WIRDUZEN.DIGITAL
WIRDUZEN.DIGITAL is a German Shopware-specialist e-commerce agency that builds B2C webshops and B2B portals — including ERP-integrated pricing and approval workflows — for industrial manufacturers, dropshippers, and startups across the DACH region.
- Company typePrivate
- Founded2007
- HeadquartersGößweinstein, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WIRDUZEN.DIGITAL does
WIRDUZEN.DIGITAL GmbH is a privately held German boutique e-commerce agency headquartered in Gößweinstein, Bavaria, founded in 2007 (originally as TONKOM). The firm is a certified Shopware Gold/Platinum Solution Partner and delivers exclusively on the Shopware platform, building B2C webshops and B2B portals for manufacturers, industrial companies, ambitious dropshippers, and startups primarily in Germany and Austria. Its primary differentiator is specialization in B2B portals — individual pricing logic, ERP integrations (Pickware, Plentymarkets), approval workflows, customer self-service, and migration from legacy shop systems — for industrial clients such as Meta Regalbau, Mondi Packsolution, and Romutec.
The technology stack centers on Shopware 5 and Shopware 6, augmented by a broad certified partner network that includes maxcluster (hosting), Pickware (ERP/WMS/POS), SendCloud (shipping), Mollie and UNZER (payments), Google (Analytics/Ads), PayPal, Trusted Shops, ProvenExpert, Doofinder (AI search), Magnalister (marketplaces), Seobility (SEO), SalesViewer (lead identification), and Agicap (liquidity planning). Custom plugin and interface development (e.g., an automatic gold-price calculation plugin for Gerstendörfer Blattgold) is positioned as a core capability alongside full-cycle project delivery from consulting through post-launch support.
Revenue is generated through project-based professional services (consulting, design, development, migration, integration, SEO) priced per engagement with no public rates, plus recurring maintenance contracts (backups, updates, malware scanning, support) and ad-hoc training engagements. Go-to-market is consultative, sales-led, and event-driven: direct outreach via named advisors (Anton, Marc), a website project inquiry form, and active organizing of Shopware community meetups in Franconia and Salzburg. The firm employs 11-50 people, is bootstrapped with no external institutional funding, and has two managing directors (Anton Schreiber and René Böhm).
WIRDUZEN.DIGITAL firmographics
Firmographics- Name
- WIRDUZEN.DIGITAL
- Legal name
- WIRDUZEN.DIGITAL GmbH
- Website
- https://wirduzen.digital
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WIRDUZEN.DIGITAL is a German Shopware-specialist e-commerce agency that builds B2C webshops and B2B portals — including ERP-integrated pricing and approval workflows — for industrial manufacturers, dropshippers, and startups across the DACH region.
- Ownership category
- akta.pro rank
WIRDUZEN.DIGITAL industry classification
Industry- Product category
- E-commerce Implementation Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where WIRDUZEN.DIGITAL is headquartered
LocationHeadquarters
- HQ city
- Gößweinstein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WIRDUZEN.DIGITAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-Commerce Project Development: Full-cycle agency fees for designing, developing, and launching Shopware-based e-commerce projects. Includes concept, consulting, frontend design, configuration, template development, plugin development, interface development, and solution development.
- Maintenance Contracts: Recurring maintenance contracts covering backups, updates, security monitoring (weekly malware scanning), and system recovery services. Provided as individually tailored contracts.
- Support and Wartung: Ongoing technical support, website monitoring, and continuous project development post-launch, sold as recurring service agreements.
- Training and Qualification Services: Customized Shopware training sessions, SEO training, Pickware training, and other e-commerce topic workshops delivered remotely or on-site. Billed per training engagement.
- SEO and Optimization Services: Search engine optimization and performance optimization services, including technical optimization, content optimization, and ongoing monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based E-Commerce Development — no published pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
WIRDUZEN.DIGITAL product offering
Product offeringCore offering
WIRDUZEN.DIGITAL is a certified Shopware Solution Partner agency that designs, builds, migrates, and maintains e-commerce shops on Shopware 5 and Shopware 6 for B2B industrial manufacturers and B2C retailers in the DACH region. It provides full-cycle services including consulting, project management, frontend design, custom template and plugin development, ERP and marketplace integration (Pickware, Plentymarkets, Mollie, SendCloud, Doofinder), B2B portal development with individual pricing and approval workflows, data migration, SEO, training, and recurring maintenance contracts.
