What Max India does

Max India Limited (NSE: MAXIND, BSE: 543223) is a publicly listed holding company that operates an integrated senior care platform under the Antara brand, targeting India's aging population (projected 230 million seniors by 2036 and 346 million by 2050). The company was formed in June 2020 after the three-way demerger of the erstwhile Max India (now Max Financial Services), with the founding Max Group (founded 1985 by Analjit Singh) retaining a ~40.9% sponsor stake. Current operations span three pillars: Antara Senior Living (independent living residences such as the 340-unit Noida Sector 150 Phase I community), Antara Assisted Care Services (care homes in Delhi-NCR, Bengaluru, and Chennai; memory care; and home care), and AGEasy (senior wellness products including smartwatches and gut care supplements launched via partnership with Wellbeing Nutrition).

The technology stack is light and partnership-dependent. The core platform integrates independent living, assisted care, memory care, and home care under a unified Antara brand, with an AI-enabled Patient Management System deployed in November 2025 through a partnership with Cloudphysician. The company holds NABH Care Home Accreditation at two facilities (Gurugram and Noida Sector 66) and operates the joint venture Contend Builders Private Limited for senior living real estate development. There are no proprietary AI models, patents, or disclosed data assets.

Max India's revenue model blends three streams: one-time license revenue from senior living apartment sales (Phase I Noida generated ~₹550 crore across 340 units; Phase II is expected at ~₹800 crore), recurring subscription revenue from assisted care and memory care homes, and unit-priced consumer product sales through AGEasy retail stores, e-commerce (Amazon), and pharmacy chains. In Q4FY26 the company reported ₹72 crore in revenue (58% YoY growth), with full-year FY2026 net loss of ₹121.85 crore narrowing from ₹140.39 crore the prior year. The investor base includes IFC, New York Life Insurance, Nomura Singapore, TVF Fund, and Rajasthan Global Securities, with a ₹125 crore rights issue completed in 2025 to fund further expansion.

Name

Max India

Legal name

Max India Limited

Website

https://maxindia.com

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Max India Limited is a publicly listed holding company operating the Antara integrated senior care platform in India, offering senior living residences, assisted care homes, memory care, home care services, and senior wellness products (AGEasy) for India's aging population.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Senior care services
• Assisted living facilities
• Senior living residences
• Memory care homes
• Wellness products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Residences: Revenue from sale of senior living apartments at Antara Residences communities. Phase I at Noida Sector 150 generated approximately INR 550 crore in total revenue with 340 units. Phase II expected to generate approximately INR 800 crore.
2. Antara Assisted Care Services: Care home services including transition care, memory care, and assisted living providing recurring revenue from monthly charges. The company operates care homes in Gurugram, Noida, Bengaluru, and Chennai.
3. AGEasy Wellness Products: Senior-specific wellness products launched through partnership with Wellbeing Nutrition, including Gut Balance, ConstiCalm, BloatCalm, and AcidityCalm. Products are FSSAI-certified plant-based formulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Max India operates an integrated senior care ecosystem under the Antara brand, offering senior living residences (independent living apartments), assisted care services (care homes, care-at-home, memory care), and senior-specific wellness products through the AGEasy brand. The company serves India's aging population across Delhi-NCR, Bengaluru, Chennai, Noida, and Gurugram, combining real estate, care services, and consumer health products into a unified platform.

Product overview

Max India Limited operates as a holding company for the Antara brand, which functions as an integrated senior care ecosystem. The portfolio spans three main pillars: Antara Senior Living (senior residences for independent living), Antara Assisted Care Services (care homes, care-at-home, and memory care), and AGEasy (senior-specific wellness products including smartwatches and supplements). The architecture is a platform-plus-modules model where the core Antara brand unifies senior living residences and assisted care delivery, with AGEasy serving as a wellness products extension. The company also operates Max Skill First in the skilling sector.

Differentiator

Problem solved

Functional benefit

Brands

• Antara Senior Living: Senior living residences and communities for elderly
• Antara Assisted Care Services
• Antara Care Home
• Antara Memory Care Homes
• AGEasy
• Antara Residences

