What Woodlands Hospice does

Woodlands Hospice is a UK registered charity (No. 1048934) operating a specialist palliative care service for people with life-limiting illnesses across North Liverpool, South Sefton, and Kirkby in Knowsley. The hospice is physically co-located on the Aintree University Hospital Campus at Longmoor Lane, Liverpool, and has been in operation for approximately 30 years (founded 1996; Tree of Life memorial programme established 1998). Services — inpatient and outpatient clinical care, bereavement support, complementary therapies, wellbeing programmes, and memorial/remembrance activities — are provided free of charge to patients and families.

The organisation runs an integrated fundraising and supporter engagement operation rather than a technology platform. Revenue is generated from a diversified mix including partial NHS funding, individual donations, a weekly lottery, charity retail shops, corporate partnerships (minimum £5,000/year, 3-year commitments), payroll giving (with employer match up to £50/month), Tree of Life engraved-leaf donations (£1,000 minimum), Christmas tree recycling, legacy gifts, and a portfolio of fundraising events (runs, cycles, skydives, treks, firewalks, and the Everton 10K). Operational infrastructure is intentionally lightweight: Enthuse for online fundraising pages and event registration, CharityCheckout for donations, and a Sterling-managed lottery database.

The corporate structure comprises Woodlands Hospice Charitable Trust (the registered charity) and two wholly-owned subsidiaries, Woodlands Hospice Charitable Trust Limited and Woodlands Ltd. The hospice is led by CEO Robert Johnston and a small management team including Co-Founder/Treasurer Sonia Knight, Corporate Partnerships Manager Hayley Smallman, Individual Giving Manager Carole Riley, and Community Fundraising Manager Wendy Williamson. Woodlands received the Queen's Award for Voluntary Service in 2007 and maintains partnerships with major regional institutions including Everton FC, University Hospitals Liverpool Charity, Aintree Plastics, Home Bargains, and Liverpool Cricket Club.

Name

Woodlands Hospice

Legal name

Woodlands Hospice Charitable Trust

Website

https://woodlandshospice.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodlands Hospice is a UK registered charity providing free specialist palliative and bereavement care to people with life-limiting illnesses across North Liverpool, South Sefton, and Kirkby in Knowsley, funded by NHS support, donations, lottery, charity shops, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Palliative and Hospice Care Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

akta.pro secondary industries

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Home Hospice Agencies (HLAFAEAC)

Keywords

• Palliative care services
• Hospice care
• Bereavement support
• Charity fundraising
• Community healthcare

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. NHS Funding: Partial NHS funding received toward parts of the care provided to patients and their families.
2. Donations and Fundraising: Dependent on donations from the local community to help with running expenses. Includes individual donations, community fundraising, events and challenges.
3. Lottery and Raffles: Regular lottery program generating ongoing donations from supporters.
4. Charity Shops: Revenue from charity retail shops selling donated goods.
5. Corporate Partnerships: Corporate charity support members contributing minimum £5,000 per year, plus payroll giving programs.
6. Christmas Tree Collection Service: Christmas tree collection and recycling service requiring £15 minimum donation.
7. Tree of Life Memorial Programme: Engraved leaves on Tree of Life sculpture for minimum donation/amount raised of £1,000.
8. Legacies and Wills: Gifts left in wills to support future hospice care.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Woodlands Hospice Charitable Trust provides free specialist palliative and end-of-life care for adults with life-limiting illnesses, including clinical inpatient and outpatient care, bereavement and family support, complementary therapies, and wellbeing programmes across North Liverpool, South Sefton, and Kirkby in Knowsley. Operations are sustained by an integrated fundraising portfolio of donations, legacies, a weekly lottery, charity retail shops, corporate charity support memberships, memorial programmes (Tree of Life, Light Up a Life), payroll giving, and community events.

Product overview

Woodlands Hospice Charitable Trust operates as a specialist palliative care provider supplemented by an integrated fundraising and supporter engagement ecosystem. The core offering is hospice specialist palliative care for North Liverpool, South Sefton, and Kirkby in Knowsley. This is supported by a multi-channel fundraising portfolio including: the Enthuse online fundraising platform (for personal fundraising pages and donations), the hospice lottery programme, the Corporate Partnerships Programme with tiered membership, and the Tree of Life memorial programme. Additional supporter services include payroll giving, in-memory donation options (funeral collections, Forget Me Not flowers, Light Up a Life), seasonal initiatives like the Christmas Tree Collection, and comprehensive volunteering opportunities across hospice, retail, fundraising, and corporate engagement. The organisation also provides GDPR-compliant personal data management for supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Specialist Palliative Care
• Tree of Life Memorial Programme
• Hospice Lottery
• Events and Challenges
• Corporate Charity Support Programme
• Payroll Giving
• Donate in Memory
• Christmas Tree Collection and Recycling
• Online Fundraising Platform (Enthuse)