Product overview
WIRDUZEN.DIGITAL is a Shopware-focused e-commerce agency providing comprehensive services for B2B and B2C online shops. The core offering revolves around Shopware 6 as the primary e-commerce platform, with specialized B2B portal development services for industrial companies. Their service portfolio includes consulting, project management, data migration, frontend design, template and plugin development, interface development, custom solutions, training, optimization, SEO, support, and maintenance contracts. The agency also integrates various third-party tools and platforms including Doofinder for search, Pickware for ERP/WMS/POS, SendCloud for shipping, Mollie and UNZER for payments, Trusted Shops for trust badges, ProvenExpert for reviews, and magnalister for marketplace connections.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopware Webshop Development Custom Shopware webshop development and implementation, building B2C and B2B online stores on Shopware as the exclusive e-commerce platform. Targeted at manufacturers, dropshippers, and brands seeking Shopware 5 or Shopware 6 online stores.
- B2B Portal Development Specialized Shopware 6 B2B portal development for industrial companies, including individual pricing, approval workflows, ERP integration, and customer self-service features. Targeted at B2B manufacturers and industrial companies in DACH.
- Konzept & Beratung (Consulting) Strategic consulting services for e-commerce projects focused on value creation and alignment of customer needs with digital strategy.
- Datenmigration (Data Migration) Data migration services for switching from one shop system to another, including handling large Excel product lists and API-based data imports into Shopware.
- Frontend Design User-friendly interface design services for Shopware shops, optimized for customer requirements and budgets.
- Template-Entwicklung (Template Development) Custom Shopware template development creating visually appealing, high-converting designs for online shops.
- Plugin-Entwicklung (Custom Plugin Development) Bespoke Shopware plugin development for innovative ideas that have no existing standard solution, extending Shopware functionality for client-specific needs.
- Entwicklung von Schnittstellen (Interface Development) Custom interface development enabling partial automation of shop processes through API connections (e.g., Shopware to ERP, shipping, payment, marketplace systems).
- Entwicklung von Lösungen (Custom Solution Development) Custom solution development combining client ideas and experience with WIRDUZEN's technical capabilities for innovative e-commerce projects.
- Schulungen und Qualifizierungen (Training) Customized Shopware training sessions, SEO training, Pickware training, and other e-commerce topic workshops delivered remotely or on-site and billed per engagement.
- Suchmaschinenoptimierung (SEO Services) SEO services including technical optimization, content improvements, keyword integration, landing page creation, and SEO training for Shopware shops.
- Support und Wartung (Support and Maintenance) Ongoing technical support, updates, and continuous project development services for Shopware shops, ensuring long-term partnership beyond project completion.
- Wartungsvertrag (Maintenance Contract) Custom recurring maintenance contracts covering automated backups, weekly malware scanning, problem monitoring, and guaranteed rapid recovery, delivered as individually tailored contracts.
- Projekt-Management (Project Management) Project management services for e-commerce projects ensuring smooth execution through detailed planning and coordination across stakeholders.
- Konfiguration (Shopware Configuration) Shopware shop configuration services ensuring correct setup, settings review, and proper project configuration.
Quantifiable outcome
- SELENACARE achieved a doubling of search visibility index and a 13% revenue increase in the first month after Shopware 6 migration
- +1 more outcomes
Companies that use WIRDUZEN.DIGITAL
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
WIRDUZEN.DIGITAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
WIRDUZEN.DIGITAL partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Shopware AGflagshipWIRDUZEN is a certified Shopware Gold/Platinum Partner, exclusively using Shopware as the e-commerce platform for all client projects. The partnership provides access to Shopware's partner resources, certifications, co-marketing, and customer referrals. WIRDUZEN specializes in Shopware 5 and Shopware 6 implementations, B2B portal development, migrations, and custom plugin development within the Shopware ecosystem.
- maxclustercoremaxcluster is WIRDUZEN's preferred hosting partner for Shopware projects, providing performance-optimized hosting with guaranteed uptime and scalability. The partnership is described as 'Partner 1.Wahl' (partner of first choice) for many projects. maxcluster provides dedicated account managers and collaborates with WIRDUZEN during the proposal and setup phases.
- SendCloudcoreSendCloud is an all-in-one shipping software platform (Deutsche Post, DPD, DHL, GLS, UPS) integrated with Shopware. WIRDUZEN recommends and implements SendCloud for shipping optimization, tracking pages, and returns management. Jair is the named SendCloud contact for WIRDUZEN clients.
- MolliecoreMollie provides payment processing with support for all major local payment methods integrated into Shopware. WIRDUZEN implements Mollie payment solutions for clients. Nina is the named Mollie contact for WIRDUZEN clients.
- PickwarecorePickware is a Shopware-native ERP, WMS, and POS solution. WIRDUZEN implements Pickware for clients needing integrated inventory, warehouse, and point-of-sale management. Marc is the named WIRDUZEN contact for Pickware implementations. Pickware has dedicated modules for both Shopware 5 and Shopware 6.
