Toon2Tango
Toon2Tango is a Munich-based boutique animation studio (founded 2019, part of LEONINE/Mediawan) that creates, co-produces, distributes, and builds brands around kids-and-family animated TV series and feature films, with content pre-sold to 100+ territories and a 360° IP exploitation model.
- Company typePrivate
- Founded2019
- HeadquartersMünchen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Toon2Tango does
Toon2Tango GmbH & Co. KG is a boutique kids-and-family animation studio headquartered in Munich, Germany, founded in September 2019. The company is a subsidiary of LEONINE Animation Studios within the Mediawan Group. It specializes in the full animation value chain — IP creation, development, financing, production, distribution, and brand building — operating with a lean central team of 1–10 employees that outsources animation services to partner studios in Europe, India, Malaysia and the United States. Since founding, Toon2Tango has produced five TV series (Agent 203, Monster Loving Maniacs, Grisu, Hey Fuzzy Yellow, Showtime) and the feature film Mission Santa: Yoyo to the Rescue, with Agent 203 pre-sold to more than 100 territories worldwide and the NIKO film franchise accumulating 1.9 million admissions in German theaters.
The core product is animated long-form content for two principal age segments: pre-school (Hey Fuzzy Yellow, a 52×11-minute curriculum-driven hybrid format, and NIKO at ages 5–8) and older kids/girls (Agent 203, 26×22-minute HD). Productions are CGI, and the company embeds multiple storytelling levels into show DNA to enable 360° IP exploitation across books, magazines, games, apps, audiobooks, theatre and feature films. Underlying technology is standard CGI animation production rather than proprietary AI/ML tooling.
Revenue is generated through a licensing and royalty model: production deals and co-production financing with broadcasters and studios (SuperRTL, ZDF, Rai Kids, Minimax, MBC3, Télé Québec, itvx, Go3, Canela.TV, RSI, Mondo TV, Cosmos Maya, 20 Pictures to Midnight), international distribution via ZDF Studios and Sola Media, and German theatrical distribution through LEONINE Studios. Go-to-market is sales-led, anchored by long-cycle B2B partnerships rather than consumer-facing transactions, with the company pursuing a global brand-building strategy that leverages social media positioning and licensee selection to maximize the value of each IP across multiple downstream formats.
Toon2Tango firmographics
Firmographics- Name
- Toon2Tango
- Legal name
- Toon2Tango GmbH & Co. KG
- Website
- https://toon2tango.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toon2Tango is a Munich-based boutique animation studio (founded 2019, part of LEONINE/Mediawan) that creates, co-produces, distributes, and builds brands around kids-and-family animated TV series and feature films, with content pre-sold to 100+ territories and a 360° IP exploitation model.
- Ownership category
- akta.pro rank
Toon2Tango industry classification
Industry- Product category
- Animated Kids and Family Entertainment Production
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
Keywords
Where Toon2Tango is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Toon2Tango business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- TV/Streaming Content Production: Producing animated series commissioned by broadcasters such as SuperRTL, ZDF, and international streaming partners. Revenue generated through production deals, co-production financing, and licensing fees.
- 360° IP Exploitation: Leveraging IP across multiple formats including books and magazines, online games, apps, audiobooks, feature films, and theatre. Multiple storytelling levels built into show DNA to enable cross-platform monetization.
- Feature Film Production & Distribution: Producing feature films such as Mission Santa and Agent 203 feature film, with theatrical distribution through partners like LEONINE Studios and international sales through distributors.
- Brand Building & Licensing: Building brands globally through social media positioning, licensee selection with marketing power, and fan community development to maximize brand value and licensing opportunities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Toon2Tango product offering
Product offeringCore offering
Toon2Tango is a boutique storytelling and brand building firm that creates, finances, produces, and distributes CGI animated television series and feature films for children and families. It owns and exploits a portfolio of animated IPs (e.g., Agent 203, Hey Fuzzy Yellow, NIKO the series, Mission Santa) through co-production partnerships, broadcaster commissioning, international licensing, theatrical release, and 360° brand extension into books, games, apps, and merchandise.
Product overview
Toon2Tango is a kids and family entertainment company specializing in IP creation, development, financing, production, distribution, and brand building for animated content. The company operates as a portfolio of animated TV series and feature films, including Agent 203 (26 episodes), Hey Fuzzy Yellow (52 episodes), NIKO, the series (52 episodes), plus feature films MISSION SANTA and an Agent 203 feature film in development. Since its foundation in September 2019, Toon2Tango has been involved in five TV series and one feature film production. The company is a LEONINE Animation Studios company and part of the Mediawan Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent 203 26x22' HD animated series following 13-year-old Zoe Stranek as she discovers her father's secret-agent past and steps into his footsteps to become Agent 203, protecting Earth from alien invasions alongside her alien bestie and human friends. Co-produced with Mondo TV and Cosmos Maya and licensed to broadcasters in more than 100 territories worldwide.
- Hey Fuzzy Yellow
Quantifiable outcome
- Agent 203 sold to 100+ countries worldwide
- +1 more outcomes
Companies that use Toon2Tango
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Toon2Tango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toon2Tango partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- ZDF StudioscoreCo-production partner for NIKO CGI animated series. ZDF Studios handles international distribution and the series will air on ZDF. This is a key partnership for developing the established NIKO franchise into a modern TV series.
- 20 Pictures to MidnightcoreCo-production partner for NIKO series alongside ZDF Studios and Toon2Tango.
- Mondo TV S.p.A.coreCo-production partner for Agent 203 animated series alongside Toon2Tango and Cosmos Maya.
