DOJO Health, Inc.

Name

DOJO Health, Inc.

Legal name

DOJO Health, Inc.

Website

https://dojoair.com

Company type

Private

Founded year

2026

Operating status

Operating

Ownership category

akta.pro rank

Product category

Consumer Health Wearables

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industry

Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories) (HLAHAGAE)

Keywords

• Breath training devices
• Respiratory health monitoring
• Connected fitness hardware
• Volumetric breath measurement
• Wellness wearables

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Device Sales: DOJO Air sells its breath training hardware device through direct e-commerce (Shopify storefront) and Kickstarter pre-orders. The device is a one-time purchase with companion app functionality.
2. Kickstarter Pre-launch Sales: Crowdfunding campaign launched May 2026 offering early-bird discounts (40% off) to generate initial sales and fund production.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DOJO Health, Inc. sells the DOJO Air device, a handheld volumetric breath training and tracking tool that measures real-time inhale and exhale volume, paired with a Bluetooth-connected DOJO App for personalized breathwork sessions and respiratory performance tracking. The product is targeted at consumers seeking improved lung capacity, stress relief, sleep quality, and athletic performance.

Product overview

DOJO Health, Inc. offers a unified breath training platform consisting of DOJO Air (a handheld volumetric breath measurement device) paired with the DOJO App. DOJO Air measures real-time inhale/exhale volume inspired by medical spirometry, while the companion app provides Bluetooth connectivity for data streaming, session customization, and performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• DOJO Air The world's first volumetric breath training and tracking device that measures inhale and exhale volume in real time, turning breathwork into personalized training adapted to the user's lung health and goals. Designed for athletes, professionals, and general wellness seekers.
• DOJO App Companion mobile application that pairs with DOJO Air via Bluetooth to stream real-time inhale, exhale, and lung capacity data, enabling users to set alerts, sync data, choose scientifically proven breathwork routines, and track respiratory performance.

Quantifiable outcome

• Results visible in minutes not months

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationDOJO Air's e-commerce storefront is powered by Shopify. Shopify provides the platform infrastructure, payment processing, order fulfillment, and customer data management. The company uses Shopify's services to deliver a curated shopping experience to customers.
• KickstartercoreGTM or Marketing PartnerDOJO Air is launching its flagship product via Kickstarter in May 2026. Kickstarter serves as the primary crowdfunding platform for early-bird sales and market validation, offering 40% discount to early adopters.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Whoop: Subscription-based wearable that measures strain, sleep, and recovery. Comparable as a broad-incumbent health-performance hardware brand with an app ecosystem and athletes/professionals as core users; relevant for benchmarking DOJO's hardware-plus-app business model.
• Calm: Leading consumer breathing/meditation app with a focus on stress relief, focus, and sleep. Comparable use cases (focus/stress) with the Professionals customer segment, and a potential substitute for users who choose a software-only path.
• Eight Sleep: Hardware-plus-subscription health product (smart mattress/pod) focused on sleep and recovery—relevant peer for the consumer-health hardware category and premium DTC positioning around lung/sleep/recovery outcomes.
• Oura: Consumer health-tracking ring with companion app and subscription tiers. Highly comparable business model (hardware + app + subscription + wellness positioning), making Oura the closest benchmark for DOJO's monetization trajectory.
• Headspace: Mass-market meditation and breathwork app with guided breathing exercises. Substitutable for the same professionals/wellness-seeker segments and a benchmark for the consumer breathwork category DOJO is trying to hardware-ify.

Direct peers

• Airofit: Direct competitor offering a Bluetooth-enabled respiratory muscle trainer with a companion app for athletes and wellness users—same product category, hardware-plus-app model, and target customer segments (athletes seeking lung-capacity gains, wellness seekers).
• POWERbreathe: Established respiratory muscle training device brand widely used in sports and clinical settings. Closely comparable as a handheld hardware product used to train inspiratory/expiratory strength with measurable feedback—DOJO Air's direct competitive set.

Others

• Vitalograph: Established manufacturer of clinical spirometers and respiratory diagnostic devices. Comparable on the spirometry-rooted measurement technology that underpins DOJO's claimed clinical-grade accuracy.
• MIR (Medical International Research): Clinical-grade spirometry device manufacturer supplying the gold-standard lung-measurement technology that DOJO Air cites as inspiration. Relevant as a comparable on the underlying respiratory measurement technology and a potential clinical-credibility reference partner.

Emerging players

• Breathe+ (Breathe Plus): Breath-training device targeting athletes with app integration; comparable to DOJO Air as an emerging consumer respiratory training tool, though more focused on athletic recovery than volumetric measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOJO Health, Inc.