What Golden State Storm does

Golden State Storm is a women's professional football organization based in the San Francisco Bay Area, founded in 2025 and debuting its inaugural competitive season in March 2026. The franchise operates two core product lines: professional tackle football (55-player roster under head coach Dallas Hartwell, 11 coaching staff) competing in the Women's National Football Conference (WNFC), a 16-team national league, and professional flag football (17 elite athletes, 4 coaches under head coach Theresa Koscinski) launched concurrently in 2026. Home games are played at Laney Field in Oakland, California, with the March 28, 2026 home opener drawing record-breaking attendance of over 2,000 fans.

The business operates three revenue streams: ticket sales for home games, merchandise sales through a Shopify-powered direct-to-consumer Storm Shop offering STARTER-branded apparel ($39.99-$64.99) and Spirit Sox accessories ($13-$15), and corporate sponsorships. The 2026 sponsor roster spans DOJO Air (respiratory performance technology), STARTER (apparel), St. Francis Winery & Vineyards (wine), BART (transit), TaskRabbit, GORUCK, LACES, Spirit Sox, and Oaklandish. Distribution combines the Shopify storefront, direct ticket sales via the team website, and retail partnerships through STARTER, LACES, and Oaklandish channels. Technology is limited to standard SaaS infrastructure; the sole differentiated technology asset is the flagship DOJO Air breath-tracking wearable partnership, integrated into athlete training for respiratory performance.

The franchise is co-owned by Jake Langner and Brad Grovich with a Board of Advisors including former NFL quarterback Jeff Garcia, NFL coach Jennifer King, and executives from Soho House, Clorox, and San Jose Earthquakes. Community impact is delivered through the Storm Ahead Foundation (launched November 2025), a nonprofit arm focused on empowering women and girls in football, with foundation partners Oasis For Girls and Women's Coaching Alliance, 15+ annual community events, and outreach across 48+ high school programs in 12 counties. The franchise was designated the top-performing WNFC franchise by revenue in 2026, with WNFC league-wide attendance growing 25% year-over-year.

Name

Golden State Storm

Legal name

Golden State Storm

Website

https://goldenstatestorm.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Golden State Storm is a private women's professional football franchise in the San Francisco Bay Area, founded in 2025 and competing in the WNFC's 16-team league via tackle and flag football programs. It generates revenue through gameday tickets at Laney Field in Oakland, Shopify-powered merchandise, and a diversified corporate sponsorship portfolio.

Ownership category

akta.pro rank

Product category

Professional Women's Football

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

Keywords

• Women's professional football
• Professional football league
• Tackle football team
• Flag football program
• Women's sports entertainment

Headquarters

HQ city

San Francisco

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Sale of tickets to home games at Laney Field. Season passes and individual game tickets available.
2. Merchandise Sales: Official fan shop selling apparel including hoodies ($64.99), t-shirts ($39.99-$49.99), long sleeves ($44.99), and athletic socks ($13-$15). Sold through own e-commerce storefront.
3. Sponsorship Revenue: Corporate sponsorships with DOJO Air, STARTER, St. Francis Winery, BART, TaskRabbit, GORUCK, LACES, Spirit Sox, Oaklandish, and others provide partnership revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Golden State Storm fields two women's professional football programs—tackle football and flag football—competing in the Women's National Football Conference (WNFC), with home games hosted at Laney Field in Oakland, California. The organization sells tickets to home games, distributes official team apparel and accessories through its Shopify-powered Storm Shop, and operates the Storm Ahead Foundation nonprofit arm dedicated to empowering women and girls in football. Revenue is generated from ticket sales, merchandise, and corporate sponsorship partnerships with brands including STARTER, DOJO Air, St. Francis Winery, TaskRabbit, and Oaklandish.

Product overview

Golden State Storm is a professional women's football organization based in the San Francisco Bay Area, competing in both tackle and flag football as a member of the Women's National Football Conference (WNFC). The organization operates two core teams: Professional Tackle Football (inaugural 2026 season) and Professional Flag Football (also launching 2026). Revenue streams include ticket sales, merchandise through the Shopify-powered Storm Shop offering Starter-branded apparel and Spirit Sox accessories, and sponsorship/partnership activations. The Storm Ahead Foundation provides community outreach and youth empowerment programming. A flagship technology partnership with DOJO Air provides athletes with respiratory performance tracking hardware and breath training technology. Founded in 2025 with season debut in 2026, the team hosts home games at Laney Field in Oakland, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Tackle Football (WNFC) Women's professional full-contact tackle football team competing in the Women's National Football Conference (WNFC). The team plays with pads and helmets under NCAA-style rules during spring seasons (March-June), competing in the 16-team WNFC and culminating in the IX Cup Championship. Home games are played at Laney Field in Oakland, California.
• Professional Flag Football (WNFC) Women's professional flag football program competing in the Women's National Football Conference (WNFC) flag division. Features 17 elite athletes competing in the 5-on-5 format, representing the Bay Area as part of the WNFC's inaugural flag football expansion in 2026.
• Storm Shop (Official Merchandise Store) Official e-commerce merchandise storefront of the Golden State Storm, powered by Shopify. Sells team apparel and accessories including Starter-branded hoodies ($64.99), Men's DriRelease t-shirts ($49.99), Women's Navy Everyday t-shirts ($39.99), unisex everyday long-sleeve tees ($44.99), and Spirit Sox athletic crew socks ($13-$15). Accepts multiple payment methods including American Express, Apple Pay, PayPal, Shop Pay, Visa, and Mastercard.