Products and services

• Antara Senior Living Senior living residences offering independent living options for seniors, including apartments and community living arrangements in locations such as Noida, Gurugram, Bengaluru, and Chennai. Phase I at Noida Sector 150 comprises 3 towers with 340 units.
• Antara Assisted Care Services Assisted care services including care homes, care-at-home services, and memory care homes providing medical and personal care support for seniors requiring assisted living support. Operates facilities in Gurugram, Noida, Bengaluru, and Chennai.
• Antara Care Home Residential care homes providing 24/7 nursing care, physiotherapy, doctor consultations, and personalized care plans for seniors requiring assisted living support. Includes second 72-bed facility in Chennai OMR corridor.
• Antara Care at Home In-home care services delivering professional caregiving, medical support, and assistance to seniors in the comfort of their own homes.
• Antara Memory Care Homes Specialized residential facilities providing dedicated care for seniors living with dementia and Alzheimer's disease, including the NABH-accredited facility in Gurugram.
• AGEasy A wellness and health-tech brand under Antara offering senior-specific health products including smartwatches (Protec Neo, Empower), gut care supplements (GutBalance, ConstiCalm, BloatCalm, AcidityCalm), and physical wellness solutions for seniors. Available through dedicated AGEasy stores (first launched in Gurugram in March 2025), e-commerce platforms including Amazon, and pharmacy chains.

Quantifiable outcome

• Revenue grew 58% year-over-year to ₹72 crore in Q4FY26
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Wellbeing NutritioncoreStrategic or Co-development PartnerAntara Assisted Care Services, a subsidiary of Max India, launched AGEasy Gut Care Range in partnership with Wellbeing Nutrition. The collaboration introduced four plant-based, FSSAI-certified formulations (GutBalance, ConstiCalm, BloatCalm, AcidityCalm) targeting digestive health issues specific to India's aging population. This partnership marks Max India's expansion into senior-specific wellness segment.
• CloudphysiciansupportingTechnology or IntegrationAntara Senior Care partnered with Cloudphysician to introduce AI-enabled Patient Management System aimed at strengthening transition care outcomes. The technology integration enhances patient monitoring and care quality during the critical transition period from hospital to home.
• IIT DelhisupportingStrategic or Co-development PartnerIIT Delhi partnered with Antara Senior Care to design mobility-aid products for senior citizens. The collaboration focuses on developing innovative mobility solutions tailored to the needs of elderly individuals.
• Axis BanksupportingGTM or Marketing PartnerAxis Bank partnered with Antara Senior Care to enhance quality of life for India's senior citizens. The partnership likely involves co-marketing initiatives and potentially financial products tailored for seniors.
• Contend Builders Private LimitedcoreStrategic or Co-development PartnerJoint venture company of Antara Senior Living Limited. Contend Builders received partial Occupancy Certificate for senior living community at Sector 150, Noida Phase I covering 3 towers and 340 units. This joint venture is key to Antara's senior living development in Noida.
• On PurposeminorGTM or Marketing PartnerAntara partnered with PR agency On Purpose for its campaign 'Senior Care Recognizing India's other Demographic Dividend', which was recognized among top 25 PR campaigns of 2021 by e4m.

Scale indicators13 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Max Healthcare: Sister concern under the Max Group, one of India's largest hospital chains. Comparable as a related-party healthcare services provider and demonstrates the broader Max Group's healthcare operating capability, though focused on acute hospital care rather than senior living.
• Atria Senior Living: US-based senior living operator with over 200 communities serving independent living, assisted living, and memory care residents. Comparable as a premium-positioned senior care operator with an integrated multi-service platform similar to Antara's.
• Sunrise Senior Living: Global senior living operator with communities in the US, UK, and Canada focused on assisted living and memory care. Comparable as a premium, clinically-focused senior care operator with an integrated services model analogous to Antara's positioning.
• Manipal Hospitals: One of India's largest hospital networks with comprehensive tertiary and quaternary care. Comparable as a broader incumbent healthcare player in India that could expand into the senior care continuum.
• Brookdale Senior Living: Largest senior living operator in the United States with ~650 communities across independent living, assisted living, and memory care. Globally comparable as a scaled senior care operating model with similar service taxonomy to Antara.

Direct peers

• Vedaanta Senior Living: Bengaluru-based premium senior living operator with independent living and assisted care communities in South India. Directly comparable in business model, target customer segment (affluent Indian seniors), and luxury positioning.
• Primus Senior Living: Indian premium senior care and assisted living operator offering residential and memory care services. Directly comparable as a specialty senior care provider in the same emerging Indian market.
• Serene Senior Living (by Serene Resorts): India-based senior living community operator offering resort-style independent and assisted living for elderly residents. Comparable as a luxury/resort-style senior living operator targeting similar affluent Indian senior customers.
• Columbia Pacific Communities: One of India's largest senior living operators, operating multiple premium senior living communities across Bengaluru and other cities. Directly comparable to Antara's independent living and assisted care offerings in the same Indian metropolitan market.
• Ashiana Senior Living: Senior living arm of Ashiana Housing, one of India's listed real-estate developers, operating senior living communities across multiple cities. Comparable as an integrated real-estate-led senior living operator with a similar capital-intensive model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/maxindialtd
• Facebookfacebook.com/themaxgroup
• LinkedInlinkedin.com/company/3187772

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max India