Willowcroft Farm Vineyards

What Willowcroft Farm Vineyards does

Willowcroft Farm Vineyards is a privately held, family-owned winery founded in 1984 in Leesburg, Virginia, and operates as Loudoun County's original winery. The estate sits atop the Catoctin Ridge with panoramic views of Loudoun Valley and the Blue Ridge Mountains, and produces a portfolio of wines including Cabernet Sauvignon, Seyval Blanc, Petit Verdot, Traminette, and Bordeaux-style blends (Assemblage) using traditional techniques—malolactic fermentation, oak aging, skin contact, and concrete egg fermenters—under Owner and Winemaker Lew Parker, who has been making wine for over 40 years and holds multiple industry awards. The business serves individual wine enthusiasts, casual visitors, and wine club members through a direct-to-consumer model.

Revenue is generated across six streams: retail bottle sales through the on-site tasting room and the OrderPort e-commerce platform; two subscription wine clubs (The Club at Willowcroft for quarterly local pickup, and The Cellar Club for twice-yearly national shipping); guided tastings and vineyard tours ($40 per person for "Taste While You Tour"); private events and educational classes; on-site gourmet food sales; and regional wholesale distribution to retail and restaurant partners managed by Commercial Director Kim Hawkins. Pricing is transparently disclosed for experiences and clubs, with member discounts of 20-25% on wine purchases, and the business operates a multi-channel marketing approach spanning an educational blog, social media, email newsletter, and on-site events. The company employs 11-50 people, is founder/owner-concentrated, and has no disclosed institutional investment, funding rounds, or M&A activity.

Name

Willowcroft Farm Vineyards

Legal name

Willowcroft Farm Vineyards

Website

https://willowcroftwine.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Willowcroft Farm Vineyards is a family-owned estate winery in Leesburg, Virginia, founded in 1984, producing award-winning traditional wines and serving individual wine enthusiasts, casual visitors, and wine club members through its on-site tasting room, OrderPort e-commerce platform, two-tier subscription wine club, guided tours, and regional wholesale distribution.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAGAJAA

Vineyard Establishment & Development (Site Prep, Trellising, Planting)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANACAE

Wine Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Estate winery
• Wine production
• Wine tastings
• Vineyard tours
• Wine club

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine bottle sales: Retail wine sales through on-site tasting room and e-commerce platform (orderport.net). Customers purchase bottles for personal consumption or gifting.
2. Wine club memberships: Two membership tiers: The Club at Willowcroft (pickup, 3 bottles quarterly, free to join, 20-25% discount on purchases) and The Cellar Club (shipping to most states, 6 bottles twice yearly, free shipping, 20-25% discount). Generates recurring subscription revenue with high customer retention.
3. Tasting experiences and tours: Wine tasting experiences and guided vineyard tours sold per person. 'Taste While You Tour' is $40 per person. Regular tastings for parties of 1-6 require no reservation.
4. Special events and classes: Hosting educational events such as Holiday Sparkling Wine Class, corporate events, and private tours generating additional per-event revenue.
5. Gourmet food sales: Selling selection of gourmet foods including warm bread, cheeses, salami, and crackers for consumption on property.
6. Wholesale activities: Off-site wholesale activities overseen by Commercial Director, distributing wines through retail partners and restaurants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Willowcroft Farm Vineyards is an estate winery on Catoctin Ridge in Leesburg, VA that produces and sells a curated portfolio of red, white, and specialty wines (including Petit Verdot, Traminette, and Bordeaux-style blends). The winery sells bottles direct-to-consumer through its tasting room and OrderPort e-commerce store, runs two wine-club subscription programs, and offers on-site guided tastings, vineyard tours, and educational events.

Product overview

Willowcroft Farm Vineyards operates as a traditional winery offering a portfolio of estate-grown wines complemented by visitor experiences and wine club memberships. The core offering centers on wine sales through their OrderPort e-commerce platform, with additional revenue from guided tastings and vineyard tours. Two distinct wine club programs—The Club at Willowcroft (local pickup) and The Cellar Club (shipped)—provide recurring revenue and customer loyalty. The winery's products include single-varietal wines (Petit Verdot, Traminette), Bordeaux-style blends (Assemblage), and specialty offerings. A selection of gourmet foods is available for purchase on-site to accompany tastings.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wine Sales Curated selection of estate-grown red, white, and specialty wines (including Petit Verdot, Traminette, and Bordeaux-style blends) sold by the bottle for personal consumption or gifting, available in the tasting room and through the OrderPort e-commerce platform.
• Wine Tastings Guided tasting experiences for visitors in the tasting room to explore the winery's wine selection, learn about flavors, aromas, and the unique terroir of the Catoctin Ridge vineyard. Parties of 1-6 do not require reservations.
• Vineyard Tours Guided tours of the historic barn, original vineyard, and barrel rooms, offering insight into the winemaking process and panoramic views of Loudoun Valley and the Blue Ridge Mountains. Priced at $40 per person.
• The Club at Willowcroft (Pickup Wine Club) Pickup-only wine club subscription delivering 3 bottles quarterly (12 bottles annually) to local members, with 20% off all wine purchases, 25% off purchases of 12+ bottles, complimentary tastings for up to two people per visit, and early event registration.
• The Cellar Club (Shipping Wine Club) Shipping-only wine club subscription delivering 6 bottles twice a year (12 bottles annually) to most U.S. states, with free shipping and 20-25% discounts on all wine purchases.
• On-Site Gourmet Food Items Selection of warm bread, cheeses, salami, and crackers sold on-site to accompany wine tastings.

Quantifiable outcome

• Over 42 years of continuous operation and winemaking excellence since 1984
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Doukenie Winery: Loudoun County winery offering estate-grown wines, tastings, and tours from a similar sized operation with overlapping DTC and wholesale channels.
• Breaux Vineyards: Loudoun County, VA estate winery with comparable tasting room, wine club, and tour experience model. Similar scale, DTC focus, and Northern Virginia terroir positioning to Willowcroft.
• Sunset Hills Vineyard: Purcellville, VA winery operating on similar Catoctin/Mountainside terroir in Loudoun County with comparable DTC tasting room and wine club structure.
• Tarara Winery: Loudoun County estate winery with comparable tasting room, vineyard tours, wine club, and event programming — overlapping Northern Virginia DTC customer base.
• Hillsborough Vineyards: Family-owned Loudoun County winery with estate vineyards, tasting room, and wine club — directly comparable boutique scale and DTC go-to-market to Willowcroft.
• Chrysalis Vineyards: Middleburg, VA estate winery with Norton and Viognier specialty varietals, on-site tasting room, and similar DTC/wine club/wholesale model to Willowcroft.
• Stone Tower Winery: Loudoun County winery with a tasting room and wine club model similar to Willowcroft's, competing for the same Northern Virginia DTC customer.
• Veritas Vineyard & Winery: Virginia estate winery with tasting room, wine club, and farm-to-table hospitality — directly comparable in DTC mix and Virginia-scale operations.
• King Family Vineyards: Crozet, VA estate winery offering tastings, tours, and a wine club — comparable Virginia DTC boutique winery with a similar agricultural/tourism hybrid model.

Broad incumbents

• Barboursville Vineyards: One of Virginia's most established and larger wineries with broad DTC, wholesale, and on-site restaurant operations; a more scaled incumbent against which Willowcroft competes for regional prestige and shelf space.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/willowcroftfarm
• Facebookfacebook.com/WillowcroftFarmVineyards
• Instagraminstagram.com/willowcroftfarmvineyards
• LinkedInlinkedin.com/company/willowcroft-farm-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willowcroft Farm Vineyards