The Barrett Group
- Company typePrivate
- Founded2010
- HeadquartersTamarac, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Barrett Group firmographics
Firmographics- Name
- The Barrett Group
- Legal name
- The Barrett Group, LLC
- Website
- https://barrettrealtors.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Barrett Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where The Barrett Group is headquartered
LocationHeadquarters
- HQ city
- Tamarac
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Barrett Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission - Buy Side: Commission-based revenue from representing buyers in residential property purchases. Agents assist with property search, negotiations, and closing coordination.
- Real Estate Commission - Sell Side: Commission-based revenue from listing and selling residential properties. Services include professional photography, marketing, open houses, and negotiation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services for buying and selling residential properties |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Barrett Group product offering
Product offeringCore offering
The Barrett Group is a residential real estate brokerage that represents buyers and sellers of single-family homes, condos, and townhouses across Broward County, Florida. The firm is paid via transaction commissions on the buy-side (property search, showings, offer negotiation, closing coordination) and sell-side (listing, professional photography, marketing, open houses, negotiation). Supporting services include a home valuation tool, a public property listings search portal, and first-time home buyer educational classes.
Product overview
The Barrett Group is a real estate brokerage offering residential buying and selling services in Broward County, Florida. The core offering consists of buyer and seller representation services, supported by a home valuation tool, first-time home buyer educational classes, and an online property listings search portal. The company serves various communities across Broward County including Coral Springs, Tamarac, Fort Lauderdale, Parkland, Margate, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying Services Agent-led residential buyer representation in Broward County, FL, including single-family homes, condos, and townhouses. Covers property search, showings, offer negotiation, and closing coordination for individual home buyers.
- Real Estate Selling Services Full-service listing representation for residential property sellers in Broward County, including professional photography, marketing, MLS syndication via BeachesMLS, open houses, negotiation, and closing support.
- Home Valuation Online home valuation tool that provides property value estimates to help sellers determine listing price and buyers evaluate fair market value of Broward County homes.
- First-Time Home Buyer Classes In-person educational classes for prospective first-time home buyers, covering mortgage lending, credit repair, insurance, and home inspections, taught by industry professionals in partnership with The Barrett Group.
- Home Listings Search Public online property search portal backed by BeachesMLS listings that allows buyers to browse available homes for sale across Broward County communities and contact The Barrett Group agents.
Quantifiable outcome
- 45 to 65 transactions per year
- +2 more outcomes
Companies that use The Barrett Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Barrett Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Barrett Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AR1 Mortgages, Inc.coreAR1 Mortgages is a financing partner providing mortgage loan origination services. Ann-Marie Richards serves as the primary mortgage loan originator, offering pre-approval and financing guidance to The Barrett Group's clients. The partnership includes office space at 301 E. Commercial Blvd, Oakland Park, FL 33334.
- Fort Lauderdale Law GroupminorChris Patterson from Fort Lauderdale Law Group provides legal support for property transfers. Referenced in client testimonial as instrumental in the transfer of property for out-of-state clients.
- CMG FinancialminorMichael Dubois from CMG Financial provided loan approval services for a Barrett Group client, helping them secure financing to complete their home purchase.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Barrett Group competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based national brokerage with significant Florida agent presence; one Barrett Group agent (Nicole Lightbourne) is already affiliated with eXp Realty, illustrating direct overlap in agent recruitment and brokerage services for residential buyers/sellers in South Florida.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with established Florida network; competes for traditional residential transactions in the same South Florida geographies.
- Compass: Tech-forward national brokerage expanding aggressively in Florida; competes for mid- to high-end residential listings with stronger marketing technology and capital backing than The Barrett Group.
- Redfin: Tech-enabled brokerage offering reduced commissions to buyers/sellers; competing pressure on commission rates and online lead capture in Florida markets served by The Barrett Group.
- RE/MAX: Global real estate franchise with deep penetration in Broward County; competes for the same residential buyer/seller pool with greater brand recognition and agent volume in the same geographies Barrett serves.
- Keller Williams Realty: Large agent-centric brokerage franchise with substantial Florida market share; competes directly with The Barrett Group's team-based model for residential listings and buyer representation in South Florida.
- Coldwell Banker: Established national residential brokerage brand with strong Florida presence; competes for the same buyer/seller transactions in Broward County with broader brand recognition.
Emerging players
- HomeSmart: Discount-commission brokerage with growing Florida presence; competes on price-conscious buyer/seller segments that intersect with Barrett's first-time-buyer focus.
- Realty ONE Group: Fast-growing, tech-driven brokerage expanding across Florida with an entrepreneur-agent model that overlaps with The Barrett Group's team-recruitment philosophy.
Regional players
- Premier Estate Properties: Luxury-focused Florida brokerage headquartered in Fort Lauderdale; competes for higher-end listings within the same Broward County market that The Barrett Group serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Barrett Group social profiles
Digital presenceThe Barrett Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barrett Group leadership team
Management profileNumber of profiles
Profiles5 records
The Barrett Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barrett Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barrett Group
What does The Barrett Group do?
The Barrett Group is a residential real estate brokerage that represents buyers and sellers of single-family homes, condos, and townhouses across Broward County, Florida. The firm is paid via transaction commissions on the buy-side (property search, showings, offer negotiation, closing coordination) and sell-side (listing, professional photography, marketing, open houses, negotiation). Supporting services include a home valuation tool, a public property listings search portal, and first-time home buyer educational classes.
Is The Barrett Group a public or private company?
The Barrett Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Barrett Group founded?
The Barrett Group was founded in 2010. It employs 11 to 50 people.
Where is The Barrett Group based?
The Barrett Group is headquartered in Tamarac, United States, in the North America region.
How does The Barrett Group make money?
Two revenue lines are on record. Real Estate Commission - Buy Side is the primary driver. The others are real Estate Commission - Sell Side.
Who are The Barrett Group's main competitors?
Broad incumbents on record are eXp Realty, Berkshire Hathaway HomeServices, Compass, Redfin, RE/MAX, Keller Williams Realty and Coldwell Banker. Emerging players are HomeSmart and Realty ONE Group. Premier Estate Properties is listed as a regional player.
Does The Barrett Group have an API?
No public API is recorded for The Barrett Group.
What industry is The Barrett Group in?
The Barrett Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.