- Cosmos MayacoreCo-production partner for Agent 203 animated series.
- Curiosity Ink MediacoreCo-production partner for Hey Fuzzy Yellow from US.
- Hotel HungariacoreCo-production partner for Hey Fuzzy Yellow from Belgium.
- Treehouse RepubliccoreCo-production partner for Hey Fuzzy Yellow from Ireland.
- Mr. MiyagicoreCo-production partner for Agent 203 feature film. CEO David Matamoros expressed excitement about European talent connecting with global audiences.
- Laguna Azul & Doce EntertainmentcoreSpanish co-production partners for Agent 203 feature film.
- M.A.R.K.13coreGerman co-production partner for Agent 203 feature film.
- bigchild Entertainment GmbHcoreGerman co-production partner for Agent 203 feature film.
- LEONINE StudioscoreLeading German distributor releasing Agent 203 feature film theatrically in Germany. Also parent company of Toon2Tango.
- Sola MediacoreInternational sales agent handling Agent 203 feature film international sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Toon2Tango competitors and assessment
Company assessmentBroad incumbents
- 9 Story Media Group: Canadian animation studio and producer of shows such as Wild Kratts and Blue's Clues & You; comparable as a mid-to-large kids' animation production company with global broadcast deals, international co-productions, and a focus on building long-running IP. Functions as a broader incumbent with deeper production capacity.
- WildBrain: Canadian animation powerhouse and owner of the Peanuts library, operating a global kids/family content platform; comparable as a publicly listed animation IP owner-and-distributor with both in-house production and branded consumer products. Much larger scale but structurally similar business model focused on monetizing animated IP across media.
- Entertainment One (eOne / Hasbro): Global kids and family content owner-producer (Peppa Pig, PJ Masks) now part of Hasbro; comparable as a large-scale animation IP owner with theatrical ambitions (e.g., Peppa Pig feature film) and global merchandising reach. A broader incumbent that competes for the same broadcaster shelf space.
- Zodiak Kids (Banijay Kids & Family): European kids' content division of Banijay producing and distributing animated series globally (Totally Spies, Alvinnn!!!); comparable as a larger European incumbent producing CGI/2D kids' animation for global broadcasters and managing established IP catalogs across multiple formats.
Direct peers
- CAKE Entertainment: London-based independent distributor and producer specializing in kids' animation IP; comparable as a boutique specializing in selling animated series into global broadcasters (similar to Sola Media's role for Toon2Tango) and supporting 360° brand-building for smaller studios.
- Studio 100 Media: German/European kids' entertainment group (Maya the Bee, Heidi, Blinky Bill); highly comparable as a Europe-based kids' animation IP owner producing new content plus exploiting established franchises globally via licensing and consumer products. Same end-customers (broadcasters, parents) and same 360-degree exploitation thesis.
- Xilam Animation: French independent animation studio producing original IP (Oggy and the Cockroaches, Zig & Sharko) for global broadcasters and platforms; direct peer in terms of producing CGI/2D kids' series, co-financing model with broadcasters, and 360-degree IP exploitation strategy.
- Cosmos Maya: India-based animation production house (Motu Patlu) and Agent 203 co-production partner; direct peer in kids' CGI animation production for the global market, operating at a different cost base but with the same target demos and broadcaster relationships.
- Mondo TV: Italy-based kids/family animation production and distribution group; directly comparable as both a producer of animated TV series (including Agent 203 co-production with Toon2Tango) and a licensor of animation IP globally. Same target demographics, similar co-production model, and overlapping distribution footprint.
Emerging players
- Guru Studio: Toronto-based animation studio behind True and the Rainbow Kingdom and Pikwik Pack; comparable as a boutique kids' animation producer with global co-production partnerships and a focus on brand-building for younger audiences - a similar size and business model to Toon2Tango.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Toon2Tango social profiles
Digital presenceToon2Tango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toon2Tango leadership team
Management profileNumber of profiles
Profiles1 record
Toon2Tango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toon2Tango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toon2Tango
What does Toon2Tango do?
Toon2Tango is a boutique storytelling and brand building firm that creates, finances, produces, and distributes CGI animated television series and feature films for children and families. It owns and exploits a portfolio of animated IPs (e.g., Agent 203, Hey Fuzzy Yellow, NIKO the series, Mission Santa) through co-production partnerships, broadcaster commissioning, international licensing, theatrical release, and 360° brand extension into books, games, apps, and merchandise.
Is Toon2Tango a public or private company?
Toon2Tango is a private company. It is classified as corporate owned and is currently operating.
When was Toon2Tango founded?
Toon2Tango was founded in 2019. It employs 1 to 10 people.
Where is Toon2Tango based?
Toon2Tango is headquartered in München, Germany, in the Europe region.
How does Toon2Tango make money?
Four revenue lines are on record. TV/Streaming Content Production is the primary driver. The others are 360° IP Exploitation, feature Film Production & Distribution and brand Building & Licensing.
Who are Toon2Tango's main competitors?
Broad incumbents on record are 9 Story Media Group, WildBrain, Entertainment One (eOne / Hasbro) and Zodiak Kids (Banijay Kids & Family). Direct peers are CAKE Entertainment, Studio 100 Media, Xilam Animation, Cosmos Maya and Mondo TV. Guru Studio is listed as an emerging player.
Does Toon2Tango have an API?
No public API is recorded for Toon2Tango.
What industry is Toon2Tango in?
Toon2Tango's product category is Animated Kids and Family Entertainment Production. Its primary akta.pro industry code is MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support). Its NAICS code is 516 and its SIC code is 7829.