mídia was founded in 2016. It employs 51 to 100 people.
Where is Urbana Mídia based?
Urbana Mídia is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Urbana Mídia make money?
One revenue line is on record: OOH Advertising Space Sales.
Who are Urbana Mídia's main competitors?
Direct peers on record are Eletromidia, Clear Channel Outdoor, Global Midia and JCDecaux. AdMobilize is listed as an emerging player. Broad incumbents are Lamar Advertising, Outfront Media and Ströer.
Does Urbana Mídia have an API?
No public API is recorded for Urbana Mídia.
What industry is Urbana Mídia in?
Urbana Mídia's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths), with a secondary code of MPAAAKAD, Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches). Its NAICS code is 54185.