Unibell

What Unibell does

Unibell Srl is an Italian family-owned healthcare company headquartered in Calco (Lecco province), founded in 1979 by Mario Scerri and still under family control (Mario Scerri, Laura Zucchella, Manuela Scerri). The company operates through two wholly-owned sub-brands: Humantecar, focused on physiotherapy, orthopedic and sports medicine technology and positioned as the pioneer of Original Tecarterapia (Transfer Electrical Capacitive Resistive technology); and Omeoenergetica, focused on professional aesthetic and anti-aging cosmetics under proprietary signal-cosmetic formulations based on botanical extracts. Customers span physiotherapy and rehabilitation clinics, elite sports teams and federations (including UAE Team Emirates), medical aesthetics practices, veterinary operators (competition horses and companion pets), military and armed forces, and international universities, with an international distributor footprint.

The business model combines three revenue streams: hardware sales of Humantecar Tecarterapia devices and proprioceptive platforms to professional buyers via direct enterprise sales and distributors; branded cosmetics under Omeoenergetica sold through direct e-commerce (shop.unibell.it) at unit prices ranging from €13 to €80+ and through professional distribution; and recurring training and certification revenue via the Humantecar Academy and Omeoenergetica Academy for physiotherapists, medical professionals, and aesthetic specialists. Distribution is multi-channel, pairing direct-to-consumer e-commerce with enterprise field sales and a global distributor network. Underlying technology centers on capacitive-resistive electrical transfer, proprietary cosmetic formulations, and disclosed integration of artificial intelligence across research, production, and distribution. Registered capital is €188,620; revenue and headcount are not publicly disclosed and no external institutional investment or public listing is present.

Name

Unibell

Legal name

Unibell Srl

Website

https://unibell.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Unibell Srl is an Italian family-owned healthcare company operating through Humantecar (pioneering proprietary Tecarterapia physiotherapy technology) and Omeoenergetica (professional anti-aging cosmetics), serving physiotherapy clinics, elite sports teams, aesthetic specialists, and veterinary practices internationally.

Ownership category

akta.pro rank

Product category

Physiotherapy Equipment & Professional Cosmetics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Esthetics / Skincare (EDAOALAE), Esthetics & Skincare Training Programs (HSALANAB), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Tecarterapia devices
• Physiotherapy equipment
• Professional skincare cosmetics
• Sports rehabilitation technology
• Aesthetic medicine products

Headquarters

HQ city

Lecco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Physiotherapy Equipment Sales: Sale of Humantecar tecarterapia devices and proprietary physiotherapy technology to professional clinics, sports organizations, and healthcare facilities. Revenue generated through direct sales and distributor networks.
2. Cosmetics and Skincare Products: Sale of Omeoenergetica branded cosmetics including face creams, serums, body treatments, and sun care products through e-commerce and professional distribution channels. Products sold in various price points from €13 to €80+.
3. Professional Training and Academy: Revenue from specialized training programs through Humantecar Academy and Omeoenergetica Academy for physiotherapists, medical professionals, and aesthetic specialists. Includes certification and continuing education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Unibell manufactures and sells proprietary Tecarterapia (capacitive-resistive transfer) physiotherapy devices and related equipment under the Humantecar brand for physiotherapy, orthopedic, sports medicine, and rehabilitation professionals. Through the Omeoenergetica brand, the company produces and sells a full line of professional aesthetic cosmetics (face creams, serums, body treatments, sun care) and functional aromatherapy products, sold both via professional channels and direct e-commerce. The company also operates Humantecar Academy and Omeoenergetica Academy for certified professional training.

Product overview

Unibell is a Healthcare Company operating through two main sub-brands: Humantecar (focused on physiotherapy, orthopaedic and sports technology including Original Tecarterapia, proprioceptive platforms, and aromatherapy) and Omeoenergetica (focused on professional aesthetic and antiaging cosmetics). The portfolio includes signal cosmetics product lines for face and body care, solar products, and specialised treatments. The company also offers veterinary applications of its technology and operates training academies for professionals. Founded in 1979, the company is headquartered in Calco, Italy, and serves an international market including professional athletes, physiotherapy centres, aesthetic clinics, and veterinary practices.

Differentiator

Problem solved

Functional benefit

Brands

• Humantecar: Physiotherapy, orthopedic and sports medicine technology brand, pioneer of original Tecarterapia. Offers tecarterapia devices, manual therapy products, and proprioceptive platforms.
• Omeoenergetica

Products and services

• Original Tecarterapia Technology (Humantecar)

Quantifiable outcome

• Faster and more effective treatment outcomes in physiotherapy
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Italian and International UniversitiescoreStrategic or Co-development PartnerCollaborations with universities in Italy and internationally for developing innovative physiotherapy and rehabilitation approaches. Joint research programs supporting evidence-based practice development and clinical validation of Unibell technologies.
• Research InstitutescoreStrategic or Co-development PartnerPartnerships with medical and scientific research institutions for ongoing technology development and clinical validation. These collaborations ensure scientific rigor and continuous innovation in Unibell's product offerings.
• International Medical ExpertsminorStrategic or Co-development PartnerCollaboration with international experts in medical and sports fields to validate and refine therapeutic approaches. Expert input shapes product development and treatment protocols.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dermophisiologique: Italian professional dermo-cosmetic brand positioned for aesthetic clinics and SPAs. An emerging player that competes with Omeoenergetica in professional aesthetics channels with a more concentrated professional focus.

Broad incumbents

• El.En. (Deka): Italian group covering aesthetic/medical lasers and energy-based physiotherapy devices. A broader incumbent that competes with Humantecar in aesthetics clinics and increasingly in physiotherapy through its energy-based portfolio.
• BTL Group: Large international aesthetic and physiotherapy equipment manufacturer with a much broader portfolio (EMS, laser, focused shockwave, ultrasound). A scaled incumbent that competes with Humantecar in clinics and aesthetics through overlapping but wider offerings.

Direct peers

• Elettronica Pagani: Long-standing Italian manufacturer of Tecarterapia and physiotherapy equipment. Sells to similar physiotherapy clinics, sports organizations, and aesthetic practices — a direct domestic competitor to Humantecar.
• Indiba: Spanish-origin manufacturer of capacitive-resistive radiofrequency (Proionic/Cret) systems used in physiotherapy, aesthetics, and sports. Operates in the same core technology category as Tecarterapia with overlapping clinical indications and customer base.
• Winback: French manufacturer of TECAR/diathermy devices used in physiotherapy and aesthetics. Directly competes with Humantecar in the same capacitive-resistive technology category and serves similar clinics, sports teams, and aesthetic professionals.
• Collistar: Italian professional cosmetics brand distributed via pharmacies, beauty institutes, and e-commerce. The closest mainstream Italian peer to Omeoenergetica for professional skin-care positioning and channel mix.
• Fisioline: Italian manufacturer of Tecarterapia and physiotherapy equipment. A direct competitor to Humantecar in the Italian and European physiotherapy channel with a comparable product line.
• Globus: Italian manufacturer of physiotherapy and sports-recovery equipment (laser, tecar, ultrasound, magnetotherapy). Sells to overlapping physiotherapy and sports customers with a comparable product breadth to Humantecar.
• Mectronic: Italian manufacturer of tecarterapia and physiotherapy devices with a near-identical product offering to Humantecar. Competes head-to-head in Italian and international physiotherapy and sports-medicine channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/humantecaritalia
• Instagraminstagram.com/omeoenergetica
• LinkedInlinkedin.com/company/unibell-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unibell