Quantifiable outcome

• 25% attendance increase year-over-year for WNFC with Storm as top revenue-generating franchise
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered flagship, minor and core.

• DOJO Air (DOJO Health, Inc.)flagshipStrategic or Co-development Partner · 25 March 2026Flagship partnership making DOJO Air the Storm's exclusive partner in Respiratory Performance Hardware and Breath Tracking. DOJO Air is a wearable breath-training device providing real-time volumetric feedback. Athletes integrate the technology into training for the 2026 season starting March 28th, with focus on improving lung strength, endurance, mental clarity, and peak performance. Based in San Diego, California.
• BART (Bay Area Rapid Transit)minorGTM or Marketing Partner · 25 March 2026Transportation partner encouraging fans to ride BART to games. 'Ride Bart to the Game' branding promoting sustainable transportation to home games at Laney Field.
• St. Francis Winery & VineyardscoreGTM or Marketing Partner · 10 March 2026Official Wine Partner for the 2026 inaugural season. Both organizations are Northern California originals sharing passion for craft and community. St. Francis will activate at Laney Field on game days offering wine tasting. Partnership celebrates women on field and in cellar during Women's History Month launch.
• STARTERcoreGTM or Marketing Partner · 3 March 2026STARTER brand serves as official apparel provider for Storm flag football team and premium lifestyle gear provider for tackle squad and fans. This marks STARTER's entrance into women's flag football. Partnership includes performance uniforms and exclusive lifestyle collection for fans to professionalize the pipeline for female football players in Northern California.
• TaskRabbitminorGTM or Marketing Partner2026 sponsor providing support for team operations and community events.
• GORUCKminorGTM or Marketing Partner2026 sponsor - rugged gear brand that aligns with athletic performance and endurance.
• LACESminorGTM or Marketing PartnerBay Area Vintage collection partner - navy colorway dedicated to Golden Gate Storm with 15% of sales supporting team travel fund.
• Spirit SoxminorGTM or Marketing PartnerAthletic socks provider - Storm Collection featuring blue and white crew socks made by Spirit Sox USA.
• OaklandishminorGTM or Marketing PartnerOakland-based brand partner for Y&B merchandise. Proceeds support Storm Ahead Foundation mission to empower women and girls in football.
• Women's Coaching AlliancecoreStrategic or Co-development PartnerFoundation partner developing female leaders through coaching youth sports. WCA provides female athletes ages 15-26 with coaching opportunities, mentorship, training and compensation to build skills for future leadership roles.
• Oasis For GirlscoreStrategic or Co-development PartnerSan Francisco-based nonprofit partner empowering high school girls from under-resourced communities through healing-centered programming that builds confidence, leadership, and pathways to academic and career success. First foundation partner of Storm Ahead Foundation.
• WNFC League Sponsors (Adidas, Riddell, Victory+)coreGTM or Marketing PartnerLeague-level sponsors providing equipment (Riddell), athletic apparel (Adidas), and broadcast deals (Victory+, ESPN2, Women's Sports Network) supporting the entire WNFC ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pittsburgh Passion: Pittsburgh Passion is a long-running WFA women's tackle football franchise. Comparable to Storm as a women's pro tackle football team operating outside the WNFC, sharing similar revenue mix (tickets, sponsorships, merchandise) and community-driven model.
• Women's Football Alliance (WFA): The WFA is the largest women's professional tackle football league in the U.S. and is the most direct league-level competitor to the WNFC, in which the Storm plays. Both leagues compete for athletes, sponsors, and fan attention in the same women's tackle football category.
• Boston Renegades: Boston Renegades are one of the most successful women's tackle football teams in the U.S., competing in the Women's Football Alliance (WFA). Comparable as a women's professional tackle football franchise with a similar ticket/sponsor/merch revenue model, but in a competing league.
• San Diego Rebellion: San Diego Rebellion is a WNFC women's professional football team and was the Storm's home opener opponent on March 28, 2026. It is the most directly comparable franchise: same league, same format, same season structure.
• DC Divas: DC Divas are a WFA women's professional tackle football team with multiple championships. Comparable to Storm as a women's pro tackle football franchise with an established community footprint and similar operational economics.

Regional players

• Bay FC: Bay FC is the Bay Area's NWSL women's professional soccer team. Not a direct competitor (different sport), but highly relevant as a Bay Area women's pro sports franchise targeting similar female-forward sponsors, season-ticket holders, and equity-driven fan segments.
• Oakland Roots SC: Oakland Roots SC is a professional soccer club based in Oakland sharing the Storm's local community-driven brand ethos and Bay Area fan base. Comparable as a community-rooted pro sports property in the same Oakland market, though not a women's football peer.
• Angel City FC: Angel City FC is an NWSL team recognized for premium sponsorship pricing and equity-led brand positioning in women's sports. Comparable to Storm on the women's pro sports business model and sponsor-attraction playbook, though in a different sport and market.

Others

• U.S. Women's National Team (USWNT) Programs: U.S. Soccer's women's programs have driven much of the broader cultural and commercial momentum behind women's professional sports in the U.S. Comparable as the upstream talent pipeline and category-defining property that creates demand for women's football franchises like the Storm.

Broad incumbents

• San Francisco Warriors (Golden State Warriors): The Golden State Warriors are the dominant Bay Area professional sports franchise. Comparable as a Bay Area pro sports property that the Storm competes with for sponsorship dollars, media attention, and premium fan spending, though at vastly different scale and sport.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GoldenStateStormFootball
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/goldenstatestorm
• TikToktiktok.com/@goldenstatestorm
• Xx.com/goldenstatest
• LinkedInlinkedin.com/company/golden-state-storm

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden State Storm