The IndustryMart
The IndustryMart is a Pune-based B2B e-commerce platform (operated by Selecter India, founded 2013) distributing industrial electrical and automation components — including PLCs, sensors, relays, and power supplies — from brands like Selec, Meanwell, Omron, Schneider, and Siemens to industrial panel builders and factory operators across India.
- Company typePrivate
- Founded2013
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The IndustryMart does
The IndustryMart is a B2B e-commerce platform operated by Selecter India and based in the Bhosari industrial area of Pune, Maharashtra. Founded in 2013, the company sells industrial electrical and automation components — including push buttons, proximity sensors, cooling fans, tower lights, SMPS power supplies, timers, relays, PLCs, energy meters, cable management products, MCCBs, and safety light curtains — to industrial panel builders, factory operators, and electrical contractors across India. It functions as a multi-brand authorized distributor carrying Selec, Meanwell, Omron, Schneider, Siemens, Delta, Enertech, Fotek, and Greatselec, with an authorized distribution agreement for Enertech Panel Accessories specifically highlighted as a flagship partnership.
The business model is direct B2B e-commerce: customers transact on the platform using GSTIN-registered invoicing, with shipments fulfilled through FedEx, Aramex, and EMS Speed Post. There is no disclosed subscription, marketplace fee, or SaaS layer — revenue mechanics are standard distributor margins on component resale. Catalog pages present technical specifications (e.g., Selec RPS120-24 SMPS carries PCI-DSS, CE, UL, and RoHS certifications), suggesting the platform targets technically literate buyers selecting specific part numbers rather than end-consumer procurement. The company operates with 11–50 employees and has no disclosed management team, funding history, or financial metrics.
The platform's strategic positioning is that of a regional multi-brand industrial components aggregator rather than a vertically integrated or technology-led business. Its defensibility rests on its portfolio of authorized distributor relationships and SKU breadth across automation, power, control, and safety categories — not on proprietary technology, software, or data assets. No AI, ML, or automation tooling is referenced in the available material.
The IndustryMart firmographics
Firmographics- Name
- The IndustryMart
- Legal name
- SELECTER INDIA
- Website
- https://theindustrymart.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The IndustryMart is a Pune-based B2B e-commerce platform (operated by Selecter India, founded 2013) distributing industrial electrical and automation components — including PLCs, sensors, relays, and power supplies — from brands like Selec, Meanwell, Omron, Schneider, and Siemens to industrial panel builders and factory operators across India.
- Ownership category
- akta.pro rank
The IndustryMart industry classification
Industry- Product category
- Industrial Electrical Components Distribution
- NAICS
- Other Electronic Parts and Equipment Merchant Wholesalers (423690), Hardware Merchant Wholesalers (423710), Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237)
- SIC
- Wholesale-Hardware (5072), Wholesale-Machinery, Equipment & Supplies (5080), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where The IndustryMart is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The IndustryMart business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: E-commerce sales of industrial electrical components including power supplies, sensors, timers, relays, connectors, and automation products. Operates on a direct sales model where customers purchase products through the website at listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing with volume-based tiered discounts available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The IndustryMart product offering
Product offeringCore offering
The IndustryMart, operated by Selecter India, is a B2B e-commerce platform that distributes industrial electrical and automation components. The catalog includes push buttons, proximity sensors, tower lights, switch mode power supplies, timers, energy meters, PLCs, relay modules, earth leakage relays, heavy duty connectors, cable glands, cable ties, safety light curtains, enclosures, sirens, foot switches, and limit switches from brands such as Selec, Meanwell, Omron, Schneider, Siemens, Enertech, and Greatselec. Customers place orders online with GSTIN registration, with 99% of orders shipped within 24 hours and delivery in 2-5 days across India via FedEx and Aramex.
Product overview
The IndustryMart is an e-commerce platform operated by Selecter India, established in 2013, serving as a distributor and supplier of industrial electrical and automation components. The platform offers a comprehensive portfolio of products organized into multiple categories including: Selec-branded control and timing products (timers, time switches, star-delta timers, multifunction timers, APFC controllers, energy meters, PLCs, relay modules, earth leakage relays, process indicators, counters); Meanwell switch mode power supplies ranging from compact 15W units to industrial 3000W enclosed power supplies; push button and switchgear components including emergency stops, illuminated buttons, and crane pendants; cable management solutions including extension reels, cable glands, and ties; and industrial safety and signaling products. The company is an authorized distributor for Enertech panel accessories and carries products from major brands including Omron, Schneider Electric, Siemens, Delta, Fotek, and others. The platform enables B2B and B2C sales primarily targeting the Indian industrial market with presence across Maharashtra and nationwide delivery through FedEx and Aramex.