- GooglecoreWIRDUZEN is a certified Google Partner offering Google Analytics, Google Data Studio, and Google Ads services to Shopware clients. The partnership includes co-marketing, with Marc handling performance marketing and Anton handling technical integration (Merchant Center, Analytics, Sitemap).
- PayPalcorePayPal is offered as a payment solution for Shopware shops. WIRDUZEN provides integration services for PayPal and receives direct support from PayPal's sales team for client questions. Dedicated partner page emphasizes PayPal's 277+ million active users as a selling point.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WIRDUZEN.DIGITAL competitors and assessment
Company assessmentBroad incumbents
- T-Systems Multimedia Solutions: Subsidiary of Deutsche Telekom offering large-scale digital, e-commerce, and platform engineering services. Comparable as a competitor for enterprise e-commerce RFPs in DACH, though at much larger scale and serving a broader client base.
- nexum: Larger German full-service digital agency offering e-commerce, CRM, and marketing transformation. Comparable as a DACH digital services competitor but at significantly larger scale and across multiple platforms (not Shopware-exclusive).
Direct peers
- Sitegeist: German Shopware-specialized digital agency with comparable offerings around Shopware consulting, implementation, and B2B commerce. Overlaps directly with WIRDUZEN in platform choice and target customer profile.
- 8mylez: Established German Shopware Solution Partner agency specializing in Shopware development, consulting, and integrations. Comparable to WIRDUZEN in target customers, platform exclusivity, and DACH-focused service delivery.
- dydocon: Austrian-based Shopware partner agency providing Shopware consulting, design, and development for DACH clients. Comparable as a regional Shopware specialist serving similar B2B and B2C segments in the same geographic footprint.
- Dotfly: Austrian e-commerce agency specialized in Shopware implementations. Comparable as a DACH Shopware partner serving both B2B and B2C customers with similar webshop development and support offerings.
- Kellerkinder: German Shopware-specialized e-commerce agency based in the DACH region. Directly comparable as a Shopware Solution Partner delivering webshop builds, B2B portals, and integrations; co-organized the first Shopware Meetup Franken with WIRDUZEN in February 2023.
- netzhirsch: German Shopware partner agency delivering Shopware 5/6 implementations, migrations, and SEO services. Comparable to WIRDUZEN as a mid-sized DACH Shopware specialist with overlapping service lines.
- Shopmacher: German Shopware-exclusive agency delivering Shopware builds, migrations, and support. Comparable to WIRDUZEN in platform specialization, DACH focus, and full-cycle service model.
- Die Digital Werkstatt: Boutique Shopware agency in DACH focused on e-commerce consulting, Shopware development, and SEO. Directly comparable as a smaller Shopware partner; co-hosted the Shopware Meetup Franken with WIRDUZEN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WIRDUZEN.DIGITAL social profiles
Digital presenceWIRDUZEN.DIGITAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIRDUZEN.DIGITAL leadership team
Management profileNumber of profiles
Profiles2 records
WIRDUZEN.DIGITAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIRDUZEN.DIGITAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIRDUZEN.DIGITAL
What does WIRDUZEN.DIGITAL do?
WIRDUZEN.DIGITAL is a certified Shopware Solution Partner agency that designs, builds, migrates, and maintains e-commerce shops on Shopware 5 and Shopware 6 for B2B industrial manufacturers and B2C retailers in the DACH region. It provides full-cycle services including consulting, project management, frontend design, custom template and plugin development, ERP and marketplace integration (Pickware, Plentymarkets, Mollie, SendCloud, Doofinder), B2B portal development with individual pricing and approval workflows, data migration, SEO, training, and recurring maintenance contracts.
Is WIRDUZEN.DIGITAL a public or private company?
WIRDUZEN.DIGITAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WIRDUZEN.DIGITAL founded?
WIRDUZEN.DIGITAL was founded in 2007. It employs 11 to 50 people.
Where is WIRDUZEN.DIGITAL based?
WIRDUZEN.DIGITAL is headquartered in Gößweinstein, Germany, in the Europe region.
How does WIRDUZEN.DIGITAL make money?
Five revenue lines are on record. E-Commerce Project Development is the primary driver. The others are maintenance Contracts, support and Wartung, training and Qualification Services and SEO and Optimization Services.
Who are WIRDUZEN.DIGITAL's main competitors?
Broad incumbents on record are T-Systems Multimedia Solutions and nexum. Direct peers are Sitegeist, 8mylez, dydocon, Dotfly, Kellerkinder, netzhirsch, Shopmacher and Die Digital Werkstatt.
Does WIRDUZEN.DIGITAL have an API?
No public API is recorded for WIRDUZEN.DIGITAL.
What industry is WIRDUZEN.DIGITAL in?
WIRDUZEN.DIGITAL's product category is E-commerce Implementation Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541511 and its SIC code is 7370.