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• University Hospitals Liverpool CharitycoreGTM or Marketing PartnerPartnership hosting the Bike Aintree charity cycling event in partnership with Woodlands Hospice. The event leaves Aintree Racecourse and raises vital funds for the hospice.
• Everton FCcoreGTM or Marketing PartnerEverton Ambassadors Ian Snodin and Graham Stuart visited Woodlands Hospice for a Christmas visit, supporting hospice fundraising efforts and raising awareness.
• Redmen TVminorGTM or Marketing PartnerPartner for the Woodlands Hospice Padel Tournament event, helping promote and support the fundraising event.
• Zylo PadelminorGTM or Marketing PartnerPartner for the Woodlands Hospice Padel Tournament, providing venue and support for the fundraising event.
• John ParrottminorGTM or Marketing PartnerJohn Parrott Golf Event 2026 - an annual golf fundraising event supporting Woodlands Hospice.
• Aintree PlasticscoreGTM or Marketing PartnerFounder member of the Corporate Charity Support Programme, committing to minimum £5,000 per year donation for 3 years to support local palliative care.
• StarbucksminorGTM or Marketing PartnerCorporate supporter of Woodlands Hospice, listed among companies supporting the hospice.
• QuilterminorGTM or Marketing PartnerCorporate partner supporting Woodlands Hospice.
• SoviniminorGTM or Marketing PartnerCorporate supporter of Woodlands Hospice.
• Home BargainsminorGTM or Marketing PartnerCorporate supporter of Woodlands Hospice.
• WongsminorGTM or Marketing PartnerCorporate supporter of Woodlands Hospice.
• Cables Services LiverpoolminorGTM or Marketing PartnerCorporate supporter of Woodlands Hospice.
• Parry FoundationminorGTM or Marketing PartnerCorporate supporter/trust supporting Woodlands Hospice.
• SESminorGTM or Marketing PartnerCorporate supporter of Woodlands Hospice.
• St Hilda's SchoolminorGTM or Marketing PartnerSt Hilda's teachers completed 'The Big One - Liverpool to Blackpool 115K Relay' Challenge, supported by Woodlands Hospice Partnerships Team.
• Aintree University HospitalcoreStrategic or Co-development PartnerWoodlands Hospice is located at AUH Campus, Longmoor Lane, indicating integration with Aintree University Hospital site.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Queenscourt Hospice: Queenscourt Hospice is a Southport and West Lancashire hospice providing specialist palliative care, outpatient services, and bereavement support. It is a direct peer operating the same model as Woodlands, free care to patients, community fundraising, charity shops, and lottery programmes, in a neighbouring North West geography.
• ellenor hospice: ellenor is a North Kent hospice providing palliative and end-of-life care for adults and children, hospice-at-home services, and bereavement support. It is a direct peer with the same charitable hospice model, free-to-patient care, NHS co-funding, charity retail, and community fundraising approach as Woodlands.
• St John's Hospice (Liverpool): St John's Hospice is a Liverpool-based charity hospice providing specialist palliative and bereavement care to the local community. It is a direct local peer, offering the same model of free hospice care funded by donations, charity retail, and NHS grants, and competing for the same Merseyside donor and volunteer base as Woodlands.
• St Joseph's Hospice (Hackney): St Joseph's Hospice is a London-based charity hospice providing palliative and end-of-life care, plus bereavement support, free of charge to patients. It is a direct peer with the same charitable hospice model, NHS co-location, charity retail network, and reliance on community donations and legacies.
• Dorothy House Hospice Care: Dorothy House Hospice Care is a Bath and West England hospice providing palliative and end-of-life care, hospice-at-home, and bereavement services. It is a direct peer with the same charitable hospice structure, multi-channel fundraising, and NHS co-funding model as Woodlands, at broadly comparable scale.
• St Gemma's Hospice (Leeds): St Gemma's Hospice is a Leeds-based charity hospice providing specialist palliative care and bereavement support. It is a direct peer operating the same model as Woodlands, free hospice care, fundraising events, lottery, charity shops, and NHS partial funding, in a similar mid-sized UK city context.

Broad incumbents

• Sue Ryder: Sue Ryder runs a network of hospices and palliative care services across the UK alongside neurological care and bereavement support. It is a broad incumbent peer because it offers very similar palliative, bereavement, and community services to Woodlands but at multi-site national scale, competing for both NHS contracts and community fundraising.
• Marie Curie UK: Marie Curie is the largest UK end-of-life charity, operating hospices and a community nursing service across the country. It is the most direct national incumbent to Woodlands, competing for the same donor pool, NHS hospice grants, and corporate partnerships, and delivering overlapping palliative and bereavement services at much greater scale.
• Macmillan Cancer Support: Macmillan is the UK's leading cancer care charity, providing information, nursing, and financial support for people with cancer. It is a broad incumbent peer because it overlaps with Woodlands' cancer-focused patient base, runs parallel community fundraising events, and competes for the same corporate partnerships and individual donors.

Others

• Hospice UK: Hospice UK is the national charity and membership body for the UK's hospice sector, providing advocacy, training, and funding support. It is not a direct care peer but is a closely related ecosystem participant, representing the sector in NHS funding discussions that materially affect Woodlands' grant income.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearewoodlands
• YouTubeyoutube.com/channel/UCyvXgndAtnh8fO0_yX-Qetw
• Facebookfacebook.com/WoodlandsHospice
• LinkedInlinkedin.com/company/woodlands-hospice-charitable-trust
• Instagraminstagram.com/wearewoodlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlands Hospice