Differentiator
Problem solved
Functional benefit
Products and services
- Push Buttons & Switches
- Proximity Sensors
- Heavy Duty Connectors
- LED Tower & Revolving Lights
- Meanwell Switch Mode Power Supplies (SMPS)
- LED Indicators
- XAC Crane Pendants
- Solid State Relays (SSR)
- Foot Switches & Limit Switches
- Extension Cable Reels & Drums
- Safety Light Curtains
- Cable Glands, Conduits & Cable Ties
- Enclosures & Junction Boxes
- Sirens & Hooters
- Industrial Circuit Breakers & Slip Rings
- Cooling Fans & Drag Chains
- CNC Machine Lamps & Lights
- Selec Timers Series
- Selec Power Factor Controllers (APFC)
- Selec Energy Meters & Multifunction Meters
- Selec PLCs (MiBRX Series)
- Selec Relay Modules
- Selec Earth Leakage Relays & CBCTs
- Selec Process Indicators & Controllers
- Selec Counters & Rate Controllers
- Crimping Tools
- Rotary Encoders
- Joysticks
Quantifiable outcome
- 99% of orders shipped within 24 hours
- +1 more outcomes
Companies that use The IndustryMart
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
The IndustryMart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The IndustryMart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enertech (Enertech Panel Accessories)coreSelecter India (operator of The IndustryMart.com) is an authorized distributor and dealer for Enertech Panel Accessories. Products sourced from trustworthy and quality-oriented vendors with the help of dexterous procuring agents.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
The IndustryMart competitors and assessment
Company assessmentBroad incumbents
- TradeIndia: Established Indian B2B marketplace covering industrial products including electrical components and automation equipment. Comparable as a B2B sourcing platform for Indian industrial buyers across multiple categories.
- IndiaMART InterMESH: India's leading horizontal B2B marketplace connecting buyers and suppliers across categories including industrial electrical components. Comparable as a B2B sourcing platform for Indian industrial buyers, though far broader in scope than IndustryMart's specialized electrical focus.
- Udaan: India's B2B commerce platform across multiple categories including industrial and electrical supplies. Comparable as an India B2B marketplace serving SMEs and industrial buyers, though with much broader category scope and significantly greater capitalization.
- Amazon Business India: B2B procurement arm of Amazon in India offering industrial and electrical supplies alongside broader categories. Comparable as an online B2B procurement channel competing for the same industrial buyer wallet.
Direct peers
- Moglix: India's largest B2B e-commerce platform for industrial supplies including electrical components, MRO, and tools. Directly comparable as a B2B online distributor serving manufacturers and industrial buyers across India, though at significantly larger scale and with venture funding.
- Industrybuying: India-focused B2B e-commerce platform selling industrial products including electrical, automation, and MRO supplies directly to businesses. Closely comparable business model — online B2B distribution of industrial components to enterprise and SMB buyers in India.
- Power2SME: B2B e-commerce platform focused on manufacturing inputs and industrial supplies for Indian SMEs. Comparable as an India B2B platform serving manufacturers and industrial buyers with components and raw materials.
- Element14 (Farnell): Global distributor of electronic components and industrial automation products serving engineers and industrial buyers. Comparable as a multi-brand distributor of automation, sensor, and control components, though operating globally rather than India-only.
- Tolexo: Indian B2B e-commerce platform operated by IndiaMART, selling industrial MRO and electrical supplies directly to businesses. Direct competitor in the same niche of online industrial supplies distribution in India.
- RS Components India: Global distributor of industrial and electronic components operating in India, supplying automation, electrical, and MRO products. Comparable as an established multi-brand industrial components distributor serving engineering and manufacturing buyers in India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The IndustryMart social profiles
Digital presenceThe IndustryMart compliance and trust
Trust signalCompliance4 records
The IndustryMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
The IndustryMart leadership team
Management profileNumber of profiles
Profiles1 record
The IndustryMart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The IndustryMart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The IndustryMart
What does The IndustryMart do?
The IndustryMart, operated by Selecter India, is a B2B e-commerce platform that distributes industrial electrical and automation components. The catalog includes push buttons, proximity sensors, tower lights, switch mode power supplies, timers, energy meters, PLCs, relay modules, earth leakage relays, heavy duty connectors, cable glands, cable ties, safety light curtains, enclosures, sirens, foot switches, and limit switches from brands such as Selec, Meanwell, Omron, Schneider, Siemens, Enertech, and Greatselec. Customers place orders online with GSTIN registration, with 99% of orders shipped within 24 hours and delivery in 2-5 days across India via FedEx and Aramex.
Is The IndustryMart a public or private company?
The IndustryMart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The IndustryMart founded?
The IndustryMart was founded in 2013. It employs 11 to 50 people.
Where is The IndustryMart based?
The IndustryMart is headquartered in Pune, India, in the Asia region.
How does The IndustryMart make money?
One revenue line is on record: product Sales.
Who are The IndustryMart's main competitors?
Broad incumbents on record are TradeIndia, IndiaMART InterMESH, Udaan and Amazon Business India. Direct peers are Moglix, Industrybuying, Power2SME, Element14 (Farnell), Tolexo and RS Components India.
Does The IndustryMart have an API?
No public API is recorded for The IndustryMart.
What industry is The IndustryMart in?
The IndustryMart's product category is Industrial Electrical Components Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 423690 and its SIC code is 5072.